#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleZagreb

Wrestling 2025 Season Preview

Monday, February 3, 2025 - 08:02 By Vinay Siwach

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​CORSIER-SUR-VEVEY, Switzerland (February 3) -- As the memories of the 2024 Paris Olympics and the World Championships in Tirana linger in the minds of wrestling fans, the 2025 season is already here. And it brings new hopes and a few challenges.

With the spotlight turning toward the 2028 Los Angeles Olympic Games, this season promises to be a crucial stepping stone in winning a medal in LA 2028.

DOWNLOAD THE 2025 SEASON PREVIEW HERE

The four Ranking Series events in 2025 and the continental championships will serve as vital platforms for athletes preparing for the World Championships in September.

Freestyle (Click here to read full Freestyle preview)

At the 2024 World Championships, Masanosuke ONO (JPN) and Abdulrashid SADULAEV (AIN) stood out. Sadulaev will return to 97kg to reclaim the gold medal he lost to Akhmed TAZHUDINOV (BRN) in 2023. The 97kg weight class is highly competitive, with Tazhudinov’s Olympic win further elevating the stakes.

Kyle SNYDER (USA), once a dominant force at 97kg, now faces a crucial year after missing the Paris Olympics podium. In the 86kg category, Iran's Hassan YAZDANI (IRI), who narrowly missed a second Olympic gold due to injury, will decide which weight class is best for him in 2025.

The season kicks off in Zagreb in February and moves to Tirana for the first two Ranking Series. The continental championships will follow and Iran’s dominance in Asia is likely to continue with top wrestlers like Rahman AMOUZAD (IRI) and Mohammad NOKHODI (IRI) expected to compete in the Asian Championships in Amman.

The European Championships will be key to gauging team strengths, with Azerbaijan looking to build on a successful 2024. The form of neutral athletes will also be under the scanner in Slovakia. The Pan-American Championships in May will see the United States dominate.

The World Championships will feature fierce competition, with new faces emerging in the U.S. and Iran, and Japan announcing themselves in style at the Olympics. Add to the mix the neutral athletes and we have a blockbuster.

Japan will be challenged at the World Championships by Iran, U.S., AINs and dark horses like Azerbaijan, Georgia, Armenia, Kyrgyzstan, and Mongolia.

Mohammadhadi SARAVI (IRI)Iran won two gold medals at the Paris Olympics. (Photo: United World Wrestling / Kostadin Andonov)

Greco-Roman (Click here to reach full Greco-Roman preview)

Can Iran be topped as the best Greco-Roman country? This will be the big question of 2025 as Iran, which had an outstanding Olympics and age-group World Championships, tries to bring more talented wrestlers in its line-up.

Iran excels in the heavier weight classes, with champions like Mohammadali GERAEI (IRI) at 82kg, Alireza MOHAMMADI (IRI) at 87kg, Mohammadhadi SARAVI (IRI) at 97kg, and Amin MIRZAZADEH (IRI) at 130kg. It will try new faces in the lower weight classes with Olympic champion Saied ESMAEILI (IRI) staying at 67kg.

Kenichiro FUMITA (JPN)Kenichiro FUMITA (JPN), blue, and Zholaman SHARSHENBEKOV (KGZ) have dominated the 60kg weight class in recent past. (Photo: United World Wrestling / Amirreza Aliasgari)

Japan and Kyrgyzstan had successful Olympics. However, the latter is still searching for a gold medal. The rivalry between Zholaman SHARSHENBEKOV (KGZ) and and Kenichiro FUMITA (JPN) is likely to continue in 2025 along with Nao KUSAKA (JPN) and Akzhol MAKHMUDOV (KGZ) at 77kg.

Europe will have more competition with Azerbaijan, Turkiye, Armenia, Ukraine, Bulgaria, Georgia, Hungary and the neutral athletes in contention. The 77kg and 87kg weight class will be the most contested and it will be interesting to see who will be the new stars of 97kg and 130kg.

Greco-Roman is unpredictable at the World Championships. There is not one weight class that his a favorite. However, one can expect Azerbaijan, Iran, Japan, Kyrgyzstan, Cuba, Armenia, Hungary and a few AINs to be on the podium.

JapanJapan won eight gold medals at the Paris Olympics. (Photo: United World Wrestling)

Women's Wrestling (Click here to read full Women's Wrestling preview)

Japan remains the dominant force in women’s wrestling, securing four of the six gold medals at the Paris Olympics, including their first-ever win at 76kg.

The United States, which claimed the remaining two golds, stands as Japan’s primary challenger. Amit ELOR (USA) and Kennedy BLADES (USA) will lead the U.S. charge in the build-up to the 2028 LA Games, with both nations having strong domestic qualifying systems.

China has had success at the Olympics and World Championships but struggles to challenge Japan at the senior level. In Asia, China faces increasing competition from India and Kyrgyzstan.

IndiaIndia has shown rapid rise in Women's Wrestling. (Photo: United World Wrestling / Amirreza Aliasgari)

India's growing success in age-group wrestling shows promise, but its performance at the senior level, especially at the World Championships, remains inconsistent. Wrestlers like ANTIM (IND), ANSHU (IND), NISHA (IND), and REETIKA (IND) have potential but must maintain consistency.

Kyrgyzstan, with two Olympic medalists in Paris, is aiming for gold next cycle. Aisuluu TYNYBEKOVA (KGZ) still has more to give, while Meerim ZHUMANAZAROVA (KGZ) and Aiperi MEDET KYZY (KGZ) will lead the new generation.

European countries struggled in Paris, winning only four medals out 24, failing to secure medals in 50kg, 53kg, and 76kg.

One team that is gives hope is Ukraine, led by with Paris medalist Iryna KOLIDENKO (UKR), and boosted by return of Oleksandra KHOMENETS (UKR) and rise of Iryna BONDAR (UKR).

Despite emerging challenges, Japan continues to be the team to beat in women’s wrestling.