#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

Development

REDT in South Africa: Exchange, cooperation to grow wrestling in the region

Monday, January 6, 2025 - 14:23 By United World Wrestling Press

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PRETORIA, South Africa (January 6) -- A week full of initiatives dedicated to the regional development of wrestling took place in Pretoria from 29th to 08th December, bringing together young athletes, coaches, referees, and administrators from six countries in the region. This landmark event, organized under the REDT program launched by United World Wrestling, provided an exceptional platform for training, education, and competition opportunities for various members of the wrestling community - from athletes to coaches, officials and administrators.

With eight countries involved, this event was a full week of education as follows:

  • 29th Nov – 1st Dec - Youth Training Camp 13-15-year-olds, Talent identification with Vincent Aka and Guillermo Menendez Molina.
  • 2nd-5th Dec-Senior international training Camp - U16 years olds till seniors, Vincent Aka and Guillermo Menendes Molina.
  • 1st- 3rd Dec - UWW Level 2 Referee course with Zach Errett, UWW education Manager.
  • 6th-8th Dec - UWW Level 2 Referee course included beach wrestling with Charles Villet, UWW Educator.
  • 1st-5th Dec - UWW Level 3 Coaching course with Vincent Aka, UWW Development Officer.
  • 6th Dec - Administrators course with Deqa Niamkey, UWW Development Director.
  • 7th December - Tournament:  U17, U20 and Seniors  - FS GR WW
  • 8th December - Tournament :  Beach Wrestling  Men, Women - U17, U20 and Seniors

A National Camp for Youth: A Stepping Stone Toward Dakar 2026

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(Vincent Aka and Guillermo Menendes Molina address the Youth Wrestlers at training camp)

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(Certificates on conclusion of the Youth Camp)

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(Certificates on conclusion of the U16+ - Senior camp)

The week began with a national camp exclusively for young talents. The participants, primarily from South Africa, underwent intensive training sessions and enriching exchanges under the supervision of United World Wrestling experts. The goal was to identify and select promising young athletes, with a primary focus on preparing the best youth wrestlers to shine at the Dakar 2026 Youth Olympic Games.

An International Training Camp and Courses for Coaches, referees and administrators

Following this youth talent identification camp, an international training camp allowed wrestlers, from cadets to seniors, to refine their techniques. To support skill development at all levels, several specialized courses were organized:

  • Level 3 Coaching Course, led by Vincent AKA, offering advanced tools for better understanding training periodization and building one's coaching philosophy.

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(Coaches and referees)

In this regard, coach Markus Dekker, head coach of the South African Wrestling Federation, underline: << this program was excellence, I got a lot of positive feedback from the participants>>.

  • Level 2 Refereeing Course, delivered by Zach Errett and Charles Villet, aimed at ensuring high-quality officiating during competitions. Initially led by Zach Errett, the course was later implemented by Charles Villet in real competition settings during the Olympic Wrestling and Beach Wrestling events at the end of the week.

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(Coaches join the referees in a technical rules course)

About the refereeing course, OKOU Timipre, a participant from Nigeria, said: <<The Programme was quite inspiring and apt. However, it will improve the technical and managerial abilities and skills of the Athletes, Coaches, Referees and Administrators in the African Continent and the World at large>>

  • Sports Administration Course, conducted in person by Déqa Niamkey and complemented by a virtual session led by Youssef Bouaziz for national federation and club administrators. Youssef was impressive and demonstrate a high expertise in ARENA by taking control of participants computers and support and guiding them to better understand and act according to difficult situations.

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(Ms. Deqa Niamkey addresses the coaches)

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(Ms. Deqa Niamkey with the RSA Tournament Administration team)

Competitions and Beach Wrestling to Wrap Up the Week

The week concluded with a grand finale featuring an Olympic wrestling tournament that showcased the talent and determination of the participants. A dedicated Beach Wrestling Day, a growing and spectacular discipline, brought the event to a close with a friendly and sporty atmosphere.

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(Wrestlers from different countries pose together for a group photo after the competition)

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(Senior women at the beach wrestling competition)

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(Namibia VS Zambia, women's beach wrestling)

11(Rules discussion at the Beach Wrestling Competition)

A Promising Regional Event

This gathering brought together participants from eight countries: South Africa, Botswana, Zimbabwe, Namibia, Nigeria (represented by a referee and a coach), Zimbabwe, Ecuador and Zambia. This diverse representation highlights the regional commitment to developing wrestling and fostering cooperation among African nations.

Merci Mulenga, President of the Zambian Wrestling Federation, appreciated the REDT and said: “From the Zambian team we would like to send our greatest gratitude to United World Wrestling for giving us the privilege to attend the Intunthuko regional camp and tournament. It is the first time we are attending such an event. I would like to express my appreciation for the good coaching session. It was very helpful and educational to not only us, who are still in the learning phase. but to others as well. On a scale of 10, I would rate my experience at 10/10 and look forward to more amazing programs of the same kind."

For her part, Jeanne-Marié Coetzer, Secretary General of the South African Wrestling Federation insists on the chance brought by the REDT: "This event provided an opportunity for neighboring countries to form a hub that allows their athletes, coaches and referees to gain international exposure and training which would otherwise be very difficult due to finances required for travel to obtain these qualifications otherwise."

The presence of Déqa Niamkey, Director of Development at United World Wrestling, inspired all the participants at this REDT event. By creating training opportunities and strengthening connections among wrestling stakeholders, the REDT laid a solid foundation for the future of the sport in Southern Africa. Participants returned home enriched and ready to share the knowledge gained, making this initiative a model for sports development across the continent.