#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBelgrade

World Championships day four semis set

By Ken Marantz & Vinay Siwach

BELGRADE, Serbia (September 13) -- The host country is still riding high on the four Greco-Roman gold medals. But the focus on Tuesday will be the women's weight classes with unbeaten wrestler Yui SUSAKI (JPN) returning to action after her Olympic triumph.

WATCH LIVE | MATCH ORDER

The semifinals for the evening session are set

50kg
Miesinnei GENESIS (NGR) vs. Yui SUSAKI (JPN)
Sarah HILDEBRANDT (USA) vs. Otgonjargal DOLGORJAV (MGL)

53kg
Dominique PARRISH (USA) vs. Maria PREVOLARAKI (GRE)
Khulan BATKHUYAG (MGL) vs. Jonna MALMGREN (SWE)

65kg
Koumba LARROQUE (FRA) vs. Jia LONG (CHN)
Miwa MORIKAWA (JPN) vs. Mimi HRISTOVA (BUL)

76kg
Epp MAE (EST) vs. Samar HAMZA (EGY)
Genesis REASCO (ECU) vs. Yasemin ADAR (TUR) 

13:23: 2021 world medalists Sarah HILDEBRANDT (USA) and Otgonjargal DOLGORJAV (MGL) set up a semifinal clash at 50kg with near-identical dominant victories. Hildebrandt chalked up an 11-0 technical fall over Oksana LIVACH (UKR), while moments earlier, Dolgorjav secured a fall over Emilia VUC (ROU) while holding an 11-0 lead. Dolgorjav's win was a repeat of the bronze-medal match last year in Oslo.

13:20: In a battle of Commonwealth Games finalists, Miesinnei GENESIS (NGR) proving that her win over Madison PARKS (CAN) in Birmingham was no luck. She leads 6-0 at the break. Parks mounts a comeback in the second period with four points and she cuts the lead to 6-4. A takedown for Parks with just 6 seconds remaining. Nigeria challenges the call. It's only a pushout and one point. A last-second exposure from Parks. It's confirmed but Nigeria challenge again. The time expired before Parks exposed Genesis. She wins 6-5

13:17: This is just ridiculous from Yui SUSAKI (JPN). Just 31 seconds is what she takes to win 10-0 against Anna LUKASIAK (POL) using a leg lace.

13:15: Maria PREVOLARAKI (GRE) leads 3-0 at the break using a takedown and point for passivity against Laura HERIN (CUB). But she gives up one takedown in the second period as Herin cuts the lead to 3-2. Prevolaraki shoots a double and gets the four; 7-2 lead for her now. A takedown for Herin and a stepout but a 7-5  win Prevolaraki.

13:12: 2021 world junior champion Emma MALGREN (SWE) was down 2-2 on criteria when she pancaked Zeynep YETGIL (TUR) to her back and secured the fall in 5:03 and a spot in the 53kg semifinals.

13:10: Asian silver medalist Khulan BATKHUYAG (MGL) advances to the 53kg semifinals by injury default when Leyla GURBANOVA (AZE) suffers a shoulder injury in the first period.

13:06: Domimique PARRISH (USA) gets a takedown and like most USA wrestlers she rolls to a 10-0 win using a leg lace. She is a World Championships semifinalist.

13:03: Olympic bronze medalist Yasemin ADAR (TUR) holds on for a nail-biting 4-2 victory over Yuka KAGAMI (JPN), 10 years her junior at age 20, to make the 76kg semifinals. Adar scored a takedown with :26 left to go ahead 3-2. In the final seconds, she desperately held onto a leg as Kagami came razor close to gaining control with a cradle. An unsuccessful challenge added the final point.

13:01: Ecuador has never had a world medalist, and Genesis REASCO VALDEZ (ECU) assured she will be wrestling for one at some point tomorrow night when she defeated Juan WANG (CHN) 5-3 to make the 76kg semifinals.

12:57: Returning bronze medalist Samar HAMZA (EGY) takes a quick 3-0 lead over Martina KUENZ (AUT). In the second period, Kuenz gets a point for Hamza's passivity. But that's all in the second period. Hamza wins 3-1.

12:53: Returning silver medalist at 76kg Epp MAE (EST) and Anastasiia SHUSTOVA (UKR) in the quarterfinals and Mae leads 1-0 at the break. Mae put on the clock in the second period but she gets the shot and takedown after the activity clock before adding a gut to lead 5-1. Shustova got a takedown in the second period but Mae hangs on for a 5-3 win.

12:49: On Mat D, Tokyo Olympian Jia LONG (CHN) wrestles another Tokyo Olympian Elis MANOLOVA (AZE). Long is called for passivity which gives Manolova a 1-0 lead at the break. A takedown for Manovola and she makes it 3-1. With just 10 seconds left, Long gets exposure and one roll to win 5-3 but a challenge from Manolova. But actions are valid and in time. Long wins 6-3.

12:48: 2021 world silver medalist Miwa MORIKAWA (JPN), who had a bye into the 65kg quarterfinals, gets a first-period takedown, and that was the extent of the scoring in a 2-0 victory over Mallory VELTE (USA) in the 65kg quarterfinals. Morikawa will face Mimi HRISTOVA (BUL), a winner over Tetiana RIZHKO (UKR), for a place in the final.

12:40: The 65kg quarterfinals have U23 world champion Koumba LARROQUE (FRA) up against Kriszta INCZE (ROU). Larroque up 1-0 for an activity point against Incze. Single leg shot from Larroque and she gets the takedown and 3-0 lead. Incze gets behind Larroque but it's only confirmed as a stepout. Challenge from Romania. Both wrestlers were out of bounds before the action. 4-1 lead for Larroque. Stepout comfirmed for Larroque. Incze gets one as well but a 5-2 win for Larroque.

12:31: Olympic and world champion Yui SUSAKI (JPN) is looking like she never was on a break. A quick 10-0 win over Thi NGUYEN (VIE) at 50kg.

12:27: Oksana LIVACH (UKR), a 2018 world bronze medalist who was fifth at the Tokyo Olympics, rolls to a 10-0 technical fall in 1:50 over Patricia BERMUDEZ (ARG) at 50kg. Her reward is a quarterfinal clash with Sarah HILDEBRANDT (USA).

12:22: European silver medalist Maria PREVOLARAKI (GRE) moves into the quarterfinals at 53kg with a fall over Marina RUEDA (ESP). She gets Laura HERIN (CUB) next.

12:20: Tokyo Olympic bronze medalist Sarah HILDEBRANDT wastes little time grabbing her place in the 50kg quarterfinals, storming to a 10-0 technical fall in :39 over Kamila BARBOSA (BRA).

12:19: Lucia YEPEZ GUZMAN (ECU), still walking a bit gingerly, appears unaffected by her knee injury when the action gets hot, as she rallies from a 4-3 deficit with a 4-point takedown and 2-point gut wrench with :25 to go for a 9-4 victory over Katarzyna KRAWCZYK (POL) to make the 53kg quarterfinals.

12:16: Zenep YETGIL (TUR) puts her name in the mix of the favorites to win the gold at 53kg as she picks up an 8-0 win over Tatiana DEBIEN (FRA) and a spot in the quarterfinals. 

12:15: Two-time world silver medalist Emilia VUC (ROU) with a 10-0 technical superiority over Neelam SIROHI (IND) using a gut wrench to a great effect.

12:14: Laura HERIN (CUB) hands returning bronze medalist Samantha STEWART (CAN) a 10-0 loss at 53kg. An absolutely strong performance from the Cuban wrestler.

12:10: Martina KUENZ (AUT) did face a fight from Tatiana RENTERIA (COL) but nothing deterred her from controlling the bout. Kuenz picks up a big 10-0 win at 76kg.

12:09: If 2021 world silver medalist Iulia LEORDA (MDA) makes it back to the medal podium in Belgrade, it will have to be on a lower step after she was dealt a 5-1 defeat by Leyla GURBANOVA (AZE) at women's 53kg.

12:03: European champion Jonna MALMGREN (SWE) takes no time in picking up a fall in her first bout at 53kg. Malmgren will be one of the favorites to win the world title.

12:00: Three-time world bronze medalist Epp MAE (EST) trails 3-1 against Ariunjargal GANBAT (MGL) when she turns the tide and puts the Mongolian onto her back and secures the fall and gains a place in the 76kg quarterfinals.

12:00: Returning bronze medalist Samar HAMZA (EGY) knocks off former world champion Justina DI SATISO (CAN) 3-1 with a passivity point and takedown.

11:57: Yuka KAGAMI (JPN), a former world junior and cadet champion making her debut at the senior worlds, outlasts Francy RAEDELT (GER) 2-1 in a dull bout with all of the points scored on the activity clock to advance to the 76kg quarterfinals.

11:53: Juan WANG (CHN) declares China is indeed back when she knocks off 2021 world bronze medalist Aiperi MEDET KYZY (KGZ) 7-1 to advance to the 76kg quarterfinals. With the score knotted at 1-1, she scores two counter takedowns in the last 1:20, capping the second one with a lace lock.

11:50: Olympic bronze Yasemin ADAR (TUR) up against Gulmaral YERKEBAYEVA (KAZ) and she uses a leg lace to finish the bout in just 1:16 at 76kg.

11:35: Patricia BERMUDEZ (ARG) pulls off a fall over Zehra DEMIRHAN (TUR) in the opening round. The veteran still looks for a good run there.

11:29: Asian silver medalist Khulan BATKHUYAG (MGL) pulls off the first surprise of the session when she knocks off 2019 world bronze medalist Vinesh PHOGAT (IND) 7-0 at 53kg. Batkhuyag took a 3-0 in the first period, then slammed Phogat backward to the mat in the final seconds for 4.

11:18: Former world champion Justine DI STASIO (CAN) pancakes Thi Linh DANG (VIE) early in their 76kg bout, and when she can't secure a fall, switches to a lace lock. She grinds out four rolls to end the match 10-0 in 1:10.

11:12: Juan WANG (CHN), who returned from a two-year layoff from international to win a tournament in Bucharest in July, defeated Kamile GAUCAITE (LTU) 9-1 at women's 76kg to set up a round-of-16 clash with 2021 world bronze medalist Aiperi MEDET KYZY (KGZ).

11:01: Veteran Yelena SHALYGINA (KAZ), a three-time world medalist from 2007 to 2010 and a 2008 (!) Olympic bronze medalist, falls at women's 65kg to 2020 European champion Mimi HRISTOVA (BUL), who scores a takedown and four exposures in the second period for an 11-1 technical fall.

10:55: Yuka KAGAMI (JPN) continues her unbeaten record against Dymond GUILFORD (USA). She had two wins against her at the Klippan Open and now she wins at 76kg in Belgrade.

10:50: Koumba LARROQUE (FRA), still with a highly strapped knee, begins with a technical superiority win over SHAFALI (IND) at 65kg.

10:29: Greetings from Belgrade to wrestling fans around the world. In today's morning session, save for a handful of repechage matches, the women will command the mats with competition through the quarterfinals at 50kg, 53kg, 65kg and 76kg.