#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

Five-Time Olympic Champ Lopez Joins China as Greco Coach

Monday, March 30, 2026 - 13:12 By United World Wrestling Press

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Mijain LOPEZ, coach Ruis DIAZ, and all members of the Chinese Greco-Roman wrestling team

By Yang Boyi and Wang Chujie for Xinhua News

BEIJING, China (March 30) -- 18 years ago, Mijain LOPEZ (CUB) claimed his first Olympic gold medal in Beijing, launching an unprecedented reign of five consecutive Olympic titles, a feat unmatched in Olympic wrestling history.

Now the 42-year-old Cuban legend has returned to the Chinese capital, not as a competitor, but as a specially recruited foreign coach for China's national Greco-Roman team.

He arrived alongside Raul DIAZ, the lifelong mentor who guided him through the most dominant stretch of his historic career. Both now serve as United World Wrestling (UWW) Development Ambassadors, making this far more than a routine visit.

It is a homecoming to the city where Lopez's legend was forged, and a full-circle moment for two men whose fates have intertwined with Beijing and each other for nearly two decades.

Ruis DIAZRaul DIAZ (CUB) with the Chinese Greco-Roman national team. (Photo: Xinhua News)

Although Diaz and Lopez first bonded in 1999, their fates did not officially intertwine until after Lopez claimed his maiden Olympic gold at the 2008 Beijing Olympics, with Diaz then serving as a coach for the Portuguese national team.

In 2010, Diaz returned as Lopez's full-time head coach, guiding him through the next 14 years and four more consecutive Olympic gold medals from London 2012 to Paris 2024, cementing his status as the greatest Greco-Roman wrestler of all time.

The 2024 Paris Olympics marked the final chapter of Lopez's storied career. After clinching his historic fifth title, he knelt to kiss the mat and left his shoes on the canvas - the universal ritual of retirement in wrestling.

"That moment was full of mixed emotions. I was overjoyed with the result, but also overwhelmed with sadness, because I had decided to close the book on my career," Lopez told Xinhua through an interpreter.

"I kissed the wrestling mat to express my gratitude for all the achievements in my wrestling career. This mat and my coach made me the champion I am today. I am thankful for all those days and nights we spent training together."

When asked whether Lopez would have won four more Olympic golds and completed the five-peat without his coaching, Diaz is quick to deflect the credit to his pupil's innate talent and unshakable character.

"Lopez is an exceptional athlete, one of a kind. What makes him great is not just his physical strength, but his mental fortitude," said Diaz. "He competes not for money or fame, but for his love for the Cuban people, wrestling and his family."

"He is family to me," Lopez said of his mentor. "A coach is more than an instructor; he is a guide who walks with you through every critical moment. I hope every athlete can experience this kind of profound connection."

Diaz recalled the words Lopez's father said to him on his deathbed: "Please, be a father to Lopez from now on." Over years of close companionship, the pair have become inseparable.

"I can no longer imagine my life without him," Diaz said.

Mijain LOPEZ (CUB)Reporter interviewing Mijain LOPEZ (center) and Shen SHIYAN (right), Spanish interpreter for the Chinese Greco-Roman team. (Photo: Xinhua News)

Lifetime to Understand China

For both men, China has never been a distant country. For Lopez, Beijing will always be the starting point of his legend. "I have an immense affection for China. It was here that I won my first Olympic gold, the medal that broke the ice and opened a whole new chapter of my career," he said.

Diaz's connection to China stretches back to childhood, with Chinese classmates and family friends. He still remembers the Chinese couple in Havana's Chinatown who always kept a meal warm for him.

"Those simple acts of kindness made me feel a deep closeness to Chinese people from the very beginning," Diaz recalled.

When Lopez stepped onto the mat in Beijing in 2008, Diaz watched with special pride - not just for his former pupil, but for a country he had long felt a bond with.

"The more you learn about China, the more you realize it may take a whole lifetime to truly understand this country," Diaz observed. "Chinese people are kind, honest and down-to-earth. Some countries refuse to see the real China out of prejudice, but there is no better way to know this country than to come here, to see it with your own eyes."

Passing the Torch

Diaz and Lopez have come to Beijing with a clear mission: to pass on decades of experience and training philosophy to help nurture China's next generation of wrestlers.

Zheng PAN (CHN), head coach of China's Greco-Roman team, noted that Diaz prioritizes efficiency in training. "We have more sessions now, but each is shorter. Raul always emphasizes that athletes must give their absolute all in every minute."

Diaz is full of praise for China's young wrestlers, citing their strength, speed, discipline, intelligence and work ethic. "The most important thing is to train with purpose and focus. Chinese wrestlers have every ability to compete with the top athletes in the world."

Lopez echoed his coach's optimism. "These young wrestlers have a bright future. We are here to give them that extra push, to help them stand firm on the world stage."

18 years ago, Lopez arrived in Beijing as a rising talent and left as an Olympic champion. Now they have returned together as legends, ready to pass on the torch and write a new chapter in the decades-long friendship between Cuban and Chinese wrestling.

In November 2025, Diaz received the International Olympic Committee (IOC) Coaches Lifetime Achievement Award. Standing beside him to share the honor was his star pupil. "That moment felt like a dream," Diaz said. "I want to give all my love for wrestling, my knowledge, and everything I have to this sport."