#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#wrestlebishkek

Susaki 2.0 Ready to Rumble at Asian Championships

Saturday, March 28, 2026 - 07:14 By Vinay Siwach

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Yui SUSAKI (JPN) at the 2024 Paris Olympics.

BISHKEK, Kyrgyzstan (March 27) -- In what has become a lasting photo of wrestling from the 2024 Paris Olympics, a wide-eyed Yui SUSAKI (JPN) is seen staring blankly into nothing.

The photo was taken after Susaki suffered her first-ever international loss. Vinesh PHOGAT (IND) had just defeated her in the opening round of the Paris Games. It was not a familiar feeling for Susaki. Not in international wrestling at least.

Yui SUSAKI (JPN)Yui SUSAKI (JPN) lost her first bout at the Paris Olympics. (Photo: United World Wrestling)

It was only after she walked off the mat and faced the cameras waiting for her in the field of play mixed zone that Susaki realized what had happened. She burst into tears.

Almost two years after that after that loss, a 'new' Susaki is returning to action at next week's Asian Championships in Bishkek, Kyrgyzstan in a bid to re-establish herself as the dominant force she was before Paris.

"The defeat at the Paris Olympics and the year-and-a-half that followed were an incredibly difficult and painful time," Susaki says.

Susaki went on to win a bronze medal at the Paris Olympics, a downgrade from the gold medal she won in Tokyo where she outscored her opponents 41-0. The loss shocked the world as Susaki was considered unbeatable. She was a three-time world champion boasting of a 96-0 winning streak, never lost an international bout and was the first wrestler to win the Golden Grand Slam, winning the Olympic gold and all age-group world titles including senior.

A second Olympic title seemed inevitable. There was no stopping.

While the loss was on the mat, Susaki believes that things off the mat may have contributed to her loss as well.

"In recent years, my desire to give back and do things for those around me had grown stronger," she says. "My focus had shifted toward others. When my focus is on others, I feel pressure, my mind gets cluttered with distractions, and doubts arise, leading me to overthink things."

Yui SUSAKI (JPN)Yui SUSAKI (JPN) celebrates after winning the world title in 2023. (Photo: United World Wrestling / Kadir Caliskan)

She is relieved that she did not overthink the loss in Paris after she returned to Japan.

"There were moments when I lost faith in myself [after that Paris loss]," she says. "But since then, I’ve focused more than ever on self-reflection and self-dialogue in my personal life, as well as on developing my character as a person. I’ve gained a deeper understanding of myself, and I feel I’ve developed a firm sense of self."

The version that Susaki has been working on over the last year did not begin just after the Olympics. There was one more bump before she made an important career decision.

Susaki was finding it incredibly difficult to reduce weight to continue wrestling at 50kg. So in September 2025, she decided to wrestle at 53kg at the National Sports Festival in Japan. It did not go as planned.

She suffered her first domestic loss in six years when world champion Moe KIYOOKA (JPN) defeated her at the festival. What was more alarming was that Susaki failed to finish a takedown in the final minute despite getting control over Kiyooka.

The 26-year-old returned to the drawing board with a sense of urgency as the Emperor's Cup was looming. The 2025 December tournament was the first step towards making the Japan team for the 2026 Asian Championships, World Championships and the Asian Games.

"The answer I arrived at after overcoming it all was simple: I wrestle because I love it and because I want to become an Olympic champion," she said. "I wrestle not for anyone else, but for myself -- to make my dream come true."

Susaki, along with her team, devised a better plan to reduce weight and remain at 50kg. She ate precise and molded her training in a way in which she managed to contain the weight.

In December, she won the Emperor's Cup at 50kg without much trouble and earn a spot on the Japan team for the Asian Championships which only be her third in her 12-year international career.

Yui SUSAKI (JPN)Yui SUSAKI (JPN) defeated Ziqi FENG (CHN) in the 50kg final at the Asian Championships in 2024. (Photo: United World Wrestling / Kadir Caliskan)

Incidentally, her last Asian Championships was also in Bishkek in 2024, and she won gold after beating Ziqi FENG (CHN) in the final. She is likely to face Feng again as the Paris Olympic bronze medalist is among a strong field at 50kg this year.

One of the challenges that Susaki will be keen on taking on is a bout against Son Hyang KIM (PRK), a wrestler Susaki has beaten before. The two met in the 48kg final of the 2017 Asian Championships, Susaki's first, and the Japanese wrestler won 10-0.

Then in the same year, the two met at the World Championships and Kim managed to keep it tighter but failed to stop Susaki from winning, 5-2. Susaki went on to win her first senior world title.

While the matches against formidable opponents are something she is looking forward to, Susaki is more excited to return to an international tournament after a break and kick start her new Olympic cycle.

"I’m incredibly excited to be competing in a UWW international tournament for the first time in a year and eight months," she said. "I want to win this tournament to get off to a strong start, so that I can compete in the Los Angeles Olympics and reclaim the gold medal. I also want wrestling fans to see how much stronger Yui Susaki has become.

"I think you’ll get to see a whole new Yui Susaki!"