#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#JapanWrestling

Another Ono rises: Konami follows brother's footsteps

Friday, August 29, 2025 - 02:52 By Ikuo Higuchi

Share this article

TOKYO (August 27) -- When you think of the name Ono from Shimane Prefecture, many will recall Masanosuke ONO (JPN), a world champion who is quickly becoming a global star, who now primarily competes in the United States.

Ono's younger sister Konami, who was undefeated in the national tournament during her elementary school years, is just like her brother. She went on to attend Nippon Sport Science University Ohka High School in Tokyo, where she grew up steadily, winning the Inter-High School Championships in 2023 and also winning silver at the U17 World Championships the same year.

A shoulder injury caused her to slow down, but through repeated practice at Nippon Sport Science University she regained her former strength and won the East Japan Student Championships and the All Japan Amateur Championships [women's competition is open to university students as well] last week.

Konami ONO (JPN)Konami ONO (JPN), left, won a silver medal at the 2023 U17 World Championships. (Photo: United World Wrestling / Kadir Caliskan)

Being coached by 2004 Athens Olympic bronze medalist Chikara TANABE and Kaori ICHO, she described herself as being in "the best environment."

Ono had been suffering from pain in the right shoulder and had to undergo a surgery in June last year. She had initially aimed for a comeback last year at the All Japan Championships [Emperor's Cup] in December, but was forced to withdraw. She returned to competition in April of this year at the Junior Queen's Cup U20, where she won one match, but lost the next match to a junior from high school by technical superiority.

"There were times when my shoulder would dislocate just by walking. It was a frustrating year," said Ono with her voice becoming teary, as if the pain had returned. "I'm happy because I was injured and couldn't wrestle for a while," she said but added, "I realized I need to practice more and get stronger."

Inspiration from brother Ono

While she was off the mat, Konami watched her brother Masanosuke win the gold medal at the U20 World Championships in 2024 and later become the world champion at 61kg at the Non-Olympic World Championships.

"It's not something I could ever imitate," she says, and although he is someone she should "admire" rather than "target," he is also someone close to her, having competed alongside since childhood. "I want to study hard and catch up," she says.

Konami ONO (JPN)Konami ONO (JPN) with world and Olympic champion Jordan BURROUGHS (USA). (Photo courtesy: Masaharu Ono) 

Earlier in spring, Konami accompanied her older brother to the United States, where he trains at Pennsylvania State University. She was still recovering and was unable to train, but she watched her brother's win against 2024 Paris Olympic silver medalist Spencer LEE (USA).

"I thought American wrestling was really amazing. It was inspiring," she said.

What made the biggest impression on Konami was how much fun her brother seemed to be having wrestling, even though he was in a foreign country.

"He really enjoys wrestling," she said. "I was amazed that there are people who love wrestling that much [laughs].

"My brother is my role model," she said. "I often watch his techniques and aspire to be like him."

What she finds particularly impressive is his speed, and the way he unconsciously develops his techniques. She herself sometimes has trouble deciding what to do next during a match, but her brother's body moves without a second thought. "I need to be able to come out with techniques one after the other," she said.

Training with Fujinami, Onishi

While Ono found his path in the United States, Konami is thinking of firmly establishing herself in Japan.

"I think that if I stay at Nippon Sport Science University, I will become really strong," she says, believing that his current environment is the place where she can develop the skills to compete on the world stage.

Not only is there an impressive coaching staff, but there are also world-class athletes such as 2024 Olympic champion Akari FUJINAMI (JPN) and Asian champion Sakura ONISHI (JPN) in the 57kg and 59kg weight class, respectively. Fujinami won gold at the Olympics in 53kg.

"I practice with Akari every day. She's really strong..." she said, admiringly, and when she's not sparring, she's always following Fujinami's movements to study them.

Since they are both in the 57kg weight class, could she challenge Fujinami as early as the All Japan Championships in December? To that question, she gave no clear answer, saying, "I'm not at the level where I can fight yet..." and said that she might move up a weight class as her body grows, so it's still up in the air, but perhaps the day is approaching when the middleweight trio, including Onishi, will take to the world stage.

Rather than setting big goals, her current goal is to "compete in many matches and enjoy wrestling." She says that she is actually enjoying it, so perhaps she is getting closer to her brother's level. Her next concrete goal is the All Japan Women's Open Championships in October.

She vowed to make a leap forward, saying, "I want to train both my body and mind and become even stronger. I want to become a star from Shimane Prefecture!"