#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#JapanWrestling

Narikuni achieves first Greco-Freestyle double in 52 years

By Ken Marantz

TOKYO (December 20) -- Before stepping down from the mat after his historic victory, Taishi NARIKUNI posed for the cameras with the fingers of one hand spread out in a "5", and the other in a vee for "2".

"I wasn't sure anyone would pick up on what that meant," he acknowledged.

For those who knew, it signified that Narikuni had achieved a seemingly impossible feat, becoming the first wrestler in 52 years to win titles in both freestyle and Greco-Roman at the same Emperor's Cup All-Japan Championships.

Narikuni captured the freestyle 70kg gold on Saturday with a 7-2 victory over Yuma TOMIYAMA, a day after taking the Greco 72kg title.

Both weight classes had among the largest fields in the tournament at Tokyo's Komazawa Gym and, as non-Olympic weights, were competed in a single day. That meant Narikuni had to get through a gauntlet of four matches a day on consecutive days.

"I didn't have any concerns about making weight, but after the first day was over, I had to start again from the beginning the next day," the 28-year-old Narikuni said. "It was difficult to get back into the mode. It wasn't the physical aspect. Mentally, it was a tougher two days than I had thought it would be.

"I won collegiate titles in both styles, and I tried to approach this tournament from the same mentality, but it was completely different. I was a bit naive."

The four-day tournament is also serving as Japan's qualifier for the Asian Championships in April, and as one of two qualifiers for both the World Championships and Asian Games in the fall. The Olympic weights use the same format as the worlds and are contested over two days.

In other finals on Day 3, world bronze medalist Arash YOSHIDA stormed to his third straight title at freestyle 97kg, while veteran Sohsuke TAKATANI turned back the clock and triumphed at freestyle 86kg for his first title since 2022, when he won the last of 12 straight over four weight classes.

Taishi NARIKUNITaishi NARIKUNI shows off his two medals, one in freestyle and other in Greco. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Narikuni's quest for double glory has its roots in his mother, a two-time world champion who runs the kids club in Tokyo where he got his start. To exceed mom, he set a target of also winning two world golds -- but adding a twist by making it one each in freestyle and Greco.

He accomplished half of his goal in 2022, when he captured the freestyle 70kg gold in Belgrade. But his chance to complete the crusade this year fell flat when he lost his first-round match at the worlds in Zagreb.

Narikuni said he will focus on Greco at the second world qualifier, the Meiji Cup All-Japan Invitational Championships in the spring, to assure his place on the team to the 2026 worlds. The world gold in Greco now tops his list of holy grails.

"Of course I am aiming for the Olympics," Narikuni said. "But at this time, my main target is to become a world champion in Greco. This is just a point to be passed along the way. I feel I got over one hurdle."

In the final, Narikuni earned an activity point and steoput to take a 2-0 lead into the break. In the second period, he countered a tackle attempt for a 2-point exposure.

When Tomiyama then got in deep on a double-leg, Narikuni went over the top to grab the legs from the back. Tomiyama rose up and dumped Narikuni to the mat and got behind for 2, but never had solid control and Narikuni quickly reversed, then transitioned immediately into a gut wrench to go up 7-2.

Taishi NARIKUNITaishi NARIKUNI counters a takedown attempt by Yuma TOMIYAMA for a 2-point exposure in the second period of the freestyle 70kg final. (Photo: Takeo Yabuki / wrestling-spirits.jp)

The thought that this might be his last opportunity served as strong motivation for Narikuni, overcoming any doubts and pain.

"I thought that this might be my only chance," he said. "If I had put it off, it might not come again. And that influenced my freestyle wrestling today. Instead of the full-out attack that I rely on, I went into a defensive shell. In the end, the result was good, but it wasn't done very well."

Narikuni became the first wrestler to complete the double since Mitsuo YOSHIDA won the 100kg titles in both styles in 1973. Ironically, Kaisei TANABE also had a chance to achieve the feat this week, but after winning the Greco 63kg title on Thursday, he lost in the semifinals at freestyle 65kg on Saturday.

Narikuni has long been a bit of a maverick in the wrestling world, often opting for weight training over live practice sessions. His desire to compete in both styles may have been an act of defiance against the common wisdom of specializing in one.

"People around me said that I had to specialize in one style, but that didn't sit well with me," Narikuni said. "Maybe I had a strong feeling of wanting to show them it could be done, and that's what makes this result so good."

As with Tanabe, there has been an increase in wrestlers doing both styles even up to the college level, a trend that Narikuni finds quite pleasing.

"That really makes me happy," he said. "When it is first tried, they will hear that it will degrade how people see them or that it won't be easy. Of course it isn't easy. Up to now, there was no format for doing both styles. To take up both with its own rules is something to be proud of, and I'm happy that there are wrestlers trying to emulate me."

Arash YoshidaArash YOSHIDA dumps Noah LEIBOWITZ to his back for a 4-point takedown in the freestyle 97kg final. (Photo: Takeo Yabuki / wrestling-spirits.jp)

At 97kg, Yoshida continues to establish himself as the preeminent Japanese wrestler in the heavy weights, easily dismantling high schooler Noah LEIBOWITZ with an 11-0 technical fall in 1:13. That was a repeat of last spring's Meiji Cup final.

Yoshida showed the power that once gave him a victory over world champion Kyle SNYDER by starting off with four straight stepouts, with a fleeing point tacked onto the last. He then bulled Liebowitz over for a 4-point takedown, then used a lace lock to finish off the victory.

"It's a relief," Yoshida said. "A friend told me to go for crushing victories, and in the end, I won without giving up a point, so I think I cleared the level that my friend wanted. I was able to do what I do best from the start by pushing out, and that was a good way to pile up points."

Snyder avenged his earlier loss to Yoshida in the semifinals in Zagreb en route to the gold medal, but Yoshida views that as a positive. He feels that Snyder was not in prime condition when they met in February in Tirana.

"I lost to this year's world champion, but it was good that I faced him," he said. "I will prepare so that I can win at the Meiji Cup and get back to the World Championships."

Sohsuke TAKATANISohsuke TAKATANI couldn't finish off this takedown against Yudai TAKAHASHI, but it was good enough to run out the clock for victory in the 86kg final. (Photo: Takeo Yabuki / wrestling-spirits.jp)

In the freestyle 86kg final, the 36-year-old Takatani added another gold to his bulging collection with a 2-2 victory over 2023 world U23 bronze medalist Yudai TAKAHASHI.

Takahashi scored a relatively easy takedown off a single-leg early in the first period, which was compounded when Takatani suffered a twisted ankle. But the veteran kept his nerves and when the opening came, he grabbed it. In the second period, he responded to a takedown attempt with well-timed counter roll to go up 2-2 on criteria.

In the final seconds, it was Takatani who went on the attack and got in on a single, even getting Takahashi's leg into the air. Although Takahashi squirmed out, it proved just as effective as a scoring move because time ran out.

"When he got the single leg at the beginning, I twisted my ankle and I couldn't put pressure on it," Takatani said. "After that, the opponent stopped pressing, so I thought as long it was only two points [difference], I could come back and I carried on with the match calmly. That's something that gets acquired with age."

Takatani is currently the head coach at his alma mater of Takushoku University, and is also a graduate student at Tsukuba University working on his doctorate.

He said that before his match, he received a message from the university for confirmation regarding the doctoral dissertation he had submitted.

He said he replied, "I have the final now, I'll check it when it's over." A message in response read: "Definitely win the title," so "I have good news for them."

Takatani, a three-time Olympian and a 2014 world silver medalist at 74kg, said his immediate goal is to get to the Asian Games, a competition that he has never experienced and which will be hosted by Japan.

He was unaware that the victory in the Emperor's Cup earned him a ticket to the Asian Championships, to be held in Kyrgyzstan. "But I have my work, and that's a time when there are a lot of tests. It might be hard to work it in. I will ask around."

Koto GOMIKoto GOMI works to turn Yu SHIOTANI in the Greco 60kg final. (Photo: Takeo Yabuki / wrestling-spirits.jp)

In other finals, world U23 and national collegiate champion Koto GOMI pulled off an impressive 8-0 victory over former world bronze medalist Yu SHIOTANI in the Greco 60kg final.

Gomi opened with a nifty 4-point arm throw, maintained control and added a 2-point exposure, then finished off the match with an arm lock roll in 1:46.

"Up to now, I had won on the collegiate level, but at the All-Japan I never even got close to the final," Gomi said. "I'm really happy to win the title."

Gomi and Shiotani had clashed twice previously this year, with Shiotani winning by technical fall at the Meiji Cup and Gomi turning the table with a victory by fall a month ago at the National Games.

At the All-Japan, the weight class was missing two-time defending champion Kaito INABA and Paris Olympic champion Kenichiro FUMITA, who was entered at 63kg but is expected to eventually return to the Olympic weight in the run-up to the 2028 Los Angeles Games. Both pulled out of the tournament due to injuries.

"Those are rivals I don't think I can beat yet," Gomi said. "It's more than just practicing harder, I have to think hard about how to train so that I can win again at the All-Japan."

For now, Gomi can look forward to making his international debut on the senior level at the Asian Championships.

"Going to that will not change what I have to do," he said. "I will be alright by sticking to my firm attacking style of wrestling."

In the women's 53kg final, Moe KIYOOKA won her fourth straight national championship and second in a row at that weight with a 4-0 victory over Umi IMAI.

Kiyooka, who won back-to-back titles at 55kg in 2022 and 2023 as well as the 2024 world gold, took a 3-0 lead in the first period with a takedown and activity point, then added a stepout in the second.

Day 3 Results

Freestyle

65kg (15 entries)
SF 1: Kotaro KIYOOKA df. Kaiji OGINO, 3-2
SF 2: Takara SUDA df. Kaisei TANABE, 5-4

70kg (21 entries)
GOLD: Taishi NARIKUNI df. Yuma TOMIYAMA, 7-2

BRONZE: Taishin HONNA df. Takeru KOZUKA, 7-6
BRONZE: Ariya YOSHIDA df. Kaito MORITA by Inj. Def.

SF 1: Taishi NARIKUNI df. Taishin HONNA, 10-2
SF 2: Yuma TOMIYAMA df. Kaito MORITA by TF, 10-0, :37

74kg (11 entries)
SF 1: Kota TAKAHASHI df. Toki OGAWA by TF, 11-0, 3:49
SF 2: Yoshinosuke AOYAGI df. Hikaru TAKATA, 7-1

86kg (10 entries)
GOLD: Sohsuke TAKATANI df. Kodai TAKAHASHI, 2-2

BRONZE: Natsura OKAZAWA df. Daichi AKIHO by TF, 11-1, 4:00
BRONZE: Tatsuya SHIRAI df. Ryonosuke KAMIYA, 5-1

97kg (8 entries)
GOLD: Arash YOSHIDA df. Noah LEIBOWITZ by TF, 11-0, 1:13

BRONZE: Toyoki HAMADA, no opponent
BRONZE: Ryusei TAKAHASHI df. Keita KOBAYASHI, 4-0

Greco-Roman

60kg (16 entries)
GOLD: Koto GOMI df. Yu SHIOTANI by TF, 8-0, 1:46

BRONZE: Keijiro SONE df. Takuma NAKASHIMA, 6-4
BRONZE: Ayata SUZUKI df. Maito KAWANA, 9-5

67kg (13 entries)
SF 1: Kyotaro SOGABE df. Kensuke SHIMIZU, 8-1
SF 2: Katsuaki ENDO df. Kojiro HASEGAWA, 4-0

77kg (13 entries)
SF 1: Nao KUSAKA df. Naoki KADODE by TF, 11-0, 1:41
SF 2: Isami HORIKITA df. Kodai SAKURABA, 6-1

82kg (16 entries)
GOLD: Tatsuya FUJII df. Reon KAKEGAWA, 6-6

BRONZE: Tesshin HIGUCHI df. Hisashi KONISHI, 8-6
BRONZE: Daizo TANIZAKI df. Yudai KOBORI by TF, 11-1, 4:51

SF 1: Reon KAKEGAWA df. Tesshin HIGUCHI by TF, 8-0, :28
SF 2: Tatsuya FUJII df. Daizo TANIZAKI by TF, 11-3, 4:43

130kg (9 entries)
GOLD: Yuta NARA df. Shion OBATA, 6-1

BRONZE: Kosei YAMADA df. Ayumu IWASAWA by TF, 9-0, 2:16
BRONZE: Sota OKUMURA df. Kosei MIYAKE by TF, 8-0, 1:47

Women's Wrestling

50kg (17 entries)
SF 1: Yui SUSAKI df. Mako ONO by TF, 10-0, 2:48
SF 2: Haruna MORIKAWA df. Rinka OGAWA by Fall, 4:47 (3-1)

53kg (10 entries)
GOLD: Moe KIYOOKA df. Umi IMAI, 4-0

BRONZE: Mayu SHIDOCHI df. Miwa MAGARA by TF, 10-0, 2:53
BRONZE: Saki YUMIYA df. Futaba UCHINO, 9-0

55kg (17 entries)
GOLD: Sowaka UCHIDA df. Nagisa HARADA, 2-0

BRONZE: Nana KOZUKA df. Natsumi MASUDA, 10-6
BRONZE: Karina HONDA df. Yuna SAWATANI, 6-5

SF 1: Sowaka UCHIDA df. Nana KOZUKA, 11-10
SF 2: Nagisa HARADA df. Yuna SAWATANI, 4-2

57kg (10 entries)
SF 1: Himeka TOKUHARA df. Rin KINOSHITA by TF, 10-0, 1:48
SF 2: Akari FUJINAMI df. Sara NATAMI, 7-4

62kg (9 entries)
SF 1: Sakura MOTOKI df. Yuzuka INAGAKI, 8-2
SF 2: Nonoka OZAKI df. Sakura ONISHI, 4-1