#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#JapanWrestling

Tanabe moves halfway to historic double victory with Greco 63kg gold

By Ken Marantz

TOKYO (December 18) -- Kaisei TANABE didn't have to deal with one Olympic champion in moving halfway to his goal of achieving a historic double of national titles in both Greco-Roman and Freestyle. He likely won't be able to avoid another to complete the mission.

Tanabe powered his way to his first national crown in Greco with a victory at 63kg at the Emperor's Cup All-Japan Championships on Thursday, the opening day of the four-day tournament at Tokyo's Komazawa Gym.

"While I feel relieved, I have my 'real job' of freestyle 65kg the day after tomorrow, so I have to get my mind ready and do the best I can," said Tanabe, the defending champion at freestyle 65kg who will face a potential major hurdle this year in Paris Olympic champion Kotaro KIYOOKA.

In other action, another potential future star with Iranian roots emerged on the scene after Waseda University's Keyvan GHAREHDAGHI captured the freestyle 79kg gold, while a clash of reigning world champions between Ami ISHII and Miwa MORIKAWA was set up for the women's 68kg title.

The Emperor's Cup is also serving as the domestic qualifier for next year's Asian Championships, and the first of two qualifiers for the World Championships and Asian Games.

Olympic weight classes are being contested over two days, while non-Olympic divisions are completed in a single day.

Kaisei TANABEKaisei TANABE, left, works to get behind Ryota KOSHIBA in the Greco 63kg final. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Tanabe acknowledged that he dodged a bullet when Paris 60kg gold medalist Kenichiro FUMITA withdrew on the eve of the tournament due to injury. Fumita was entered at 63kg in what would have been his first competition since his triumph in Paris.

As both are Nippon Sports Science University alumni and still train at the campus, Tanabe said he has spent some time sparring with Fumita.

"Part of me wanted to face him [today]. But in practice, I've never scored a point," he admitted. "It was a crummy feeling. But if we faced each other in an actual match, I would never give up and try my best to win. Without him here, this became my tournament and I felt I had to take the title."

On Thursday, Tanabe showed he was clearly the best of the rest, sailing through the field with three straight technical falls. He capped his day with 4-point throw that finished off an 8-0 victory in the final in just under two minutes over Ryota KOSHIBA, another NSSU alum who happens to also dabble in freestyle.

Tanabe, whose father Chikara TANABE was a freestyle 55kg bronze medalist at the 2004 Athens Olympics and is a current NSSU coach, said he likes to integrate techniques from the two styles into each other.

"To put it as simply as I can, Greco is mostly about throws and often has big 4-point moves, while freestyle is mainly precise techniques," Tanabe said. "Amid that, I want to add the fine, small moves to Greco and, amid the small moves in freestyle, aim for the big move that gives me a point spread."

Kaisei TANABEKaisei TANABE finishes up his victory over Ryota KOSHIBA with a four-point throw in the Greco 63kg final. (Photo: Takeo Yabuki / wrestling-spirits.jp)

This fall, Tanabe was among a number of Japanese wrestlers who participated in the German Bundesliga, where he said he sometimes worked on Greco with his teammates. And at times for fun, the Greco wrestlers and him would do freestyle.

Tanabe won his first national title at freestyle 61kg in 2024, then moved up to 65kg last year and won the gold in the absence of Kiyooka, who like other Olympic medalists was on an extended post-Olympics hiatus. He just missed out on the two-style double that year when he lost in the Greco 67kg final to Katsuaki ENDO.

Tanabe won the freestyle 65kg gold at the Asian Championships in March, then finally clashed with Kiyooka -- also an NSSU alum -- two months later at the Meiji Cup All-Japan Invitational Championships, which is the second of the two domestic qualifiers for major international tournaments.

Tanabe held his own in a close 4-3 loss in the final, but Kiyooka dominated a playoff for the team to the World Championships with a one-sided 13-2 victory. Kiyooka went on to take the silver medal in Zagreb.

Should Tanabe manage to capture the gold on Sunday, it would make him the first wrestler to complete the Greco-freestyle double at the same tournament since Mitsuo YOSHIDA did it back in 1973 with victories in the 100kg weight classes.

As it is, Tanabe's victory on Thursday made him the first to achieve a career double since Atsushi MATSUMOTO switched to Greco and won at 85kg in 2016 after winning the first three of four national freestyle titles at 84/86kg between 2011 and 2014. He returned to freestyle and won again at 92kg in 2018.

Ironically, another wrestler could beat Tanabe to the punch. Taishi NARIKUNI, the 2022 world champion at freestyle 70kg, is entered in that weight class as well as Greco 72kg. Both divisions will be completed before Sunday, when the freestyle 65kg final will be held.

Keyvan GHAREHDAGHIKeyvan GHAREHDAGHI, right, spins behind Kanata YAMAGUCHI in the freestyle 79kg final. (Photo: Takeo Yabuki / wrestling-spirits.jp)

At freestyle 79kg, Gharehdaghi used effective counters to score an 8-0 victory in the final over Kanata YAMAGUCHI, a world U20 bronze medalist at 74kg who had beaten him in two previous encounters.

That followed up on Gharehdaghi's victory at the Meiji Cup in May, which was tempered by a loss in the world team playoff to last year's Emperor's Cup champion Ryonosuke KAMIYA, who has moved up to 86kg.

"Losing the playoff was devastating, and I was determined to work hard so that I wouldn't lose again," said the 19-year-old Gharehdaghi, a product of the JOC Elite Academy.

Gharehdaghi was born and raised in Japan to an Iranian father and Japanese mother. Through the influence of his father, who works in the automobile industry, he started wrestling at age 3.

Although he shares a compassion for the sport with his ancestral homeland, he has only been there on visits and cannot speak Persian.

His background is similar to that of one of Japan's top rising stars, world 97kg bronze medalist Arash YOSHIDA, one of six siblings in the sport who use their mother's family name. They all started the sport at a kids wrestling club outside of Tokyo run by their father.

"I'm well aware of them," Gharehdaghi said. "I really respect them. Every one of them is strong. Their father was here today and gave me some advice."

In other finals on the opening day, Asian bronze medalist Takashi ISHIGURO went on the offensive in the second period to notch a 6-3 victory at freestyle 92kg over Daisuke MASUDA to defend his crown and claim a fifth career national title.

Kenta OGUSU won the Greco 55kg gold by completing a 9-1 technical fall with one second left over Mizuki ARAKI, who had knocked off Asian champion Kohei YAMAGIWA in the semifinals.

At women's 65kg, 2024 world U20 champion Nana IKEHATA defeated Haruka KOBARA 6-0 for her first national title, while Mahiro YOSHITAKE defeated Chisato YOSHIDA 7-2 for her third national crown and first at 72kg.

Ami ISHIIWorld champion Ami ISHII scores a takedown in the women's 68kg semifinal against Kaede MATSUYAMA. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Ishii, Morikawa set up clash; Kagami sharp in return

In Olympic weight classes that were competed through the semifinals, a blockbuster final was set up at women's 68kg when Ishii, the reigning world champion, advanced to a showdown with Morikawa, the winner at 65kg in Zagreb.

Ishii won both of her matches by one-sided technical falls -- giving up a lone takedown in her opening match when she lost her balance.

"I didn't think my matches went very well," Ishii said. "Especially in the first match, I rushed it too much. I want to be the aggressor and have crushing victories."

Morikawa met some stiff resistance in her semifinal with world U20 champion Ray HOSHINO, scoring two first-period takedowns before holding on for a 6-2 victory. Hoshino had knocked off three-time world medalist Masako FURUICHI 8-6 in the quarterfinals.

Ishii and Morikawa have met three times, with Ishii holding a 2-1 advantage. She won their first meeting 5-2 in the 2022 Emperor's Cup final. They clashed again in the semifinals at the 2023 Meiji Cup, with Morikawa winning 8-5. That set up a world team playoff between the two, which Ishii won 2-1.

Yuka KAGAMIOlympic champion Yuka KAGAMI, left, competes for the first time since her victory in Paris. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Meanwhile, Olympic 76kg champion Yuka KAGAMI looked sharp in her first competition since her victory in Paris, scoring a technical fall before beating defending champion and Asian bronze medalist Nodoka YAMAMOTO 13-4 to advance to the final.

Kagami, who was limited to an activity point in the first period by Yamamoto, was being pressured at the edge early in the second when she neatly reversed the tide and dumped her opponent for a 4-point takedown.

Kagami padded the lead and, despite giving up a takedown and roll, she was never in danger. In Friday's final, she will face veteran Yasuha MATSUYUKI.

At Greco 87kg, rising teen star Taizo YOSHIDA, a world senior and U20 bronze medalist at 82kg, posted two technical falls, each inside of two minutes, to advance to the final. Two-time defending champion So SAKABE was a late withdrawal.

Day 1 Results

Freestyle

57kg (18 entries)
SF 1: Yamato OGAWA df. Kento YUMIYA, 6-4
SF 2: Fuga SASAKI df. Yamato FURUSAWA, 3-1

79kg (19 entries)
GOLD: Keyvan GHAREHDAGHI df. Kanata YAMAGUCHI, 8-0
BRONZE: Kaiyo IMAI df. Hirotaka ABE, 7-0
BRONZE: Subaru TAKAHARA df. Kojiro SHIGA, 5-2

SF 1: Keyvan GHAREHDAGHI df. Hirotaka ABE by TF, 10-0, 2:06
SF 2: Kanata YAMAGUCHI df. Subaru TAKAHARA by TF, 12-2, 3:45

92kg (25 entries)
GOLD: Takashi ISHIGURO df. Daisuke MASUDA, 6-3
BRONZE: Satoshi MIURA df. Sorato KANAZAWA,6-2
BRONZE: Ryogo ASANO df. Takato UCHIDA by Inj. Def.

SF 1: Takashi ISHIGURO df. Sorato KANAZAWA, 7-5
SF 2: Daisuke MASUDA df. Takato UCHIDA, 4-1

125kg (10 entries)
SF 1: Taiki YAMAMOTO df. Akinari ORIYAMA by TF, 10-0, :50
SF 2: Taira SONODA df. Hibiki ITO, 3-2

Greco-Roman

55kg (17 entries)
GOLD: Kenta OGUSU df. Mizuki ARAKI by TF, 9-1, 5:59
BRONZE: Kohei YAMAGIWA df. Daisuke MORISHITA, 5-0
BRONZE: Sanshiro TAKAHASHI vs Taketo NINOMIYA by TF, 9-0, 2:00

SF 1: Mizuki ARAKI df. Kohei YAMAGIWA, 6-5
SF 2: Kenta OGUSU df. Sanshiro TAKAHASHI by TF, 9-1, 4:04

63kg (19 entries)
GOLD: Kaisei TANABE df. Ryota KOSHIBA by TF, 8-0, 1:54
BRONZE: Kazuki YABE df. Shoya ITO, 7-0
BRONZE: Toya MINAMI df. Miruto TOKUHIGA, 7-5

SF 1: Kaisei TANABE df. Kazuki YABE by TF, 8-0, 1:12
SF 2: Ryota KOSHIBA df. Miruto TOKUHIGA by TF, 9-0, 3:56

87kg (9 entries)
SF 1: Taizo YOSHIDA df. Genki YAHAGI by TF, 9-0, 1:59
SF 2: Daisei ISOE df. Chihiro MOTOHASHI, 10-5

97kg (16 entries)
SF 1: Yuri NAKAZATO df. Koki MATSUMOTO by TF, 9-0, 4:12
SF 2: Takahiro TSURUTA df. Kanta SHIOKAWA, 5-0

Women's Wrestling

65kg (9 entries)
GOLD: Nana IKEHATA df. Haruka KOBARA, 6-0
BRONZE: Suzu SASAKI df. Chika AKASHI by TF, 14-4, 2:59
BRONZE: Nanoha YASHIMA df. Rin MIYAJI, by Inj. Def.

SF 1: Nana IKEHATA df. Suzu SASAKI, 10-2
SF 2: Haruka KOBARA df. Nanoha YASHIMA, 6-4

68kg (8 entries)
SF 1: Ami ISHII df. Kaede MATSUYAMA by TF, 10-0, 3:41
SF 2: Miwa MORIKAWA df. Ray HOSHINO, 6-2

72kg (9 entries)
GOLD: Mahiro YOSHITAKE df. Chisato YOSHIDA, 7-2
BRONZE: Ai SAKAI df. Miyu TAKAYAMA, 5-5
BRONZE: Yuka FUJIKURA df. Asahi NAKAMURA, 8-0

SF 1: Chisato YOSHIDA df. Miyu TAKAYAMA by TF, 10-0, 4:56
SF 2: Mahiro YOSHITAKE df. Yuka FUJIKURA, 4-0

76kg (8 entries)
SF 1: Yuka KAGAMI df. Nodoka YAMAMOTO, 13-4
SF 2: Yasuha MATSUYUKI df. Makoto KOMADA, 7-0