#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleSamokov

Onishi repeats as U20 world champ; Blaze wins 61kg gold

Wednesday, August 20, 2025 - 21:52 By Vinay Siwach

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SAMOKOV, Bulgaria (August 20) -- Four bouts, a combined score of 40-0, and a total time on the mat of five minutes and 24 seconds -- all matches finished inside the first period.

Sakura ONISHI (JPN) put on one of the most dominant performances at the World U20 Championships, becoming a two-time world champion by winning the 59kg gold in Samokov, Bulgaria, on Wednesday.

The Japanese wrestling phenom spent less time on the mat than a full six-minute wrestling match and won all bouts with a 10-0 score, just like she did in 2024. Onishi has now outscored her opponents 80-0 over the two tournaments.

After three wins on Tuesday, Onishi faced Karin SAMUELSSON (SWE) in the final. She locked Samuelsson's legs around her head, turning her four times after the takedown. She used the technique on three of her four wins.

"I didn't want to finish quickly. I wanted to focus on winning each point and play the match with that focus," Onishi said.

Onishi feels that she has improved technically since last year, especially after winning the senior Asian Championships in which she faced stiff competition.

"I've been working on improving in various ways," she said. "I wanted to aim even higher in terms of technique and physical strength. The fact that I wasn't defeated in the senior category boosted my confidence. Winning the Asian Championships and Ranking Tournament in Tirana also boosted my confidence."

Sakura ONISHI (JPN)Sakura ONISHI (JPN) uses her trademark lace against Karin SAMUELSSON (SWE) in the 59kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

Next for Onishi is the senior World Championships in September as she prepares to win the world title in Zagreb as well. To prepare for that she wanted to test herself again in this age group.

"The World Championships are coming up, and I think this category is just one step in the process," she said. "I think I've taken a good step forward, and I definitely want to win the senior World Championships."

Ray HOSHINO (JPN)Ray HOSHINO (JPN) works on a takedown against SRISHTI (IND) in the 68kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

Japan won its second gold medal through Ray HOSHINO (JPN), who also won her second World U20 title. Hoshino, the 2023 world U20 champion, showed no signs of rust in her 7-0 hammering of SRISHTI (IND) in the 68kg final in Samokov.

Srishti, a returning bronze medalist, tried to score on Hoshino, but the Japanese wrestler overpowered her and clearly had a better game plan for the final bout.

Hoshino scored the first takedown of the final and then added a step-out to take a 3-0 lead. She then scored a go-behind to extend her lead to 5-0 at the break. An ankle pick during Srishti's attack gave Hoshino her third takedown of the match and a 7-0 lead she kept until the end.

India crowned one champion on Wednesday when TAPSYA (IND) defeated the European U20 champion, Felicitas Domajeva (NOR), 5-2, to win the 57kg gold medal.

In a match decided by a single move, Tapsya scored a takedown and used an arm-bar to pin Domajeva, who survived the attempt but fell behind 5-0 as she had already conceded a point for passivity.

In the final seconds of the bout, Domajeva scored a takedown, but it was harmless to Tapsya, who defended any turn attempts to win 5-2 and India's first gold in Samokov.

The loss ended hopes for Domajeva to win the first world U20 gold medal for Norway in 37 years. She had became the first Norway wrestler to enter the World U20 Championships final in Women's Wrestling in 15 years.

Marcus BLAZE (USA)Marcus BLAZE (USA) celebrates, like his roommate at Penn State Masanosuke ONO (JPN), after winning the 61kg final. (Photo: United World Wrestling / Kadir Caliskan)

U.S. defends Freestyle title

Marcus BLAZE (USA) upgraded his bronze medal from last year to a gold medal, and Maxwell MCENELLY (USA) won the gold medal in the 86 kg weight class as the United States successfully defended its freestyle team title at the World U20 Championships. With five gold medals, the U.S. had its best showing in the competition's history since 1984.

Blaze, who lost to the Japanese world champion Masanosuke ONO (JPN) last year, defeated a former world U17 champion Ahora KHATERI (USA), 10-0, in the final, his fourth win via technical superiority.

With his gold medals at the World U17 and U20 Championships, Blaze joins an elite group of wrestlers who have won world titles at both the U17 and U20 levels.

In Samokov, Blaze demonstrated that he will be a formidable opponent at the senior level as well. He wrestled with solid positioning and scored with various techniques. In the final match, he wrestled Khateri patiently, scoring five stepouts in the first period. A caution against Khateri made it 6-0, and then a go-behind and turn by Blaze made it 10-0.

"I feel good," Blaze said. "I wrestled pretty well. Throughout the tournament, I just kept getting better and better. I feel good about it. Our coaches gave me a game plan, and I stuck to it."

Before the final match, Blaze received a text message from his high school coach, Scott BURNETT, who explained Khateri's wrestling style and told Blaze to "suffocate" his opponent.

"When I was really young, my coach always said to be in a great position the whole time," he said. "Before the final, he told me to suffocate my opponent, and I feel like that's what I did out there."

Marcus BLAZE (USA)Marcus BLAZE (USA) is now a world U17 and U20 champion. (Photo: United World Wrestling / Kadir Caliskan)

In his international career, Blaze has lost only once — to Ono in 2024 — but now, both wrestlers train at Penn State in the United States. After winning the gold medal, Blaze imitated Ono's 2024 celebration after the Japanese had won gold at the U20 World Championships.

"I live with Ono; he's my roommate," Blaze said. "He's a great person. At that time, he was just way better. I'm thankful to be able to wrestle with him every single day."

The second gold medal for the U.S. came from McEnelly, who defeated Bozigit ISLAMGEREEV (UWW) 8-0 at 86 kg.

McEnelly prevented Islamgereev from attacking his legs and wrestled at a fast pace throughout the final. He scored four takedowns to shut out Islamgereev.

RESULTS

Women's Wrestling

57kg
GOLD: TAPSYA (IND) df. Felicitas DOMAJEVA (NOR), 5-2

BRONZE: Dolzhon TSYNGUEVA (UWW) df. Sowaka UCHIDA (JPN), via inj. def.
BRONZE: Anna STRATAN (KAZ) df. Tindra DALMYR (SWE), 9-3

59kg
GOLD: Sakura ONISHI (JPN) df. Karin SAMUELSSON (SWE), 10-0

BRONZE: Hiunai HURBANOVA (AZE) df. Ella FINDING (CAN), 4-1
BRONZE: Yifan ZHU (CHN) df. Aubre KRAZER (USA), 5-3

68kg
GOLD: Ray HOSHINO (JPN) df. SRISHTI (IND), 7-0

BRONZE: Eduarda RODRIGUES BATISTA (BRA) df. Laura KOEHLER (GER), via fall
BRONZE: Odzaya ERDENEBAT (MGL) df. Oleksandra RYBAK (UKR), 9-8

Freestyle

61kg
GOLD: Marcus BLAZE (USA) df. Ahora KHATERI (IRI), 10-0

BRONZE: Omar AYOUB (PUR) df. Adlan SAITIEV (UWW), 8-6
BRONZE: Magomedkhan MAGAMEDKHANOV (UWW) df. Sargis BEGOYAN (ARM), 12-11

86kg
GOLD: Maxwell MCENELLY (USA) df. Bozigit ISLAMGEREEV (UWW), 8-0

BRONZE: Abolfazl RAHMANI (IRI) df. Razmik YEPREMYAN (ARM), 4-2
BRONZE: Ahmet YAGAN (TUR) df. Ryogo ASANO (JPN), 9-3