#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleSamokov

U20 Worlds: After two heartbreaks, Kassimbek is world champ

Monday, August 18, 2025 - 19:08 By Vinay Siwach

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SAMOKOV, Bulgaria (August 18) -- Yedige KASSIMBEK (KAZ) had lost two World U17 Championships finals, denying him the world champion tag.

He got his third chance to be a world champion on Monday at the World U20 Championships in Samokov and third time proved to be lucky for the Kazakhstan wrestler.

Wrestling a familiar opponent in Abolfazl MOHAMMAD NEZHAD (IRI) in the final, Kassimbek seemed in  no trouble during the six minute bout and captured the gold medal and his first world title with a 4-1 victory.

Yedige KASSIMBEK (KAZ)Yedige KASSIMBEK (KAZ) turns Abofazl MOHAMMAD NEZHAD (IRI) for match-winning two points in the 125kg final. (Photo: United World Wresting / Amirreza Aliasgari)

The 18-year-old had previously wrestled Mohammad Nezhad three times in his career and won all three. Kassimbek defeated the Iranian at the 2023 Asian U17 Championships, 8-1, in their first meeting. In 2024, he defeated him twice, in the semifinals at the World U17 and Asian U17 Championships, 4-3 and 2-2, respectively.

"I am very happy," Kassimbek said. "I have been waiting for this day for a long time, and I am glad [to win]. In the future, I will become an Olympic champion. I am already slowly preparing for this goal."

Mohammad Nezhad thought he may have a chance to change that record when he went up 1-0 in the final after Kassimbek failed to score after being put on the activity clock. But the second period was all about Kassimbek as he got a takedown and then turned the Iranian, wrapping Mohammad Nezhad's legs around his head, for two points.

The 4-1 lead and some defensive wrestling was enough for Kassimbek to win the final and claim his gold medal, making him the first wrestler to win the heaviest weight class at any World Championships.

Yedige KASSIMBEK (KAZ)World U20 champion at 125kg -- Yedige KASSIMBEK (KAZ). (Photo: United World Wrestling / Amirreza Aliasgari)

"Even though I have defeated the Iranian wrestler more than once, I take every opponent seriously," he said. "But when I stepped on the mat, I was confident in my victory."

While Kassimbek will have more age-group tournaments, he has ambitions to be at the senior level in quick time with some added strength and weight.

"I still have a lot of work ahead of me. I am still not strong enough," he said. "I need to work harder. I am eighteen years old, but I already want to compete at senior level, I just need to gain a little bit more weight."

PJ DUKE (USA)PJ DUKE (USA) celebrates after winning the 70kg gold medal in Samokov. (Photo: United World Wrestling / Amirreza Aliasgari)

U.S. wins 2 golds

Two returning bronze medalists from the U.S. -- PJ DUKE (USA) and Justin RADEMACHER (USA) -- upgraded their medals to gold.

Duke, a recent high school graduate, was the first world champion on Monday as he won a slugfest against Alexandr GAIDARLI (MDA), 7-5. Duke's gold comes a month he wrestles at the senior World Championships in Zagreb.

He scored the first five points against Gaidarli's one but the Moldovan a takedown and turn from Gaidarli made it 5-5 with him leading on criteria and 1:20 left on the clock.

Duke, however, remained composed and managed to get on a leg-attack and convert it into a takedown for a 7-5 match-deciding lead. Gaidarli's attempts to score at the end where easily negated  by Duke.

With the win, Duke denied Gaidarli a historic title which would have made him the first Freestyle world U20 champion since 1999 for Moldova.

PJ DUKE (USA)PJ DUKE (USA) scores a takedown over Alexandr GAIDARLI (MDA) in the 70kg final. (Photo: United World Wrestling / Kadir Caliskan)

"One thing I never really thought about, like obviously I've dreamed about winning a world title, but that feeling you get when you're on the podium when they're playing the national anthem. It's something I've never felt before and it's just so cool," Duke said.

Duke will have one month to rebound and wrestle in Zagreb, a competition much tougher than the U20 level.

"I got to definitely have a few things I need to tweak, easy fixes and minor technical changes," he said. "My body's is in good shape, I feel fine. I'm not too beat up on this."

Duke had to beat Yianni DIAKOMIHALIS (USA) in a best-of-three series to win the spot on the U.S. senior. While he celebrated his victory there, Duke had a subdued celebrations when he won in Samokov.

"The Final X was just a little different for me," he said. "I was definitely a bigger underdog there. It's just being on that senior team is my main goal. Coming from last year after losing the U20s. I just had to get that done. I tried not to show too much emotion but sometimes it's big deal, like final X, it comes out."

Justin RADEMACHER (USA)Justin RADEMACHER (USA) attempts a leg attack against Magomedgadzhi MAGOMEDOV (UWW) in the 97kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

Rademacher had a rather straightforward final against Magomedgadzhi MAGOMEDOV (UWW) at 97kg. The match was majorly a one-move finish as Rademacher got on a leg attack and forced Magomedov towards the zone before throwing him in danger for four points.

From there on, Rademacher was happy to play the clock while Magomedov, struggling with his conditioning, never really got a chance to score until a late stepout to get on the board.

European U23 champion Ismail KHANIEV (UWW) got his world title to his name after he won the 74kg final against Adilet AKYLBEKOV (KGZ). Khaniev blanked Akylbekov, 11-0, with a series of takedowns.

In the first period, Khaniev had two takedowns, a turn and a stepout to lead 7-0. He finished the bout quickly in the second period with takedown and an exposure to win.

"This was my goal for the year," Khaniev said. "I needed to accomplish it, and I did. I rate my performance at this tournament 4 out of 5 because there is always room to grow, I still made some mistakes."

Khaniev had a tough bracket to go through, wrestling returning silver medalist Ladarion LOCKETT (USA) and European U20 champion Manuel WAGIN (GER), a wrestler he recently lost to at the European U20 Championships.

"Against Lockett, I was focused and really wanted to beat him, just like the German wrestler to whom I lost at the Europeans," he said. "I was very well prepared for the match [against Lockett], and I managed to win with full confidence."

Ismail KHANIEV (UWW)Ismail KHANIEV (UWW) won his first world title on Monday. (Photo: United World Wrestling / Amirreza Aliasgari)

Khaniev had lost to Wagin in Italy, 5-4, in a close semifinal but their rematch in Samokov followed a different storyline as Khaniev won via technical superiority.

"At the U20 European Championships I wasn’t fully prepared, I had injuries, although that is not an excuse," he said. "Here I really wanted to take revenge, I prepared very hard, did everything possible on my side, and it worked out."

Khaniev called the 74kg weight class as the "royal" one and wants to continue his career in it for the time being.

"I believe that if I continue to work hard, then even in such a competitive weight class I will be able to withstand the competition," he said. "This is considered the 'royal' weight. It will be very interesting for me to keep competing in this weight, unless my weight increases and I have to move up to a higher category."

RESULTS

70kg
GOLD: PJ DUKE (USA) df. Alexandr GAIDARLI (MDA), 7-5

BRONZE: Nurlan AGHAZADA (AZE) df. Goga OTINASHVILI (GEO), 4-0
BRONZE: Ebrahim ELAHI (IRI) df. Abdoullah NAKAEV (FRA), 6-4

74kg
GOLD: Ismail KHANIEV (UWW) df. Adilet AKYLBEKOV (KGZ), 11-0

BRONZE: Dosszhan KUL GAIYP (KAZ) df. Raul CASO (ITA), 6-3
BRONZE: Kanata YAMAGUCHI (JPN) df. Ladarion LOCKETT (USA), 10-0

97kg
GOLD: Justin RADEMACHER (USA) df. Magomedgadzhi MAGOMEDOV (UWW), 4-1

BRONZE: Konstantine PETRIASHVILI (GEO) df. Ibrahim BENEKLI (TUR), 8-3
BRONZE: Samir DURSUNOV (KAZ) df. VISHAL (IND), via fall

125kg
GOLD: Yedige KASSIMBEK (KAZ) df. Abolfazl MOHAMMAD NEZHAD (IRI), 4-1

BRONZE: Yusif DURSUNOV (AZE) df. Levan LAGVILAVA (FRA), 3-1
BRONZE: Cole MIRASOLA (USA) df. Narantulga DARMAABAZAR (MGL), 12-2