Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

2026 Muhamet Malo

Muhamet Malo 2026 Day 2 Results: Sadulaev Beats Khaniev; Iran Wins 2 Golds

Wednesday, February 25, 2026 - 23:08 By Vinay Siwach

TIRANA, Albania (February 26) -- The Feti Borova Arena has now witness two of the most epic comeback from Abdulrashid SADULAEV (UWW).

In 2024, he marked his return from injury with his sixth world title, one which he won by going down to 92kg and shocking the world with a buzzer-beating win over Kamran GHASEMPOUR (IRI).

The second was on Thursday. In his first international tournament since the world title, Sadulaev returned to 97kg and won the gold medal at the Muhamet Malo Ranking Series.

Sadualev's return to competition was much talked about as he entered the tournament which had the likes of his long-time rival and world champion Kyle SNYDER (USA), up-and-coming star Mukhamed KHANIEV (UWW), Olympic bronze medalist Magomedkhan MAGOMEDOV (AZE), former world champion Rizabek AITMUKHAN (KAZ) and other world medalists.

While his fifth match against Snyder was denied after the American lost to Khaniev in the quarterfinals, Sadulaev was met with a stiffer challenger in Khaniev.

Mukhamed KHANIEV (UWW) defeated Kyle SNYDER (USA) in the 97kg quarterfinals. (Photo: United World Wrestling / Kadir Caliskan)

The U23 world silver medalist defeated Snyder 10-4 and then took out Magomedov in the semifinal to set up a clash against Sadulaev. The winner would also book his spot for the European Championships, to be held at the same arena in April.

Sadulaev was checked by Khaniev in the first period but a double-leg blast helped the former take a 4-0 lead. Khaniev cut it to 4-2 but a watchful Sadulaev never allowed him to dictate the pace of the bout.

Keeping Khaniev at an arm's length, Sadulaev scored three counter takedowns while giving up two stepouts to win final, 10-4, and lock his spot for the European Championships.

Abdulla KURBANOV (UWW) works on Mason PARRIS (USA) during the 125kg final. (Photo: United World Wrestling / Kostadin Andonov)

In other Freestyler results, Abdulla KURBANOV (UWW) clinched the 125kg gold medal after an impressive 8-5 victory over world bronze medalist Mason PARRIS (USA) in the final.

While the score makes the final look close, Kurbanov was the better of the two wrestlers in the final, managing to tire Parris out in the final. He scored a four-pointer in his eight points and did not let Parris threaten his lead even one.

When the score was 7-3, Parris tried to score a takedown but Kurbanov scored a stepout on counter to make 8-3. He did give up a takedown in the final 10 seconds to avoid further risks in the final.

Mohammad NOKHODI (IRI) defeated Dean HAMITI (USA) in the 79kg final. (Photo: United World Wrestling / Kostadin Andonov)

Iran Wins 2 Golds

After Yones EMAMI (IRI) won Iran's first gold medal on Wednesday, Iran added two more through Mohammad NOKHODI (IRI) and Amirhossein FIROUZPOUR (IRI) at 79kg and 92kg, respectively.

Nokhodi, who had struggled with a knee injury last season, seemed to have gained full fitness. He had no trouble in seeing off Dean HAMITI (USA), 10-0, in the final at 79kg.

The two-time world silver medalist scored three different takedowns and managed to turn Hamiti twice to accumulate his points in the gold medal bout.

Firouzpour, world bronze medalist in Zagreb, was in similar form as he defeated former world silver medalist Miriani MAISURADZE (GEO), 11-1, in the 92kg final.

RESULTS

Freestyle

79kg
GOLD: Mohammad NOKHODI (IRI) df. Dean HAMITI (USA) , 10-0

BRONZE: Dzhabrail GADZHIEV (AZE) df. Sagar JAGLAN (IND), 10-4
BRONZE: Luka CHKHITUNIDZE (GEO) df. Cameron AMINE (USA), 3-3

92kg
GOLD: Amirhossein FIROUZPOUR (IRI) df. Miriani MAISURADZE (GEO), 11-1

BRONZE: Ahmed BATAEV (BUL) df. Jacob CARDENAS (USA), 11-0
BRONZE: Azamat DAULETBEKOV (KAZ) df. Kamil KURUGLIYEV (KAZ), 4-0

97kg
GOLD: Abdulrashid SADULAEV (UWW) df. Mukhamed KHANIEV (UWW), 10-4

BRONZE: Kyle SNYDER (USA) df. Magomedkhan MAGOMEDOV (AZE), via inj. def.
BRONZE: Rizabek AITMUKHAN (KAZ) df. Jointy KUMAR (IND), 10-0

125kg
GOLD: Abdulla KURBANOV (UWW) df. Mason PARRIS (USA), 8-5

BRONZE: Wyatt HENDRICKSON (USA) df. Hakan BUYUKCINGIL (TUR), via fall
BRONZE: Kamil KOSCIOLEK (POL) df. Nursultan AZOV (KAZ), 4-2

Women's Wrestling

50kg
GOLD: Zeinep BAYANOVA (KAZ) df. Priyanshi PRAJAPAT (IND), 13-2

BRONZE: MUSKAN (IND) df. Kendra RYAN (USA), 10-0
BRONZE: Erin GOLSTON (USA) df. Valeriia TIUKPIEKOVA (UWW), 4-2

55kg
GOLD: Laura ALMAGANBETOVA (KAZ) df. Liliia MALANCHUK (UKR), 3-2

BRONZE: Anastasia BLAYVAS (GER) df. PUSHPA (IND), 3-2
BRONZE: Ekaterina VERBINA (UWW) df. Beatrice FERENT (ROU), 10-0

Morning Session Highlights

Women's Wrestling

14:50: 55kg semifinals - Liliia MALANCHUK (UKR) with a takedown with four seconds left to beat European champion Ekaterina VERBINA (UWW) at 55kg. Trailing 3-1, she got Verbina down on the edge to take a 3-3 criteria lead. Verbina challenged only to lose it and drop the semifinal 4-3.

Malanchuk will face Laura ALMAGANBETOVA (KAZ) in the final after the Kazakhstan wrestler pinned Anastasia BLAYVAS (GER).

14:40: 50kg semifinals - Asian bronze medalist Zeinep BAYANOVA (KAZ) with an excellent win over MUSKAN (IND) at 50kg. She uses the snap to score three different takedowns to lead 8-1 at the break. She shoots an early takedown and then a turn to finish the bout 12-1.

She will another Indian, Priyanshi PARAJAPAT (IND), in the final after the Indian pinned Valeriia TIUKPIEKOVA (UWW)

Freestyle

14:35: 125kg semifinals - Mason PARRIS (USA) dumps Wyatt HENDRICKSON (USA) for four points to complete a stunning 14-3 win at 125kg. He will face a stiff challenge in the final against Abdulla KURBANOV (UWW), who defeated Kamil KOSCIOLEK (POL), 9-1.

14:25: 97kg semifinals - Abdulrashid SADULAEV (UWW) is so quick! He opens with a fireman's carry to throw Rizabek AITMUKHAN (KAZ) and then turns two times to lead 8-0. A reversal gives Aitmukhan a point before he adds a stepout to make it 8-2. Sadulaev scores a takedown and then manages only a point when Aitmukhan defends a takedown but goes out of bounds. Sadulaev leads 11-2 at the break. Aitmukhan manages a stepout but Sadulaev hits a front headlock turn for two points to complete a 13-3 victory. Aitmukhan asks for a stepout with a challenges but loses it, making Sadulaev's score 14-3

Sadulaev will have Mukhammed KHANIEV (UWW) in the final with spot in the European Championships spot on the line. Khaniev, who defeated Kyle SNYDER (USA) in the quarters, gets a 10-0 victory over Magomedkhan MOGAMEDOV (AZE) in the semifinals.

14:15: 92kg semifinals - Amirhossein FIROUZPOUR (IRI) works on several different takedowns and shuts down Kamil KURUGLIYEV (KAZ), 10-0, in the semifinal. Miriani MAISURADZE (GEO) will challenge Firouzpour in the final after he beats Ahmed BATAEV (BUL), 4-0. Two points for two passivity calls against Bataev and a takedown from Maisuradze to complete the victory.

14:00: 79kg semifinals - Mohammad NOKHODI (IRI) takes 35 seconds to beat Sagar JAGLAN (IND), 10-0, using a gut-wrench. Nokhodi will face Dean HAMITI (USA) for the gold medal. Cameron AMINE (USA) and Dean HAMITI (USA) opened the semis with fireworks with the latter taking a 4-2 lead. However, they both wore down. Hamiti hangs on for a 5-3 win.

Semifinals will begin with 79kg. Followed by 92kg, 97kg and 125kg. Women's Wrestling will follow with 50kg and 55kg

13:45: In the last quarterfinal, Rizabek AITMUKHAN (KAZ) beats Benjamin HONIS (ITA), 13-0 and sets up a semifinal against Abdulrashid SADULAEV (UWW) at 97kg

So far, Mukhammed KHANIEV (UWW) stunned world champion Kyle SNYDER (USA) in the quarterfinals at 97kg with a 10-4 victory, denying a final between Snyder and Abdulrashid SADULAEV (UWW).

Sadulaev on the other hand has made it to the semifinals with in what has looked like a rather easy outing. If he faces Khaniev in the final, the winner will go the the European Championships.

13:20: Abdulrashid SADULAEV (USA) had worked up an 8-0 lead inside the first minute but Nurdaulet BEKENOV (KAZ) injured his elbow in that exchange with Sadulaev. Initially looked a serious injury but Bekenov manages to stand up, holding his elbow. Sadulaev into the semifinals at 97kg

13:10: Kyle SNYDER (USA) facing Mukhamed KHANIEV (UWW) in the quarterfinals at 97kg. Khaniev is called passive and he gives up a point but manages to score exposure point in on exchange. Snyder with a stepout but Khaniev holds 2-2 criteria. Snyder open second period with two stepouts to take a 4-2 lead. Khaniev fires a leg-attack and converts it into a takedown to make it 4-4 and lead on criteria. He shoots another similar attack and scores another takedown before countering a fake shot from Snyder to make it 8-4 with less than a minute left. One way traffic as Khaniev manages to hold his ground against Snyder and complete a 10-4 victory to advance to the semifinals.

13:00: Wyatt HENDRICKSON (USA) got thrown for a four by Giorgi MESHDESHVILI (AZE) but he comes back with a takedown and powerful gut wrench to take an 11-4 lead. He then scores another takedown and turn to win 15-4. All in the first period at 125kg

12:50: Mohammad NOKHODI (IRI) hands Dzhabrail GADZHIEV (AZE) a 7-2 loss at 79kg. Nokhodi led 4-0 at the break before working a takedown and another point. Gadzhiev managed to score a takedown at the buzzer but Nokhodi in total control of that match.

12:30: European champion and world silver medalist Ekaterina VERBINA (UWW) keeps Aleksandra SKIRENKO (UWW) at a distance and wins 6-2 at 55kg. Slow start to the match before Verbina manages to open up and score takedowns.

12:22: World champion Abdulrashid SADULAEV (UWW) returns to the same venue he won his sixth world title. He is facing Jointy KUMAR (IND) in his first bout. Sadulaev with patiently waits and doesn't get involved much. Kumar gets called passive in the first period and gives up a point. Sadulaev is quick and scores a takedown soon after and turns Kumar to lead 5-0. A fireman's takedown from Sadulaev and he secures the fall over Kumar to win his first bout at 97kg.

12:15: Rizabek AITMUKHAN (KAZ) with a quick victory over VICKY (IND) at 97kg. Four takedowns and two stepouts for a 10-0 blanking of the Indian wrestlers. Aitmukhan will face Benjamin HONIS (ITA) in the quarterfinals

12:10: Kyle SNYDER (USA) lost his balance and Radu LEFTER (MDA) used that moment to trip him for four which made the score line 5-4, though in favor of Snyder, in their 97kg bout. But Snyder worked on two more takedowns to beat Lefter 9-4 to reach the quarterfinals.

11:50: Former U23 European champion Giorgi IVANOV (BUL) dumps Trent HIGLER (USA) for a four-pointer in the first period and then control the bout thoroughly to win 7-2 at 125kg.

11:40: Mason PARRIS (USA) overcomes a 4-2 deficit in a very draining 125kg bout to beat Omar SAREM (ROU) and advances with a 15-5 victory. Parris was made to work hard for that win.

11:35: World silver medalist Giorgi MESHVILDISHVILI (AZE) uses the gut-wrench and chalks up a 12-2 technical superiority win over Zyyamuhammet SAPAROV (TKM) at 125kg

11:25: SWEETY (IND) with a dominant 13-1 victory over Natalia WALCZAK (POL) at 50kg. Sweety in total control of that bout and she moves into the quarterfinals

11:15: Svenja JUNGO (SUI) with a late takedown to get a tough 3-1 victory over Agata GOLUCHOWSKA WALERZAK (POL) at 50kg. The Poland wrestler had a 1-1 criteria lead but Jungo with a match-winning takedown

11:00: At 92kg, Amirhossein FIROUZPOUR (IRI) starts with a 9-2 win over Azamat DAULETBEKOV (KAZ). Firouzpour hit a four-pointer when Dauletbekov was trying to scamper out of a tie. He then added a stepout to lead 5-0 at the break. No more points in the bout.

10:45: Rizabek AITMUKHAN (KAZ), a world champion at 92kg in 2023, had built an 8-0 lead against Andro MARGISHVILI (GEO) in their 97kg bout but seemed to struggle in the second period. However, he manages to defend that lead and win 8-5

10:40: Kyle SNYDER (USA) was first up on Mat and he warms up with a 3-0 win over Ertugrul AGCA (GER). Takedown in the first period and a stepout in the second as Snyder moves into the second round at 97kg. He can face Abdulrashid SADULAEV (UWW), only if both make the final

10:35: Richard VEGH (HUN) scored nine stepouts against AKASH (IND) and got one point for caution against the Indian as he wins the opening bout at 97kg 10-0. Victory via stepouts if we may

10:20: Welcome to the second day of the Muhamet Malo in Tirana. The Snyder vs Sadulaev chapter five is expected today. Both wrestlers will face each other only if they reach the final.

Wrestling scores big at World C'ships with 706 percent jump in engagements

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Muhamet Malo 2026 Day 2 Results: Sadulaev Beats Khaniev; Iran Wins 2 Golds