#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleParis

Paris 2024: Saravi wins Iran's first gold after beating Aleksanyan

By Ken Marantz

PARIS (August 7) -- Mohammadhadi SARAVI (IRI) notched his first win in four career meetings with superstar Artur ALEKSANYAN (ARM), and it couldn't have come at a better time or place.

Saravi scored a late takedown against Aleksanyan in the Greco 97kg final on Wednesday at the Paris Olympics, giving him a 4-1 victory to improve on the bronze medal he won three years ago in Tokyo and assuring that the Armenian's fourth career Olympic medal would be a second straight silver.

"Thank God I got the first gold for Iran at Paris 2024, and my first gold at an Olympics after I took bronze at Tokyo 2020," Saravi said. "And thanks to my coaches. I’m so happy."

In other action at the packed Champs de Mars Arena, one day after Japan won its first Olympic Greco gold in 40 years, it got another when Nao KUSAKA (JPN) claimed the 77kg title, while Sarah HILDEBRANDT (USA) emerged victorious when the dust cleared on a chaotic day in the women's 50kg division.

Mohammadhadi SARAVI (IRI)Mohammadhadi SARAVI (IRI) with his coach at the medal ceremony at the Paris Olympics. (Photo: United World Wrestling / Kadir Caliskan)

Saravi, winner of three tournaments this year including the Asian Championships, looked confident against the veteran Aleksanyan, who had previously beaten him in the semifinals at the Tokyo Olympics and at both the 2019 and 2022 World Championships.

"It’s so sweet to win the gold medal after three attempts," Saravi said. "I have a lot of respect for my opponent in the final. He’s so professional, but I was able to beat him."

Both wrestlers were unable to score from the top in par terre, and Saravi held a 1-1 lead on criteria in the second period. In a quick flurry, Aleksanyan was knocked backward toward the ground, and Saravi spun behind for a takedown.

The Armenian side challenged that Saravi had gone out of bounds during the move, but the takedown was upheld, tacking another point onto the Iranian's tally. He then held on to become Iran's fifth Olympic Greco champion in its history.

"I had lost matches before, even though I still won medals, but now I won, and it is like getting revenge, and at the most important tournament to do that," said Saravi, the 2021 world champion who won bronzes in 2022 and 2023.

Mohammadhadi SARAVI (IRI)Mohammadhadi SARAVI (IRI) tries to score on Artur ALEKSANYAN (ARM) in the 97kg final. (Photo: United World Wrestling / Kostadin Andonov)

Saravi knows that celebrations have started in his hometown of Amol in north central Iran.

"My city and province is the home of Greco-Roman wrestling in Iran," he said. "Everybody is really happy there and celebrates my medal, so I am really proud to have made this happen.”

Aleksanyan did not take the defeat very well. With a full collection of Olympic medals -- he also won a gold at Rio 2016 and bronze at London 2012 -- a second silver was not anything he desired.

Immediately after the medal was placed around his neck at the award ceremony, he took it off and kept it in his hand, even as the medalists were paraded around the arena for photo shoots. He did not attend the medalists' press conference.

Nao KUSAKA (JPN)Nao KUSAKA (JPN) celebrates after winning the 77kg final in Paris. (Photo: United World Wrestling / Kadir Caliskan)

In the other Greco final, world bronze medalist Kusaka scored a 4-point takedown in the second period that propelled him to the 77kg gold with a 5-2 victory over four-time Asian medalist Demeu ZHADRAYEV (KAZ).

The victory came a day after Kenichiro FUMITA (JPN), Kusaka's predecessor at powerhouse Nippon Sports Science University, won the 60kg gold, ending Japan's 40-year Greco drought at the Olympics.

"I was in junior high and high school when Kenichiro won world titles and he was someone I always looked up to," the 24-year-old Kusaka said. "As my senior colleague, he was the one who pulled me along the most."

In the final, Zhadrayev struck first with a stepout and a passivity point, but he was unable to turn Kusaka from par terre and went into the second period leading 2-0.

Kusaka, who had beaten Zhadrayev in their only previous meeting at the 2023 German Grand Prix, turned the match around when he stuck the Kazakh with a pancake for 4. He then received a passivity point to make it 5-2 and held on to finish up the victory.

"To be honest, it didn't go according to my game plan," Kusaka said. "But all I could do was believe in myself all the way to the end. Once I got on the mat, there was nobody there to save me. I just believed in myself and all the training that I put in and kept putting the pressure on."

Nao KUSAKA (JPN)Nao KUSAKA (JPN) scores two points against Demeu ZHADRAYEV (KAZ) in the 77kg final. (Photo: United World Wrestling / Kadir Caliskan)

Three years ago in Tokyo, Japan got a surprising bronze medal in this weight class from Shohei YABIKU (JPN). But in the ensuing years, Kusaka seemed to come out of nowhere to not only depose Yabiku, but rise to a world-class level.

He first made himself known with a bronze medal at the 2023 World Championships. After going on his own to Germany and Hungary for intense training, he started this year off with a bronze at the Zagreb Open.

It got better from there, as he won the Asian Championships, beating reigning world champion Akzhol MAKHMUDOV (KGZ) in the process, then the Budapest Ranking Series to suddenly make himself the top seed in Paris.

"It's like a dream," Kusaka said. "For this moment, from when I was little, I got through tough times and it's great that I became the champion."

Nao KUSAKA (JPN)Nao KUSAKA (JPN) celebrates with his mother after winning the gold medal at the Paris Olympics. (Photo: United World Wrestling / Kadir Caliskan)

It could be said that Kusaka was destined for Olympic success from the day he came into the world. He was born two months after Naoko TAKAHASHI (JPN) won the gold medal in the women's marathon at the 2000 Sydney Olympics, a feat that makes her among Japan's most beloved athletes to this day.

So impressed was Kusaka's mother that she used the same kanji character for "Nao" in Takahashi's first name for her newborn son.

Kusaka paid tribute to his namesake after his win. After Takahashi's won in Sydney, she famously said, "It was a really fun 42 kilometers."

After Kusaka won in Paris, he commented, "It was a really fun six minutes."

Sarah HILDEBRANDT (USA)Sarah HILDEBRANDT (USA) celebrates after winning the gold medal at 50kg at the Paris Olympics. (Photo: United World Wrestling / Kadir Caliskan)

Hildebrandt seemed to be having fun throughout the day, from the time she stood in the tunnel awaiting the women's 50kg final to the time she stood for the endless photos and hugged numerous well-wishes over her hard-earned gold medal.

Hildebrandt gave the U.S. two golds in two days of women's wrestling with a 3-0 victory over Yusneylis GUZMAN (CUB), who was not her opponent when everyone went to sleep the night before.

"My mind and body are not computing everything, especially with the chaotic morning I had with the change of opponent, so it's all been crazy," Hildebrandt said. "Mostly, I just feel gratitude and I just want to go squeeze my family."

Much of the wrestling world awoke to the shock of 50kg finalist Vinesh PHOGAT (IND) failing to make weight. Phogat had produced the surprise of the competition when she handed defending champion Yui SUSAKI (JPN) her first-ever international loss, and was aiming to give India its first-ever Olympic women's gold.

Under UWW rules, Guzman, as the losing semifinalist to Phogat, took her place in the final. At first, Hildebrandt and her team did not know how the disqualification would affect the competition.

"We get the news that she didn't make weight, and we were under the impression that it was a forfeit," Hildebrandt said. "So, there was a lot of celebrating. It was very strange, like 'Oh my god, I just won the Olympics.'

"Then an hour later, they were like, 'You did not win the Olympics.' I'm like, 'Oh, this is very weird.' So there had to be a reset. I took a nap, woke up, and it was like a fever dream."

Sarah HILDEBRANDT (USA)The four medalists at the 50kg weight class at the Paris Olympics. (Photo: United World Wrestling / Kadir Caliskan)

Hildebrandt had beaten Guzman 10-0 in the semifinals of last year's Pan Am Championships, but the Cuban did a good job of keeping the Paris final close.

In the end, a takedown in the first period and an activity point in the second were all that three-time world medalist Hildebrandt could put on the scoreboard, but it was enough to add the Paris gold to her bronze from Tokyo.

For Hildebrandt, it marked a remarkable journey in which she made the drastic drop from 55kg down to the Olympic weight of 50kg.

"The weight cut has taken a lot of deliberate education and discipline," she said. "I actually started the weight cut for these Games back at the end of 2022. I was like, 'Everything I do, from
here on out, is going to feed into [Paris] 2024. So, it's going to be uncomfortable in 2023.'

"I'm so happy to say I've had the smoothest cut of my life for Paris 2024. It paid off."

Yui SUSAKI (JPN)Yui SUSAKI (JPN) defeated Oksana LIVACH (UKR) in the bronze medal bout in Paris. (Photo: United World Wrestling / Amirreza Aliasgari)

Susaki, Makhmudov bounce back to bag bronzes

Susaki bounced back from her dethroning as Olympic champion by winning a bronze medal -- the first time in her life that she had ever taken part in a third-place match.

Putting on a display of the lightning-quick takedowns that had made her 94-0 against non-Japanese opponents prior to Tuesday's defeat, Susaki cruised to a 10-0 victory over Oksana LIVACH (UKR), finishing off the match 17 seconds into the second period.

"After losing in the first round yesterday, it's been a really rough two days," Susaki said. "But the people around me had my back and helped me get back on my feet. I am grateful to them from the bottom of my heart."

Susaki said she was moved by the many non-Japanese fans who cheered for her. "I had thought that without being 'Yui Susaki, Olympic champion,' I would have no value. But win or lose, I was encouraged by the cheers and I want them to see me again as an Olympic champion. I will fight hard over the next four years."

According to the Japan Federation website, a third place at the 2017 All-Japan Championships marks the only time Susaki finished out of the top two in any competition both at home and abroad, dating back to junior high school. In that tournament, the losing semifinalists received the bronze medals without a playoff.

World bronze medalist Ziqi FENG (CHN) picked up the other bronze at women's 50kg, storming to a six-point lead and holding on for a 6-4 vicory over world silver medalist Otgonjargal DOLGORJAV (MGL).

Feng opened with two slick takedowns, following the second with a gut wrench, before Dolgorjav struck back to make it 6-2 at the break. Dolgorjav kept the pressure on in the second period, but it wasn't until the final four seconds that she finally got behind for a takedown that was too little, too late.

At Greco 77kg, Makhmudov, the Tokyo silver medalist who looked bound for an Olympic gold in Paris after winning back-to-back world titles, also had to settle for a bronze, and it was no easy task at that.

Makhmudov, who fell to Zhadrayev in the quarterfinals, got a 4-point lift-and-throw early in the second period, and that made the difference in a 6-5 win over Sanan SULEYMANOV (AZE), whose late rally came up just short.

Down 5-1, Suleymanov got a stepout and fleeing point, then scored a takedown with six seconds left. But Makhmudov had the criteria advantage, and a last-ditch challenge by the Azeri side only added an unneeded point.

European champion Malkhas AMOYAN (ARM), the bronze medalist at the last two World Championships, picked up the other bronze at Greco 77kg when he hung on for a 6-5 victory over Aram VARDANYAN (UZB).

Amoyan opened with a stepout that became an afterthought when he launched a 4-point throw from par terre for a 6-0 lead. But in the second period, Vardanyan hit a 4-point throw of his own from par terre using a front headlock, but that early stepout left him one point short.

Kyrgyzstan picked up a second bronze when five-time Asian medalist Uzur DZHUZUPBEKOV (KGZ) edged Mohamad GABR (EGY) 2-1 at Greco 97kg. Dzhuzupbekov had the criteria advantage after each received a passivity point when Gabr had the option for a second par terre in the final minute, but opted to remain standing. After time ran out, Egypt made a dubious challenge that added a point to Dzhuzupbekov's tally.

The other 97kg bronze-medal match ended on a sad note when 40-year-old Rustam ASSAKALOV (UZB) was forced to default after injuring his shoulder early in his clash with reigning world champion Gabriel ROSILLO (CUB).

Assakalov landed on the shoulder as he tried an arm throw. He tried to continue, but after a few seconds realized it was not to be, awarding the victory to Rosillo.

It would be the two-time world medalist's last chance for an Olympic medal in three appearances, as he left his shoes on the mat after the match as a sign that he was retiring.

Day 3 Results

Greco-Roman

67kg
SF 1: Parviz NASIBOV (UKR) df. Hasrat JAFAROV (AZE), 3-3
SF 1: Saeid ESMAEILI (IRI) df. Slavik GALSTYAN (ARM), 10-4

77kg
GOLD: Nao KUSAKA (JPN) df. Demeu ZHADRAYEV (KAZ), 5-2

BRONZE: Malkhas AMOYAN (ARM) df. Aram VARDANYAN (UZB), 6-5
BRONZE: Akzhol MAKHMUDOV (KGZ) df. Sanan SULEYMANOV (AZE), 6-5

87kg
SF 1: Alireza MOHMADIPIANI (IRI) df. Zhan BELENIUK (UKR), 3-3
SF 1: Semen NOVIKOV (BUL) df. David LOSONCZI (HUN), 3-1

97kg
GOLD: Mohammadhadi SARAVI (IRI) df. Artur ALEKSANYAN (ARM), 4-1

BRONZE: Gabriel ROSILLO (CUB) df. Rustam ASSAKALOV (UZB) by Inj. Def., :42 (2-0)
BRONZE: Uzur DZHUZUPBEKOV (KGZ) df. Mohamad GABR (EGY), 2-1

Women's Wrestling

50kg
GOLD: Sarah HILDEBRANDT (USA) df. Yusneylis GUZMAN (CUB), 3-0

BRONZE: Yui SUSAKI (JPN) df. Oksana LIVACH (UKR) by TF, 10-0, 3:17
BRONZE: Ziqi FENG (CHN) df. Otgonjargal DOLGORJAV (MGL), 6-4

53kg
SF 1: Lucia YEPEZ (ECU) df. Annika WENDLE (GER) by TF, 10-0, 4:29
SF 1: Akari FUJINAMI (JPN) df. Qianyu PANG (CHN) by TF, 10-0, 4:40