#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleAthens

U17 Worlds: U.S. wins 3 golds to shock Iran for FS team title

Sunday, August 3, 2025 - 16:32 By Vinay Siwach

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ATHENS, Greece (August 3) -- Three gold medals for the United States and Iran's incredible choke on Sunday saw the U.S. defend its Freestyle team title at the World U17 Championships in Athens, Greece.

Going into the final day, Iran needed to win one bout out of four it had wrestlers in to claim the title irrespective of U.S. results. On the other hand, U.S. needed to win all its four bouts, including two head-to-head finals, and hope that Iran loses all its other matches as well.

That is exactly what transpired on the mat as U.S. put on an inspired show and won three gold and one bronze medal to reach 154 points. Iran finished with 150 points after its three loses in the finals and one in a bronze-medal bout.

Kazakhstan managed to pip Azerbaijan by one point and finish third with 91 points. Azerbaijan finished fourth 90 points and Japan got 79 points and finished fifth.

On Saturday, Ariah MILLS (USA) had won one gold as well apart from Japan, Azerbaijan, Ukraine and one UWW wrestler winning gold medals.

It began with Keegan BASSETT (USA), who gave hope to U.S. by claiming the gold medal at 45kg, as he pinned Parsa TAHMASBI (IRI) in the final inside the first period.

The first scramble saw the two wrestlers called back to center as neither wrestler was able to break the arm-lock. Bassett got the first takedown to lead 2-0 and then a turn made it 4-0. The American wrestler got another takedown and kept Tahmasbi's back on the mat.

The referees took their time but eventually called the fall, giving Bassett the gold medal at 45kg. Incidentally, its the same weight class his brother Bowen won the world U17 gold medal in 2021.

"Ever since I started wrestling, this was one of my goals to be a world champ," Bassett said. "It feels unbelievable to find a way to do it."

Over the two days he wrestled, Bassett showed how technically sound and physically strong he is at the weight class.

"I wrestled pretty good overall. First match was a little rough; nerves, and it was my first match in about three months," he said. "But I think I got better overall as the weekend went on and that's what I needed."

Four years ago, he was in Budapest watching Bowen win the gold medal in similar fashion as he pinned his opponent in the final. Keegan recalled that day.

"I definitely had that in mind going into this," he said. "Four years, that's unreal. I was there for him when he won in Budapest. I cried then, I cried now. It's just means so much. We work so hard and it's just truly such a surreal moment."

Samuel SANCHEZ (USA)Samuel SANCHEZ (USA) scores the gold winning takedown against Ulugbek RASHIDOV (UZB) in the 51kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

Samuel SANCHEZ (USA), a returning world champion facing another returning world champion Ulugbek RASHIDOV (UZB), consolidated U.S. position by winning a thrilling 51kg final.

Rashidov was put on the passivity clock in the first period which gave Sanchez a 1-0 lead. He tried to score a go-behind and was awarded two points in the sequence. The U.S. challenged the decision and on review, it was clear that Rashidov never passed behind Sanchez and the two points were removed.

Sanchez came out attacking in the second period and got on a single-leg attack. Rashidov got his best defense of the match and defended that attack. Soon, Sanchez was put on the clock but he got the takedown on the edge with another leg attack to lead 3-0 and also got the activity time removed .

While Rashidov did get a front headlock turn in the final five seconds, Sanchez did not let him another and planted Rashidov's back on the mat for two more points as the time expired.

"I knew he was going to be a tough opponent," Sanchez said. "I got a little tired in the match, but I  kept going, kept digging deep and going through it. I got a couple shots but wasn't able to finish. But my last shot, I was able to take him out of bounce and get the two-point takedown."

Sanchez now has two gold medals at the World U17 Championships, having won at 45kg last year.

"This year I was definitely better than I was last year at controlling my opponent and moving him around," he said. "Not letting them on my legs as much. Last year, I was down like 5-0 in the finals. This year, didn't take me down."

Jayden JAMES (USA)Jayden JAMES (USA) defeated Arsham VAHABIAN (IRI), 9-2, in the 71kg. (Photo: United World Wrestling / Amirreza Aliasgari)

Jayden JAMES (USA) put the U.S. closer to the title as he humbled Arsham VAHABIAN (IRI), 9-2, in the 71kg.

Vahabian was looking for his leg attacks but they never came as James showed some of the best defense of the night. He countered and scored a takedown. That remained the theme of the match as James kept going and did not even return to his corner during the break.

Soon, James had Vahabian broken and he ended the bout as Vahabian tried to pull of a headpinch. The win made U.S. go to 139 points while Iran was on 130 points.

In the 92kg bronze medal bout, Tanner HODGINS (USA) rallied to beat Elguja LOMIDZE (GEO), 10-0, and took the final tally of U.S. to 154 points.

David DZEBISOV (UWW)David DZEBISOV's (UWW) win over Amirali ALIZADEH (IRI) in the 92kg final indirectly helped the U.S. win the team title. (Photo: United World Wrestling / Amirreza Aliasgari)

It was now on Amirali ALIZADEH (IRI), who needed to win his 92kg final, a win which would have propelled Iran to 155 points and the team title.

But David DZEBISOV (UWW) ruined that party. Dzebisov defeated Alizadeh 6-2 in the 92kg final to deny Iran and earn a world title for himself.

Dzebisov scored the first takedown to lead 2-0 but Alizadeh fired one back on the second period to make it 2-2 and lead on criteria. He went into defense mode after that.

He, however, got caught in a tangle with Dzebisov who managed to finish on top and score two points and a lead of 4-2. There was only desperation from Alizadeh after that as he gave up two more points to drop the final 6-2.

In the only final in which neither Iran nor the U.S. featured, SITENDER (IND) won India's first Freestyle gold medal by beating Rihito HIURA (JPN) in the 60kg final.

A takedown masterclass saw Sitender break Hiura to the core and he was not able to finish his attacks nor defend the ones from Sitender.

The gold was first in Freestyle for India at U17 Worlds since 2022 and only the second time ever that the country had gold medals in all three styles.

USAThe 10 United States Freestyle wrestlers with the champion's team trophy. (Photo: United World Wrestling / Amirreza Aliasgari)

RESULTS

45kg
GOLD: Keegan BASSETT (USA) df. Parsa TAHMASBI (IRI), via fall (6-0)

BRONZE: Mirjalol MUKAMMILOV (UZB) df. Arnur NURSAIDOV (KGZ), 4-4
BRONZE: Ibragim VELIULLOV (UWW) df. Bakdaulet AGABEK (KAZ), 9-2

51kg
GOLD: Samuel SANCHEZ (USA) df. Ulugbek RASHIDOV (UZB), 5-2

BRONZE: Danael ABDYKASSYM (KAZ) df. Temuri TUTARASHVILI (GEO), 9-4
BRONZE: Dzhamal BAKAEV (UWW) df. Haruku SHIINA (JPN), 12-5

60kg
GOLD: SITENDER (IND) df. Rihito HIURA (JPN), 9-4

BRONZE: Hasan HASANOV (AZE) df. Nathan NASH (CAN), 5-4
BRONZE: Bekassyl ASSAMBEK (KAZ) df. Arian MEHRALIZADEH (IRI), 9-0

71kg
GOLD: Jayden JAMES (USA) df. Arsham VAHABIAN (IRI), 9-2

BRONZE: Ayubjon BOZORZODA (TJK) df. Jason KEIL (GER), 6-0
BRONZE: Yeghishe MOSESYAN (ARM) df. Farrukhbek JUMANAZAROV (UZB), 7-6

92kg
GOLD: David DZEBISOV (UWW) df. Amirali ALIZADEH (IRI), 6-2

BRONZE: Tanner HODGINS (USA) df. Elguja LOMIDZE (GEO), 10-0
BRONZE: Said PASHAYEV (AZE) df. Beibarys YERGALI (KAZ), 5-3