#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleParis

Wrestling at Paris 2024: Susaki, Makhmudov stunned; Aleksanyan vs Rosillo rematch

Tuesday, August 6, 2024 - 08:35 By Ken Marantz & Vinay Siwach

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PARIS -- The Olympic Games enter day two of wrestling at the Champs de Mars arena with Greco-Roman 77kg and 97kg and Women's Wrestling 50kg. Yui SUSAKI (JPN) is hoping to defend her title from Tokyo which she won without conceding a point. Artur ALEKSANYAN (ARM) is looking for his second title as well with the first coming in Rio.

LIVE MATCH ORDER | PARIS 2024 DAY 1

13:30: That is the end of the morning session! Mohamed GABR (EGY) is into the semifinal by beating Abubakar KHASLAKHANAU (AIN) 4-1. On a day of upset, count that one as well.

13:19: The shocks continue as Mariya STADNIK (AZE) sees her bid for an elusive Olympic gold end when two-time world silver medalist Otgonjargal DOLGORJAV (MGL) scores a pair of takedowns in the final minute for a stunning 4-4 victory on big-point criteria. Dolgorjav went into the match a bit fresher after receiving a first-round forfeit from Emanuela LIUZZI (ITA), and she used her reserves to secure what proved to be the winning takedown with 28 seconds left. Stadnik challenged for eye poke which was confirmed on challenge but Dolgorjav still had criteria

13:18: Returning bronze medalist Mohammadhadi SARAVI (IRI) with a technical superiority win over Uzur DZHUZUPBEKOV (KGZ) and he is moving into the semifinal at 97kg.

13:15: Sanan SULEYMANOV (AZE) is into the Greco 77kg semifinals after beating Zoltan LEVAI (HUN) 1-1 on last-point criteria. Levai was put in par terre first, then held out when on the bottom in the second.

13:08: Tokyo bronze medalist Sarah HILDEBRANDT (USA) scrapes out a well-earned 7-4 victory over Ziqi FENG (CHN) to advance to the women's 50kg semifinals. Feng opens with a double-leg takedown that Hildebrandt reverses for 1, then goes ahead with shrug-by takedown. The two trade takedowns as the American goes into the break with a slim 5-4 lead. In the second period, she clinches the win with a takedown with :40 left.

13:05: Another star has fallen! World champion Akzhol MAKHMUDOV (KGZ) saw his bid to become his country's first-ever gold medalist end with a 3-1 loss to Demeu ZHADRAYEV (KAZ). Makhmudov got the chance in par terre first, but a series of rolls were nullified on challenge for leg use. In the second period, Zhadrayev applied a vicious front headlock from par terre and threw the Tokyo silver medalist for 2.

13:08: World champion Gabriel ROSILLO (CUB) was in some trouble against Arvi SAVOLAINEN (FIN) but managed to hold his lead and scored a takedown on the counter in the dying seconds of the bout to win 5-2. He moves into the semifinal at 97kg

12:58: Never count out Artur ALEKSANYAN (ARM)! He was down 5-5 on criteria after Rustam ASSAKALOV (UZB) used two front headlocks to score exposure. But Aleksanyan got behind and threw Assakalov for four to win 9-5

12:57: Yusneylis GUZMAN (CUB) storms into the women's 50kg semifinals with a 10-0 win over Gabija DILYTE (LTU). Guzman arm drags behind for a takedown, then reels off three rolls for an 8-0 lead. Another takedown ends the match with nine seconds left in the first period.

12:49: Vinesh PHOGAT (IND) follows up her monumental win over Yui SUSAKI (JPN) by holding off Oksana LIVACH (UKR) 7-5 in a scrappy women's 50kg quarterfinal. Phogat gets two takedowns and leads 5-2 when Livach puts on a late surge, cutting the gap to 1 with a stepout and a lost challenge. With the clock winding down, Phogat shrugs off a throw attempt for 2, and Livach adds a late stepout.

12:48: Malkhas AMOYAN (ARM) gets a 2-point throw from par terre in the first period and that holds up for a 3-0 victory over Amin KAVIYANINEJAD (IRI) and a spot in the Greco 77kg semifinals.

12:45: Abubakar KHASLAKHANAU (AIN) gets the par terre the second time and turns Roberti KOBLIASHVILI (GEO), adds a four-pointer and finishes the bout 9-1 at 97kg

12:38: Top seed Nao KUSAKA (JPN) finishes off a 12-2 victory over Aram VARDANYAN (UZB) with a 4-point pancake to snatch his place in tonight's Greco 77kg semifinals.

12:34: Veteran Mariya STADNIK (AZE) begins her quest for a fifth Olympic medal -- hopefully a first gold -- with a 6-2 victory over world bronze medalist Anastasia BLAYVAS (GER). The 35-year-old mother of two gets a takedown-roll combination for a 4-0 lead in the first period, then gets 2 more when she rolls through a headlock attempt in the second.

12:30: Mohamed GABR (EGY) gave no chance to Mihail KAJAIA (SRB). Gabr took a 6-0 lead and then defended the par terre position to win 6-1 and advance at 97kg.

12:25: 2021 world silver medalist Sanan SULEYMANOV (AZE) gets the passivity points and fights off Aik MNATSAKANIAN (BUL) and an apparent left hamstring injury for a 2-0 victory at Greco 77kg.

12:23: Tokyo bronze medalist Sarah HILDEBRANDT (USA)  goes out the backdoor for a takedown against Ibtissem DOUDOU (ALG), then transitions to the lace lock and reels off four rolls for a 10-0 win in 1:34 for a place in the women's 50kg quarterfinals.

12:18: World bronze medalist Ziqi FENG (CHN) uses an effective barrel roll for two takedowns of Nada MOHAMED (EGY), scoring a fall after the second one to advance to the women's 50kg quarterfinals.

12:19: Uzur DZHUZUPBEKOV (KGZ) with a big four-pointer as he moves past Mindaugas VENCKAITIS (LTU) 5-1 and enters the 97kg quarterfinals.

12:14: Zoltan LEVAI (HUN), the world silver medalist in 2022, gets a second-period stepout and that's enough for a 2-1 victory at Greco 77kg over Burhan AKBUDAK (TUR), the 2022 world champ at 82kg.

12:08: Yusneylis GUZMAN (CUB) pulls off a thrilling 7-6 victory over Evin DEMIRHAN (TUR) at women's 50kg with an exposure during a scramble in the final seconds that took the mat chairman a long time to sort out on challenge. Both wrestlers scored takedowns, only to give up 2-point counters down the stretch.

12:00 Arvi SAVOLAINEN (FIN) with a controlled 4-0 win over Fadi ROUABAH (ALG) and moves into the quarterfinal. He will take on world champion Gabriel ROSILLO (CUB) who was not the best off the block but managed to beat Lucas LAZOGIANIS (GER) 7-5.

11:56: Akzhol MAKHMUDOV (KGZ), aiming to improve on his silver medal in Tokyo three years ago at Greco 77kg, can't get the turn in par terre, but rides a series of second-period stepouts to a 4-1 victory over Kamal BEY (USA)

11:53: Gabija DILYTE (LTU) uses a 2-on-1 to slam Alisson CARDOZO (COL) to her back and secures the fall at 4:14 to advance at women's 50kg.

11:45: Four-time world medalist Maklhas AMOYAN (ARM) tosses his way to an 8-0 victory at Greco 77kg over Jonni SARKKINEN (FIN). The winning point comes on a lost challenge by the Finnish side.

11:44: Oksana LIVACH (UKR), fifth at the Tokyo Olympics, scores a pair of 4-point takedowns and she advances at women's 50kg with a 10-0 victory over Aktenge KEUNIMJAEVA (UZB).

11:37: Asian silver medalist Amin KAVIYANINEJAD (IRI) gets the second of the passivity points and that's enough to defeat Yosvanys PENA (CUB) 1-1 at Greco 77kg.

11:33: Vinesh PHOGAT (IND) pulls off one of the greatest upsets in Olympic wrestling history, scoring a takedown in the final seconds to stun defending women's 50kg champion Yui SUSAKI (JPN) 3-2. It is Susaki's first loss ever in 95 matches against non-Japanese opponents. Phogat stays completely on the defensive throughout the match, giving Susaki both of her points from the activity clock. With the clock running down, Phogat goes on the offensive and knocks Susaki off balance and onto her bottom, then charges ahead for a takedown with :05 left. Japan challenges, but the takedown stands and Susaki is out. 

11:26: Former world silver medalist Aram VARDANYAN (UZB) storms into the quarterfinals at Greco 77kg with a workmanlike 9-0 victory over  Mahmoud ABDELRAHMAN (EGY).

11:24: Nonoka OZAKI (JPN) bounces back from her quarterfinal loss to Meerim ZHUMANAZAROVA (KGZ) to earn a chance for a bronze medal by defeating Delgermaa ENKHSAIKHAN (MGL) 6-0 in their women's 68kg repechage match. Ozaki scores two takedowns and a 2-point exposure, but the former 62kg world champion still seems to be struggling with the extra weight.

11:22: A minute and 44 seconds is all Artur ALEKSANYAN (ARM) needed to get over Seungjun KIM (KOR) at 97kg opening round. He gets four gut wrenches from par terre to win 9-0.

11:20: Top seed Nao KUSAKA (JPN) begins his campaign at Greco 77kg with an impressive 9-0 win over Abd Elrim OUAKALI (ALG). After an early takedown, Kusaka gets a 4-point lift and throw from par terre. Ouakali comes near to scrambling for a takedown, but Kusaka reverses the momentum to score a match-ending takedown.

11:16: Abdellatif MOHAMED (EGY) uses a four-point throw in his 6-4 win over Kiril MILOV (BUL) at 130kg. He will wrestle for bronze later tonight against Lingzhe DENG (CHN).

11:15: Mehdi MOHSEN NEJAD (IRI) makes short work of Kevin DE ARMAS (CUB) in the other Greco 60kg repechage, rolling to a 10-0 victory. He will take on world champion Zholaman SHARSHENBEKOV (KGZ) for the bronze.

 

11:14: World champion Buse TOSUN (TUR) wins a battle of stepouts in the women's 68kg repechage against Wiktoria CHOLUJ (POL), earning a place in the bronze-medal match with a 4-3 win. Both wrestlers had three stepouts, with the deciding point coming when Poland unsuccessfully challenged Tosun's third stepout.

11:10: The action on Mat A gets underway with the first of the two Greco 60kg repechage matches. Raiber RODRIGUEZ (VEN) will get a chance to give Venezuela its first-ever Olympic wrestling medal after scoring two 4-point takedowns in a 12-1 victory over Moamen MOHAMED (EGY). Rodriguez will face Se Ung RI (PRK) for the bronze later tonight. 

11:00:The day two will begin with repechage in GR 60kg and 130kg and WW 68kg. Amin MIRZAZADEH (IRI) is on the mat to wrestle Seungchan LEE (KOR). He wins via technical superiority 9-0 and moves into the bronze medal bout for the evening.