#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleAthens

U17 Worlds: Kostiuk ends Ukraine's wait for gold; Okonogi, Ismayilov upgrade

Saturday, August 2, 2025 - 18:21 By Vinay Siwach

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ATHENS, Greece (August 2) -- Artur KOSTIUK (UKR) ended a nine-year wait for a gold medal at World U17 Championships for Ukraine as he won the 80kg title in Athens, Greece on Saturday.

Ukraine has not had a world U17 champion since 2016 and a world champion in Freestyle since 2021. Kostiuk's gold was a double delight as he had won gold at European U17 Championships in June as well.

In the final facing Mohammadparsa KARAMI (IRI), Kostiuk was called passive and put on activity clock. He did not score in those 30 seconds but managed to get a takedown just before the break and led 2-1.

Karami was put on the activity clock in the second period and as he failed to score, Kostiuk's lead swelled to 3-1. Karami had 25 seconds to score two points but Kpstiuk kept his defense and captured the gold with a 3-1 score.

Ariah MILLS (USA)Ariah MILLS (USA) won the 48kg gold medal for the United States. (Photo: United World Wrestling / Kostadin Andonov)

That was the second loss in the final for Iran as it had suffered a loss at the 48kg weight class. That was the first final of the night on Saturday and Ariah MILLS (USA) gave no chance to Sina BOUSTANI (IRI) in the gold-medal bout.

While he was the one put on activity clock in the first period, Mills wasn't the one to defend. He had some fast re-attacks to stun Boustani. Mills gave up that activity clock point and as Boustani was setting up leg attack, Mills hit a counter and scored the takedown to lead 2-1 at the break.

Boustani had his chance to score reclaim the lead but Mills, who kept his distance, perhaps to have space to counter, got another takedown after a scramble. The U.S. wrestler managed to score a go-behind and two turns to win 12-1 and get the first gold medal in Freestyle for the U.S. 

Jinnosuke OKONOGI (JPN), a returning bronze medalist, upgraded his medal to gold and in style. Down 4-0 against Abdumalik JALOLDINOV (UZB) in the final, he scored one of the perfect five-pointers using the headpinch and over the head throw to lead 5-4 in the final minute.

This was not the only time Okonogi had to make a big comeback in Athens. In his quarterfinals, he defeated Zhakshylyk BOROBAEV (KGZ), 9-8, after scoring a takedown and turn in last 10 seconds.

Okonogi had a 4-1 win over Mohammadreza BARARI (IRI) in his opening match and an 8-2 domination of Greyton BURNETT (USA) in the semifinals.

Huseyn ISMAYILOV (AZE)Huseyn ISMAYILOV (AZE) celebrates after winning the 65kg gold medal. (Photo: United World Wrestling / Kostadin Andonov)

Silver medalist from 2024 Huseyn ISMAYILOV (AZE) got a anti-climatic 1-1 victory over Arseni KIKINIOU (USA) in the 65kg final and won his first gold medal after finishing with three silvers in three different championships.

Kikiniou was the first to get a point on board as Ismayilov was called passive. He failed to score in the 30 seconds and the U.S. wrestler got a point.

In the second period, Kikiniou was called passive and Ismayilov got a point and the 1-1 criteria lead. He had a minute left in the bout to defend his lead and Kikiniou threw every thing at him. However, Ismayilov defended with determination and won the gold medal.

Magomedrasul OMAROV (UWW)Magomedrasul OMAROV (UWW) held on to his 6-4 lead to win the 110kg final against LACKY (IND). (Photo: United World Wrestling / Kostadin Andonov)

The 110kg gold medal went to Magomedrasul OMAROV (UWW) who defeated LACKY (IND), 6-4, in the final. Omarov was down 2-2 on criteria at the break but he hit a stepout and Lacky was cautioned for fleeing, giving one more point to Omarov who now led 4-2.

Lacky tried to finish his leg-attacks but Omarov was quick to either defend or escape. During one of those attacks, Omarov managed to score a go-behind and got two points which made his lead 6-2. Lacky, with 17 seconds left in the bout, went for one final attack and scored a takedown. However, he was not able to turn Omarov which could have given him the criteria win.

Omarov defended the gut-wrench attempt and despite being in the air, did not turn more than 90 degrees. The win made Omarov an European and world champion in the same year.

RESULTS

48kg
GOLD: Ariah MILLS (USA) df. Sina BOUSTANI (IRI), 12-1

BRONZE: Islam RABADANOV (UWW) df. Ravan HASANZADE (AZE), 11-9
BRONZE: Dovudbek BAKHADIROV (KGZ) df. Masamune USHIMADO (JPN), 12-0

55kg
GOLD: Jinnosuke OKONOGI (JPN) df. Abdumalik JALOLDINOV (UZB), 5-4

BRONZE: Greyton BURNETT (USA) df. Mohammadreza BARARI (IRI), 4-0
BRONZE: Chingis SARYGLAR (UWW) df. Jovanni TOVAR (COL), 8-2

65kg
GOLD: Huseyn ISMAYILOV (AZE) df. Arseni KIKINIOU (USA), 1-1

BRONZE: Morteza HAJ (IRI) df. Gourav PUNIA (IND), 8-8
BRONZE: Adisbek ALTYNBEKOV (KGZ) df. Yeraly ASKERBEK (KAZ), 7-1

80kg
GOLD: Artur KOSTIUK (UKR) df. Mohammadparsa KARAMI (IRI), 3-1

BRONZE: Dinmukhammed KASSYMBEK (KAZ) df. Ivan PASLARI (MDA), 5-4
BRONZE: Issa ZANGIEV (UWW) df. Berat ERTURK (TUR), 5-2

110kg
GOLD: Magomedrasul OMAROV (UWW) df. LACKY (IND), 6-4

BRONZE: Hakim TAGHIYEV (AZE) df. Stefan STEFANOV (BUL), 1-1
BRONZE: Amirhossein NAGHDALIPOUR (IRI) df. Murtaz BAGDAVADZE (GEO), 11-0