#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleTirana

Kayaalp's 13: New Golden Standard Set in Europe

Tuesday, April 21, 2026 - 15:27 By United World Wrestling Press

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TIRANA, Albania (April 20) -- On Tuesday evening in Tirana, Riza KAYAALP (TUR) did something that for years existed and was expected to continue to exist only as a hypothetical.

He won his 13th European title in Tirana on Tuesday, beating Darius VITEK (HUN), 7-1, in the 130kg European Championships. 2026 joined 2023, 2022, 2021, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012 and 2010.

Riza KAYAALP (TUR)Riza KAYAALP (TUR) turns Darius VITEK (HUN) in the 130kg final. (Photo: United World Wrestling / Kadir Caliskan)

As the referee raised his powerfully sculpted right arm in triumph, Kayaalp raised the ceiling in Greco-Roman. He moved past the legendary Aleksandr KARELIN’s 12 European gold medals, the last of which he had won in 2000. Generations of wrestlers had competed, won and lost, knowing all the while that that number would outlast them. Until Kayaalp finally eclipsed it.

The moment itself wasn’t dramatic in the way history is often expected to be. Just a raised hand, a nod and a lap of honor around the mat with the Turkish flag around his shoulders. That’s been the story of Kayaalp’s career.

Riza KAYAALP (TUR)Riza KAYAALP (TUR) speaks to the media after winning the gold medal at the European Championships. (United World Wrestling / Jake Kirkman)

Born in Yozgat, in central Turkey, Kayaalp would have inherently understood the role of wrestling in Turkish sporting heritage and the place champions of the sport have historically held in the nation. He would have grown up in the shadow of two-time Olympic and eight-time European champion Hamza YERLIKAYA, who defined Turkish wrestling in the 1990s and like everyone else in the sport, under the global shadow of Karelin.

Slowly and methodically Kayaalp would try to match them. His career has been relentless and consistent rather than spectacular. Since his first European gold in 2010, won as a twenty-year old, Kayaalp has claimed titles across two decades. He’s adapted through rule changes, generations of opponents, and brutal physical wear and tear of time itself.

Apart from his European titles, he has five World Championships gold medals, and three Olympic medals -- a bronze in London 2012, silver in Rio 2016, bronze again in Tokyo 2020. Every time a major medal was to be decided over the past decade and a half, Kayaalp would with almost absurd reliability be counted in the mix.

Riza KAYAALP (TUR)Riza KAYAALP (TUR) with Taha AKGUL (TUR) at the medal ceremony in Tirana. (Photo: United World Wrestling / Kadir Caliskan)

For all of Kayaalp’s longevity, his career has always carried the one obvious gap compared to Karelin or Yerlikaya -- no Olympic gold. That absence will still be there. That gap is unlikely to close any time soon. As such the European mark became a milestone within his grasp. Or in the last few years, a milestone just out of grasp.

Indeed, for Kayaalp the title will provide a sense of closure. He had equalled Karelin’s record at the 2023 European championships in Zagreb. Prior to that tournament, he had in an interview with Anadalou Agency spoken of equalling Karelin’s record, breaking it at the 2024 European Championships and finally finishing his career on a high note with a gold at the 2024 Paris Olympics.

But things would not go as planned. At the 2024 European Championships, Kayaalp was pinned in the final by Sergey SEMENOV (UWW) -- only the second final he had ever lost in Europe. A few months later despite qualifying for the Olympics he was unable to compete due to a medication issue linked to treatment for persistent tinnitus. His appeal to the Court of Arbitration for Sport was upheld, clearing the way for his return. He would describe the period as the toughest of his career.

But the ordeal had left him with a new purpose and a desire to exit the stage on his own terms.

“For an athlete with so many titles, this was the worst thing that could happen,” he said. “Because of a simple issue, we faced a huge problem. But I always believed I would overcome it, return to my job and leave the sport on my own terms,” he had told Anadalou Agency at the start of 2026 when he made his return to international competition at the Zagreb Ranking series earlier this year.

“There was fatigue before. In this 18-month period, my desire to work came back stronger. I was already motivated to be champion. Now it is even greater. I feel renewed,” he had said.

While Kayaalp has said he would compete until the 2028 Olympics, he had also spoken of the unfinished business he had had in Europe. “I was so close,” he said. “Fourteen finals, 12 European titles, one more for the record, and then something unwanted happens. But everything is resolved. To bring that record to my country would mean a lot,” he had said then.

He had come close once and fallen short. That could have been the ending -- a near miss against an immortal number. Instead, with his 13th European title, Kayaalp gets to tell his story. He stands alone as the most decorated European wrestler of all time.

Records though exist to be broken. At some point, inevitably, another wrestler will look at Kayaalp's number and decide to chase it. But at least for some time, records exist to define limits. For over a quarter of a century that limit was Karelin’s 12. Now it’s Kayaalp’s 13.