Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#UnitedWorldWrestling

UWW announces 2024 Hall of Fame inductees

Wednesday, July 31, 2024 - 10:07 By United World Wrestling Press

PARIS (July 31) -- In his earlier life, Steeve GUENOT (FRA) was a railwayman. He juggled his day job with his passion, wrestling, which led him to the Olympics.

There, on the biggest stage of all in Beijing 16 years ago, the Frenchman scripted history—winning a gold medal to end his country's 80-plus-year drought of producing an Olympic champion wrestler. That moment changed his life, and Guenot went on to inspire a generation of wrestlers.

For his path-breaking achievements on the mat and his restoration of belief in an entire nation, the French hero was inducted into the United World Wrestling Hall of Fame days before the Paris Olympics were declared open.

The Beijing Games gold medallist, who also won a bronze at London 2012 and a bronze medal in the 2007 World Championship, was among the three wrestlers included in this year's list. The other two were freestyle legend Mavlet BATIROV (RUS) and Canadian trailblazer Tonya VERBEEK (CAN).

Additionally, referee Vassilis PAGONIS (GRE) and legendary Armenian coach Levon JULFALAKYAN (ARM), too, were accorded the prestigious honor this year.

The Hall of Famers are permanently recognized on UWW's website, at the organization's headquarters in Vevey, Switzerland, and in the international wing of the USA Hall of Fame in Stillwater, Oklahoma.

Mavlet BATIROV (RUS) is a two-time Olympic champion. (Photo: United World Wrestling / Martin Gabor)

A 66kg category Greco-Roman champion, Guenot was born to a family of wrestlers in 1985. Both his parents were involved in the sport, and his siblings were, too. Like him, Guenot’s brother Christophe is an Olympic medallist. But no one scaled the heights that Guenot did.

France hadn't won an Olympic gold medal in wrestling since the 1936 Games when Emile Poilve finished on top of the podium.

Guenot broke that hoodoo and went on to win a lot more. After a highly successful playing career, he moved to coaching and was involved in grooming young wrestlers at his club in Dijon, something he has done to date.

Joining him on the list of honors is a Russian legend whose name is synonymous with excellence. One of the true greats of the sport, Batirov won admirers all over the world with his gritty wrestling style. He was one of the most dominant wrestlers in the noughts, particularly in the 55kg men's freestyle category, before he moved to 60 kg due to weight class adjustment.

Born in 1983, Batirov’s first big moment came in 2004, when he won the gold medal in the 55 kg category at the Athens Olympics. He went on to win his second Olympic gold medal four years later while competing in the 60 kg category and during that four-year cycle, he won the world title as well as a world championship bronze at 60kg.

These results, combined with multiple European championship medals, sealed his status as one of the finest wrestlers to ever step on the mat. After he retired from the sport, Batirov gave back to it by mentoring and coaching young wrestlers and sharing his deep insights into the game with them.

Tonya VERBEEK (CAN) was the head coach of the Canadian national team. (Photo: United World Wrestling / Tony Rotundo)

Like Guenot and Batirov, Verbeek too has had an outsized influence on the sport, especially in her country.

After the Ontario native picked the sport as a schoolgirl at age 11, Verbeek reportedly remained undefeated throughout her career as a school-level wrestler. She nearly mirrored that level of success as a senior in international wrestling.

Despite the total dominance of Japanese wrestlers, Verbeek carved out a niche for herself with her fearless style of play. She was the first Canadian woman to win a wrestling medal at the Athens Games, a silver, went on to add a bronze to her collection four years later in Beijing and completed the hattrick of medals by clinching the silver medal at the London Olympics. Apart from these, she has multiple worlds, Pan-Am and Commonwealth Games medals.

After retiring, Veerbek would break more barriers, becoming the head coach of both the men's and women's Canada teams. She currently coaches the women's program at the University of Iowa.

Armenia coach Levon JULFALAKYAN (ARM) inducted into UWW Hall of Fame. (Photo: United World Wrestling)

While all these wrestlers across the three events are legends in their own right, few actually come close to doing what Julfalakyan did.

As a wrestler, he has won it all -- Olympic gold, World Championship gold, and European Championship gold. His Olympic title in 1988 was a great exhibition of his art, as he won all his bouts in a one-sided manner to romp through the field and win the gold.

After he hung his boots, Julfalakyan turned to coaching. The academy where he coached turned into a conveyor belt of talented wrestlers. He has produced an Olympic champion, and multiple Olympic silver bronze medallists, as well as seven world and 14 European champions.

His elder son, Arsen, went on to win a silver medal at the London Olympics. In 2011, Julfalakyan was also feted at home after the country's government released postage stamps in his honor.

Vassolos PAGONIS, referee. (Photo: United World Wrestling)

Last but not least, referee Pagonis has also been included in the Hall of Fame. The Greek referee has officiated in five Olympics, 20 World Championships, and 25 European Championships. At the 1996 Olympics, Pagonis was feted with a Golden Whistle award.

Wrestling scores big at World C'ships with 706 percent jump in engagements

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UWW announces 2024 Hall of Fame inductees