#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleParis

Paris 2024 Day 6 Preview: FS 65kg and 97kg; WW 76kg

Saturday, July 27, 2024 - 10:26 By Eric Olanowski

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PARIS, France (July 27) --- Kyle SNYDER (USA) has thought about his revenge day on Akhmed TAZHUDINOV (BRN) ever since that September loss in Belgrade where the 'Wonder Kid' stormed past 'Captian America' in the quarterfinals of the World Championships.

Snyder has locked August 11 as his revenge date, when FS 65kg, FS 97kg, and WW 62kg will take center stage at the 2024 Paris Olympic Games.

PARIS 2024 SCHEDULE | PARIS 2024 NEWS

Meanwhile, four world champions -- Rahman AMOUZAD (IRI), Iszmail MUSZUKAJEV (HUN), Haji ALIYEV (AZE) and Zain RETHERFORD (USA) will battle it out for 65kg Olympic supremacy.

On the women's side, Yuuka KAGAMI (JPN) will begin her quest to future Japan's dominance in the women's wrestling world and become their first-ever heavyweight Olympic champion.

97kg: Snyder, from champion to challenger

For Tazhudinov, the match against Snyder was a coming-out party, while it was a "back to the drawing board" moment for the American. In just over two minutes, Snyder gave up back-to-back four-pointers, ultimately losing the match 11-0.

Since that September loss, Snyder has been in the lab at Penn State University with fellow Olympic champion Cael SANDERSON (USA), cooking up a game plan for how he'll take out Tazhudinov in the Paris 2024 semifinals. 

Tazhudinov and Snyder are seeded No. 2 and No. 3, respectively, putting them together on the bottom side of the bracket, setting up a potential semifinal clash.

Kyle SNYDER (USA)Amirali AZARPIRA (IRI) defeated Kyle SNYDER (USA) in Zagreb. (Photo: United World Wrestling / Kadir Caliskan) 

Another youthful threat standing in Snyder's way is Amirali AZARPIRA (IRI), who is unseeded and will be randomly drawn into the bracket.

Azarpira, the 22-year-old, beat Snyder earlier this year. The two met in the finals of the Zagreb Open Ranking Series, where Azarpira took Snyder down twice to not only win the Ranking Series title but also lock up his spot on Iran's Olympic team over Kamran GHASEMPOUR (IRI).

With Snyder and Tazhudinov on the bottom of the bracket, the three guys to keep an eye on the top side of the bracket are Magomedkhan MAGOMEDOV (AZE), Ibrahim CIFTCI (TUR) and Givi MATCHARASHVILI (GEO).

With all the discussion in this 97kg bracket always around Snyder and Abdulrashid SADULAEV (AIN), these three guys often take a back seat in the debate. Still, one is about to catapult themselves to a level of stardom they never imagined.

Despite being the lowest-seeded of the three, Matcharashvili is the betting favorite in his rivalries with Magomedov and Ciftci. 

Matcharashvili has had four matches with Magomedov and five against Ciftci and has a 7-2 combined record against both guys. He's also coming off wins against the duo at this year's European Championships.

Top-seeded Magomedov and No. 5 Matcharashvili have met four times in their careers, with the Georgian owning a 3-1 match advantage.

Matcharashvili won the opening pair of meetings before taking his lone loss of the series in the semifinals of the 2023 World Championships. In their last meeting, Matcharashvili returned to his winning ways, winning the European finals against his Azeri rival, 7-1.

Matcharashvili and Ciftci have met five times in their careers -- twice as underclassmen and three times on the senior level. 

Matcharashvili first defeated Ciftci at the 2017 U20 European Championships before losing to the Turkish wrestler at the 2019 U23 European Championships. Matcharashvili has since beaten Ciftci at the European Championships in back-to-back years and at the 2023 World Championships.

65kg: Tough road to gold

Regarding stacked weight classes at Paris 2024, 65kg ranks near the top. The weight features four world champions and a slew of other competitors who could end up making a run to the podium.

Since last year's World Championships, reigning world champ Muszukajev has taken out Amouzad and Aliyev at least once and will have to do it against them in order to end Hungary's 76-year freestyle Olympic gold-medal drought.

Iszmail MUSZUKAJEV (HUN)Iszmail MUSZUKAJEV (HUN) has a perfect record against Haji ALIYEV. (Photo: United World Wrestling / Kadir Caliskan)

Muszukajev and Aliyev, seeded No. 3 and 6, respectively, will meet in the quarterfinals, and then the Hungarian will face the Iranian in the semifinals.

The Paris 2024 quarterfinal meeting between Musukaev and Aliyev will be their fourth career meeting, with the former Russian-turned-Hungarian owning a 3-0 advantage. In their last meeting at the Hungarian Ranking Series, Muszukajev picked up arguably his most dominant win over Aliyev. He scored a 9-3 victory that included a beautiful four-point throw, a takedown, a trapped arm gut and a step out.

If Muszukajev can defeat Aliyev, it will set up a third meeting with 2022 world champion Amouzad. They've split their previous meetings, with Muszukajev getting revenge on Amouzd in last year's world semifinals.

On the other side of the bracket, top-seeded Vazgen TEVANYAN (ARM) is favored to meet world runner-up Sebastian RIVERIA (PUR) in the semifinals.

The meeting between Rivera and Tevanyan will be a rubber match after the pair split their 2023 World Championship and 2024 Zagreb Open Ranking Series meetings. Riveria trailed 6-0 in Belgrade with two minutes left but picked up a shocking 9-8 win to push himself into the world finals. Then, in Croatia earlier this year, Tevanayan evened the score with a 9-1 victory.

Kotaro KIYOOKA (JPN)Kotaro KIYOOKA (JPN) defeated Toyko Olympic champion Takuto OTOGURO (JPN) to be on the Japan team. (Photo: United World Wrestling / Kadir Caliskan)

On the non-seeded front, Kotaro KIYOOKA (JPN) and Retherford are the most dangerous guys who can blow up a bracket. 

Kiyooka, who took out reigning Olympic champion Takuto OTOGURO (JPN) in Japan's wrestle-offs, is 7-1 this season. More importantly, the 23-year-old has 2024 wins over Olympians Muszukajev and Austin GOMEZ (MEX).

Retherford, down from his 2023 world title-winning weight of 70kg, will be tasked with trying to win America's first Olympic medal at 65-66kg since Jamill KELLY's (USA) Athens 2004 silver medal. This season, Retherford has had seven international bouts, winning every match except the one he had with Tulga TUMUR OCHIR (MGL) at the World Olympic Qualifier.

WW 76kg: Japanese sweep in Paris?

It's no secret that everyone is chasing Japan in the women's wrestling race. Japan has had 24 women wrestle at the Olympic Games; winning 15 of 24 Olympic titles. However, they've never reached a gold-medal bout at WW 76kg (formerly 72kg).

Kagami will be tasked with ending Japan's five Olympic Games drought of gold medals. "There has never been a Japanese gold medal in the 76kg heaviest weight class at the Olympics before," said Kagami. "I want to be the first." 

As unbelievable as it seems, it's not unrealistic that Japan's squad will sweep the Olympics, but Kagami, who says there's no pressure, knows it all comes down to her. When asked how many Olympic titles Japan will win in Paris, Kagami replied without hesitation, "Six. Now it's up to me. If I do my best, I think Japan can win six gold medals."

The reigning world champion must get through familiar foes Yasemin ADAR YIGIT (TUR) and Aiperi MEDET KYZY (KGZ) to complete her historic run. The Japanese star has a winning track record against Medet Kyzy but has yet to solve the puzzle of Adar. 

At the 2022 World Championships, Kagami lost to Adar and has not wrestled the Turkish star since. What makes this interesting is that Adar is unseeded, which means she'll be randomly drawn into the bracket, leaving the possibility of a second meeting with Kagami.

Yuka KAGAMI (JPN)Yuka KAGAMI (JPN) defeated Adeline GRAY (USA) en route her 76kg gold at the World Championships. (Photo: United World Wrestling / Kadir Caliskan)

Kagami has two wins between a loss to Medet Kyzy, but her latest win is a washy one. In the world finals, Kagami won after Medet Kyzy injury defaulted due to a knee injury. The pair split their previous meetings, with the Japanese wrestler winning at the 2022 U23 World Championships and the Kyrgyz wrestler winning at the 2022 Asian Championships.

The sixth day of wrestling at Paris 2024 starts on August 10. Follow @unitedworldwrestling on all social channels to stay updated on what's happening in Paris.