#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleParis

Paris 2024 Day 4 Wrestling Preview: FS 57kg and 86kg; WW 57kg

Thursday, July 25, 2024 - 21:10 By Vinay Siwach

Share this article

PARIS (July 25) -- After the Tokyo Olympics high, a possible David TAYLOR (USA) vs Hassan YAZDANI (IRI) bout was the most anticipated one for the Paris Olympics. But Aaron BROOKS (USA) had other plans. He defeated Taylor in the Olympic trials in the United States to book his spot at 86kg for the U.S.

Now, Yazdani is the favorite to win the gold. He can also become the first Iran wrestler to win two Olympic golds.

PARIS 2024 SCHEDULE | PARIS 2024 NEWS

The 86kg weight class on August 8 isn't the only one in which history can be created. Both the other two weight classes also have a chance to see some historic medals to be won.

The 57kg in Freestyle will have world champion Stevan MICIC (SRB) trying to win the first medal for Serbia in Freestyle at the Olympics. Zelimkhan ABAKAROV (ALB), also a world champion, has the same task for Albania.

In women's 57kg, Rio 2016 champion Helen MAROULIS (USA) has a chance to win the third Olympic medal for the U.S. while she tries to knock off world champion Tsugumi SAKURAI (JPN). Maroulis is no stranger to beating Japanese world champions at the Olympics.

Anastasia NICHITA (MDA) has a great chance to make history for Moldova by winning a medal even as the bracket has Kexin HONG (CHN), ANSHU (IND), Odunayo ADEKUOROYE (NGR) and Alina HRUSHYNA (UKR) among others.

FS 86kg: Over to Yazdani

Ever since his move to 86kg after winning the gold medal at 74kg in Rio, Yazdani has lost to only one wrestler -- Taylor. With the American not in Paris, Yazdani has his tail up.

Throughout the 2023 season, Yazdani wrestled with a shoulder injury and it became a headache for Iran when he underwent surgery. Iran contemplated having a wrestle-off between Yazdani and 92kg world champion Kamran GHASEMPOUR (IRI). But then Brooks beat Taylor.

Hassan YAZDANI (IRI)Hassan YAZDANI (IRI) trains in Mazandaran, Iran. (Photo: United World Wrestling / Jake Kirkman)

Yazdani won the Budapest Ranking Series and reignited his hopes of winning the gold.

"I thank God that I was able to get on the mat in international competitions after seven months and 13 days," Yazdani had said in Budapest. "I had a little preparation and it was around 60 percent. I hadn’t wrestled for a long time. I have some weaknesses that I hope I can fix before the Olympics so that I can wrestle better than these competitions and get the gold medal. I hope that until the Olympics, I can eliminate my weaknesses so I can win the best medal for my country and our good people."

Yazdani was winning the Tokyo final when Taylor scored a takedown in the final moments to claim the gold. A furious Yazdani walked off the mat, hitting anything that came his way. But two months after that loss, he defeated Taylor at the Oslo World Championships, his only win over the American. Taylor would rebound to beat him at the 2022 and 2023 World Championships.

Brooks, a four-time NCAA champion, defeated Taylor in a best-of-three series at the trials. Brooks has a U23 world title and is now the biggest threat to Yazdani's gold medal.

Aaron BROOKS (USA)Aaron BROOKS (USA) won the 2023 U23 world title in Tirana. (Photo: United World Wrestling / Kadir Caliskan)

Yazdani has a solid underhook and has improved his conditioning but Brooks' defense is top-notch as Taylor found out at the trials. A wait-and-watch counter-attacking bout can ensue if the two meet in Paris.

Brooks is unseeded and will be drawn at random in the 16-wrestler bracket which means he can face any of the top wrestlers in the first bout.

Myles AMINE (SMR), who won a historic bronze for San Marino in Tokyo, is returning, hoping to stand on the podium again. Dauren KURUGLIEV (GRE) is another master of defense and will be a tough case to crack for any wrestler. 

Osman NURMAGOMEDOV (AZE), Magomed RAMAZANOV (BUL), Vladimeri GAMKRELIDZE (GEO), Hayato ISHIGURO (JPN) and Azamat DAULETBEKOV (KAZ) are some other potential medal hopefuls in Paris.

FS 57kg: History on line

When Spencer LEE (USA) won the U.S. trials, he did not know if he was going to the Olympics. He still had to qualify the 57kg weight for the U.S. He did so at the World Olympic Qualifier in Istanbul, in dominating fashion, barring one bout. Lee, a former U17 and U20 world champion, has now set his sights on the gold medal.

But at 57kg, the bracket is among the toughest in recent times. World champions Stevan MICIC (SRB), Zelimkhan ABAKAROV (ALB) and Rei HIGUCHI (JPN) are trying to achieve the same. Add to the list the European and Asian champions in Arsen HARUTYUNYAN (ARM), Aliabbas RZAZADE (AZE), Vladimir EGOROV (MKD), AMAN (IND) and Gulomjon ABDULLAEV (UZB).

However, Lee has extra motivation to perform in France, his mother's native country.

"This is a big deal for me," Lee said in Istanbul. "My family lives in France. They live outside of Bordeaux. My grandmother has never seen me wrestle and it's a really big deal for me to compete in my mother's home country."

Rei HIGUCHI (JPN)Rei HIGUCHI (JPN) won the Budapest Ranking Series in June. (Photo: United World Wrestling / Kadir Caliskan)

Higuchi, a silver medalist from Rio 2016, has dabbled with 65kg but returned to 57kg to make the Tokyo Olympics. He missed the weight at the qualifiers. But a strict diet, planned weight cut and experience have helped Higuchi return to the Olympics. However, he doesn't think too much about the loss against Vladimir KHINCHEGASHVILI (GEO) in the final in Rio.

“I don't look back at my matches. I want to move on. Next match,” he told UWW last year. "I don't feel bad about missing the Tokyo Olympics. The day I lost the chance to represent at the Tokyo Games, I began preparing for Paris.”

In his preparation for Paris, Higuchi has taken to cooking special meals for himself to keep his weight under control, training with specific partners, and enjoying the journey. He also got married and has a kid.

But for Olympics, Higuchi's battle begins well before he steps on the mat as he reduces at least seven kilograms.

"The aim is to lose 2kg of body fat per month," Higuchi was quoted as saying by Yahoo. "In my case, it takes about three months to bring weight to 59kg, and then I think the best way to lose the last 2kg is to cut out water and lose it before the match. When losing weight, start with a low-fat diet, and when you can't lose any more weight, switch to a ketogenic diet [restricting carbohydrates and consuming fat]. Repeat this process. And it's important to consume carbohydrates from a low-fat diet before a match."

Another wrestler heading to Paris with a weight cut on his mind is the reigning world champion Stevan MICIC (SRB), who defeated Higuchi in a thrilling 57kg final in Belgrade. Micic is the first Serbian world champion in Freestyle and will look to add a historic Olympic medal.

Micic, however, has only competed once since winning the World Championships. He won the gold medal at the Dan Kolov tournament at 61kg.

"First time competing since the World Championships, up at 61kg," Micic said on his YouTube channel. "I would give myself 9/10 this time. In my first match against Iran, he was young and motivated, any match against Iran is tough. At this kind of tournament, you are not supposed to be perfect. It's getting yourself that feeling of competition out of the way."

Stevan MICIC (SRB)Stevan MICIC (SRB) won the world title at 57kg in Belgrade in 2023. (Photo: United World Wrestling / Kostadin Adonov)

In Paris, he wouldn't have to worry about an Iran wrestler though. Iran failed to qualify the 57kg weight class. However, it is yet to be seen if that will help Micic improve his 14th-place finish at Tokyo.

Also, Higuchi is hoping to avenge that loss in the final if the two meet in the final.

"I'll definitely pay them back in the real thing [Olympcis]," he said. "I know quite a bit about what technique my opponents will use and when. What are my weaknesses? I'm not that worried. I think that all I have to do is make small adjustments and corrections. I think I have to win the gold medal in Paris. After all, I love this sport and I've been doing it for a long time, so I have a strong desire not to lose."

Abakarov and Harutyunyan will look to end up on the podium as well. Harutyunyan had a high-scoring bout against Higuchi before going down in the World Championships semifinal. Abakarov, after suffering a loss to Micic, returned to win the bronze medal by beating Tokyo Olympic champion Zavur UGUEV (AIN). Then there are Asian hammers in Abdullaev and Aman. While Adbullaev is going to his second Olympics after finishing fifth in Tokyo, Aman will be making his debut.

WW 57kg: Three-way battle for supremacy

Will the 57kg Olympic gold medal stay with Japan? The country which has dominated women's wrestling ever since it was added to the Olympics is expected to continue it. It has won the 55-58kg gold medal at all editions. So can Tsugumi SAKURAI (JPN) keep it with Japan?

Sakurai, a three-time world champion, has a strong 2-on-1 attack to go with her defense. However, that did not work in the final of the Asian Championships this year as she lost 5-2 to Yongxin FENG (CHN). Fortunately for Sakurai, Feng is not the Chinese representative in Paris.

Tsugumi SAKURAI (JPN)Tsugumi SAKURAI (JPN) executes a 2-on-1 attack. (Photo: United World Wrestling / Amirreza Aliasgari)

Despite the loss and a wake-up call before Paris, Sakurai was composed in her assessment of the bout, saying that her opponents are coming in with plans against her,

"I think everyone knows my style of wrestling," Sakurai said after the Asian Championships. "I have to train so that even if I get stopped, I can still find a way to score points. No matter the tournament, my objective is always to win the title. When you lose, there has to be a reason for the loss. I will look at this as I'm glad it wasn't the Olympics, and I will practice hard up to August."

Undoubtedly, Hong too will be ready with her coaches to pull off an upset. Hong has been on a roll this year, winning the Zagreb Open and Budapest Ranking Series, apart from winning the Paris qualification in Bishkek. In Zagreb, she defeated Anastasia NICHITA (MDA) and then 59kg world champion and compatriot Qi ZHANG (CHN) in the final. She would once again beat Zhang in Budapest in the semifinal and win the gold with a win over ANSHU (IND).

But the world will be watching Maroulis, who made her third straight Olympics. She won the first-ever gold for the U.S. in Rio by beating the legendary Saori YOSHIDA (JPN). She won bronze in Tokyo after dropping the semifinal against Risako KINJO (JPN). And Maroulis looks good for a third medal at the Olympics.

She lost only to Sakurai at the World Championships but won the Pan-Am Championships and the Poland Open this year. Maroulis has the habit of peaking towards the second half of the season in which the World Championships or the Olympics are held.

Nichita, the world silver medalist, can surprise anyone on her day but a recent injury and her loss to Anshu in Budapest must have given her a wake-up call. Currently training in Italy, Nichita can create history by winning the first medal at Olympics in Women's Wrestling, given Irina RINGACI (MDA) doesn't to do on day one.