#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleTirana

European Championships 2026 Freestyle Preview

Friday, April 17, 2026 - 11:36 By United World Wrestling Press

Share this article

TIRANA, Albania (April 17) -- After six years away from the continental stage, Abdulrashid SADULAEV (UWW) is set to walk back into the European Championships in Tirana, Albania. Barring an upset of the highest order, he’s likely to reclaim the title he won for the fifth time in Rome back in 2020.

Sadulaev’s absence from the continental championships for the better part of a decade wasn’t a typical one – due to injury or lack of form. As a two-time Olympic champion and a six-time world champion, Sadulaev had built up a resume that made European gold almost routine.

WATCH SADULAEV LIVE | Download European Championships 2026 Preview

His was a schedule built on world conquest and he simply didn’t need the European Championships. He skipped the tournament year after year even as he dominated globally.

Sadulaev’s return to the European Championships doesn’t seem to be linked to any sentimentality, legacy or any need to prove himself. In an interview he had given to UWW at the Muhamet Malo Ranking Series 2026, where he beat Takhir KHANIEV (UWW) to secure his spot for the European Championships, Sadulaev’s explanation was very practical. “For me, this gold means qualifying for the European Championships… It was very important for me to qualify there,” he said.

The 29-year-old hasn’t treated the European Championships as essential for years. At the Muhamet Malo Ranking Series, Sadulaev gave further insights into where his focus lies by saying he was already looking ahead to a stacked World Championships field later in the year and mentioned the possibility of multiple Olympic champions in one bracket.

Sadulaev is unlikely to face anything close to that challenge in Tirana. If anyone expected rust -- the 2026 Muhamet Malo Ranking Series was his first international competition since he won gold at the 2024 World Championships at this same venue --  he ended that idea comprehensively. He beat a strong field at the Muhamet Malo Ranking Series, including Khaniev, who beat Kyle SNYDER (USA) earlier in the competition.

A fully fit and focused Sadulaev should find the field in Tirana -- where, incidentally, he will be competing for the third straight international tournament -- a straightforward one despite the presence of defending champion Givi MATCHARASHVILI (GEO) and world medalist Osman NURMAGOMEDOV (AZE), who is moving up from 92kg to 97kg.

However what Sadulaev does though, his return changes the nature of the tournament. If he wins, it sets him up for a crack at a remarkable seventh world title later this year. If the unthinkable should occur in Tirana though, anyone who does get the better of Sadulaev in Europe will immediately become relevant worldwide.

While Sadulaev headlines the event, two other former European champions will be wrestling in Tirana. Arsen HARUTYUNYAN (ARM) and Tajmuraz SALKAZANOV (SVK) are also lining up for their fifth European title in Tirana.

Uguev vs Harutyunyan
In contrast to an open 57kg division, the 61kg category has a strong favorite in defending champion Zavur UGUEV (UWW) who is in excellent form having won the Muhamat Malo Ranking series earlier this year. Expect last year’s silver medalist Harutyunyan and bronze medalist Zelimkhan ABAKAROV (ALB) to also contend for the podium at this edition.

Shamil MAMEDOV (BUL)Shamil MAMEDOV (BUL) will make his European Championships debut in Tirana. (Photo: United World Wrestling / Amirreza Aliasgari)

New king at 65kg
A new champion will be crowned in the 65kg category, always one of the most competitive weight categories, since last year's victor Ibragim IBRAGIMOV (UWW) isn’t returning.

Shamil MAMEDOV (BUL), who is competing in his first international competition since he won bronze at the 2023 World Championships, has to be the favorite as he dawns into a new era in his career.

Former champions Vazgen TEVANYAN (ARM) and Islam DUDAEV (ALB) will be key contenders but both haven’t been in the best of form last year. Two-time U23 world champion Bashir MAGOMEDOV (UWW) will likely be another main threat.

Taimuraz SALKAZANOV (SVK)Taimuraz SALKAZANOV (SVK) is a four-time European champion. (Photo: United World Wrestling / Kostadin Andonov)

Salkazanav Eyes Fifth Title
Tajmuraz SALKAZANOV (SVK) saw his bid to win a fifth straight European title end following an early loss to Zaurbek SIDAKOV (UWW) last time around. But with neither Sidakov, who won silver, nor defending European champion Chermen VALIEV (ALB) competing in Tirana, Salkazanov is well placed to return to the top of the podium. 

Also looking to add to his European gold medal tally is Mahamedkhabib KADZIMAHAMEDAU (UWW). The 33-year-old has been bouncing across weight categories over the past couple of years. He wrestled at 74kg at the Paris Olympics, then won silver at last year's European Championships in the 86kg category but is now cutting down to 79kg, the category in which he won his first continental title back in 2020.

Standing between him and a second European title are Zelimkhan KHADJIEV (FRA) who is trying to improve on the silver he won last time and Akhmed USMANOV (UWW) who himself briefly wrestled in the 86kg class without much success at this year's edition of the Muhamet Malo Ranking series.

Azamat TUSKAEV (SRB)Azamat TUSKAEV (SRB), returning silver medalist, will look to change his medal color to gold this year. (Photo: United World Wrestling / Kostadin Andonov)

Shootout at 57kg
Unlike the 97kg category, the 57kg weight class is wide open with no Sadulaev-like figure to shut the door on everyone else. Defending champion Nachyn MONGUSH (UWW) isn’t returning this year. In his absence, the closest thing to a favorite might be Azamat TUSKAEV (SRB), but, he too, also hasn’t had the best run since taking silver last year, placing 21st at last year's World Championships and failing to medal at the Zagreb Open earlier this year.

Musa MEKHTIKHANOV (UWW), who will be competing in his first continental championships, doesn’t have any real hardware from international competition but is more than capable of being a contender having picked up a win against last year’s European bronze medalist Islam BAZARGANOV (AZE) at the 2025 World Championships.

Arsenii DZHOIEV (AZE)Arsenii DZHOIEV (AZE) and Ibragim KADIEV (UWW) are two favorites at 86kg. (Photo: United World Wrestling / Kostadin Andonov)

Shake Up at 86kg and 92kg
The 86kg category is also looking at a shake up. Osman GOCEN (TUR) is the only returning medal winner in this year’s bracket. Expected to lead the charge for the podium this time around is Ibragim KADIEV(UWW), who had a strong outing at the Muhamet Malo Ranking series where he won gold beating world champion Georgios KOUGIOUMTSIDIS (GRE) in the final.

However, Kadiev was pushed hard by world bronze medalist Arsenii DZHIOEV (AZE) who would be itching to repay the favor once again in Tirana. 

The 92kg division will also see just one medal winner from 2025 -- Miriani MAISURADZE (GEO) returning to Tirana. That leaves the field open for 2025 world silver medalist Amanula GADZHIMAGOMEDOV (UWW), reigning U23 European champion Ali TCOKAEV (AZE) and Ahmed BATAEV (BUL) for a chance to win their first European title.

Giorgi MESHVILDISHVILI (AZE)Giorgi MESHVILDISHVILI (AZE) is the defending European champion at 125kg. (Photo: United World Wrestling)

Meshvildishvili Firm
Although he hasn’t been in the best of form recently, failing to medal at the Muhamet Malo Ranking series, last year's champion and 2025 worlds silver medalist Giorgi MESHVILDISHVILI (AZE) is still the man to beat at the 125kg category especially since last year’s runner up Solomon MANASHVILI (GEO) has had an up an down season.

While Meshvildishvili is the favorite, former U23 world silver medalists Alen KHUBULOV (BUL) and Shamil MUSAEV (UWW) may yet spring a surprise.

David BAEV (UWW) dropped just one point en route to the European title last year including a 10-0 blowout against former world champion Iszmail MUSZUKAJEV (HUN), and is the favorite in the 70kg category this year as well.