#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#JapanWrestling

Two-time Olympic champ Risako Kinjo brings curtain down on stellar career

Sunday, October 12, 2025 - 23:14 By Ken Marantz

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TOKYO, Japan (October 12) -- Risako KINJO (JPN), who won two Olympic gold medals under her maiden name of Kawai before capturing a fourth world title last year after giving birth, officially announced her retirement over the weekend.

"I felt that I had experienced everything that was good about being a wrestler," the 31-year-old Kinjo told the Japanese media Sunday on bringing down the curtain on one of wrestling's most sterling careers. "I felt fulfilled and happy with a life in which wrestling was my passion."

Kinjo also revealed that she is pregnant with her second child as she spoke to the media at the Japan Women's Open in Akitsu, Shizuoka Prefecture, where she was coaching younger sister Yukako TSUNEMURA (JPN), who was returning to the mat for the first time since becoming a mother herself.

Kinjo first announced her retirement on her Instagram account on Saturday night, stating that in the 24 years since she started wrestling at age 7, "I have had good experiences and bad, highs and lows. But to win four world championships and two consecutive Olympics was all due to the support and encouragement of many people. I thank them all."

Kinjo first struck Olympic gold at 63kg at Rio in 2016, then won out in a duel that captivated the wrestling world with fellow Rio and four-time Olympic champion Kaori ICHO (JPN) for the 57kg spot at the 2021 Tokyo Olympics, where she took home a second gold.

Of the clash of the titans with Icho, Kawai remarked, "I had no more difficult period than that. I'm glad I was able to experience it."

In the Tokyo semifinals, Kinjo had to face yet another Rio gold medalist in Helen MAROULIS (USA), who had moved up from 53kg. Kinjo came away with a 2-1 win, then defeated Iryna KURACHKINA (UWW) 5-0 for the gold.

With Yukako also winning the 62kg gold, it elevated the Kawai sisters to celebrity status in the host country. The two got their start in the sport at the kids' club run by their mother. Both of their parents were national-level wrestlers.

Soon after Tokyo, Risako married former wrestler Kiryu KINJO, and in May 2022, gave birth to a baby girl. Instead of settling down to a domestic life, motherhood lit a fresh flame to continue the sport.

"I had originally planned to win the Tokyo Olympics and then retire gracefully," Kinjo said. "I even told people around me that I would quit after the Tokyo Olympics. But when I got married and got pregnant, I felt that my body wasn't only my own, and I wanted to continue wrestling.

"While I was pregnant, I watched Yukako's matches and thought to myself, 'If it were me, I would do it like this,' so after my child was born, I decided to try it again."

Her bid to win a third straight Olympic gold in Paris, however, was derailed by the reigning world 57kg champion Tsugumi SAKURAI (JPN), who went on to triumph in the French capital.

Rebuffing speculation that the loss would mark her swan song, she showed her passion for the sport by sticking around. With the incentive of wanting to have her daughter see her compete and make some history, she had no qualms about moving into the non-Olympic weight of 59kg.

She suffered a setback of sorts at the Asian Championships in April 2024, when she lost to Qi ZHANG (CHN) in the semifinals and had to settle for a bronze medal.

But she righted the ship at the Non-Olympic Weight World Championships in October that year in Tirana, Albania, where she cruised into the 59kg final and defeated Tserenchimed SUKHEE (MGL) 4-2.

"No one from Japan had ever achieved becoming a 'world No. 1 as a mama', and it would be ideal if I could do it," Kinjo recalled thinking. "When I accomplished it at the World Championships last October, as soon as it was over I thought there is nothing else that I want."

That victory added to the three consecutive senior world golds that she won from 2017 to 2019. She also has a silver from 2015, and her laurels include a world cadet (U17) gold and two world junior (U20) titles, and she was a four-time Asian champion.

Kinjo was a star at Shigakkan University during its golden era as the elite powerhouse of women's wrestling in Japan, also producing such greats as Icho, Saori YOSHIDA (JPN), Eri TOSAKA (JPN), Mayu MUKAIDA (JPN) and Sara DOSHO (JPN).

Looking ahead, she says her focus will be on raising her new baby while staying involved in the sport.

"Right now I am eight months pregnant, and first and foremost I will put my full efforts into proper childcare. And at the same time, I will be Yukako's coach and always maintain a link to wrestling," she said.

At the Japan Women's Open, a second-tier event that offers qualifying spots at the All-Japan Championships, Yukako showed she still has some rust to be knocked off. Entered at 59kg, she won her first two matches before falling to high schooler Miuna KIMURA (JPN) 4-1 in the semifinals.

The tournament also saw the return of Sakurai for her first competition since winning the gold in Paris. She needed three wins to take the 57kg title, defeating collegian Himeka HASEGAWA (JPN) 5-0 in the final.