#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#wrestlebishkek

Iran, Bahrain Put Three in Asian Championships Final

By Ken Marantz & Vinay Siwach

BISHKEK, Kyrgyzstan (April 11) -- Iran and Bahrain managed to put three wrestler each in the finals of Asian Championships on Saturday in Bishkek. India also continued its good show and put two wrestlers in the gold medal bouts for Sunday.

The DPR Korea and Japan managed to one wrestler each in the final.

WATCH LIVE | LIVE MATCH ORDER | WHO IS GAHREHDAGHI?

125kg semifinals - Shamil SHARIPOV (BRN) with a fall in 41 seconds over DINESH (IND) to enter the final. He hits a double leg attack straight off the whistle and then works the fall.

Reigning world champion Amir Hossein ZARE (IRI) went of the offensive in the second period and powered to a 5-0 victory over BUHEEERDUN (CHN), giving the Iranian a chance for a second Asian gold in his second appearance after winning in 2024. With neither giant able to muster anything resembling a scoring opportunity, Zare scored the lone point of the first period via the activity clock. But Zare took the initiative in the second period, bulling Buheeerdun to the mat for a takedown, then adding a gut wrench to make it 5-0. At one point, Zare shot for a takedown and Buheeerdun knocked him off balance, but could not convert the opening. It was a better showing for Buheeerdun than the last time they met, when Zare whipped him 10-0 in the quarterfinals of the 2023 Asian Games.

92kg semifinals - Two-time bronze medalist Magomed SHARIPOV (BRN) became another first-time finalist in Bishkek with a workmanlike 8-0 victory over Asian U20 bronze medalist Iakov CHAPLIN (KGZ). Sharipov took a 2-0 lead when he scored a stepout just seconds after the activity clock ran out on Chaplin for the lone points of the first period. In the second, Sharipov came out firing and scored a takedown with a driving tackle. He used his power again for a second, countering a takedown attempt by blocking a leg and driving ahead, then got behind for his third takedown of the period to make it 8-0. 

U23 world champion Mobin AZIMI (IRI) earns a shot at his first senior Asian title after he wins 6-0 against Azamat DAULETBEKOV (KAZ). He got the first point when Dauletbekov was put on the activity clock and then doubled the lead with a stepout. The exact sequence played out in the second period as well as Azimi led 4-0. A takedown for a 6-0 score sealed the win for Azimi.

86kg semifinals - Bolat SAKAYEV (KAZ) with a fireman's carry to score a four-pointer over Mukul DAHIYA (IND) to start the semifinal and he then adds a takedown to make it 6-0. Dahiya gets takedown before the break to cut the score to 6-2. Dahiya scores a takedown before break to cut the lead to 6-2. He opens the score period with a takedown to make it 6-4 before driving Sakayev for a two-point takedown. Sakayev keep a 6-6 criteria lead but Dahiya takes a clear lead with a go-behind. As Sakayev struggles with conditioning, Dahiya scores two more takedowns and wins the semifinals 12-6

Two-time world and Asian champion Kamran GHASEMPOUR (IRI) proves too much for Asian U23 silver medalist Alp Arslan BEGENJOV (TKM), storming to an 11-0 victory to advance to the final in his first Asian appearance since winning the 92kg gold in 2021. Ghasempour, a bronze medalist at last year's World Championships, bides his time, first gaining an activity point before adding a takedown and gut wrench combination for a 5-0 lead in the first period. In the second, he scores with a high crotch, goes to the lace lock and rolls twice to end the match at 3:31. Begenjov was looking to become Turkmenistan's first finalist since 1999; he will now have a chance to become its first medalist since 2018 and the first-ever in Freestyle. 

74kg semifinals - Orozbek TOKTOMAMBETOV (KGZ) tries multiple ways to score on Yoshinosuke AOYAGI (JPN) but the Japanese just doesn't give up a takedown. He opened the match with a sweep single takedown and turned Toktomambetov for a 6-0 lead. Toktomambetov finally gets on Aoyagi's legs but the Japanese defends and then steps over to score two exposure points to lead 6-0 at the break. Both wrestlers go towards the edge and it is Toktomambetov who puts his hand out first which gives one point to Aoyagi. Kyrgyzstan challenges the call and lose it to add one more point to Aoyagi's score and make it 8-0. Aoyagi then blocks a throw from Toktomambetov and lands on top for two points and finish the bout.

Magomedrasul ASLUEV (BRN) won't have to settle for a bronze medal this time after making his first Asian final with a takedown in each period of a 4-3 victory over Asian U23 bronze medalist Begijon KULDASHEV (UZB). After Kuldashev could only come away with a stepout after getting in on a deep single, Asluev took the lead with a takedown to go ahead 2-1 at the break. Asluev, who won his second career bronze last year, added his second takedown early in the second period. Kuldashev used a nifty duck under for a takedown that cut the gap to 1 with :46 left, but Asluev held on to secure the best medal of his career.

61kg semifinals - Asian Games silver medalist Kwang Myong KIM (PRK) gets a takedown and then catches Gulomjon ABDULLAEV (UZB) on his back and pins the world bronze medalist. Abdullaev is left stunned as he walks off the mat.

In a thriller between two turbo-charged wrestlers, Olympic bronze medalist AMAN (IND) outlasts Ahmad JAVAN (IRI) 11-9 to earn a shot at a second career Asian gold. Javan sweeps in for a single and gets Aman's leg into the air, but instead of going to the mat, he drives Aman out and to his back for a 4-pointer. Aman responds with a double-leg takedown, then adds a stepout that the Iranian challenges but loses. Javan scores with another sweeping single, only for Aman to come back with a takedown to make it 6-6 at the break. Aman goes ahead with a stepout to start the second period, then stays on the offensive and gets another to make it 8-6 at the halfway point. Aman makes Javan, who continually takes breaks complaining of a sore ankle, work hard for a stepout, then comes right back with a takedown to go up 10-7 with :30 left. Javan makes one last push and gets a takedown in the final seconds, but is also assessed a 1-point penalty for being slow to continue the match.

Qualification Session Highlights

13:12: Superstar Amir Hossein ZARE (IRI) takes the mat for the first time in the final match of the session. The reigning 125kg world champion and Olympic silver medalist fends off the attacks of a gutsy world U20 champion Yedige KASSIMBEK (KAZ), scoring three takedowns off counters in a 7-0 victory.

13:01: World silver medalist Ahmad JAVAN (IRI) survives a stiff test from Toshihiro HASEGAWA (JPN), piling up an early lead then gaining a late defensive takedown to notch an 8-5 victory and advance to the 61kg semifinals. Javan gives up a takedown to start the match, but reverses and gains two exposures for a 5-2 lead. The two trade stepouts early in the second period before Hasegawa cuts the gap to 1 with a takedown with 1:30 left. But when he shoots for the potential winning score, Javan deftly leaps over him and gets behind to clinch the victory. 

12:52: Gulomjon ABDULLAEV (UZB) prevails in his latest encounter with longtime rival Bekzat ALMAZ UULU (KGZ), scoring a takedown with :04 left for a 4-3 win and a place in the 61kg semifinals. Each wrestler had received an activity point when Almaz Uulu went ahead with a pair of stepouts. But Addullaev connected on a single and reeled in Almaz Uulu for the takedown, which survived the subsequent challenge. In their most recent meeting, Almaz Uulu won 8-0 in the 57kg semifinals at the World Championships.

12:50: AMAN (IND), a former Asian champion at 57kg, takes his time to get going but once he does, he finishes his 61kg quarterfinal 11-0 against Changsu KIM (KOR) and advance to the semifinals.

12:46: Zagreb Ranking Series champion and returning bronze medalist Shamil SHARIPOV (BRN)  comes out with a 2-point exposure from an odd scramble that starts when he jams up a back suplex attempt by Arslanbek TURDUBEKOV (KGZ) in their 125kg quarterfinal. An unsuccessful challenge makes it 3-0, which is how the first period ends. In the second, Sharipov secures a bear hug and attempts a back suplex himself, from which he gets a 2-point takedown. He adds a defensive takedown to chalk up a 7-0 win.

12:42: Mobin AZIMI (IRI) works on a 9-0 victory over Takashi ISHIGURO (JPN) at 92kg. Ishiguro never seemed to trouble Azimi, who is a U23 world champion

12:32: Azamat DAULETBEKOV (KAZ), looking to add to his extensive collection of Asian medals — six overall, including three golds, dating back to 2017 -- overcomes a tough foe in Bat Erdene BYAMBASUREN (MGL) for a 3-0 win at 92kg. Dauletbekov, who took a bronze last year, scores a takedown in the first period and adds a stepout in the second.

12:29: Two-time bronze medalist Magomed SHARIPOV (BRN) scores a takedown in each period and that's all he needs for a 5-0 victory over Hade AYIDUSI (CHN) and a place in the 92kg semifinals.

12:25: World champion at 70kg Yoshinosuke AOYAGI (JPN) is ecstatic after beating Amirmohammad YAZDANI (IRI) 7-6 in the 74kg quarterfinals. Aoyagi scored the first takedown of the match to lead 2-0 before a scramble and challenge from Yazdani switches the lead to 4-4 criteria for Yazdani. But Aoyagi with a takedown with 26 seconds left in the bout to take the lead again. Yazdani tries a body throw but Aoyagi blocks him and Yazdani falls on his back. It is initially score four points for Aoyagi but Iran wins another challenge and it scored a stepout for Yazdani on review. Aoyagi, leading 6-5, gives up a stepout while trying to escape but still holds 6-6 criteria. Iran challenge again the last 15 seconds but there is no takedown from Yazdani as he drops the bout 7-6. WIth the win, Aoyagi avenges his loss against Amirmohammad YAZDANI (IRI) from two years ago at 70kg.

12:22: Orozobek TOKTOMAMBETOV (KGZ), looking to improve on his silver medal from last year in the stacked 74kg weight class, JAIDEEP (IND) takes a fragile lead with an activity point and stepout in the first period. In the second, Toktomambetov fends off everything Jaideep throws at him to snatch a 2-0 win. 

12:15: Bolat SAKAYEV (KAZ) begins his bid to improve on his silver medal from last year at 86kg with a 12-2 rout of Song Gang JI (PRK). Sakayev opens with a counter lift for 2, and after giving up a takedown, pulls away with a takedown, two exposures and a gut wrench to lead 10-2 at the break. He ends with chest wrap counter 37 seconds in the second period.

12:05: Kamran GHASEMPOUR (IRI) has had some heartbreaking moments in recent years. A gold at the Asian Championships can perhaps bring some confidence back to him. He takes the first step towards the title with a 12-2 routing of Yudai TAKAHASHI (JPN) at 86kg.

12:00: Yedige KASSIMBEK (KAZ), a former U17 and U20 world champion, gets a takedown in the final minute to pull off a 2-2 criteria win over Nambardagva BATBAYAR (MGL) at 125kg with cheers from the crowd. He gets to face world champion Amir Hossein ZARE (IRI) next

11:58: Olympic and world bronze medalist Gulomjon ABDULLAEV (UZB) gets his campaign started at 61kg by notching a takedown in each period for a 4-1 victory over returning bronze medalist Wanhao ZOU (CHN).

11:51: Asian Games champion Toshihiro HASEGAWA (JPN), wrestling for the first time since that win in October 2023, starts off with a 6-2 victory over Assyl AITAKYN (KAZ) at 61kg. The match hung in balance with Hasegawa leading 4-2 and Aitakyn attacking non-stop. But Hasegawa got on a double-leg attack and then held Aitakyn in danger for two points to get a 6-2 lead. He managed to hold on to it till the end of the time.

11:49: Takashi ISHIGURO (JPN), an 86kg bronze medalist last year who has moved up to 92kg, gets three gut wrenches off a takedown to finish up a 12-2 win over Punit KUMAR (IND) and advance to the quarterfinals.

11:48: In a clash between last year's Asian U23 bronze medalists at 61kg, Kwang Myong KIM (PRK) dominates, scoring a 4-point takedown en route to a 10-0 win over Batnasan GANKHULEG (MGL) in just under two minutes. 

11:45: Yoshinosuke AOYAGI (JPN), the world champion and three-time Asian medalist at 70kg who has moved up to the Olympic weight of 74kg, uses a low single and locks his head between the thighs of 2-2021 bronze medalist Sumiyabazar ZANDANBUD (MGL), then hits a "wishbone" roll to take a 3-0  lead into the break. Aoyagi puts up an impenetrable wall of defense and walks off with a 3-0 win. 

11:36: Asian U23 champion JAIDEEP (IND) gets a takedown and exposure to open a 5-0 lead in the first period against Daegil HAN (KOR), then turns him in the second period for a fall and he's into the 74kg quarterfinals. 

11:27: Amirmohammad YAZDANI (IRI) hugs Anil GEDARAA (SRI) as if to apologize after pinning him using a cradle in their 74kg match.

11:20: Malik SHAVAEV (KGZ) breaks a 1-1 deadlock with a single-leg takedown with 59 seconds left in his 79kg qualification-round bout before holding on for a 3-1 win over Khidir SAIPUDINOV (BRN), a world bronze medalist and Asian silver medalist last year at 79kg. After taking the lead, Shavaev tries to run out the clock but shooting again. Saipudinov desperately tries to break the hold, and eventually gets behind Shavaev, who keeps his knees off the mat. Saipudinov runs him out of the ring, but time had already run out. 

11:14: Song Gang JI (PRK), the heaviest wrestler to represent the DPR Korea at the Asian Championships since 2010, gets off to a roaring start at 86kg. He follows a single-leg takedown with four back-and-forth gut wrenches for a 10-0 win over Madushanka MUDIYANSELAGE (SRI) in 36 seconds. 

11:03: In the opening match on Mat A, brawny 2024 world U23 bronze medalist Yudai TAKAHASHI (JPN) slams down Weng CHOW (SGP) for a 4-point takedown that gives him a 10-0 win 56 seconds into their qualification round bout at 86kg