#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#BeachWrestling

Beach Wrestling: Iran's return to top; Puerto Rico, Azerbaijan win first golds

Sunday, September 28, 2025 - 13:44 By United World Wrestling Press

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KATERINI-PIERIA, Greece (September 27) -- Iran’s return to Beach Wrestling after an eight-year absence could have been cautious. Instead, it was commanding.

Iran won four medals, including two golds, to claim the men’s team title at the U17 World Beach Wrestling Championships after a close race with Georgia, which finished second with 75 points to Iran’s 80. Azerbaijan was third with 62 points.

In the women's category, hosts Greece managed to go past France to finish first with 50 points while France ended up second with 42. The United States was third with 32 points.

The U17 World Championships is a significant stop in Beach Wrestling as it will be taken into consideration for while awarding the quotas for the 2026 Youth Olympic Games.

IranIran's two gold medalists in Greece, Mahdi FOTOUHI (IRI), left, at 90kg and Youssof HOSSEIN (IRI), right, at 70kg.

Gold medalists for Iran, Youssof HOSSEIN (IRI) at 70kg and Mahdi FOTOUHI (IRI) at 90kg, were competing in Beach Wrestling for the first time but never let their inexperience affect their performances.

Hossein, who defeated Stefan MUNTEAN (MDA) in the knockout match, was placed in Group D with Yuki UEDA (JPN), Nikolaos PAPADOPOULOS (GRE) and Ilie TURCAN (MDA). He defeated Papadopoulos 3-1 in the group bout before blanking Turcan 3-0 in just 40 seconds. He was quicker against Ueda, winning in 34 seconds.

Facing Luka MAKHARADZE (GEO) in the quarterfinals, Hossein scored a 3-1 victory and took only 40 seconds to beat Rashad ALIYEV (AZE) in the semifinals.

In an all-Iran final, Hossein fell behind 1-0 against Ilyar VEGHARI (IRI) but stormed back with two straight points with a knee and head touch from Veghari. He used a lateral drop as his final move to win 5-1. Veghari's lost challenge added to Hossein's score and made it 6-1.

Fotouhi was even more dominant at 90kg, winning all three of his group bouts via fall. Charilaos CHAITIDIS (GRE) survived getting pinned in the quarterfinals but Fotouhi was strong enough to win 3-0 and advance to the semifinals.

After winning the semifinal 2-1 against Elgun KARIMLI (AZE), Fotouhi was back to his dominant self and slammed Joni SHAORSHADZE (GEO) to pick his fourth fall in six bouts and the gold medal for Iran.

Fotouhi began with a step out to earn his first point of the final. Both wrestlers arm-locked each other and tried to throw at the edge but it was Shaorshadze who touched outside first which gave Fotouhi his second point.

In one of those moments when his Freestyle instincts took over, Fotouhi went for duckunder and touched his knee on the sand which gave Shaorshadze a point to make the score 2-1. The Georgian tried a fireman carry in the final 10 seconds but Fotouhi pancaked him for a fall.

At 60kg, Mykyta KUZMENKO (UKR) defeated Rati BERIDZE (GEO) twice, first in the group stages and then in final, to claim the gold medal.

Kuzmenko blanked all his opponents barring Beridze who managed to score one point when the two met in the Group B bout. However, the Ukrainian improved and gave no chance to Beridze in the final, winning 3-0.

The Ukrainian was quick to score two step-outs and lead 2-0 and when Beridze tried to score a point, Kuzmenko snapped him down and scored his third and winning point.

Georgia had another silver medalist, Nuradin MUSTAFAEV (GEO), who suffered a one-sided loss in the 80kg final to Nihad SULEYMANLI (AZE), who had represented Azerbaijan at the U17 World Championships in Athens in August.

Suleymanli did not give up a single point in the tournament and won the final against Mustafaev 3-0. He scored a step-out to open the scoring in the final before Mustafaev fell on the ground to give a second point. The Georgian wrestler tried tripping Suleymanli but instead gave a takedown for one point to drop the final.

AzerbaijanAzerbaijan's first-ever gold medalist Ulviyya MUSAYEVA (AZE) with other team members.

Historic golds for Puerto Rico, Azerbaijan

In the women's category, Puerto Rico and Azerbaijan earned historic golds as four different countries crowned champions.

Heklanys RIVERA (PUR), the first woman to compete in Beach Wrestling for her country, made a stunning run to the gold medal at 45kg. She did not give up a single point in six bouts including the final.

Taking on Kaltouma SALISSOU (FRA) in the final, Rivera was put on the 30-second activity clock. With eight seconds remaining, Rivera used an underhook to get the first takedown for a point.

The second point was awarded to Rivera when Salissou committed a foul by grabbing Rivera's shorts. The winning takedown was similar to the first one as Rivera moved from underhook to tripping Salissou.

For Azerbaijan, 15-year-old Ulviyya MUSAYEVA (AZE) needed only 16 seconds to create history. She defeated last year's champion Reisa KOJIMA (JPN) via fall in the 55kg final. Kojima tried hitting a lateral drop in the final but fell on her back, which gave Musayeva three points for the win.

Earlier, Musayeva had lost one of the group bouts against Mia KOVAC (CRO) via fall but rebounded to win all remaining bouts to make the final and then capture the gold medal.

Hosts Greece, which won the team title, earned the gold medal at 75kg through Elena ZAIMIDOU (GRE) who scored a 32-second victory via fall over Madeline HAYDEN (USA) in the final.

Zaimidou, who has competed and won gold in Grappling at the European level, secured three victories via fall, and a victory via superiority over Merily VAESTER (EST) in the semifinals.

In the gold medal bout, Hayden stunned the local fans when she hit a beautiful over-the-head suplex on Zaimidou. Hayden went for a second suplex, but Zaimidou blocked her, using a headlock, and Hayden fell on her back which gave Zaimidou three points and the victory.

Hayden challenged the scoring but the points were confirmed on review and Zaimidou was awarded a point for lost challenge, which made her score 4-1.

European bronze medalist in Women's Wrestling, Alexandra MOISEI (MDA) earned the gold medal at 65kg after some nervous wins. She defeated Thea ROUSSEL (FRA), 3-0, in the final in 49 seconds using three easy snapdowns.