#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleBudapest

Takahashi marks return from injury with Ranking Series gold

Friday, July 18, 2025 - 20:08 By Vinay Siwach

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BUDAPEST, Hungary (July 18) -- The last memories of Kota TAKHASHI (JPN) on the mat were painful. He had a heavily strapped right knee and was wrestling at the Non-Olympic World Championships in Tirana last year. He was torn.

A surgery and nine months later, Takahashi returned to international wrestling at the Budapest Ranking Series on Friday and captured the 74kg gold medal.

The world U23 champion was the third gold medalist from Japan in Budapest after Takara SUDA (JPN) and Yoshinosuke AOYAGI (JPN) won at 61kg and 70kg, respectively.

In the other two weight classes that were in action on Friday, Arsenii DZHIOEV (AZE) and Trent HIDLAY (USA) captured the gold medal at 86kg and 92kg as Freestyle came to a close at the Ranking Series.

Takahashi, who won the Asian Championships gold in 2024, made himself a gold-medal threat for the World Championships in Zagreb with an impressive performance that saw him score wins over Tajmuraz SALKAZANOV (SVK) and David CARR (USA).

"This was my first international competition since my right knee surgery, and I wanted to show my true abilities," Takahashi said. "I'm very happy that I was able to win by thoroughly executing my tackles and aggressive wrestling style."

Takahashi was up against Salkazanov in his first match and began by blasting two double-leg attacks to race to a 4-0 lead. But the second period was not the same as he was put on the activity clock and Salkazanov cut the lead with a takedown during that.

Just when it seemed that Salkazanov can take the lead, Takahashi hit a low leg-attack and converted it into takedown to make the gap 6-3. Salkazanov did not let it go and scored a stepout with nine seconds left.

Takahashi was happy to not engage in those nine seconds, and happily gave a stepout and a caution. He won 6-6 and set up a quarterfinal against Murad KURAMAGOMEDOV (HUN). He did not need any of those attacks as he managed a 3-0 win.

The semifinal against Carr was a challenging one as Takahashi struggled to keep his conditioning for six minutes. He opened with a stepout and Carr was called for fleeing. As Carr used a chest wrap to stop Takahashi's double-leg attack, he fell on his back with hand opens. Only Takahashi was awarded two points which made his lead 4-0. Two stepouts later, it was 6-0.

Carr got going in the final two minutes as he scored two takedowns inside 20 seconds to make it 6-4. So far, Takahashi had remained low in his stance and cancelled Carr's long reach. However, his defense began to break up.

As Carr tried to turn Takahashi after the second takedown, Takahashi blocked the turn and got two points. Carr scored a reversal to make it 8-5. He then made it 8-7 with 10 seconds remaining but that was the final scoring action of the bout.

"Car is very aggressive, and I am also good at aggressive wrestling, but in the second half, my opponent's attacks were superior to mine. I ended up conceding points," he said. "I think that was my mistake. In the second period, I tried to attack, but the opponent kept attacking repeatedly. I ended up just defending, and that was the reason I lost points. I need to be more aggressive and attack more."

Takahashi's aggressive wrestling was once again on show in the final against another former world U23 champion Magomed KHANIEV (AZE). He scored two takedowns and defending so well that Khaniev was not able to score a point and Takahashi won gold medal, 4-0.

But the Japanese accepted the chinks in his armor and has decided to work on them before the World Championships where he knows that the competition will be even tougher.

"Similar story against Salkazanov. I want to review my stamina to maintain an aggressive attack throughout the six minutes without breaking my stance, and keep solid stance," he said. "In the second half, my desire to attack weakened, and I ended up being attacked by the opponent, leading to them scoring points. I need to improve on that."

Carr returned for the bronze medal bout and defeated Salkazanov 4-4, avenging his previous to the Slovak from Zagreb.

Trent HIDLAY (USA)Trent HIDLAY (USA) defeated Miriani MAISURADZE (GEO) 7-2 in the 92kg final. (Photo: United World Wrestling / Kadir Caliskan)

Trent HIDLAY (USA), a 86kg silver medalist last year in Budapest, upgraded to gold medal after beating world silver medalist Miriani MAISURADZE (GEO), 7-4, in the 92kg final.

Hidlay was in red-hot form the whole day as he began with a win over Abubakr ABAKAROV (AZE)  and then posted a 10-0 win over Krizstian ANGYAL (HUN) in the quarterfinal. He began the semifinal against Dauren KURUGLIEV (GRE) with a powerful double-leg takedown.

As Kurugliev fell, he landed on his knee and suffered an injury so bad that he was unable to walk off the mat. Hidlay reached the final after the injury forced Kurugliev to stop.

It was Maisuradze who opened the scoring in the final with a snapdown to takedown for two points but Hidlay answered with two stepouts and the Georgian led 2-2 on criteria at the break.

Hidlay opened the second period with a takedown to take a 4-2 lead and then continued to put pressure on Maisuradze. It paid off as he scored another takedown on the edge to lead 6-2. Georgia challenged that both wrestlers were already out of the zone and it should be one point. But the challenge was lost, making it 7-2 for Hidlay with 1:47 left on the clock.

That was all in the bout as Hidlay captured the gold and put his name in contention for the gold medal at the upcoming World Championships.

At 86kg, Arsenii DZHIOEV (AZE) was the gold medalist after European silver medalist Mahamedkhabib KADZIMAHAMEDAU (UWW) pulled out of the final injured.

Kadzimahamedau suffered a knee injury in the semifinal against Ali SAVADKOUHI (IRI) as the Iranian did not let go off his knee despite it turning more than 90 degrees.

RESULTS

74kg
GOLD: Kota TAKAHASHI (JPN) df. Magomed KHANIEV (AZE), 4-0

BRONZE: David CARR (USA) df. Taimuraz SALKAZANOV (SVK), 4-4
BRONZE: Magomedrasul ASLUEV (BRN) df. Yeldos KUANYSHBAY (KAZ), 8-2

86kg
GOLD:  Arsenii DZHIOEV (AZE) df. Mahamedkhabib KADZIMAHAMEDAU (UWW), via inj. def.

BRONZE: Osman GOCEN (TUR) df. Boris MAKOEV (SVK), 3-2
BRONZE: Ali SAVADKOUHI (IRI) df. Nurzhan ISSAGALIYEV (KAZ), 3-0 

92kg
GOLD: Trent HIDLAY (USA) df. Miriani MAISURADZE (GEO), 7-4

BRONZE: Benjamin HONIS (ITA) df. Musza ARSUNKAEV (HUN), via fall (5-5)
BRONZE: Abubakr ABAKAROV (AZE) df. Dauren KURUGLIEV (GRE), via inj. def.