Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleZagreb

World Championships 2025 Day 7 GR 60kg, 72kg, 97kg Highlights

Friday, September 19, 2025 - 08:37 By Ken Marantz & Vinay Siwach

ZAGREB, Croatia (September 19) -- The World Championships day seven will see three Greco-Roman weight classes -- 60kg, 72kg and 97kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 6 RESULTS

60kg semifinals
SF 1: Aidos SULTANGALI (KAZ) vs. Amiran SHAVADZE (GEO)
SF 2: Alisher GANIEV (UZB) vs. Georgij TIBILOV (SRB)

14:15: World 63kg champion will not be able to add another gold to his name as he drops his quarterfinal against Alisher GANIEV (UZB) at 60kg. Ganiev with beautiful whizzer counter when Mammadli was tried an arm-drag. He managed to turn him as well for a 6-0 lead. Ganiev gets the par terre but there is no score. There is no par terre in the second period but Mammadli gets a four-point throw. However, that is all the action in the match. A lost challenge from Azerbaijan gives Ganiev one more point as he wins 8-4.

14:11: Aidos SULTANGALI (KAZ), a two-time world bronze medalist, stayed on a track for a better medal when he defeated Se Ung RI (PRK) 1-1 in their 60kg quarterfinal by virtue of receiving the first of the two passivity points.

14:10: Georgij TIBILOV (SRB) books his place in the 60kg semifinals with a solid 4-1 victory over SURAJ (IND). Tibilov opens with a stepout, then pads his lead with a gut wrench from par terre to lead 4-0 at the break. He resists when put on bottom in the second period, and holds on for the victory.

14:09: Amiran SHAVADZE (GEO) with a beautiful headlock throw four points to beat Enes BASAR (TUR) 10-0 at 60kg. Shavadze scored a gut-wrench from par terre to lead 3-0 before the throw. Basar commits a defensive four and gets a penalty for two points. A lost challenge from Turkiye to give one more point.

97kg Semifinals
SF 1: Mohammadhadi SARAVI (IRI) vs. Kiryl MASKEVICH (UWW)
SF 2: Artur SARGSIAN (UWW) vs. Murad AHMADIYEV (AZE)

14:00: Mohammadhadi SARAVI (IRI) avoids the upset bug, but it is anything but easy in forging a 1-1 victory over Giorgi MELIA (GEO) to advance to the 97kg semifinals. Saravi gets the first of the two passivity points, and that makes the difference. He gets a second chance at par terre in the second period, but can't turn the Georgian.

13:59: The shocks continue at 97kg as Kiryl MASKEVICH (UWW) pulls off a stunning 7-4 victory over Gabriel ROSILLO (CUB) to advance to the semifinals. Maskevich leads 2-0 after getting a passivity point and stepout in the first period. In the second, Rosillo uses his amazing speed and tries to spin behind for a takedown. But as they spin around like cats, Maskevich reaches over and pancakes Rosillo over for a 4-pointer. An unsuccessful challenge puts Maskevich ahead 7-0. Rosillo comes back with a takedown, and gains 2 on a leg foul, which gives Rosillo a chance in par terre. But he can't turn, and Maskevich advances.

13:52: A 1-1 victory for Artur SARGSIAN (UWW) over Alex SZOKE (HUN) at 97kg! Sargsian beneficiary of the new rule in which the criteria remains with the wrestler who gets the first point in a 1-1 finsih.

13:50: Artur ALEKSANYAN (ARM) is pinned! The bad run for Aleksanyan continues as Murad AHMADIYEV (AZE) blocks Aleksanyan during the gut-wrench and holds him in danger position till the fall is confirmed. Ahmadiyev moves into the 97kg semifinals.

72kg Semifinals
SF 1: Abdullo ALIEV (UZB) vs. Ulvu GANIZADE (AZE)
SF 2: Ibrahim GHANEM (FRA) vs. Merey MAULITKANOV (KAZ)

13:42: That has to be a first in wrestling as Danial SOHRABI (IRI), who had multiple bleeding stoppages, is medically timed out as the four minutes allotted for bleeding finish. Ibrahim GHANEM (FRA), who was leading 4-2 at that moment, wins and advances to the 72kg semifinals.

13:41: Ulvi GANIZADE (AZE) survives a tough test from Yeonghun NOH (KOR) to advance to the 72kg semifinals as he pursues a second straight gold. Noh surprises Ganizade with a headlock throw attempt right off the whistle, which is good for 2 points. A passivity point puts the Korean up 3-0 at the break. Ganizade calmly goes ahead in the second period on criteria with a throw from par terre. At the end, the Korean is denied a potential takedown due to a foul, and in the final seconds, leaps over the top in a flying squirrel attempt, but Ganizade plants him on the mat for 5 and an 8-3 victory.

13:40: For two-time Olympic medalist, Parviz NASIBOV (UKR) saw his bid for an elusive world medal dealt a serious setback when he fell 4-3 to Merey MAULITKANOV (KAZ) in the 72kg quarterfinals. Nasibov started well with a throw from par terre, but gave up a soft takedown at the end of the first period. Maulitkanov received a passivity point in the second period to go ahead on criteria. At the end, a Nasibov challenge for an imaginary foul was denied.

13:35: Abdullo ALIEV (UZB) with a feet-to-back five points and a stepout to beat Michael PORTMANN (SUI) 8-0 at 72kg. He enters the semifinal for Uzbekistan.

Quarterfinals begins at the same time

13:19: Two-time European champion Nihat MAMMADLI (AZE), looking to add to the world title to the one he won last year at 63kg, needs just 33 seconds to overwhelm Abdelkarim FERGAT (ALG) 8-0 and advance to the 60kg quarterfinals.

13:13: European and former world bronze medalist Alex SZOKE (HUN) ends his long wait to take the mat by grinding out a 1-1 victory over Artur OMAROV (CZE) at 97kg by virtue of receiving the first of the two passivity points. Both wrestlers had to receive treatment for a head cut and wrestled with their head bandaged.

13:10: A huge win for world U20 bronze medalist SURAJ (IND) over former world champion Victor CIOBANU (MDA). He defended the par terre position which sealed the deal for him in a 3-1 victory at 60kg.

13:02: Paris Olympic bronze medalist Ung RI (PRK) gets the benefit of the doubt in a 4-point takedown in defeating Kaito INABA (JPN) 8-0 at 60kg, with the winning point coming on an unsuccessful challenge. After Ri receives a passivity point, the two are on their feet when Ri pancakes Inaba to the mat -- although it appears he used his foot to trip the Japanese -- then adds a gut wrench. The Japanese side challenges, but the judge says the move was valid, ending the match.

13:01: Gabriel ROSILLO (CUB) makes short work of Richard KARELSON (EST), launching a 4-point throw from par terre than scoring a 4-point takedown to advance to the 97kg quarterfinals with a 9-0 win in 2:39.

13:00: Artur ALEKSANYAN (ARM) uses his incredible gut-wrench to finish his bout 9-0 against Zegang WANG (CHN). However, China challenges for a leg-foul. On review, Aleksanyan's two turn are validate and the third and fourth are cancelled for foul. Wang gets par terre in second period but Aleksanyan defends well to win 5-1 at 97kg.

12:56: Ibrahim GHANEM (FRA) advances to the 72kg quarterfinals with a 5-0 victory over Gor KHACHATRYAN (ARM). After a stepout, Ghanem gets an exposure from par terre for a 4-0 lead at the break, then gets a second passivity point in the second.

12:54: European silver medalist Georgij TIBILOV (SRB) gets off to a good start at 60kg, putting together an 8-0 victory over Olivier SKRZYPCZAK (POL). Tibilov gets two turns from par terre, then counters an attack by Skrzypczak for another 2 to lead 7-0 at the break. He ends the match with a stepout. 24 seconds into the second period.

12:52: Olympic champion Mohammadhadi SARAVI (IRI) gets both the passivity points in his 4-0 victory over NITESH (IND) and enters the quarterfinals at 97kg. He is looking for his second world title.

12:50: Murad AHMADIYEV (AZE) brings down Olympic bronze medalist Uzur DZHUZUPBEKOV (KGZ) with a 5-1 victory at 97kg. Ahmadiyev defends the gut-wrench attempt from the Kyrgyzstan wrestler.

12:46: Artur SARGSIAN (UWW) gets the first passivity point and then defends while on the bottom, putting him into the 97kg quarterfinals with a 1-1 win over Lucas LAZOGIANIS (GER).

12:45: Reigning world champion Ulvi GANIZADE (AZE) clears his first hurdle at 72kg, easily handling Abdelmalek MERABET (ALG) in a 6-0 victory. Ganizade opens with a stepout and a passivity point and, although he can't turn Merabet, he scores a takedown to go up 4-0 at the break. Ganizade spins behind for a takedown in the second to cap the win.

12:32: Former world champion and three-time world medalist Ali ARSALAN (SRB) tumbles out in his opening match at 72kg, falling 5-3 to Merey MAULITKANOV (KAZ). Maulitkanov jumps out to a 4-1 lead when Arsalan cuts the gap with a takedown to end the first period. Late in the second period, Arsalan in on the verge of getting a takedown but can't finish it off. On challenge, it is discovered he not only did not score points, but committed a leg foul.

12:20: Parviz NASIBOV (UKR) steps closer to his first world medal as he beats Aliaksandr LIAVONCHYK (UWW), 5-0, at 72kg. Both par terre positions to Nasibov in that match

12:15: Michael PORTMANN (SUI) continues his winning run as he now defeated Selcuk CAN (TUR), 8-2, at 72kg.

12:07: Kaito INABA (JPN), Asian medalist, begins his quest for a world medal with a 5-5 criteria win over Ali AHMADI VAFA (IRI) at 60kg.

12:01: It takes a while to sort out an interesting exchange between Olympic bronze medalist and five-time Asian medalist Uzur DZHUZUPBEKOV (KGZ) and Mohamed GABR (EGY) at 97kg. Dzhuzupbekov tries to spin behind off an arm drag, but Gabr catches the arm and steps over. On challenge, both are given a 2-point exposure, with Dzhuzupbekov having the last-point criteria. That gives him the win when there is no scoring in the second period, with the customary late challenge only making the score 3-2.

11:50: Former world silver medalist Kiryl MASKEVICH (UWW) loses the advantage by giving up the first passivity point against Arvi SAVOLAINEN (FIN) at 97kg, but he doesn't need it. Put on top in par terre in the second period, he hits a 2-point throw, which he quickly follows with a gut wrench. He gets an added bonus of a 2-point fleein penalty, and is put back on top. But his bear hug throw attempt goes awry and he only gets a stepout. No matter, he walks away an 8-1 winner.

11:25: Olympic bronze medalist and 2023 world champion Gabriel ROSILLO (CUB) picks up a quick 4 against Aleksandar STJEPANETIC (SWE), then uses his speed to get behind for two takedowns to advance at 97kg with an 8-0 victory in 2:17.

11:24: Asian champion Danial SOHRABI (IRI) gives up a quick stepout to Amantur ISMAILOV (KGZ), but responds with one himself. Put on top in par terre, Sohrabi wastes no time, firing off four rolls for a 10-1 win in just over two minutes at 72kg.

11:24: Host Croatia loses its presence in a span of minutes, when Pavel PUKLAVEC (CRO) falls 4-1 to Abdullo ALIEV (UZB) at 72kg on Mat C, and shortly after on Mat B, NITESH (IND) gets a late gut wrench to oust Filip SMETKO (CRO) 3-2 at 97kg.

11:17: Two-time Olympic silver medalist Parviz NASIBOV (UKR), searching for his first world medal, begins with an 8-0 superiority win over Deyvid DIMITROV (BUL) at 72kg.

11:08: European champion Ibrahim GHANEM (FRA) bulls his way to three stepouts in the second period and a 4-0 victory over Alejandro SANCHO (USA) at 72kg.

11:08: Iuri LOMADZE (GEO), winner of the Ranking Series events in Budapest and Tirana, gets the first chance in par terre against two-time world bronze medalist Selcuk CAN (TUR) at 72kg, but his roll is annulled on challenge for a leg foul. Can fares much better when he gets the chance, throwing Lomadze for 2 and holding on for a 3-1 win.

11:00: Not to be for Taishi NARIKUNI (JPN) at 72kg. The Japanese was trying to win a medal in Greco-Roman, two years after he won the world gold medal in Freestyle 70kg. But Michael PORTMANN (SUI), he drops his opening bout 2-1. Portmann scored a stepout apart from the par terre points.

10:30: The World Championships will continue with Greco-Roman with 60kg, 72kg and 97kg in Zagreb

Wrestling scores big at World C'ships with 706 percent jump in engagements

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World Championships 2025 Day 7 GR 60kg, 72kg, 97kg Highlights