#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleZagreb

Reasco becomes Ecuador's first world champ as Maroulis adds to gold tally

By Ken Marantz

ZAGREB, Croatia (September 16) -- While Helen MAROULIS (USA) was adding to her mountainous pile of world medals with a fourth career gold, Genesis REASCO (ECU) made history by becoming Ecuador's first-ever world champion.

Reasco reached the pinnacle of the sport with a 4-2 victory in the 76kg final over Aiperi MEDET KYZY (KGZ), denying the two-time world medalist her first gold in the last of four women's finals on Wednesday at the World Championships in Zagreb.

"I went in, gave my all, and it worked," Reasco said. "That’s how the gold medal was achieved, because honestly, I have a lot of respect for all my opponents. They gave everything out there on the mat, and they were really good matches -- both yesterday’s and today’s. Everything was very tough, very close."

Maroulis, who will turn 34 on Friday, showed why she has accumulated eight medals overall in 12 trips to the World Championships when she scored a dramatic takedown with :05 left to edge Il Sim SON (PRK) 3-2 in the 57kg final.

In other finals, Myonggyong WON (PRK) gave the DPR Korea its second women's title in two nights -- and just the third in its history -- with an emotional victory at 50kg , while Miwa MORIKAWA (JPN) earned her second world gold and fifth medal overall with a dominant run to the 65kg title.

Reasco's historic victory came two years after Lucia YEPEZ (ECU) became the South American country's first-ever world medalist, and a day before Yepez gets a chance to join her as a gold medalist after making the 53kg final earlier in the day.

Reasco had long been seen as having the potential for a breakthrough, but never seemed to be able to make that final step up to the big time. She finished fifth at the 2022 World Championships and 2024 Paris Olympics, and was third at this year's Pan American Championships.

But after knocking off Paris bronze medalist Milaimy MARIN (CUB) in Tuesday's semifinals, the impossible suddenly became possible.

"At the Olympics, I was close to winning bronze, but it didn’t happen," she said. "But now the world medal came, and I’m very happy after all the sacrifices."

In the final, Reasco scored with a double-leg takedown in the first period, then scored another at the edge in the second. Medet Kyzy, a three-time Asian champion, tried desperately to launch a comeback, but she had to settle for 2 with a late throw attempt and came up short.

The 27-year-old Reasco got a relatively late start to the sport, saying she was not even aware of wrestling's existence until she was introduced to it at age 15.

"At that time, I practically didn’t know what wrestling was," she said. "I was going for another sport, but the coach of that sport took me to wrestling -- it was thanks to his influence. Otherwise, I wouldn’t have even known what wrestling was.

"The first day I saw it, I was shocked. Since I was little, I always liked sports -- I liked basketball, football. So I always had that love for sports. Any sport, any other sport, I liked."

But her dedication to training eventually led to the greatest of achievements, which she surmises will be widely celebrated back in her hometown of Esmeraldas and the province of Manabi where she trains.

"When I focus on competition, I even put my phone aside," she said.

In the 57kg final, Maroulis had her work cut out for her with the quick and powerful Son, this year's Asian silver medalist.

"She's an amazing opponent," Maroulis said. "I knew she was going to be tough. I watched all of her film. I'm like, my gosh, she's so good."

Maroulis had to fight out of a double-leg attempt in the first period, in which she received an activity point for the only score. In the second, Son received an activity point, then went ahead 2-1 by scoring a stepout at 1:32.

It looked like it might end that way until Maroulis, using a trip to great effect as she had done all tournament, sent Son reeling backward, then spun behind as Son tried to whip her over with :05 on the clock.

"I had to really, really dig deep for that and, I don't know, before the last exchange started, I just had to dig deep and find it," Maroulis said. "It was just some scramble flurry and just that it came out my way. I'm grateful."

The U.S. wrestler added the title to the ones she won in 2015, 2017 and 2021. She also has an Olympic gold from 2016, when she dealt the legendary Saori YOSHIDA (JPN) her lone international loss, and three Olympic medals overall.

Maroulis said that she had to deal with a blood vessel problem that curtailed her training starting in the spring, and did not return to full-fledged practice until about two weeks ago.

With her conditioning limited, she said she aimed to end her matches early, which resulted in her ending all three of her matches leading up to the final by fall.

"I was like, I'm just going to start working on training because I'm not conditioned enough to go six minutes," Maroulis said. "I'm literally not conditioned enough. But if I pin, no one has to know that."

Maroulis said she is currently undecided about continuing her career. But should she go on, it could put her on a collision course with one of the sport's rising stars, Akari FUJINAMI (JPN), the Paris Olympic champion at 53kg who announced that she was moving up to 57kg in the runup to the 2028 Los Angeles Olympics.

"I would love to wrestle her," she said. "I've been wrestling for so many years, I want to wrestle the best of the best, and she's phenomenal. I've heard and seen great things about her.

Maroulis said the two have never had a chance to work out together. "We message back and forth, actually we were trying to go to a camp together, it just didn't work out in time for the Olympics. I found she was going to 57[kg], I said, 'Oh my gosh.' It's a great opportunity for both of us."

At 50kg, Won dominated her gold-medal showdown with Asian silver medalist Yu ZHANG (CHN) from the start, storming to an eight-point lead in the first period and holding on for an 8-2 victory.

"This medal and the championship belt I’ve won are just the first step in repaying my parents for all their sacrifices," Won said. "From now on, I’ll work even harder to become an Olympic champion."

Her victory came a day after Kyong Ryong OH (PRK) won the 55kg gold to become the second women's world champion in their country's history. They joined Yong-Mi PAK (PRK), who won the 53kg gold in Nur-Sultan in 2019.

Won became so overcome with emotion, she tearfully hugged the referee after the match, then went over and did the same with the side judges. Then she hugged her coaches, and during the medal ceremony, shed tears as the national anthem was played.

"The moment I took first place, all the tough days of training flashed before my eyes and I couldn’t hold back my tears," she said. "And when I thought about sharing the news with my mom and dad, the tears came again."

Miwa MORIKAWA (JPN)Miwa MORIKAWA (JPN) celebrates after winning the 65kg final at the World Championships. (Photo: United World Wrestling / Kadir Caliskan)

At 65kg, Morikawa cruised to an 8-0 victory over Alina KASABIEVA (UWW) to regain the title she won in 2022, capping a year in which she also won the Ranking Series Tirana event and a second career gold at the Asian Championships.

Morikawa scored all of her points by shooting for a single, then fighting off a whizzer by Kasabieva to gain control for a pair of takedowns in each period.

"It's my first time to face her, but comparatively she was easier to wrestle than my semifinal opponent," Morikawa said, referring to her semifinal victory over former world champion Irina RINGACI (MDA), albeit a 10-0 decision.

"I couldn't get in on my tackles, and that part is something that I have to change. I'll be going to a heavier weight class and I want to be able to knock off the top wrestlers."

For Morikawa, competing at 65kg now is part of a process aimed at being competitive in the race to make the 2028 Los Angeles Olympics, almost surely at 68kg, after missing out on Paris.

"It was great that I won the championship, but the next step will be starting soon. I can be happy today, but from tomorrow I'll have to start working hard in practice."

In between her two world titles, Morikawa took a world bronze at 72kg in 2023, then returned to 65kg in 2024, only to have to settle for a bronze again.

"It was a long time [between titles], and there was the time that I missed out on the Olympics, but I will use this victory as inspiration for what is coming next. It will be the start of a much more difficult fight than up to now, so I have to renew my determination."

While two world golds is no small accomplishment, Morikawa joked that it still leaves her well behind her coach, who was in her corner on Wednesday and accompanied her on the victory lap on the mat.

"I still only have two titles, so I'm about 10 behind the coach who was in my corner," Morikawa said of Kaori ICHO (JPN), the four-time Olympic and 10-time world champion.

Smirnova stuns Yoshimoto for 50kg bronze

Elizaveta SMIRNOVA (UWW) pulled off the surprise of the bronze-medal matches, stunning former world champion Remina YOSHIMOTO (JPN) at 50kg with a stepout in the final seconds for a 3-3 win on criteria.

Yoshimoto, a two-time Asian champion, received an activity point, then gave up a takedown when Smirnova countered and got behind to a 2-1 lead. In the second period, Yoshimoto finally got through, scoring a takedown with :54 left. But she failed to hold off Smirnova's final push, leaving her devastated and in tears.

Prior to coming to Zagreb, Yoshimoto's only losses in any competition since 2019 were to compatriot and Tokyo Olympic champion Yui SUSAKI (JPN), whom she lost to four times. That limited her to a single previous appearance at the World Championships in 2021, when she won the gold.

The other 50kg bronze went to Evin DEMIRHAN (TUR), who also needed a late score in posting a 3-2 victory over Munkhnar BYAMBASUREN (MGL) and adding to the world bronze she won back in 2017.

Byambasuren scored a takedown while on the activity clock to take a 2-0 lead into the second period, and it looked like that might hold up when Demirhan gained a 2-point exposure off an inner thigh block with :15 left. Byambasuren came close to getting behind in the final seconds, but fell short and an unsuccessful challenge handed Demirhan her final point.

The victory took some of the sting out a serious knee injury that Demirhan suffered in the final exchange. She limped off the mat and was taken from the main floor in a wheelchair, then was carried by two fellow medalists to the podium during the medal ceremony wearing a walking cast.

Japan was dealt another set back a short time later in the 57kg bronze-medal bouts, when three-time European champion Olga KHOROSHAVTSEVA (UWW) scored a takedown and exposure in the second period to upend Himeka TOKUHARA (JPN) 4-1.

As with Demirhan, Khoroshavtseva's victory ended a long medal drought -- her previous bronze had come in 2019.

Paris Olympic bronze medalist Kexin HONG (CHN) picked up her first world medal, surging to a 10-0 victory over Iryna KURACHKINA (UWW) in the other 57kg match.

Moldova's national hero Ringaci earned a fourth career world medal by beating Iryna KOLIADENKO (UKR) 6-3 for a 65kg bronze, scoring a takedown in the first period and two in the second.

Two-time Asian silver medalist Enkhjin TUVSHINJARGAL (MGL) had the lead on criteria when she scored an exposure at the edge while holding off an attack by Macey KILTY (USA) to clinch a 4-2 win for the other 65kg bronze.

At 76kg, another Olympic bronze medalist added a world bronze when Marin stormed to a 10-0 victory over PRIYA (IND), setting the mood when she scored the first of her five takedowns by lifting the Indian in the air and dumping her to the mat.

Kylie WELKER (USA) added to the bronze she won last year at 72kg by holding on for a 6-2 victory over Anastasiya ALPYEYEVA (UKR) for the other 76kg bronze. Welker scored a takedown and gut wrench in the first period, then after Alpyeyeva came back with two stepouts,

clinched the win with a takedown with :14 left. 

Day 5 Results

Women's Wrestling

50kg (21 entries)
GOLD: Myonggyong WON (PRK) df. Yu ZHANG (CHN), 8-2

BRONZE: Elizaveta SMIRNOVA (UWW) df. Remina YOSHIMOTO (JPN), 3-3
BRONZE: Evin DEMIRHAN (TUR) df. Munkhnar BYAMBASUREN (MGL), 3-2

53kg (23 entries)
SEMIFINAL: Lucia YEPEZ (ECU) df. ANTIM (IND), 5-3
SEMIFINAL: Haruna MURAYAMA (JPN) df. Hyongyong CHOE (PRK), 2-1

57kg (22 entries)
GOLD: Helen MAROULIS (USA) df. Il Sim SON (PRK), 3-2

BRONZE: Olga KHOROSHAVTSEVA (UWW) df. Himeka TOKUHARA (JPN), 4-1
BRONZE: Kexin HONG (CHN) df. Iryna KURACHKINA (UWW) by TF, 10-0, 2:22

62kg (22 entries)
SEMIFINAL: Sakura MOTOKI (JPN) df. Orkhon PUREVDORJ (MGL) by TF, 14-1, 4:15
SEMIFINAL: Ok Ju KIM (PRK) df. Amina TANDELOVA (UWW) by TF, 14-3, 6:00

65kg (17 entries)
GOLD: Miwa MORIKAWA (JPN) df. Alina KASABIEVA (UWW), 8-0

BRONZE: Irina RINGACI (MDA) df. Iryna KOLIADENKO (UKR), 6-3
BRONZE: Enkhjin TUVSHINJARGAL (MGL) df. Macey KILTY (USA), 4-2

68kg (24 entries)
SEMIFINAL: Ami ISHII (JPN) df. Buse TOSUN (TUR) by TF, 11-0, 2:34
SEMIFINAL: Yuliana YANEVA (BUL) df. Jia LONG (CHN), 6-1

72kg (17 entries)
SEMIFINAL: Alla BELINSKA (UKR) df. Nurzat NURTAEVA (KGZ) by Fall, 5:00 (11-6)
SEMIFINAL: Nesrin BAS (TUR) df. Zelu LI (CHN), 9-6

76kg (19 entries)
GOLD: Genesis REASCO (ECU) df. Aiperi MEDET KYZY (KGZ), 4-2

BRONZE: Kylie WELKER (USA) df. Anastasiya ALPYEYEVA (UKR), 6-2
BRONZE: Milaimy MARIN (CUB) df. PRIYA (IND) by TF, 10-0, 4:07