#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleBudapest

Ranking Series: Maroulis, Blades lead strong U.S. team to Budapest

Saturday, July 12, 2025 - 09:46 By Vinay Siwach

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BUDAPEST, Hungary (July 11) -- Although it will a Ranking Series by name, Polyák Imre & Varga János Memorial tournament starting on Thursday in Budapest will serve more than just that for many wrestlers.

For some it will be about the ranking points, for other it is a preparatory tour for the World Championships. The United States is bringing its world team, almost while some others will test this event to select their representatives for the World Championships, to be held in September in Zagreb.

Helen MAROULIS (USA), who has not wrestled since winning the bronze medal at the Paris Olympics in August 2024, will be leading the team which also has Paris Olympics silver medalist Kennedy BLADES (USA), who continues to shine at 68kg, a weight class she moved from 76kg at the start of the season.

Turkiye, Canada, India, Kazakhstan and a few United World Wrestling wrestlers will light up Budapest from July 17 to 20. Women's Wrestling will be held on 18 and 19. 

A few other individual stars will be making an appearance, namely, Irina RINGACI (MDA), Grace BULLEN (NOR), Bilyana DUDOVA (BUL) and Aiperi MEDET KYZY (KGZ).

Here's a breakdown of all 10 weight classes for Women' Wrestling in Budapest:

For Maroulis, who booked her World Championships spot on the U.S. team in June, the Budapest Ranking Series will pose a challenge as she returns to the mat. Having dominated the 'Final X' competition in the U.S., Maroulis will now look to show her dominance at the international stage. The U.S. has also entered Amanda MARTINEZ (USA) to the competition at 57kg.

Tokyo silver medalist and former European champion Iryna KURACHKINA (UWW) and 2025 European champion Olga KHOROSHAVTSEVA (UWW) look to be the toughest challenge for Maroulis in the bracket. 

India's world U17 champion and world U20 medalist NEHA (IND) has made a few headlines by winning the Mongolian Open Ranking Series and followed that up with a gold medal at Yasar Dogu. Budapest will be a stern test for the youngster.

European silver medalist Elvira KAMALOGLU (TUR) is also in the mix to get Ranking points and get a seed for the World Championships.

Blades should run through the 68kg bracket in Budapest. She has the likes of world champion Buse TOSUN (TUR) and European champion Alina SHEVCHENKO (UWW) in the draw but Blades is a level above the field entered for the competition.

Blades won the Zagreb Open Ranking Series in February and also her first Pan-Am title in May. She is currently 12th in the rankings but has a chance to jump as high as sixth with a gold medal.

Tosun won a bronze medal at the European Championships in her first competition since the Paris Games and looked in good form, something she would love to carry to Budapest as well. An appearance in the final and she can well become the top ranked wrestler at 68kg.

Shevchenko made a great impression by winning the European gold in a tough bracket and has a consolidate on that win with a good show in Budapest.

Other names include Kendra DACHER (FRA), Irina KAZYULINA (KAZ) and Brooklyn HAYS (USA).

Dymond GUILFORD (USA)Both Dymond GUILFORD (USA) and Aiperi MEDET KYZY (KGZ) are entered at 76kg which could give us a rematch of Tirana final from February. (Photo: United World Wrestling / Kostadin Andonov)

At 76kg, a rematch of the Muhamet Malo Ranking Series final is on the cards as both Medet Kyzy and Dymond GUILFORD (USA) are entered. Guilford managed to beat Medet Kyzy in the final in Tirana but Medet Kyzy has since won the Asian Championships and Yasar Dogu golds.

Two young stars in the bracket include PRIYA (IND) and Elmira YASIN (TUR), both have multiple age-group continental and world medals. Former Asian champion Elmira SYZDYKOVA (KAZ) is also entered.

The 62kg and 65kg weight classes can throw some interesting match-ups, especially with Bullen and Rigaci continuing their season at 65kg. Bullen is a regular 62kg while Ringaci was at 68kg at Olympics and World Championships.

Ringaci and Bullen met in the 65kg final of the European Championships this year and the latter managed to beat Ringaci to capture the gold medal. Both can meet again in Budapest.

World bronze medalist Macey KILTY (USA), who will be in Zagreb for the U.S., will look to win gold and throw her hat in the ring as a contender for world title in Zagreb.

Dudova, Ana GODINEZ (CAN), MANISHA (IND), Esther KOLAWOLE (NGR), Adaugo NWACHUKWU (USA), Alina KASABIEVA (UWW) and Amina TANDELOVA (UWW) are some of the names that highlight 62kg.

Dudova won bronze at the European Championships while Godinez won the Pan-Am gold in May. Manisha was the Asian champion in April but lost at the Mongolian Open in June and will be keen on returning to winning ways.

Kolawale is the African champion while Nwachukwu won the 'Final X' and will be in Zagreb for the World Championships. Kasabieva has blown hot and cold so far, but had good wins at the Mongolian Open to build some momentum in the season.

Tandelova, the youngster with medals at Zagreb Open and European U23s, finished fifth at the senior Europeans but has the potential to be on the podium in Budapest.

At 53kg, world and Asian bronze medalist ANTIM (IND) will start as the favorite in the bracket, especially after her domination at the Mongolian Open. She won gold in Mongolia without giving up a point in four bouts.

European medalist Zeynep YETGIL (TUR), Felicity TAYLOR (USA) and Natalia MALYSHEVA (UWW) will look to finish on the podium as well.

In what will be one of the biggest brackets in Budapest, the 50kg will see European silver medalist Evin DEMIRHAN (TUR), Mongolia Open winner Natalia PUDOVA (UWW), European bronze medalist Nadezhda SOKOLOVA (UWW), multiple world age-group medalist Audrey JIMENEZ (USA), Madison PARKS (CAN), Emma LUTTENAUER (FRA) among others.

Pudova and Demirhan put on a stunning 50kg final in Ulaanbaatar which the former managed to win 7-6 despite comebacks from Demirhan. A medal in Budapest will put Pudova as one of the contenders for a podium-finish in Zagreb.

Pan-Am champion Karla GODINEZ (CAN), European champion Ekaterina VERBINA (UWW) and the U.S. rep for Zagreb Worlds Cristelle RODRIGUEZ (USA) and Turkiye's young sensation Tuba DEMIR (TUR) will be the key names at 55kg.

At 59kg, world bronze medalist Othelie HOEIE (NOR) will look to win her first Ranking Series medal but has a tough road to medal bouts. She will have Elena BRUGGER (GER), Erika BOGNAR (HUN), Bediha GUN (TUR), Abigail NETTE (USA) and Anastasiia SIDELNIKOVA (UWW) in the same bracket.

Gun suffered a heartbreaking loss in the European finals but won Yasar Dogu tournament and will likely finish on podium in Budapest. Nette and Sidelnikova are strong contenders for a place in the final.

Three-time world silver medalist Zhamila BAKBERGENOVA (KAZ) should have an easy path to 72kg gold unless Alexandria GLAUDE (USA) or HARSHITA (IND) spring a surprise to deny her.