Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleZagreb

World Championships 2025 Day 1 FS 61kg, 70kg, 86kg, 125kg Highlights

Saturday, September 13, 2025 - 08:42 By Ken Marantz & Vinay Siwach

ZAGREB, Croatia (September 13) -- The World Championships are underway in Zagreb. The competition kicks off with four weight classes in 61kg, 70kg, 86kg and 125kg.

WATCH LIVE | LIVE MATCH ORDER | FREESTYLE PREVIEW

14:35: European champion Giorgi MESHVILDISHVILI (AZE) given no chance to Vlagyiszlav BAJCAJEV (HUN) and wins his quarterfinal at 125kg 7-0.

14:34: Robert BARAN (POL), a four-time European medalist, moves closer to his first world medal with a dramatic 6-3 come-from-behind victory over Mohsen SIYAR (GER) in their 125kg quarterfinal. Siyar scored a first-period takedown and added a stepout early in the second to lead 3-0. But with :33 to go, Baran gets behind for a takedown, then goes ahead with another at the :13 mark. He adds a gut wrench in the final seconds to cap an amazing win.

14:27: Asian bronze medalist Shamil SHARIPOV (BRN) uses a well-time counter lift to roll back and put Abdulla KURBANOV (UWW) directly onto his back. After a short fight, Sharipov secures the fall at the 2:00 mark to advance to the 125kg semifinals.

14:30: A technical superiority win and into the semifinals is world champion Amir Hossein ZARE (IRI) at 125kg. He scores two takedowns in the first period before a takedown and turn in the second for a 10-0 win over Solomon MANASHVILI (GEO).

14:23: Ahmad JAVAN (IRI) is in the semifinals at 61kg with an 8-4 victory over Kamil KERYMOV (UKR). Javan looks in control of his opponents throughout the bout as he showed today.

14:20: Teen phenom Jax FORREST (USA) continues his amazing run in Zagreb, scoring a pair of 4-point takedowns before holding off a late surge from Taiyrbek ZHUMASHBEK UULU (KGZ) to win 13-8 and advance to the 61kg semifinals.

14:18: Zavur UGUEV (UWW) was down 2-1 against Assylzhan YESSENGELDI (KAZ) but launches a gut-wrench and storms to a 13-2 victory at 61kg. He looks pretty determined to win that gold after six years.

14:13: Kum Hyok KIM (PRK) gets the takedown, puts his head between the legs of Leomid COLESNIC (MDA) and rolls four times for a 10-0 victory in 1:32 and a place in the 61kg semifinals.

14:11: Former world U20 champion Hayato ISHIGURO (JPN) with a big win over Arsenii DZHIOEV (AZE) in the 86kg quarterfinals. Ishiguro built a 6-2 lead before he got a counter for four and gave up two on exposure and led 10-4. But Azerbaijan challenged the call only to lose it and Ishiguro got one more points. Dzhioev scored two takedowns but they were not enough. Ishiguro won 11-8.

14:08: No last second heartbreaks for Kamran GHASEMPOUR (IRI) as he stuns Ibragim KADIEV (UWW) in the 86kg quarterfinals. Ghasempour led 1-0 after Kadiev was called passive but Kadiev scored a takedown to make it 2-1. Both wrestlers locked each other in chestwraps and threw. It was scored four for Kadiev and two for Ghasempour. Iran challenged the call and it was assessed that there was no danger in the throws. Kadiev got the takedown so he kept his two points to lead 4-1 with 1:28 left.

Ghasempour then waited to set Kadiev up. He faked a shot and Kadiev jumped for his legs. But Ghasempour, who was waiting for it, jumped over and to score the takedown and a turn to lead 5-4. He defended his lead for the last 20 seconds and enter the semifinals.

13:58: If Azamat DAULETBEKOV (KAZ) leaves Zagreb with a medal, it will have to be his third world bronze after he was decimated by Rakhim MAGAMADOV (FRA) in their 86kg quarter. Down 1-0, Magamadov secured a high lace lock and muscled Dauletbekov over five times for a 12-1 win in 1:04.

13:54: Zahid VALENCIA (USA) rolls to his third straight 10-0 victory, and this time he ended all in one swoop to advance to the 86kg semifinals. Valencia gets the takedown, then reels off four gut wrenches and that's all for Ivars SAMUSONOK (LAT) in just 35 seconds.

13:51: Arman ANDREASYAN (ARM) pulls off another close victory in advancing at 70kg, scoring a late takedown for an 8-6 victory over Kanan HEYBATOV (AZE). Heybatov led 6-3, scoring three takedowns to Andreasyan's three stepouts. But the Armenian closed the gap with a two stepouts before taking the lead for the first time with a takedown. An unsuccessful challenge added the final point.

13:50: A heat bout between Yoshinosuke AOYAGI (JPN) and Iszmail MUSZUKAJEV (HUN) at 70kg. Muszukajev was complaining of a hit from Aoyagi who himself was complaining of a punch from Muszukajev. But all said and done, Aoyagi is back in the semifinals with an 11-0 win over Muszukajev.

13:49: American-born Austin GOMEZ (MEX), looking to give Mexico its first-ever world medal, storms out to a 6-0 lead in his 70kg quarterfinal with reigning world champion Nurkozha KAIPANOV (KAZ). But Kaipanov gets a takedown before the break, then a takedown and exposure after it to go ahead 6-6 on criteria. Gomez isn't finished and gets a takedown with 1:04 left, but Kaipanov breaks Mexican hearts with a takedown with :24 left, then defends against a last-ditch attempt to win 10-8.

13:40: Tulga TUMUR OCHIR (MGL) with a technical superiority win over Akaki KEMERTELIDZE (GEO) in the quarterfinals at 70kg. Tumur Ochir with a takedown and four turns to win 11-0.

Quarterfinals begin at the same time in all the weight classes

13:10: Former world bronze medalist Azamat DAULETBEKOV (KAZ) absolutely dominates Mahamedkhabib KADZIMAHAMEDAU (UWW) in the 86kg 1/8 finals. He scored a takedown and two gut-wrench turns in his 8-1 victory.

13:09: European silver medalist Solomon MANASHVILI (GEO) makes short work of Gyeongmin KIM (KOR), scoring a quick 10-0 victory to earn a probable quarterfinal clash with Amir ZARE (IRI) at 125kg.

13:08: Leomid COLESNIC (MDA) pulls an upset at 61kg, building a 6-1 lead in the first period and holding on for a 7-4 victory over former world champion Zelimkhan ABAKAROV (ALB) to secure a spot in the quarterfinals.

13:02: Suprise on Mat D as Iranian-born Mohsen SIYAR (GER) knocks off two-time world medalist Lkhagvagerel MUNKHTUR (MGL) 5-2 for a place in the 125kg quarterfinals. Munkhtur gets an activity point for the lone score of the first period. In the second, the Mongolian is on the activity clock when Siyar scores a snapdown, go-behind takedown. A Munkhtur stepout cuts the lead to 3-2, but Siyar uses a counter lift for 2 to seal the deal.

12:52: Takara SUDA (JPN) cannot handle the pressure from Jaxen FORREST (USA) in their 61kg bout and drops his bout 7-2. Suda was put on the clock first and did not score as Forrest got a 1-0 lead. In the second period, Suda was more active but Forrest had unbelievable positioning to keep his lead. He managed to score a takedown on Suda for a 3-0 lead. He added another for a 5-0 lead before Suda got 2 points for exposure with less than a minute left. He failed to score any and got countered for two points as Forrest won 7-2

12:44: Kamran GHASEMPOUR (IRI) stayed on track to add to his two world golds at 92kg by advancing to the 86kg quarterfinals with a one-sided 10-0 victory over Batbilguun NAADAMBAT (MGL). Ghasempour had four takedowns, including a 4-pointer.

12:35: World U20 champion PJ DUKE (USA) gave it all he had against world champion Nurkozha KAIPANOV (KAZ) but the Kazakhstan wrestler finishes with a 11-7 victory at 70kg. Duke blasted two takedowns and led 4-0 before Kaipanov came back in the second period. He made it 4-4 before a gut-wrench gave him a 6-4 lead. Kaipanov led 9-7 when Duke tried a chest wrap but Kaipanov blocked it and scored the match closing takedown.

12:34: Former world U20 champion Hayato ISHIGURO (JPN) launches a big 4-point throw then finishes up a 10-0 win over Mukhammed ALIIEV (UKR) in just 1:25 to advance to the 86kg quarterfinals.

12:33: Iszmail MUSZUKAJEV (HUN) left it late, but kept alive his bid for a second career world title with a 4-2 victory over Saiyn KAZYRYK (UWW) to make the 70kg quarterfinals. After giving up a stepout and activity point in the first period, Muszukajev comes back with a pair of stepouts, the second one coming with :51 left to go ahead on criteria. He picks up a takedown to finish the job.

12:32: Zahid VALENCIA (USA) storms into the 86kg quarterfinals with his second straight victory by 10-0 technical superiority. This time he takes out Fateh BENFERDJALLAH (ALG) with a similar combination of single-leg takedowns and lace locks as in his earlier win.

12:30: Returning silver medalist Yoshinosuke AOYAGI (JPN) humbles Asian champion Ernazar AKMATALIEV (KGZ) at 70kg with a leg-lace. 11-0 victory for Aoyagi

12:26: Tulga TUMUR OCHIR (MGL), nursing a 3-1 lead, ties up the arms of Mihail GEORGIEV (BUL) and pancakes him to the mat for a fall at 4:30 and he's into the 70kg quarterfinals.

12:16: Arman ANDREASYAN (ARM) continues to take a cautious approach, but it works for him in posting a 4-1 victory over Viktor VOINOVIC (SRB) to advance to the quarterfinals at 70kg. Andreasyan scores a stepout and activity point in the first period, then two stepouts in the second. Voinovic, trying to get something going, gets the Armenian's leg in the air, but all he can settle for is a stepout.

11:48: Ahmad JAVAN (IRI) with a 13-2 technical superiority Joshua KRAMER (ECU) at 61kg. Great counters from Javan to score takedowns.

11:47: In a classic battle between recent world U23 champions at 125kg, Abdulla KURBANOV (UWW) gets the big points in key situations to score a 14-4 victory over Wyatt HENDRICKSON (USA). Kurbanov comes out with single-leg takedown to the back for 4. Hendrickson replies with a stepout, but gives up a 2-point exposure when he tries to get behind. In the second period, Kurbanov gets a counter lift for 2 while giving up 1 for a reversal, making it 8-2. Hendrickson then counter lifts for 2 to pull within four. But Kurbanov stuffs an attempted lift for 2, then adds a gut wrench to finish up the match in the final minute.

11:36: Former world champion Zelimkhan ABAKAROV (ALB) scores a second-period takedown while on the activity clock and that's enough to give him a 3-0 victory over Emrah ORMANOGLU (TUR) at 61kg.

11:35: Jaxen FORREST (USA) keeps the unbeaten run of the United States going with a technical superiority win over Sangboum HAN (KOR) at 61kg

11:22: Two-time world bronze medalist Azamat DAULETBEKOV (KAZ) overwhelms Paulius LESCAUSKAS (LTU) 10-0 in his opening match at 86kg. Dauletbekov scores a takedown, then rolls Lescauskas back and forth three times to go up 8-0. He ends the match by countering a takedown attempt by locking the Lithuanian in a cradle and turning him over.

11:09: Zahid VALENCIA (USA), a 2023 world bronze medalist at 92kg, gets his campaign at 86kg off to an impressive start with a 10-0 victory over Mukul DAHIYA (IND). Valencia comes out like gangbusters, scoring a takedown and reeling off two lace locks for a quick 6-0 lead. He adds another takedown, but can't turn over Dahiya to go up 8-0. Despite Dahiya's stiff defense, Valencia finally gets behind to end the match.

11:02: Begijon KULDASHEV (UZB) gives up the go-ahead takedown to ROHIT (IND) in their 70kg qualification bout, but comes back with a takedown with :40 left to walk off a 5-4 winner. Next up is second seed Akaki KEMERTELIDZE (GEO).

10:57: Ibragim KADIEV (UWW), a two-time world U20 champion, starts 86kg with a 9-2 controlled win over Cezary SADOWSKI (POL) to advance at 86kg.

10:53: Amirmohammad YAZDANI (IRI) held his own for the first period but is totally outsmarted by Kanan HEYBATOV (AZE) in the second period as the Azerbaijan wrestler beats Yazdani 15-4 at 70kg.

10:50: PJ DUKE (USA), coming off a victory at the world U20 a few months ago, got his bid for the senior title at 70kg started with a 11-0 victory over Shuang CHEN (CHN). Duke used a 2-on-1 to score three stepouts, then used it to get behind for a takedown and leveraged Chen over for a 2-point exposure. In the second period, Duke needs just 18 seconds to get behind again, get another exposure and he's into the next round.

10:42: In a fierce opening match on Mat C, European silver medalist Arman ANDREASYAN (ARM) comes away with a nail-biting 5-5 over Asian silver medalist Viktor RASSADIN (TJK) at 70kg. Andreasyan holds a 3-3 criteria lead when Rassadin scores a stepout with a fleeing point added on to go ahead with :35 left. But the Armenian is not done yet, and gets a stepout and fleeing point of his own with 2.4 seconds left to notch the win.

10:37: Olympic medalist Islam DUDAEV (ALB), who moved up to 70kg for the World Championships, drops his first match against world champion Iszmail MUSZUKAJEV (HUN). Dudaev led 1-0 but is put on the activity clock in the second period. He fails to score and Muszukajev wins 1-1 ion criteria.

10:36: Saiyn KAZYRYK (UWW) built an 8-2 lead before securing a fall over Oleksii BORUTA (UKR) in the opening round bout at 70kg.

10:34: Two-time world medalist Ernazar AKMATALIEV (KGZ) makes short work of Jorge GATICA (CHI) in the opening bout on Mat D at 70kg, finishing off a 10-0 win in just a tick over two minutes. With the win, Akmataliev has set up a rematch with top-seeded Yoshinosuke AOYAGI (JPN) of his wild semifinal win at the Asian Championships.

10:30: The World Championships at the Arena Zagreb kicks off today! We have wrestling in 61kg, 70kg, 86kg and 125kg.

Wrestling scores big at World C'ships with 706 percent jump in engagements

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World Championships 2025 Day 1 FS 61kg, 70kg, 86kg, 125kg Highlights