Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#JapanWrestling

Kiyooka, Kusaka secure chance to add first world titles to Paris golds

Sunday, June 22, 2025 - 17:13 By Ken Marantz

TOKYO (June 22) -- Kotaro KIYOOKA and Nao KUSAKA both lived up to their lofty status as Olympic champions. Now each will get a chance to add a first world title to their Paris gold.

Kiyooka and Kusaka, competing in their first major competition since triumphing at Paris 2024, both won titles on the final day of the Meiji Cup All-Japan Championships, then returned to mat to beat the same opponent in a playoff for this year's World Championships.

In one of the most anticipated duels of the tournament, Kiyooka, the Paris champion at freestyle 65kg, pulled off a double victory over former Nippon Sports Science University teammate and Asian champion Kaisei TANABE, whose chances were hampered by a knee injury in the playoff.

"It's my first time to be involved in a playoff and to face the same opponent twice on the same day," Kiyooka said. "It was a learning experience and a good opportunity."

Also Read: Motoki stuns Ozaki with last-second win in Japan's world team playoff

Kusaka, who has a 2023 world bronze to go along with his Paris gold at Greco 77kg, showed little effects of a recent back injury that curtailed his preparation in defeating Kodai SAKURABA to earn a ticket to the World Championships to be held Sept. 13-22 in Zagreb.

The four-day Meiji Cup at Tokyo Metropolitan Gym was serving as the second of two domestic qualifiers for the team to Zagreb, along with the Emperor's Cup All-Japan Championships in December. A victory at both tournaments earned an automatic spot, while a playoff was held at the end of each day to decide between separate winners.

Both Kiyooka and Kusaka had participated in the German Bundesliga in the autumn after the Paris Olympics, but otherwise had joined the vast majority of Japan's medalists who reaped the rewards of their new-found fame, attending special events and appearing on variety TV shows.

They, along with Sakura MOTOKI at women's 62kg, were the only ones among Japan's eight gold medalists who decided to return to the mat in earnest at the Meiji Cup.

Kotaro KIYOOKA (JPN) Kotaro KIYOOKA scores four with a unique throw in the freestyle 65kg playoff with Kaisei TANABE. (Photo: Takeo Yabuki / wrestling-spirits.jp)

For the 24-year-old Kiyooka, making it to his first World Championships gives him a chance to prove that his victory in Paris was no fluke and that he is no one-hit wonder.

"Before the Olympics, the word out there was that I wouldn't win, but I managed to turn that idea on its head," Kiyooka said. "Still, I'm a champion who came out of the blue, so I'm really not the established king. I want to take the world title so that people both at home and abroad recognize that Kotaro Kiyooka is the true champion."

He and Tanabe, who won his first career Emperor's Cup title in December, have often sparred together in practice, but had never faced each other in an official match.

In an entertaining final that featured a constant tangle of legs and arms amid wild scrambles, Tanabe struck first with a takedown, but Kiyooka responded with a takedown-gut wrench combination to go into the second period ahead 4-2.

Tanabe, the son of NSSU coach and 2004 Sydney Olympic bronze medalist Chikara TANABE, put the pressure on, but could only manage a late stepout as Kiyooka held on for a 4-3 victory.

Kotaro KIYOOKA (JPN) Kotaro KIYOOKA works for a takedown against Kaisei TANABE during the freestyle 65kg playoff. (Photo: Takeo Yabuki / wrestling-spirits.jp)

In the playoff, Kiyooka opened with a stepout off a scramble, then received an activity point. But when he scored a stepout late in the period, Tanabe was slow to get up and indicated he had suffered a knee injury.

Tanabe bravely forged on and scored 2 off a counter lift off a Kiyooka takedown attempt, but Kiyooka kept his leg hold and made it 7-2 with an intriguing 4-point move.

With Tanabe on his back, Kiyooka stood straight up, then moved to the edge, where he launched an aerial cartwheel that caused Tanabe to land flat on his back.

"I wanted to lift him up and get a big point," Kiyooka said. "But Tanabe is a competitor with a high level of talent and athleticism, and if I didn't do it right, he could be the one to get the points. I was glad that I gave it a try.

"To get a big score provides an advantage later on. From now, I'm going to need a move like that, because without it, I'll have to settle for one or two points, which makes it easier for the opponent to catch up. I'm going to add it to my regular practice."

Tanabe stayed down and took an injury timeout, and it was soon after that Kiyooka put the match away with a counter lift and two exposures to win 13-2 in 5:45.

"My opponent's condition wasn't very good in the final, and then his knee became painful in the playoff," Kiyooka said. "So he wasn't at his best, but I couldn't let that sway me and I had to fight to the end.

"At this tournament, the main thing was to win, as it was where I was making my return. I'm also also making a new start with a new company affiliation and wanted it to go right, so I'm glad I could win the title and make the team to the World Championships."

Kiyooka, whose younger sister Moe lost a playoff at women's 53kg on Saturday, said the extended layoff caused him some concern.

"There was some anxiety, but as long as I did what I needed to do, I thought it would lead to a result like this," Kiyooka said. "There are only so many days until the Los Angeles Olympics, and this have given me an idea of what I will need to work on to put it all together."

Nao KUSAKA (JPN) Nao KUSAKA bulls his way to a takedown in the Greco 77kg playoff with Kodai SAKURABA. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Kusaka never seemed in danger in either of his matches against Emperor's Cup champion Sakuraba, nor did he show the dominance that led to Olympic gold.

In the Meiji Cup final, Kusaka came away with a 5-1 win in which he scored no technical points. In the first period, he received a passivity point, then when Sakuraba tried to escape from the bottom of par terre, he was hit with a 2-point penalty for a leg foul, and an unsuccessful challenge made it 4-0. Kusaka then received a second passivity point in the second period and that was it.

Kusaka was more productive in the playoff, bulling his way to a takedown in the first period and a stepout in the second in chalking up a 4-1 victory.

"I became more fatigued that I expected," Kusaka said. "It's been awhile since I went all out. No matter how much you build up in practice, you don't get the tension that you get in a match."

Kusaka revealed that his preparations were curtailed when he suffered a serious back strain while weight training in late May. He said the injury was so serious, it was first time he ever had to be transported on a stretcher.

"I had good luck when it came to the Olympics, but this time I had to go through that," he said. "For two weeks, I couldn't wrestle at all and I spent a week in bed."

Like Kiyooka, Kusaka wants to enhance his relatively slim resume with a world title.

"I've been wrestling 21, 22 years, and it's something I've always aspired to," Kusaka said. "I'm getting attention as an Olympic champion, but I want to be active around the world. The 2024 season went extremely well and I received the MVP award, which was great. But I don't want to be a one-hit wonder. I have to keep getting results."

Kyotaro SOGABE (JPN) Kyotaro SOGABE squares off with longtime rival Katsuaki ENDO in the Greco 67kg playoff. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Another playoff of note occurred at Greco 67kg, where Paris Olympian Kyotaro SOGABE secured his latest triumph over longtime rival and fellow NSSU alum Katsuaki ENDO.

Endo won the Emperor's Cup in Sogabe's absence, but the latter set up the playoff with a 4-0 victory in the Meiji Cup final in which he twice received passivity points, scoring a gut wrench after his second chance at par terre. In the playoff, Sogabe never gave Endo an opening and rolled to a 9-0 victory.

Rin SAKAMOTO (JPN) Teenager Rin SAKAMOTO gestures after securing his ticket to the senior worlds at freestyle 57kg. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Among the two men's weight classes that did not need to go to a playoff, teenager Rin SAKAMOTO secured his ticket to Zagreb at freestyle 57kg by crushing Kento YUMIYA 10-0 to complete the Emperor's Cup-Meiji Cup double.

The 19-year-old Sakamoto is a maverick among Japanese wrestlers, in that he decided to pursue a collegiate career in the United States, where he now competes for powerhouse Oklahoma State University.

He admittedly had trouble at the Emperor's Cup adjusting back to freestyle after practicing in the American folkstyle. But this time, with the U.S. collegiate season over, he was able to focus exclusively on the international style.

Sakamoto had a disappointing showing at the Asian Championships, where he lost in the bronze-medal match, but returned to Japan in April and won the qualifying tournament for the World U20 Championships.

Regarding making his first senior worlds, Sakamoto said, "I'm excited," citing the fact that he can match Tokyo Olympic champion Takuto OTOGURO, who was also 19 when he won the world title in 2018. Unfortunately, should Sakamoto triumph in Zagreb, he will fall one month short of Otoguro's record for Japan's youngest-ever male world champion.

At Greco 60kg, Emperor's Cup champion and two-time Asian medalist Kaito INABA defeated Yu SHIOTANI 5-2 in the final to earn his first trip to the World Championships.

Asian and world U23 champion Kodai TAKAHASHI will get another shot at the senior worlds after he defeated Emperor's Cup champion Hikaru TAKATA 3-0 in the freestyle 74kg playoff.

Takahashi, who missed the Emperor's Cup due to an injury suffered while competing at 79kg at last year's non-Olympic worlds, secured a place in the playoff by beating Takata in Saturday's semifinals. then topping Masaki SATO 3-1 in the Meiji Cup final.

Day 4 Results

Freestyle

57kg (11 entries)
GOLD: Rin SAKAMOTO df. Kento YUMIYA by TF, 10-0, 2:22

BRONZE: Rikuto NAGAI df. Kodai NAKAISHI by TF, 10-0, 5:59
BRONZE: . Rikuto ARAI df. Fuga SASAKI, 4-1

65kg (9 entries)
GOLD: Kotaro KIYOOKA df. Kaisei TANABE, 4-3

BRONZE: Shinnosuke SUWAMA df. Ryuto SAKAKI, 8-5
BRONZE: Yuto NISHIUCHI df. Takuma AKIYAMA by TF, 10-0, 5:45

World Team Playoff: Kiyooka df. Tanabe by TF, 10-0, 5:45

74kg (12 entries)
GOLD: Kota TAKAHASHI df. Masaki SATO, 3-1

BRONZE: Kanata YAMAGUCHI df. Hikaru TAKATA by Def.
BRONZE: Toki OGAWA df. Tenju HOSAKA, 2-1

World Team Playoff: Takahashi df. Takata, 3-0

Greco-Roman

60kg (8 entries)
GOLD: Kaito INABA df. Yu SHIOTANI, 5-2

BRONZE: Seima TOKUHARA df. Eiru TAKAYAMA, 5-2
BRONZE: Koto GOMI df. Maito KAWANA, 7-7

67kg (12 entries)
GOLD: Kyotaro SOGABE df. Katsuaki ENDO, 4-0

BRONZE: Kensuke SHIMIZU df. Chiezo MARUYAMA, 3-2
BRONZE: Haruto YABE df. Kojiro HASEGAWA, 8-5

World Team Playoff: Sogabe df. Endo by TF, 9-0, 5:50

77kg (10 entries)
GOLD: Nao KUSAKA df. Kodai SAKURABA, 5-1

BRONZE: Fuga MISAIZU df. Shu YAMADA by Def.
BRONZE: Isami HORIKITA df. Naoki KADODE, 5-3

World Team Playoff: Kusaka df. Sakuraba, 4-1

Wrestling scores big at World C'ships with 706 percent jump in engagements

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Kiyooka, Kusaka secure chance to add first world titles to Paris golds