#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleZagreb

Rising Star Hendrickson Aims to Make Splash in Senior Worlds Debut

Friday, September 12, 2025 - 17:23 By Ken Marantz

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ZAGREB, Croatia (September 12) -- Sitting on the opposite end of the dais from the reigning world champion, Wyatt HENDRICKSON (USA) expressed confidence that they will be meeting again soon, but in much closer quarters.

If all goes according to plan for both wrestlers, Hendrickson will face Amir Hossein ZARE (IRI) in the semifinals of freestyle 125kg when the World Championships get started on Saturday in Zagreb.

"This is my first senior-level World Championships and I'm very grateful for that," Hendrickson said at a press conference on Friday that was also attended by Zare. "But I also think that the opportunity presented itself because I have grown as a wrestler. I've risen to the level of my competition, and I'm ready to test myself against the best in the world."

It doesn't get much better than Zare when talk of the heavyweights comes up. The two-time Olympic medalist is gunning for his second straight world title and third overall, all still at the tender age of 24.

Hendrickson, also 24 (in fact, he is three days older than Zare), may lack the experience on the senior level, but in recent years, he has raised his game enough to join the handful of foes with the potential to knock of the great Zare.

The American said his aim is to "continue to not only just wrestle at the highest level, but prove I'm meant to be here. Wrestling is something I've been doing since I was 5 years old and all that wrestling has brought me to be here today in Zagreb."

After placing fifth at the 2021 world juniors (U20), Hendrickson struck gold at the world U23 in 2023. In May this year, he capped his senior-level debut with a victory at the Pan-Am Championships.

But his most impressive triumph, and one that made the world take notice, came in a different format of the sport. In March, he stunned Tokyo Olympic champion Gable STEVESON (USA) in the final of the NCAA Championships, denying him a third title and ending his 70-match winning streak.

Even Zare said he was aware of the upset. "I would like to congratulate you for the win over Gable, he's one of the best in this weight category," Zare said. "Some of the seconds of your match are in my mind, I remember that. But originally, I don't have too much information about this American wrestler."

Hendrickson acknowledges he has been cultivated in the American folkstyle. But he feels confident of the transition he has made to freestyle.

"I've been training to wrestle foreign styles," he said. "The majority of my wrestling has been in [American] folkstyle. But the transition I've been able to make the past couple of months has shown that I'm prepared for this. I'm ready to wrestle the best in the world."

Helping in Hendrickson's preparations has been one of the sport's legends. Hendrickson originally attended and competed collegiately at the Air Force Academy, but transferred last year to Oklahoma State, where he came under the wing of former Olympic and three-time world champion David TAYLOR (USA).

Hendrickson is one of three USA wrestlers who are members of the Cowboy RTC, the wrestling club affiliated with Oklahoma State. (Five others will be wrestling in Zagreb with three of them for other nations.)

"Coach David Taylor is very, very excited to be coaching and share with us the knowledge he has learned in the great sport of wrestling," Hendrickson said. "The knowledge that he has been able to bring to me, it's just day and night. I never understood some parts of wrestling and he filled in all of the gaps. Where I maybe have fallen short in the past at some of these tournaments, those gaps are now filled. And I just have nothing but confidence."

The draw for the freestyle weight classes came out a short time before the press conference, and Hendrickson was asked about a possible clash with Zare in the semifinals.

"I love it," he said. "Zare is an excellent wrestler. But -- I don't want to brag on myself -- but I'm also a pretty great wrestler. That's most likely the match we're going to see tomorrow evening."

Hendrickson, however, is not one to get ahead of himself, and contends that he does not concern himself with such details as his opponents in the draw. Nor does he have a certain foe whom he particularly looks forward to facing.

"I'm excited to go through every single person in this bracket," he said. "Obviously there's no one specific because I don't care what my placement is in the bracket. That's not what I look at.

"What I look at is the next opponent ahead of me. One match at a time, one point at a time, one second at a time on the wrestling mat. I'm prepared, I'm ready and tomorrow I'm going to make a splash at the World Championships."

Zare, who has taken over the leadership mantle of the Iranian team in the absence of injured star Hassan YAZDANI (IRI), has competed just once this year, winning the Tirana Ranking Series title in February.

"I have done my best during the last 13 months to be prepared and I am focused on my goal, which is to be champion of this competition," Zare said.

And should Hendrickson or any of the other top competitors, such as European champion Giorgi MESHVILDISHVILI (AZE) or two-time world medalist Lkhagvagerel MUNKHTUR (MGL), make things difficult, then all the better.

"Finally, I want to say that when the competition is tough, it's going to be more joyful for everyone," Zare said.