Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#JapanWrestling

Motoki stuns Ozaki with last-second win in Japan's world team playoff

Sunday, June 22, 2025 - 11:52 By Ken Marantz

TOKYO (June 22) -- Each second that ticked off the clock left Paris Olympic champion Sakura MOTOKI that much further from a trip back to the World Championships and a chance to take care of some unfinished business.

But the final second was just enough for her to post arguably the most dramatic win of her life.

Motoki finished up a takedown at the buzzer to stun Nonoka OZAKI 6-5 in a world team playoff, following a close 3-3 victory over her fellow Paris Olympic medalist in the women's 62kg final at the Meiji Cup All-Japan Championships on Sunday in Tokyo.

"When she took back the lead, there was still 30 seconds left," Motoki said. "I train hard in practice every day, and deep down I knew, or at least thought, I could definitely get it. At the end, I gave it a last shot and was able to finish it off. As long as I kept attacking, there was always a chance."

The Meiji Cup was the second of Japan's domestic qualifiers for this year's World Championships in Zagreb in September. As the winner at the first qualifier, the Emperor's Cup All-Japan Championships last December, Ozaki could have secured her ticket to Zagreb by winning either the Meiji Cup final or the playoff.

Sakura MOTOKI (JPN) Sakura MOTOKI scores a match-winning takedown in the final second to defeat Nonoka OZAKI in the women's 62kg playoff. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Instead it will be Motoki who will get a chance to make it to the top step of the world podium, after taking a bronze at 59kg in 2022 and a silver at 62kg in 2023 -- results that still leave a bad taste in her mouth that wasn't alleviated by her triumph in Paris.

Motoki and Ozaki already had a history when it comes to high-profile showdowns. At the start of the qualifying process for the Paris Olympics, Ozaki was the reigning world 62kg champion and the odd's-on favorite to secure the ticket to Paris.

But Motoki moved up from 59kg to 62kg and beat the odds and stunned the wrestling world by not only beating Ozaki at the 2022 Emperor's Cup, but also going on to qualify for Paris and take home a gold medal.

In the intervening years, Ozaki temporarily moved up to 65kg and won the world title at that weight in 2023. Then when the 68kg spot in Paris opened up, she took a shot at that, securing the berth with a last-second playoff win over Ami ISHII -- so unlike the one she experienced on Sunday with the shoe on the other foot.

Having taken a bronze in Paris, Ozaki was determined to regain the domestic throne at 62kg.

While all of Japan's Paris medalists took long post-Olympic hiatuses -- five of the eight gold medalists still haven't returned to competition -- Ozaki was the first one back in action, taking the title at the Emperor's Cup and a bronze at the Asian Championships in March.

Motoki returned to the mat for the Japan Junior Queen's Cup, but only needed one match to qualify for the World U23 Championships, taking just over a minute to win by fall. So she was still working out the kinks as she headed into the Meiji Cup.

"Compared to the Olympics, my wrestling is nowhere near as complete, and that made me a bit anxious," Motoki said. "But the wrestler I am now is stronger than the me of the past and I'm more confident going into matches. I was much stronger at the time of the Olympics. But I am still developing and from now will become a more complete wrestler and widen my range."

Motoki dug deep to defeat Ozaki as much on will as on technique.

Nonoka OZAKI (JPN) Sakura MOTOKI will get a chance to win a first world title after a dramatic victory over Nonoka OZAKI in the women's 62kg playoff. (Photo: Takeo Yabuki / wrestling-spirits.jp)

In the Meiji Cup final, Motoki received an activity point in the first period, then fell behind 3-1 when Ozaki scored a single-leg takedown while Motoki was on the clock. But with a minute to go, Motoki fended off a shot, launched a countershot and spun behind for a takedown that gave her a 3-3 win on last-point criteria.

Surprisingly or not, the playoff followed the exact same pattern. The only difference was that after Motoki went ahead 3-3, Ozaki came back and got a 2-point exposure during a single-leg attempt with 30 seconds left.

With :24 left, Motoki shot in on a low single that Ozaki stopped with a whizzer as the clockwound down. For all of the intricate movements involved, the final 10 seconds seemed to last forever:

-- Six seconds left. Motoki steps up and tries to drive forward, but Ozaki sits out and wriggles to the front, leaving Motoki in a double-leg position

-- Two seconds left. Motoki transitions to a single-leg, lifts up and drives with her left shoulder.

-- Ozaki lands on her side with a thud. The video replay on challenge shows her hitting the mat with "0.17" on the clock.

"She got out of it once and I wondered if I could get her leg," Motoki said. "At the end, I gave it everything I had and somehow managed to get it in time. It was just my body reacting."

Having won the world cadet (U17) title in 2017 and U20 in 2020, Motoki will get a chance to add the world u23 and senior titles in the coming months. That would make her just the third member of an elite group that has achieved the "Golden Grand Slam" of Olympic gold and all four world age-group titles, after Yui SUSAKI and Amit ELOR (USA).

But the gold in Zagreb is the one that most beckons. She has a reminder of it every morning to keep her from deviating from her mission.

"I have come up short at the World Championships twice, which is really vexing," Motoki said. "As the alarm on my smartphone to wake up in the morning, I use the music they play during the winning lap at the World Championships.

"Each time I hear it, it gives me an unpleasant feeling and makes me remember what happened. Even after I won at the Olympics, that sinking feeling never really went away."

Remina YOSHIMOTO (JPN) Remina YOSHIMOTO works to turn Umi ITO over during their women's 50kg playoff. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Yoshimoto secures shot at world title

In other women's action on the final day at Tokyo Metropolitan Gym, Remina YOSHIMOTO took advantage of the absence of nemesis Susaki to win the 50kg gold and earn a shot at adding to the world title she won in 2021.

Yoshimoto went into the second period trailing 2023 world U23 champion Umi ITO, but got back on track and went ahead before ending the match by fall. It was the same pairing as the Emperor's Cup final, which Yoshimoto won 3-2.

Ito, who had lost all nine previous matches with Yoshimoto, took the lead with a takedown in the first period, countering a shot by getting on top and putting in a grapevine.

In the second period, Yoshimoto responded with a single-leg takedown, then used an arm bar to turn Ito over. Ito righted herself at one point, but Yoshimoto turned her over again and secured the fall at 4:19.

"At the start, Ito set the flow of the match and I didn't feel I was in control," Yoshimoto said. "This was the 10th time I've faced her, so we know each other and have each done our homework, and that made for a tough match. It was good that I kept my composure in the second period."

Since 2019, Yoshimoto has never been beaten either domestically and internationally by a wrestler not named Susaki, who has handed her all four of her losses in that span.

"It was frustrating that I couldn't get to the World Championships for four years," said Yoshimoto, who won a fourth Asian title this year. "I'm going to take advantage of this chance to get the gold medal. With the Los Angeles Olympics in mind, I want to practice so I can have a tournament that gives me confidence."

Himeka TAKUHARA (JPN) Himeka TOKUHARA launches a 4-point back suplex during her victory over Sae NANJO in the Meiji Cup final. (Photo: Takeo Yabuki / wrestling-spirits.jp)

At 57kg, 2022 world U23 champion Himeka TOKUHARA earned a ticket to her first senior worlds when she hit a 4-point roll through in defeating Emperor's Cup champion Sara NATAMI 7-1 in the playoff.

Tokuhara also had a 4-pointer with a masterful back suplex in the Meiji Cup final, in which she edged two-time former world U23 champion Sae NANJO 6-5. Tokuhara had defeated Natami, this year's Asian champion, 3-1 in the semifinals on Saturday.

Day 4 Results

Women's Wrestling

50kg (9 entries)
GOLD: Remina YOSHIMOTO df. Umi ITO by Fall, 4:19 (6-2)

BRONZE: Rinka OGAWA df. Mai OGAWA by TF, 10-0, 5:03
BRONZE: Miyu NAKAMURA df. Mako ONO by Def.

57kg (10 entries)
GOLD: Himeka TOKUHARA df. Sae NANJO, 6-5

BRONZE: Sara NATAMI df. Kanon YAMASHITA by Fall, 5:26 (6-7)
BRONZE: Ichika ARAI df. Momiji KIMURA, 8-0

World Team Playoff: Tokuhara df. Natami, 7-1

62kg (11 entries)
GOLD: Sakura MOTOKI df. Nonoka OZAKI, 3-3

BRONZE: Misuzu ENOMOTO df. Kiwa IWASAWA, 6-2
BRONZE: Yuzuka INAGAKI df. Shirin TAKEMOTO, 11-2

World Team Playoff: Motoki df. Ozaki, 6-5

Wrestling scores big at World C'ships with 706 percent jump in engagements

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Motoki stuns Ozaki with last-second win in Japan's world team playoff