#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#JapanWrestling

Gomi Takes Big Strides as Japan’s Next Greco-Roman Hope

By Vinay Siwach

JAPAN (February 18) -- Koto GOMI (JPN) has been racking up titles in recent times. Last year, he won the U23 world title, the first for Japan in six years. He then won the All-Japan Championships gold in December for the first time.

Making his senior debut in 2026, the 21-year-old had an extraordinary run at the Zagreb Open Ranking Series event, winning the 60kg gold medal and giving up only three points in four bouts. In the final, Gomi defeated world silver medalist Alisher GANIEV (UZB), 10-0, using three arm-throws to secure the victory inside the first period.

Koto GOMI (JPN)Koto GOMI (JPN) defeated Alisher GANIEV (UZB) in the Zagreb Open final. (Photo: United World Wrestling / Amirreza Aliasgari)

While it may be too early to call Gomi a protégé, he may have already ended Japan's search for a new star at 60kg and a replacement for Olympic champion Kenichiro FUMITA (JPN).

The 30-year-old Fumita is a two-time world champion and won silver at the 2023 World Championships. A silver medalist from the Tokyo Olympics, he turned it into gold at Paris 2024.

But Fumita has not stepped on the mat since. He took time off and was entered in the All-Japan Championships at 63kg, but later pulled out. Though he did not mention it, most in Japan cite weight-cut issues for his delayed return.

That leaves Yu SHIOTANI (JPN), Kaito INABA (JPN) and Gomi as the front-runners for the spot if Fumita cannot make it. Gomi pinned Shiotani and then beat Inaba via technical superiority at the National Sports Festival in October.

Two months later in December, he again beat Shiotani to earn a spot on Japan’s Asian Championships team.

Koto GOMI (JPN)
Koto GOMI (JPN), left, after winning the All-Japan University Championships. (Photo: Koto Gomi / Instagram)

Early start

Gomi was born in the Yamanashi Prefecture, west of Tokyo. The prefecture has given wrestling some of its biggest stars including Olympic champions Takuto OTOGURO (JPN) and Tatsuhiro YONEMITSU (JPN).

He was introduced to wrestling by his father Joe, a kickboxer. Joe would take his eldest son Koto to far away tournaments to compete. Though the results were not always satisfying, Shiro wanted his son to face high-level competition every year.

"Wrestling has few injuries," he was quoted as saying by Japan Wrestling Federation in 2010. "It's a sport that develops physical ability and trains both the body and mind. I think it's the perfect martial art for children.

"It's a sport where older students take care of younger students. They naturally take care of you without you having to teach them." 

It's true in Gomi's case. Like Gomi, both Fumita and Inaba hail from the same prefecture and attended the same high school.

Fumita's father, Toshiro, introduced most wrestlers to Greco in their high school. While Fumita and Inaba moved to Nippon Sports Science University, Gomi is at the Ikuei University, same as the world and Olympic champions in women's Sakura MOTOKI (JPN) and Tsugumi SAKURAI (JPN).

Koto GOMI (JPN)Koto GOMI (JPN), blue, at the 2022 U20 World Championships. (Photo: United World Wrestling / Kostadin Andonov)

Gomi began competing exclusively in Greco-Roman around 2022 but did not get satisfactory results internationally, finishing fifth and ninth at the two U20 World Championships.

In one of the memorable matches early in his career, Gomi had troubled the now Olympic Saied ESMAEILI (IRI). At the 2022 U20 Worlds, he was led 6-4 and then 9-4 at one point in the match against the Iranian but he lost it 13-9.

Two years later, Gomi emerged as a dominant force. He won the gold medal at the U20 Asian Championships and all age-group domestic competitions. His only losses came at the senior All-Japan Championships, winning bronze at three of them.

Gomi said his recent success was the result of years of hard work, particularly at university.

"I don't seem to be the athletic type, but rather a refreshing liberal arts type, and that's how I'm often seen," Gomi said. "I'm competitive. I get really annoyed and frustrated when I lose in practice. The hard work I've put in over the past four years at university is starting to show in the past year."

Domestic challenges

In 2025, Gomi suffered only one loss in five tournaments -- a 10-0 humiliation to Shiotani in May. But in December, he avenged that loss in the final of the All-Japan Championships and earned a chance to represent Japan at the 2026 Asian Championships in Bishkek, Kyrgyzstan in April.

The December win also put Gomi a step closer to the 2026 World Championships and Asian Games. He now has to win the Japan National Championships in May to qualify for both. If he fails to win, he will have a wrestle-off with the winner on the same day.

Both the U23 World Championships and the Zagreb Open showcased Gomi's technical excellence. He often uses a two-on-one to set up his arm-throws and arm-drags. It is his swiftness, rather than brute force, that allows him to complete his attacks.

In par terre, Gomi has an excellent high gut-wrench, which he used effectively against Sajjad ABBASPOUR (IRI) in Zagreb and Maxwell BLACK (USA) at the U23 Worlds.

"I'm starting to find my strengths, like in terms of technique, so I think that's a good thing," he said.

Despite his rapid rise, Gomi is cautious about calling himself the best yet. He knows he still needs to get past several domestic rivals before becoming Japan’s first-choice wrestler at 60kg.

"It's not like that, but I was conscious of focusing on my strengths and techniques and taking the initiative to attack," he said. "But, there are many other players in Japan, like Fumita and Inaba, and I don't think I can beat them yet, so I'll continue to practice hard."

But if Zagreb was any indication, it may not take long.