#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#JapanWrestling

Murayama upends Kiyooka, twice, to make Japan's world team

By Ken Marantz

TOKYO (June 21) -- When Paris Olympic champion Akari FUJINAMI announced she was moving up to 57kg, it seemed that everyone was ready to bequeath the opening at 53kg to
reigning world 55kg champion Moe KIYOOKA.

On Saturday, Haruna MURAYAMA said not so fast. Not once, but twice.

Murayama defeated Kiyooka in the women's 53kg final at the Meiji Cup All-Japan Championships in Tokyo, then came back a short time later and did it again in a playoff to earn a place on Japan's team and a shot at a fourth world gold at this year's World Championships.

"I only had two matches today, but I totally focused on each one in turn," said Murayama, whose previous world titles came under her maiden name of OKUNO.

"After that, it was important to win, but because I want to keep going at 53kg, this tournament had more meaning. Of course, I was aiming for a good result, but I wanted to get something out of this tournament."

Read More: Olympic champ vs Asian champ - Kiyooka vs Tanabe final at 65kg

Murayama and Kiyooka had beaten each other a number of times, but Kiyooka got the upper hand when she won a playoff last year for the Non-Olympic World Championships, where she succeeded Murayama as the gold medalist at 55kg.

With Fujinami was still on her post-Olympic hiatus, Kiyooka moved down to 53kg and won the Emperor's Cup All-Japan Championships last December, the first of two domestic qualifiers for the World Championships along with the Meiji Cup.

Winning both tournaments secured an automatic place on the world team, while a playoff determined the spot if case of different winners.

Haruna MURAYAMA (JPN)Haruna MURAYAMA reacts after beating Moe KIYOOKA in the world team playoff at women's 53kg. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Murayama won the 55kg title at the Emperor's Cup, but took a risk and dropped down to 53kg to challenge Kiyooka at the Meiji Cup, a move that paid off and left her young opponent in tears.

"Olympic weight classes and non-Olympic weight classes are completely different," Murayama said. "I've been in international tournaments as well as domestic meets at various weights, and, I can't really put it into words, but you can feel it in your skin.

"I won at a non-Olympic weight at the Emperor's Cup and if I had entered that weight here and won, I would have gone to the World Championships at 55kg. It would be rude to say it is meaningless, but in a career that is limited, you want to compete at the highest level. So I want to continue at 53kg from here."

The 26-year-old Murayama won her first world title at 55kg in 2017, added a second at 53kg in 2018, then went five years before adding a third at 55kg in 2023. In between she suffered the heartbreak of having her Olympic dreams smashed twice, first by Mayu MUKAIDA (now SHIDOCHI) before the Tokyo Olympics, and then by Fujinami in the runup to Paris.

Her performance at Tokyo Metropolitan Gym -- which included a quarterfinal victory over Shidochi, who was returning after a two-year layoff -- puts her smack in middle of discussions for the 2028 Los Angeles.

Murayama did it with nearly identical victories over Kiyooka, winning 3-1 in the Meiji Cup final and then 4-1 in the playoff.

In both matches, she gained an activity point in the first period, then scored a takedown off a low single in the second. Kiyooka, who wore a headgear after suffering a recent skull injury in practice, was constantly kept at bay and only launched one attack that Murayama fended off.

"The rules now favor the aggressor, and that also leads to activity points," Murayama said. "I'm not the type who goes for tackles much at the beginning. But I came up with a style where my tying up leads to tackles.

"Recently, it wasn't working so well. I've been having more chances to face younger opponents, and they like to go on the attack right away, which makes me feel pressure. There were many matches that went awry at the end that I couldn't finish off. This time, I was able to keep her under control in the first period, then wrestle my way to end the match."

Ironically, Murayama and Kiyooka were teammates at a pair of international tournaments earlier this year, where they had positive results. Murayama won the 55kg title and Kiyooka the 53kg gold at the Muhamet Malo Ranking Series tournament in Tirana in February, then took a bronze and a silver, respectively, at the Asian Championships in March in Amman, Jordan.

"I recently was able to go to some international tournaments, and the overseas wrestlers have gotten better," Murayama said. "We're in an era where you can soon view a video of a match and I feel that I have been well scouted. I look forward to using my skills against them."

Ami ISHII (JPN)Ami ISHII secures a fall over Seia MOCHINAGA to secure her ticket at women's 68kg to the World Championships. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Ishii cruises to world berth; Aoyagi bounces back in playoff

In other action on the third day of the four-day tournament, Ami ISHII, who won the women's 72kg gold at the non-Olympic worlds as consolation for missing out on the Paris Olympics, will be heading back to the regular World Championships at 68kg.

Ishii easily won out in a four-women field that was thinned to three by injury, finishing up with a victory by fall over Seia MOCHINAGA in her final round-robin match.

Ishii said she is looking forward to possibly facing Kennedy BLADES (USA), the Paris Olympic silver medalist at 76kg who recently won the U.S. trials at 68kg. And she wants to not only win, but win big.

"I won't be seeded, so I don't know when or if I will face her," Ishii said. "It doesn't have to be the final. I want it to be one of those matches where you go, 'Wow.' I want to win big with a technical fall like Masanosuke ONO. I don't want it to come down to the wire."

One other women's world team spot was filled, with Asian bronze medalist Nodoka YAMAMOTO beating Yasuha MATSUYUKI 3-1 to win the round-robin at 76kg as Paris Olympic champion Yuka KAGAMI continues to remain out of competition.

Yoshinosuke AOYAGI (JPN)Yoshinosuke AOYAGI works to turn Shoya MIURA in the world team playoff at freestyle 70kg. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Among the three world team playoffs in freestyle, world silver medalist Yoshinosuke AOYAGI bounced back from his stunning semifinal loss on Friday by romping to an 11-0 victory over Shoya MIURA.

Aoyagi chalked up a pair of takedown-roll combinations in the first period, then ended the match by using his leg to catch Miura on his back during a scramble.

"I was down [after the loss] and still felt that way today," Aoyagi said. "But to do it, I had to pull myself together. I got advice from various people, and keeping in mind all of those supporting me, I was finally able to come around."

Miura had won the title with a 6-5 victory over world U20 champion Ryoya YAMASHITA, who had stunned Emperor's Cup champion Aoyagi in the semifinals. Miura's win can be credited to a 4-point counter throw that could have gone either way but was awarded on challenge.

Aoyagi acknowledged that Miura presented a less formidable foe, although he would have liked to have had a chance to avenge his loss to Yamashita.

"I wanted to get revenge and of course I had come up with a plan and asked around for advice," Aoyagi said. "Next week, we're going to Nittaidai [Nippon Sport Science University] for joint practice and I'll ask him to spar with me. I lost and will be the challenger, but I will turn the tables."

There was one thing that Aoyagi did before the playoff that left many people befuddled.

Normally, a wrestler who goes to a playoff after losing before a final skips the bronze-medal match, which is held a few hours earlier.

But Aoyagi showed up for his match, which he won with an 11-0 victory in 3:44. Why even bother?

The 23-year-old Aoyagi, who joined the corporate team Clean-up out of Yamanashi Gakuin University, said he did it out of loyalty to his company and its employees, who formed a small supporting section in the stands.

"I thought that at the very least, I had to get a medal from the standpoint of my company," Aoyagi said. "There were many people from the company who came in support and I wanted them to know they could believe in me and I would give it my all. If I didn't do that match and only went to the World Championships, it might leave a bad impression."

Aoyagi, who won the Muhamet Malo tournament and finished third at the Asian Championships this year, said he will be confident but wary in Zagreb, which will be his last tournament at 70kg before making a planned move up to 74kg.

"Last year I finished second and I'm currently ranked No. 1, but it's not going to be so easy," Aoyagi said. "I placed third at the Asian Championships and strong opponents are constantly coming up. The luck of the draw is important, but I will practice harder and become a wrestler who doesn't present openings. If I prepare thoroughly for the World Championships, of course I can win the title."

In another playoff, Emperor's Cup champion Ryunosuke KAMIYA avenged a semifinal loss to Keyvan GHAREHDAGHI by beating him 3-0 for the freestyle 79kg ticket to Zagreb. Gharehdaghi had taken the title with a 2-2 win over Subaru TAKAHARA.

At 61kg, Takara SUDA, the Emperor's Cup champion who had to miss the tournament, scored a late takedown to defeat 2021 world bronze medalist Toshihiro HASEGAWA 4-3. Suda was not entered after his school, Yamanashi Gakuin University, reportedly missed the registration deadline.

Yuri NAKAZATO (JPN)Yuri NAKAZATO puts the pressure on Takahiro TSURUDA in the Greco 97kg final of the Meiji Cup. (Photo: Takeo Yabuki / wrestling-spirits.jp)

In Greco, Yuri NAKAZATO will get a chance to see if he can make a breakthrough for Japan in the upper weights after he defeated Takahiro TSURUDA 4-0 to take the 97kg crown and secure a place on the world team.

The Okinawa native, a 2023 world U23 bronze medalist, showed some potential by winning a silver medal at this year's Asian Championships. That made him the first Japanese to make the final in a weight class 90kg or over in 11 years, and just the ninth ever.

Mayu SHIDOCHI (JPN)Mayu SHIDOCHI, right, assured she would not go home empty-handed from her first tournament in two years by taking a bronze medal at women's 53kg. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Shidochi finishes up comeback with bronze

Tokyo Olympic champion Shidochi bounced back from her loss to Murayama by winning her bronze-medal match at 53kg, beating Saki YUMIYA 5-0.

After gaining an activity point in the first period, Shidochi pulled away in the second with a takedown and gut wrench.

Shidochi was competing for the first time since losing to Fujinami in the semifinals at the 2023 Meiji Cup, giving birth to her first child in the interval.

"When it comes down do it, I lost yesterday and it's really hard to take," Shidochi said. "But I came back and won the third-place match, which I hope will lead to better things. I was able to bounce back and, although it wasn't the gold medal, I could still finish up with a medal."

Shidochi gives herself credit for not taking the easy path in her return to the mat.

"I decided to make a challenge at an Olympic weight and I realize that in reality, it is not so easy," she said. "In the second round I faced world champion Haruna. I had lost to her the last time and wanted to get revenge, but I wasn't able to do it and that's disappointing.

"It was my first tournament in two years. It comes down to getting that match sense again, and I was pretty nervous this time. There are many things I need to work on."

Day 3 Results

Freestyle

57kg (11 entries)
SF 1: Rin SAKAMOTO df. Rikuto NAGAI, 7-4
SF 2: Kento YUMIYA df. Rikuto ARAI, 2-1

61kg (12 entries)
GOLD: Toshihiro HASEGAWA df. Akito MUKAIDA by TF, 15-5, 4:51

BRONZE: Taichi YAMAGUCHI df. Aiki KAWAI, 7-0
BRONZE: Meiryu AKAMINE df. Takuto OSEDO, 5-3

World Team Playoff: Takara SUDA df. Hasegawa, 4-3

65kg (9 entries)
SF 1: Kaisei TANABE df. Ryuto SAKAKI, 5-0
SF 2: Kotaro KIYOOKA df. Yuto NISHIUCHI, 8-1

70kg (12 entries)
GOLD: Shoya MIURA df. Ryoya YAMASHITA, 6-5

BRONZE: Yoshinosuke AOYAGI df. Raita MATSUDA by TF, 11-0, 3:44
BRONZE: Makoto HOSOKAWA df. Yamato FUKUI by TF, 13-2, 3:46

World Team Playoff: Aoyagi df. Miura by TF, 11-0, 3:50

74kg (12 entries)
SF 1: Kota TAKAHASHI vs Hikaru TAKATA by TF, 12-2, 5:40
SF 2: Masaki SATO df. Toki OGAWA, 6-0

79kg (9 entries)
GOLD: Keyvan GHAREHDAGHI df. Subaru TAKAHARA, 2-2

BRONZE: Kohei KITAMURA df. Ryunosuke KAMIYA by Def.
BRONZE: Natsura OKAZAWA df. Hirotaka ABE by TF, 11-0, 3:39

World Team Playoff: Kamiya df. Gharehdaghi, 3-0

Greco-Roman

60kg (8 entries)
SF 1: Kaito INABA df. Seima TOKUHARA by TF, 11-1, 4:32
SF 2: Yu SHIOTANI df. Koto GOMI by TF, 10-0, 1:49

67kg (12 entries)
SF 1: Katsuaki ENDO df. Kensuke SHIMIZU, 7-3
SF 2: Kyotaro SOGABE df. Haruto YABE, 13-6

77kg (10 entries)
SF 1: Kodai SAKURABA df. Shu YAMADA by TF, 9-1, 4:50
SF 2: Nao KUSAKA df. Naoki KADODE by TF, 12-1, 2:04

87kg (7 entries)
GOLD: So SAKABE df. Tatsuya FUJII, 9-0, 2:18

BRONZE: Isshin ONITSUKA df. Genki YAHAGI by Fall, 2:27 (10-0)

97kg (11 entries)
GOLD: Yuri NAKAZATO df. Takahiro TSURUDA, 4-0

BRONZE: Masayuki AMANO df. Ryosei KATAMATSU by TF, 8-0, 1:51
BRONZE: Sorato KANAZAWA df. Asahi IMAMURA by TF, 9-0, 1:51

130kg (7 entries)
GOLD: Yuta NARA df. Sota OKUMURA, 3-1

BRONZE: Shion OBATA df. Ayumu IWASAWA, 6-1

Women's Wrestling

50kg (9 entries)
SF 1: Remina YOSHIMOTO vs Mai OGAWA by TF, 10-0, 5:27
SF 2: Umi ITO df. Miyu NAKAMURA, 6-0

53kg (11 entries)
GOLD: Haruna MURAYAMA df. Moe KIYOOKA, 3-1

BRONZE: Haruna MORIKAWA df. Natsumi MASUDA, 3-0
BRONZE: Mayu SHIDOCHI df. Saki YUMIYA, 5-0

World Team Playoff: Murayama df. Kiyooka, 4-1

57kg (10 entries)
SF 1: Himeka TOKUHARA df. Sara NATAMI, 3-1
SF 2: Sae NANJO df. Ichika ARAI, 9-0

62kg (11 entries)
SF 1: Nonoka OZAKI df. Misuzu ENOMOTO, 10-2
SF 2: Sakura MOTOKI df. Shirin TAKEMOTO by TF, 10-0, 2:23

68kg (4 entries)
GOLD: Ami ISHII (3-0)
SILVER: Seia MOCHINAGA (2-1)
BRONZE: Kaede MATSUYAMA (1-2)

Key match: Ishii df. Mochinaga by Fall, 2:06 (6-0), in Round 3

76kg (4 entries)
GOLD: Nodoka YAMAMOTO (3-0)
SILVER: Yasuha MATSUYUKI (2-1)
BRONZE: Mizuki NAGASHIMA (1-2)

Key match: Yamamoto df. Matsuyuki 3-1 in Round 3