#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#JapanWrestling

Paris champ Kiyooka sets up clash with Tanabe, Motoki faces Ozaki

Saturday, June 21, 2025 - 12:44 By Ken Marantz

Share this article

TOKYO (June 21) -- Before his astonishing run to an unlikely Olympic title, Kotaro KIYOOKA was the one doing the chasing. Now at the forefront and looking over his shoulder, he sees a familiar face bearing down on him whom he now has to confront.

Paris Olympic champion Kiyooka advanced to the freestyle 65kg final at the Meiji Cup All-Japan Championships on Saturday, where he will face former Nippon Sport Science University teammate Kaisei TANABE with a ticket to this year's World Championships on the line.

Kiyooka is one of three Paris gold medalists, along with Sakura MOTOKI at women's 62kg and Nao KUSAKA at Greco 77kg, who are making their full-fledged returns to the mat at the Meiji Cup, the second of Japan's two domestic qualifiers for the World Championships in Zagreb in September.

Both Motoki and Kusaka advanced with little trouble to Sunday's finals at Tokyo Metropolitan Gym, with Motoki setting up a highly anticipated clash with Paris 68kg bronze medalist Nonoka OZAKI -- whom she beat out for the spot in Paris at 62kg but is intent on reclaiming that weight class.

Kotaro KIYOOK (JPN)Kotaro KIYOOKA, left, ended up scoring 4 points off this scramble in his semifinal match at freestyle 65kg with Yuto NISHIUCHI. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Unlike the other two, Kiyooka has never been to a senior World Championships. Standing in his way is a formidable opponent in Tanabe, two years his junior who is coming off an impressive victory at the Asian Championships in March in Amman, Jordan. Tanabe only moved up to 65kg last year, and the two had not crossed paths before.

Following the Olympics, Kiyooka spent some time (with Kusaka) competing in the German Bundesliga. But the Meiji Cup marks his first high-level competition since Paris.

"It's been awhile since I've been in an official tournament," the 24-year-old Kiyooka said. "Looking ahead to the Los Angeles Olympics, I'm still a long way away. What's important at this tournament is to come out with a victory.

"I have to make adjustments and prepare mentally for tomorrow. It's not just a one-and-done final, there is also a playoff so I can make it to the World Championships."

Tanabe, the son of NSSU coach and 2004 Olympic bronze medalist Chikara TANABE, captured the title at the first domestic qualifier for the world team, the Emperor's Cup All-Japan Championships in December, in Kiyooka's absence.

As such, Kiyooka will not only have to beat him on Sunday in the final, but again in a playoff to be held at the end of the session.

As an indication of the depth of Japan in the weight class, even with the retirement of Tokyo Olympic champion Takuto OTOGURO, both Kiyooka and Tanabe had to get over tough hurdles to make the championship match.

In the semifinals, Kiyooka struggled to break through the defenses of two-time world U20 champion and current NSSU star Yuto NISHIUCHI. In the end, he used counters to great effect in an 8-1 win, scoring 4 by stepping over during a scramble and 2 more defending against a single leg.

"I'm not usually the type who scores big points," Kiyooka said. "But I have built myself up physically after the Olympics and I think the result was that I could get the big point."

In his opening match, Tanabe needed a stepout with 20 seconds left to get past Shinnosuke SUWAMA 5-4, before topping Ryuto SAKAKI 5-0 to make the final.

While Kiyooka is a bit unsettled about having a target on his back, he seems ready to face whatever comes his way.

"Up to now, it's always been the reverse situation," he said. "I never had the feeling that I was being chased. But I don't want to lose. As being among those who is aiming for the Los Angeles Olympics, I want to be a big barrier for the others. If you give them an opening, they will use it. I don't want to show them any gaps."

Sakura MOTOKI (JPN)Sakura MOTOKI pries over Shirin TAKEMOTO en route to a 10-0 win in their women's 62kg semifinal. (Photo: Takeo Yabuki / wrestling-spirits.jp)

As surprising as Kiyooka's run to gold in Paris was, the bigger shock likely came during the qualifying process when an underrated Motoki, who was "only" a world bronze medalist at 59kg, had the audacity to move up and challenge the highly touted Ozaki at 62kg.

But the 2022 world U20 champion believed in herself, and keeps making believers of others. She returned to competition earlier this year in order to qualify for the World U23 Championships.

Victories at the U23 and senior worlds will make her just the third person in history to achieve the "Golden Grand Slam" of Olympic gold combined with all four world age-group titles.

On Saturday, Motoki's toughest test in advancing to the final came in the opener, when she used a low single to score a takedown in each period of a 5-0 win over two-time world U23 champion Yuzuku INAGAKI.

"She has a good defense," Motoki said. "Being able to get through a tough match really boosts my confidence. When you're an Olympic champion, it's only natural that [opponents] try to come up with a strategy against you.

"In that light, I have to figure out a way to become stronger from the start of Olympic qualifying. That's still under development."

Like Kiyooka, Motoki will have to beat the Emperor's Cup champion twice to secure a place on the world team, and Ozaki won't make it easy.

"She's a really strong wrestler," Motoki said. "I will have to summon up all of my power and try my best."

Nao KUSAKA (JPN)Nao KUSAKA sets up a 4-point overhead lift of Naoki KADODE during their semifinal at Greco 77kg. (Photo: Takeo Yabuki / wrestling-spirits.jp)

At Greco 77kg, Kusaka chalked up a pair of technical falls to advance to the final, where he will face the Emperor's Cup champion in Kodai SAKURABA, a 2022 Asian bronze medalist whom he aced out in the qualifying for Paris.

In the semifinals, Kusaka romped to a 12-1 victory over Naoki KADODE. After giving up a stepout, he came back with three of his own. Then he got behind and dropped backwards for 4, then ended the match with a 4-point lift at 2:04.

In other weight classes that will finish with medal matches on Sunday, longtime rivals and former NSSU teammates Katsukai ENDO and Kyotaro SOGABE set up their latest clash in the final at Greco 67kg.

Asian bronze medalist Endo, the Emperor's Cup champion, defeated 2021 world bronze 63kg medalist Kensuke SHIMIZU 7-3 in the semifinals, while Paris Olympian Sogabe rallied for a 13-6 win over 2023 world U23 bronze medalist and fellow NSSU alum Haruto YABE.

With Paris bronze medalist Yui SUSAKI still on post-Olympic hiatus, Remina YOSHIMOTO remained on track for a shot at a second world title at women's 50kg when she stormed to 10-0 victories over a pair of teenagers. She will face Umi ITO in a repeat of the Emperor's Cup final, which she won 3-2.

Emperor's Cup champion Rin SAKAMOTO, who has taken the rare collegiate path of going to the United States to compete at Oklahoma State University, advanced to the final at Freestyle 57kg and a showdown with Kento YUMIYA.