#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#wrestlebishkek

Asian Championships: Targeted Tazhudinov gets job done; Iran grabs 3 golds

By Ken Marantz

BISHKEK, Kyrgyzstan (April 11) -- Last year, Akhmed TAZHUDINOV (BRN) burst into the spotlight by knocking off a couple of Olympic champions en route to a world gold. Now he has to deal with the constant glare of attention and having a target on his back.

Tazhudinov may not have been at his dominant best, but he got the job done in defeating Rizabek AITMUKHAN (KAZ) 4-2 in the freestyle 97kg final at the Asian Championships in Bishkek on Thursday to defend his title and continue a streak of tournament triumphs.

"The difference is that back then no one knew who I was," the 21-year-old Tazhudinov said of winning the Asian title in 2023. "Some would not take me seriously, some would think that I am a weak opponent, unlike now, everyone prepares to wrestle me and wants to win. So, now it’s tough."

Iran won three of the five freestyle golds at stake on the opening day at Bishkek Arena, with former world champion Rahman AMOUZAD (IRI) completing a three-peat at 65kg, and world medalists Amirmohammad YAZDANI (IRI) and Mohammad NOKHODI (IRI) picking up their first Asian titles at 70kg and 79kg, respectively.

The other title went to Kento YUMIYA (JPN), who pulled off a dramatic last-second victory in the 57kg final to win the gold in just his second international tournament on the senior level. It also gave Japan its first title in the lightest weight class since 2017.

Akhmed TAZHUDINOV (BRN)Akhmed TAZHUDINOV (BRN) defends an attack from Rizabek AITMUKHAN (KAZ) during the 97kg final at the Asian Championships final in Bishkek, Kyrgyzstan. (Photo: United World Wrestling / Kadir Caliskan)

Tazhudinov has firmly established himself as a wrestler to watch heading into the Paris Olympics, with his victory Thursday giving him six straight tournament titles dating back to last year's Asian Championships in Astana.

That streak of course includes his gold-medal run at the World Championships in September in Belgrade, where he pulled off shockingly one-sided victories in succession over superstars Kyle SNYDER (USA) and Abdulrashid SADULAEV (AIN) en route to the gold.

At the same time, Aitmukhan all but went unnoticed as he captured the gold in the non-Olympic weight of 92kg as a teenager. Moving up to 97kg this year, he faced Tazhudinov for the first time last month at the Yasar Dogu tournament in Antalya, Turkey, and while he lost that encounter by fall while trailing 9-3, he gave a better accounting of himself in Bishkek.

In the final, Aitmukhan gave up an activity point but used a nice counter to score a stepout and take a 1-1 lead into the second period. Tazhunidov came back with a takedown and a stepout, although he seemed to reaggravate an elbow injury in the process.

"After Turkey I had my elbow injured," Tazhunidov said. "And till now I haven’t fully recovered. Every time I hit it or touch it, it hurts."

Aitmukhan scored a late stepout, but was unable to get through Tazhunidov's defenses to cut the gap any further.

"I can say that the match was tough," Tazhudinov said. "We know each other’s wrestling style now. No one wanted to take a risk. That’s why it wasn’t such a high-scoring match."

Tazhunidov was last defeated in February 2023 at the Alexandria Ranking Series tournament. After that, he triumphed at the Asian Championships, Bishkek Ranking Series, World Championships and Asian Games in 2023, and at Yasar Dogu this year.

"I am glad that I could make all the people close to me happy, all those who support me all the time," Tazhudinov said.

Looking ahead, he said, "There isn’t any specific plan for the Olympics yet. We are going to sit and talk with the coach, and he will tell us what to do."

Rahman AMOUZAD (IRI)Rahman AMOUZAD (IRI) won his third consecutive Asian Championships gold at 65kg after beating Tulga TUMUR OCHIR (MGL) in the final on Thursday. (Photo: United World Wrestling / Amirreza Aliasgari)

At 65kg, Amouzad repeated his victory from last year's final over Tulga TUMUR OCHIR (MGL), while also avenging a loss to the Mongolian for the gold at the Asian Games last October.

Amouzad scored a first-period takedown off an underhook, then gave up an activity point in the second period to account for all of the scoring in a 2-1 victory. The combatants spent the majority of the match locked up in a mutual over-underhook position.

Amirmohammad YAZDANI (IRI)Amirmohammad YAZDANI (IRI) won his first Asian Championships after a thrilling win in the 70kg final against Yoshinosuke AOYAGI (JPN). (Photo: United World Wrestling / Kostadin Andonov)

Yazdani, a two-time world silver medalist, followed by rallying to a wild 13-9 victory in the 70kg final over world U23 silver medalist Yoshinosuke AOYAGI (JPN), who added the silver to the bronze he won a year ago.

Both wrestlers had 4-point moves in the first period, with Yazdani scoring his late to take a 6-5 lead into the second. Aoyagi went ahead 9-6 with a backdoor takedown and a head-between-the-thighs roll, only to see the Iranian take the lead on criteria with 20 seconds left with a stepout and takedown. Yazdani countered a last-ditch, body lock lift attempt by Aoyagi for a final 4-pointer.

"It was a close match," Yazdani said. "The Japanese wrestler was very good, and I wish him all the best. He was leading 9-7, but I tried to be focused on the match and tried to go for a comeback because I didn’t want to lose."

While Yazdani already has two world silver medals, it marked his first appearance at a senior Asian Championships, which made the victory more special.

"It was my first gold medal, and I am very happy about it," he said. "At the outset, I was behind... and I was thinking that it would be another silver medal for me. But suddenly, everything changed. I said to myself that I should try more."

Mohammad NOKHODI (IRI)Mohammad NOKHODI (IRI) won the 79kg gold medal after a technical superiority win over Byambadorj ENKHBAYAR (MGL) in the final. (Photo: United World Wrestling / Kostadin Andonov)

In the only match of the medal round that did not go the distance, Nokhodi cruised to a 12-2 technical fall over Byambadorj ENKHBAYAR (MGL) in the 79kg final, giving him a gold to go with a bronze from his only previous appearance in 2019.

Nokhodi, winner of the Zagreb Open in January, chalked up three takedowns in succession, following the third one with a 2-point exposure. But as he went for a gut wrench that would have ended the match, Enkhbayar stopped it to gain two points himself to make it 8-2 and keep his hopes alive.

It all ended 27 seconds into the second period when Nokhodi caught the Mongolian in a cradle for a takedown and exposure.

"It is the first time that I have achieved the gold medal at the senior Asian Championships, but I will try my best to obtain the gold medal in the World Championships this year," said Nokhodi, the world bronze medalist last year after taking silvers in 2021 and 2022.

Nokhodi had to survive a close call in his opening match, when he squandered a five-point lead against Khidir SAIPUDINOV (BRN) before holding on for a 5-4 victory.

"My first match was against a Bahraini wrestler, and I was leading 5-0," Nokhodi recalled. "With just one minute remaining, I suddenly looked at the scoreboard and noticed that the time had been stopped for a while.

"It caused me to lose concentration and give up two points. The match continued, but my attention was again on the scoreboard, so I lost two more points in par terre position but finally won the match 5-4."

Asked why he continues to compete in the non-Olympic weight, Nokhodi replied, "The situation of my body weight caused me not to try my luck for the Olympics this year. Because it was not easy to go back to 74 kilos and my weight was not enough to wrestle at 86 kilos. Therefore, I prefer to stay at 79 kilos this year."

Kento YUMIYA (JPN)Kento YUMIYA (JPN) celebrates after scoring a stepout to win 5-4 in the 57kg final against UDIT (IND). (Photo: United World Wrestling / Kostadin Andonov)

At 57kg, Yumiya scored a stepout in the final second to defeat UDIT (IND) 5-4 in a clash of young, up-and-coming wrestlers.

"I don't remember the last 10 seconds," Yumiya said with a laugh. "I was too desperate and so excited, I had no choice but to just do it and I gave it everything I had."

Yumiya was trailing 4-4 on criteria with the clock ticking down when he shot in on a single leg, got the leg in the air and bulled his way out of the ring with :01 left to cap an entertaining, non-stop final.

In the first period, Yumiya received an activity point, but Udit scored two with an inner leg counter roll just before the buzzer for a 2-1 lead. Udit added a point with a steoput off a scramble, but Yumiya replied with a 2-point exposure during a spin behind. An unsuccessful challenge to that call put the Japanese up 4-3.

But Udit, who made a habit of coming from behind to win during the day, tied the match to go ahead on criteria with a stepout that Yumiya did a good job of preventing from being a takedown. That set up the last-second heroics by the Japanese.

"It was a very tight match and at the end, it was tough, but the desire to not lose and never give up led to the victory," said Yumiya, who made his international senior debut this year in Antalya, where he placed eighth.

As a member of the powerhouse Nippon Sports Science University team, the 20-year-old Yumiya trains with Rei HIGUCHI (JPN), the 2016 Olympic silver medalist whose silver medal at the World Championships clinched his place at the Paris Olympics. Higuchi, as a NSSU alumnus, practices with the group.

"I train with him regularly and I'm in an environment with a very high level," Yumiya said. "Every day I try to challenge him and I think [gold medal] was the result."

Ulukbek ZHOLDOSHBEKOV (KGZ)Ulukbek ZHOLDOSHBEKOV (KGZ) was one of the two Kyrgyzstan wrestler to win bronze medal on the first day of the Asian Championships. (Photo: United World Wrestling / Kostadin Anodnov)

Host country lands 2 bronzes

In bronze-medal matches, Ulukbek ZHOLDOSHBEKOV (KGZ) and Alibek OSMONOV (KGZ) won the first medals of the tournament for the host country, while Kum Hyok KIM (PRK) gave the DPR Korea its first freestyle medal since 2018 in its return after a five-year absence.

Zholdoshbekov picked up his fifth career Asian medal -- four bronzes and a 2020 gold -- when he scored two takedowns in the final minute to edge Abbos RAKHMONOV (UZB) 6-4 at 65kg.

Osmonov, who already has a world bronze from 2021, added a continental one with a 3-3 victory on criteria over Mustafo AKHMEDOV (TJK) at 70kg. Akhmedov scored a stepout and takedown in the first period, and Osmonov repeated the process in the second, making him the winner on the last-point criteria.

Kim put the DPR Korea onto the medal table by defeating Ebrahim KHARI (IRI) 7-4 at 57kg, which denied Iran a medal in all five weight classes.

Leading 3-2, Kim caught Khari napping on a restart and easily scored a takedown with a quick shot on the whistle. He added an exposure but found himself in some danger when Khari stuffed a roll attempt for two points of his own and a chance for a fall. But Kim quickly scrambled off his back and held on for the win.

Two-time former champion Mohammadhossein MOHAMMADIAN (IRI) added a bronze when he rolled to a 7-0 victory over Hibiki ITO (JPN) at 97kg. Mohammadian scored a 4-point takedown and a stepout in the first period, then added a takedown in the second.

India came away with two bronzes, as VICKY (IND) scored four takedowns in a 10-1 rout of Andrey ARONOV (KGZ) at 97kg to deny Kyrgyzstan a third medal, while ABHIMANYOU (IND) scored all of his points in the second period to pull out a 6-5 victory over Begijon KULDASHEV (UZB) at 70kg.

Masanosuke ONO (JPN) will take home the other bronze at 65kg, after riding the five points he scored in the first minute of his bout with ROHIT (IND) to a 5-3 victory.

Meirambek KARTBAY (KAZ) captured the other 57kg bronze, scoring three takedowns in a 7-2 win over Weiyu LI (CHN).

At 79kg, Asomiddin KHASANOV (UZB) spotted Azamat OMURZHANOV (KAZ) a six-point lead before storming back for a 9-6 victory, while Saipudinov crushed Magomet EVLOEV (TJK) 10-2.

 

df

Day 1 Results

Freestyle

57kg (15 entries)
GOLD: Kento YUMIYA (JPN) df. UDIT (IND), 5-4

BRONZE: Meirambek KARTBAY (KAZ) df. Weiyu LI (CHN), 7-2
BRONZE: Kum Hyok KIM (PRK) df. Ebrahim KHARI (IRI), 7-4

65kg (16 entries)
GOLD: Rahman AMOUZAD (IRI) df. Tulga TUMUR OCHIR (MGL), 2-1

BRONZE: Ulukbek ZHOLDOSHBEKOV (KGZ) df. Abbos RAKHMONOV (UZB), 6-4
BRONZE: Masanosuke ONO (JPN) df. ROHIT (IND), 5-3

70kg (12 entries)
GOLD: Amirmohammad YAZDANI (IRI) df. Yoshinosuke AOYAGI (JPN), 13-9

BRONZE: Alibek OSMONOV (KGZ) df. Mustafo AKHMEDOV (TJK), 3-3
BRONZE: ABHIMANYOU (IND) df. Begijon KULDASHEV (UZB), 6-5

79kg (13 entries)
GOLD: Mohammad NOKHODI (IRI) df. Byambadorj ENKHBAYAR (MGL) by TF, 12-2, 3:27

BRONZE: Khidir SAIPUDINOV (BRN) df. Magomet EVLOEV (TJK), 10-2
BRONZE: Asomiddin KHASANOV (UZB) df. Azamat OMURZHANOV (KAZ), 9-6

97kg (11 entries)
GOLD: Akhmed TAZHUDINOV (BRN) df. Rizabek AITMUKHAN (KAZ), 4-2

BRONZE: Mohammadhossein MOHAMMADIAN (IRI) df. Hibiki ITO (JPN), 7-0
BRONZE: VICKY (IND) df. Andrey ARONOV (KGZ), 10-1