Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleMonterrey

Freestyle history for Argentina, Mexico at Pan-Ams

Monday, May 12, 2025 - 07:28 By Vinay Siwach

MONTERREY, Mexico (May 11) -- On a historic day in Monterrey, Argentina won its first-ever Freestyle gold medal at the Pan-American Championships while Mexico ended its drought for gold with two golds on Sunday.

Agustin DESTRIBATS (ARG), who was silver medalist last year and has four bronze medals, defeated Joseph MC KENNA (USA) in a thrilling final to create history for Argentina. For Mexico, Roman BRAVO YOUNG (MEX) won the gold medal at 57kg, thus ending a 32-year wait for the top medal at Pan-Ams. A few minutes later, Austin GOMEZ (MEX) also won gold to add his name to history.

The United States, however, was the best Freestyle team of the tournament as it won the team title after adding four more golds to the three it won on Saturday. It finished at the top with 230 points, way ahead of second-placed Canada which had 144 points. Mexico was third with 139 points.

Destribats came close to the historic gold medal last year but had to pull out injured in the final and won a silver medal. The story was different this year.

After a tough 4-4 win in the semifinal, Destribats was in for a tougher challenge against McKenna in the final. But his defense in the first period saw him escape McKenna's attacks. He scored a stepout and led 1-0 at the break.

Destribats was about to be hit with an inactivity call when he headlocked McKenna and tried to pin. The pin was called but not upheld as it seemed that McKenna may have lost consciousness due to the hold. However, McKenna sprung back on his feet as soon as the whistle was blown and Destribats let go.

The fall was cancelled but Destribats now led 3-0. McKenna got on the scoreboard with a stepout to cut the lead to 3-1. Destribats, who was avoiding engagement, was hit with the passivity call and as he failed to scored McKenna got a point.

McKenna hit a leg attack and put forward pressure even as Destribats tried to avoid exposure using a chestwrap. But two points were awarded to McKenna which gave him a 4-3 lead with 11 seconds left.

Destribats did not give up and used an inside trip to score. While he failed to execute the trip, he managed to take McKenna out of bounds for a point to take a 4-4 criteria lead as the scorer of the latest point. The U.S. challenged the call but lost it, making the score 5-4 for Destribats which he defended for the final five seconds.

Before Destribats, only three other wrestlers from Argentina had made it to the finals at Pan-Ams in Freestyle with Yuri MAIER (ARG) being the last one in 2013.

Roman BRAVO YOUNG (MEX) battles Lucas RODRIGUEZ (PUR) in the 57kg final. (Photo: United World Wrestling / Osvaldo Aguilar)

Mexico rejoiced as Bravo Young won the gold medal at 57kg to start the evening session. He blanked Lucas RODRIGUEZ (PUR), 12-0, for the gold medal which was the first for Mexico in Freestyle since 1993.

Felipe GUZMAN (MEX), the Olympian from 1996, was the last wrestler to win gold for Mexico at the Pan-Ams in Freestyle.

Bravo Young, who moved to Mexico in 2024 before Paris Olympics, used different techniques including sweep single, double-leg attack to score four takedowns and lead 8-0. He finished the match with a fireman's carry for four points.

Austin GOMEZ (MEX), red, celebrates after winning the 70kg final. (Photo: United World Wrestling / Osvaldo Aguilar)

Soon after, Gomez, who also transferred to Mexico before the Paris Olympics, posted an 11-0 win over Ian PARKER (USA) in the 70kg final to win the gold medal.

Gomez blanked his opponents 33-0 in three bouts that he wrestled for the gold medal. In the final, Gomez tossed Parker with a headlock for four and then turned him twice using the same for an 8-0 lead. The U.S. challenged for two points as Parker held Gomez on the mat for a moment but it was lost on review, making the score 9-0 for Gomez.

A double-leg blast from Gomez was enough for him to finish the final and win 11-0 and the second gold medal for Mexico on Sunday.

U.S. wins four golds

The gold medals for the U.S. on Sunday began when Evan WICK (USA) won all four of his bouts in the round-robin bracket at 79kg. Wick outscored his opponents 40-0 in four bouts to clinch the gold medal, first of Sunday and fourth overall for the U.S.

Trent HIDLAY (USA) added to the count by winning the 92kg gold medal, winning all four of his bouts in the round-robin.

Justin RADEMACHER (USA) scores a takedown against Arturo SILOT (CUB) in the 97kg final. (Photo: United World Wrestling / Osvaldo Aguilar)

At 97kg, Justin RADEMACHER (USA) held on to a 5-4 victory over Arturo SILOT (CUB) in the final to clinch the gold medal, the seventh straight year a U.S. wrestler has won at 97kg.

Rademacher was the first to strike, scoring a takedown on the edge for two points. After a bit of struggle, Silot managed to get on board with a takedown and take a 2-2 criteria lead. Rademacher hit back instantly, scoring with a single-leg attack and reclaiming the lead 4-2.

In the second period, Rademacher was awarded a point as both wrestlers went out after a scramble but it was Silot who put his hand outside the zone first. Silot hit back with a counter takedown to cut the lead to 5-4 with two minutes left on the clock. However, Rademacher defended his lead first with attacks and later by seeing off any attacks that Silot did.

Rademacher survived a flurry in the final 10 seconds, including a challenge for fleeing, to win, as Silot tried making sense of the match as he walked off the mat.

Wyatt HENDRICKSON (USA) showed little mercy for his 125kg opponents, winning the gold medal via a fall Richard DESCHATELETS (CAN) in the final, which included a slam which left the crowd in awe.

A double-leg attack gave Hendrickson the first four points of the final and he later locked Deschatelets from behind, lifted him well above the mat and slammed him for a five-pointer. He secured the fall in 24 seconds to finish the final.

RESULTS

57kg
GOLD: Roman BRAVO YOUNG (MEX) df. Lucas RODRIGUEZ (PUR), 12-0

BRONZE: Edwin SEGURA GUERRA (GUA) df. Eduardo PALAS SEQUEIROS (PER), 7-0
BRONZE: Liam CRONIN (USA) df. Pedro MEJIAS (VEN), 5-4

65kg
GOLD: Agustin DESTRIBATS (ARG) df. Joseph MC KENNA (USA), 5-4

BRONZE: Wilfredo RODRIGUEZ (VEN) df. Matias MUNOZ (CHI), 10-0
BRONZE: Peiman BIABANI (CAN) df. Matheus DA LUZ (BRA), 10-0

70kg
GOLD: Austin GOMEZ (MEX) df. Ian PARKER (USA), 11-0

BRONZE: Sixto AUCCAPINA (PER) df. Jorge GATICA (CHI), 12-2
BRONZE: Jacob ALEXANDER TORRES (CAN) df. Royglen TEMPLE BATISTA (PAN), 10-0

79kg
GOLD: Evan WICK (USA)
SILVER: Shane JONES (PUR)
BRONZE: Jasmit PHULKA (CAN)

92kg
GOLD: Trent HIDLAY (USA)
SILVER: Andrew JOHNSON (CAN)
BRONZE: Edwin MORALES (PUR)

97kg
GOLD: Justin RADEMACHER (USA) df. Arturo SILOT (CUB), 5-4

BRONZE: Nishan Preet RANDHAWA (CAN) df. Ricardo BAEZ (ARG), 11-0

125kg
GOLD: Wyatt HENDRICKSON (USA) df. Richard DESCHATELETS (CAN), via fall (9-0)

BRONZE: Jose DIAZ (VEN) df. Maxwell LACEY (CRC), 3-2
BRONZE: Gino AVILA (HON) df. Rizieri CHAVEZ (MEX), 10-0

Wrestling scores big at World C'ships with 706 percent jump in engagements

Comments

Freestyle history for Argentina, Mexico at Pan-Ams