#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleBratislava

Bullen bullies her way to 65kg gold; Ukraine wins team title

By Vinay Siwach

BRATISLAVA, Slovakia (April 11) -- Grace BULLEN (NOR) had three European title before Friday, all in different weight classes.

She added a fourth European title, in a new weight class by defeating world and two-time European champion Irina RINGACI (MDA) 11-8 in the 65kg final, the heaviest she has competed in. Bullen won her first European title in 2017, winning gold at 58kg. In 2021, she won at 57kg, last year at 62kg and now at 65kg.

"I feel I've come to like jumping over challenges that I think are difficult but I am fully capable of [overcoming]," Bullen said of switching weight classes for Europeans. "Just getting that out there and proving to myself because I feel that every match, I have to prove something to myself. I did that today, even though it was hard coming here."

In what turned out to be the match of tournament in Women's Wrestling, Bullen and Rigaci went toe-to-toe in the 65kg final. Bullen got on board first with a suplex from standing for four but Ringaci immediately answered with a double-leg takedown and gut wrench to make it 4-4 with Bullen leading on criteria for her bigger move. A stepout gave Bullen a 5-4 lead before she defended a leg-attack from Ringaci to maintain the lead at the break.

"I've seen her throws," she said. "I see how she's able to come out of every position like a wizard. She's a hard opponent to have because she knows how to get out of difficult positions. I have more touch and go and she's likes to scramble, and I'm trying to stay out of it and give her as less as points to her."

Ringaci opened the second period with a takedown on the edge for two points and take the lead 6-5. As Ringaci tried her underhooks, Bullen would block with double-leg attacks. Ringaci would try the whizzer only to give taken down by Bullen. In one such attack, Bullen scored a takedown to reclaim the lead before a sequence gave two points each to both wrestler with Bullen lead 9-8.

Bullen went for the armbar and kept Ringaci in danger for the final minute and won her fourth European title.

Grace BULLEN (NOR)Grace BULLEN (NOR) celebrates after winning the 65kg final at the European Championships. (Photo: United World Wrestling / Kostadin Andonov)

"I'm trying not to [think about the points given]," she said. "I came into the match with some task and it's to wrestle with my style and I'm trying to do it as best as possible, keeping the distance and keeping my attacks as strong and fast. I know that I went up a weight class mainly because I wanted to meet new opponents. It's a new opponents and I get to challenge my wrestling into it and that's why I bumped up a weight class."

The Paris bronze medalist at 62kg said that after the performance in Paris, where she became the first Norway wrestler to win an Olympic medal in 94 years, it was difficult to restart with an aim of reaching the top level again.

"When you've done a great performance and you have to do it all over again," she said. "But it's like it's a new task. She's not an easy opponent to stand in front of as she's challenging and has a lot of experience on the mat. I have huge respect for all my opponents. I want to do great, even though I know it's difficult. So I'm proud of myself that I was able to do that today"

Bullen, who burst on the scene a decade ago with her big moves, won the U17 world and European titles, gold at the Youth Olympic Games in 2014, the world U23 title. As she grew as a wrestler, hopes with Bullen also grew. However, after failing to qualify for the Rio and Tokyo Olympics, Bullen needed a new lease of life for her wrestling.

Shifting base to Georgia and switching her training accordingly did wonders. She moved up to 62kg, won bronze medal at the World Championships and the Paris Olympic Games. That inspired many as a wrestler with South Sudanese heritage stood on the podium at the Olympics in Women's Wrestling.

Despite all the changes, Bullen wants to keep her style.

"I also don't want to lose Grace Bullen as a wrestler," she said. "Many people know me as a person that does a great lift. I want to be remembered as someone who finds a way that I can win matches and still take with me the great aspect of the wrestler that I always have been. I want to be remembered as someone making some great moments and big moves because I like the wow people get through out of it."

Iryna BONDAR (UKR)Iryna BONDAR (UKR) drops Johanna LINDBORG (SWE) for the fall at 62kg. (Photo: United World Wrestling / Kostadin Andonov)

Ukraine wins team title

Ukraine won two more gold medals on Friday, adding to the two won day before and claimed the team title with 180 points. It was in a battle with Turkiye but the latter ended up with 158 points to be at the second place. Romania finished third with 79 points.

Rising start Iryna BONDAR (UKR) claimed the 62kg gold medal on her senior European Championships debut to add another medal to her resume. She capped her dominant run outscoring her opponents 31-5 including a fall in the final.

"This medal is the best one in my career so far," Bondar said. "It’s the senior level. Out of all the medals I’ve ever won, this is the best — the senior European Championships."

Wrestling Johanna LINDBORG (SWE) in the final, Bondar got on board with a point for Lindborg's inactivity before she swung the Swede using underhook and pinned her on the mat. Lindborg had 30-seconds to survive the pin attempt as the first period would have ended but Bondar controlled her and secured the fall with seven seconds remaining in the first period.

The gold medal is another one for the 21-year-old Bondar who has already won all the age-group continental golds.

"I’ve been working toward this," she said. "I progressed step by step — first in the U20 category. Last year was my final year there, then I moved on to U23. And now, for the first time, I’m competing at the senior level. This is a whole different level of wrestling — senior wrestling is tough and intense.

Among her four wins in Bratislava, Bondar defeated former world champion Bilyana DUDOVA (BUL) 8-1 in the quarterfinals and handed Alina KASABIEVA (UWW) an 8-4 drubbing in the semifinals.

"[At the senior level], your opponents don’t forgive mistakes — if you do something wrong, even by accident, they immediately punish you," she said. "I’m really happy that I was able to defeat such strong opponents, some of whom have already competed at the Olympics. I’m very happy that I managed to win in my weight class."

Bondar, who is in the same weight class as Paris 62kg silver medalist Iryna KOLIADENKO (UKR), said that she feels best at 62kg. Koliadenko wrestled at 65kg in Bratislava and won a bronze medal. Bondar, with her gold medal, confirmed her spot on the Ukrainian team for the World Championships, like all other gold or silver medalists from the country.

"I’m not planning to compete in 65kg," Bondar said. "I don’t feel like myself there. This year, I’ve already secured my spot and will go to the World Championship in the 62kg category."

The World Championships will be another big test for Bondar who is hoping to get the better of her Asian rivals who wrestle with more speed and attacks than the European wrestlers.

"Are there tougher opponents? Yes, absolutely. The toughest competitors are from Japan — they are the strongest in the world. You gain technique and experience. You wrestle with opponents you haven’t faced before, more experienced ones. You grow by competing against such athletes. I’m gradually building up speed now, over the summer, and we’ll be preparing for the World Championship."

Alla BLENSKA (UKR)Alla BLENSKA (UKR) celebrates after pinning Nesrin BAS (TUR) for the 72kg gold medal. (Photo: United World Wrestling / Kostadin Andonov)

Ukraine's second gold medal came at 72kg after Alla BELINSKA (UKR) defeated retuning champion Nesrin BAS (TUR) in the final, also via fall.

Bas was called for passivity in the first period and Belinska came out with a perfect headlock throw in the second period to put Bas on the mat and held her for the fall.

Ukraine's wins in the head-to-head bouts against Turkiye helped it claim the team title.

At 57kg, two-time European champion Olga KHOROSHAVTSEVA (UWW) added a third as she defeated Elvira KAMALOGLU (TUR), 6-4, in the final.

Khoroshavtseva used an outside trip which wasn't successful but she got Kamaloglu in a takedown for two points. Kamaloglu answered with a single-leg takedown and then a turn to lead 4-2.

A snap from Khoroshavtseva helped her get the criteria 4-4 lead and Kamaloglu played catch up for the final two minutes of the bout. Khoroshavtseva used a wrong-direction go-behind for another two points to win her the gold medal, her first since the gold she won in 2021.

"It’s been a long journey and a huge amount of hard work to achieve this kind of result," she said. "I don’t really feel anything at all. The realization will probably come later. For now, it just feels like emptiness — because you gave it your all, and there’s nothing left to feel."

About her final, Khoroshavtseva said that she did not prepare too much and just wanted to wrestle.

"The final match was kind of chaotic, to be honest," she said. "I was more focused on the first day, and by the time the final came, I wasn’t really mentally or physically prepared — I just went out there to wrestle and do whatever I could."

The fifth gold of the night went to Maria PREVOLARAKI (GRE) who won her first gold medal in her 14th try at the European Championships. She defeated Andreea ANA (ROU) 5-4 in the final.

RESULTS

53kg
GOLD: Maria PREVOLARAKI (GRE) df. Andreea ANA (ROU), 5-3

BRONZE: Natalia MALYSHEVA (UWW) df. Liliia MALANCHUK (UKR), 10-0
BRONZE: Zeynep YETGIL (TUR) df. Viyaleta REBIKAVA CHYRYK (UWW), 2-1

57kg
GOLD: Olga KHOROSHAVTSEVA (UWW) df. Elvira KAMALOGLU (TUR), 6-4

BRONZE: Zhala ALIYEVA (AZE) df. Jenna HEMIAE (FIN), 10-3
BRONZE: Solomiia VYNNYK (UWW) df. Aryna MARTYNAVA (UWW), 4-3

62kg
GOLD: Iryna BONDAR (UKR) df. Johanna LINDBORG (SWE), via fall (5-0)

BRONZE: Bilyana DUDOVA (BUL) df. Alina KASABIEVA (UWW), 4-3
BRONZE: Luisa NIEMESCH (GER) df. Selvi ILYASOGLU (TUR), via fall (7-0)

65kg
GOLD: Grace BULLEN (NOR) df. Irina RINGACI (MDA), 11-8

BRONZE: Dinara KUDAEVA (UWW) df. Olha PADOSHYK (POL), 5-0
BRONZE: Iryna KOLIADENKO (UKR) df. Eniko ELEKES (HUN), via fall (6-4)

72kg
GOLD: Alla BELINSKA (UKR) df. Nesrin BAS (TUR), via fall

BRONZE: Alexandra ANGHEL (ROU) df. Daniela TKACHUK (POL), 8-3
BRONZE: Pauline LECARPENTIER (FRA) df. Kseniia BURAKOVA (UWW), 3-2