#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleBratislava

Milov hands Aleksanyan first European loss since 2017

Saturday, April 12, 2025 - 08:43 By Vinay Siwach

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BRATISLAVA, Slovakia (April 12) -- Kiril MILOV (BUL) handed seven-time European champion Artur ALEKSANYAN (ARM) his first European loss since 2017 as he defeated the Armenian in the 97kg semifinal in Bratislava on Saturday.

Milov blocked Aleksanyan when the latter was going for the turn from par terre and scored a reversal for a 2-1 lead and defended it like his life depended on it to win and reach the European Championships final in which he will face the unheralded Lucas LAZOGIANIS (GER).

Aleksanyan last lost at the European Championships to Felix BALDAUF (NOR) at the 2017 edition in Novi Sad when the Norwegian handed him a 2-2 criteria defeat in the quarterfinals.

Milov will now be the favorite for the gold medal, which will be his second if he wins the final on Sunday.

In other semifinals, defending champion Nihat MAMMADLI (AZE) once again tossed Victor CIOBANU (MDA) around, like he did last year in the final.

The 63kg world champion needed only 41 seconds to complete a 8-0 technical superiority win over Ciobanua in the 60kg semifinal. Mammadli scored a takedown, scored a big suplex for four and completed the win with a turn.

Mammadli will take on Georgij TIBILOV (SRB) for the gold medal after the Serbian defeated Sadyk LALAEV (UWW), 1-1, in the other semifinal. Tibilov got the first par terre advantage while Lalaev got the second. According to the new Greco-Roman rules being tested by United World Wrestling, if a match ends 1-1, the wrestler who scored the first point with be awarded the criteria win.

Another defending champion from Azerbaijan Hasrat JAFAROV (AZE) showed similar skills and reached the 67kg final after beating Murat FIRAT (TUR), 8-0 in the final.

Jafarov got the first par terre and he turned Firat for two points before completing a massive throw with a perfect back arc to get five points and the win.

The Paris bronze medalist will now take on Abu AMAEV (BUL) who held on for a 4-3 win over Arslanbek SALIMOV (POL). This will be Amaev's first-ever finals appearance at the European Championships.

Salimov was the first to score as he got a stepout and then a par terre advantage for a 2-0 lead. In the second period, Salimov tried an outrageous headlock when the two wrestler were on locked and fell with Amaev on top for two points.

Amaev, with a 2-2 criteria lead, got a point for a stepout to make it 3-2. Salimov needs two points for the win but he only got a stepout as Amaev defended his 3-3 lead and got a point when Poland challenged only in a lost cause.

Rising star Levente LEVAI (HUN) made sure Hungary reaches the final at 72kg after he defeated Aliaksandr LIAVONCHYK (UWW) in an entertaining semifinal. He got the par  terre in the first period and was awarded the point for Liavonchyk's fleeing. The call got challenged but Liavonchyk lost it and added another point. From par terre, Levai scored a correct throw for two points to make it 5-0. 

When Liavonchyk got he par terre position in the second period, he could only throw Levai out of bounds in standing position which meant only one point. Levai easily maintained his 5-2 lead for the win.

He will face former world champion Ibrahim GHANEM (FRA) for the gold medal who ended Kristupas SLEIVA (LTU) dream run with a 4-3 victory at 72kg. Sleiva had rocked the European Championships with 9-0 wins over Olympic silver medalist Parviz NASIBOV (UKR) and world champion Ali ARSALAN (SRB).

But Ghanem was having none of that. He got the first par terre and turned Sleiva who blocked Ghanem during the second turn and got two points. When he got the par terre advantage, Sleiva got the 3-3 criteria lead but failed to score from that position. Ghanem immediately answered with a stepout and reclaimed the lead 4-3 to win the semifinal.

Hungary and Azerbaijan will go head-to-head in the 82kg after world silver medalist Erik SZILVASSY (HUN) and Gurban GURBANOV (AZE) made it to the final.

Szilvassy defeated Burhan AKBUDAK by scoring a beautiful arm-drag for takedown and turn to lead 4-3. This was soon after he had given up par terre and a turn. In the second period, he got a point for par terre and defended his 5-3 lead for the win.

Former world U20 champion Gurbanov blanked Gela BOLKVADZE (GEO), 4-0, in the other semifinal. He scored from par terre and then got the second par terre as well.

RESULTS

60kg
GOLD: Georgij TIBILOV (SRB) vs. Nihat MAMMADLI (AZE)

SF 1: Georgij TIBILOV (SRB) df. Sadyk LALAEV (UWW), 1-1
SF 2: Nihat MAMMADLI (AZE) df. Victor CIOBANU (MDA), 8-0

67kg
GOLD: Hasrat JAFAROV (AZE) vs. Abu AMAEV (BUL)

SF 1: Abu AMAEV (BUL) df. Arslanbek SALIMOV (POL), 4-3
SF 2: Hasrat JAFAROV (AZE) df. Murat FIRAT (TUR), 8-0

72kg
GOLD: Levente LEVAI (HUN) vs. Ibrahim GHANEM (FRA)

SF 1: Levente LEVAI (HUN) df. Aliaksandr LIAVONCHYK (UWW), 5-2
SF 2: Ibrahim GHANEM (FRA) df. Kristupas SLEIVA (LTU), 4-3

82kg
GOLD: Erik SZILVASSY (HUN) vs. Gurban GURBANOV (AZE)

SF 1: Erik SZILVASSY (HUN) df.  Burhan AKBUDAK (TUR), 5-3
SF 2: Gurban GURBANOV (AZE) df.  Gela BOLKVADZE (GEO), 4-0

97kg
GOLD: Kiril MILOV (BUL) vs. Lucas LAZOGIANIS (GER)

SF 1: Kiril MILOV (BUL) df. Artur ALEKSANYAN (ARM), 2-1
SF 2: Lucas LAZOGIANIS (GER) df. Kiryl MASKEVICH (UWW), 5-1

Morning session results and blog follows below

WATCH LIVE | LIVE MATCH ORDER | DAY 5 RESULTS

14:15: Victor CIOBANU (MDA), returning silver medalist at 60kg, manages to hold on for a 5-1 victory over Nedyalko PETROV (BUL). He moves into the semifinals.

14:05: Burhan AKBUDAK (TUR) scores a pushout from par terre and defends well when he is in par terre to score a 2-1 victory over Mihail BRADU (MDA) at 82kg.

13:55: Kristupas SLEIVA (LTU) with a big upset! He takes out Paris silver medalist Parviz NASIBOV (UKR) 10-0. Sleiva got the par terre first and he comes out with two suplex throws for four points each. Nasibov challenges but loses it to give one more point to Sleiva.

13:45: Ali ARSALAN (SRB) takes only 30 seconds to roll to an 8-0 win over Jakub SIMCIK (CZE) at 72kg.

13:35: Former world and European champion at 72kg Ibrahim GHANEM (FRA) comes back and scores a takedown to take a 6-4 lead against Mehmet SAHIN (TUR) who led 4-4 on criteria. One more point for Ghanem as he wins 7-4.

13:27: Alex SZOKE (HUN) holds on for a 4-1 victory over Giorgi MELIA (GEO) at 97kg. Melia got the second par terre and needed one more point for victory but Szoke blocks him during the turn and scores two points. Melia challenges but no change after review. Szoke wins 4-1.

13:25: At 72kg, world champion Ulvi GANIZADE (AZE) scores a comeback victory over Levente LEVAI (HUN) who gold gold medal at the Zagreb Open. Levai scored a turn from par terre to lead 3-0 but Ganizade with a stepout to start the second period. He is then awarded a par terre point before he completes a correct throw for two points to lead 4-3. A takedown from Levai with five seconds remaining on the clock to reclaim the lead 5-4. Ganizade challenges for a headbutt. There is no offensive foul on review and Levai will upset the world champ 6-4

13:20: Kiryl MASKEVICH (UWW) with two big four-pointes and the fall over Arvi SAVOLANIEN (FIN) and advance at 97kg. So far so good for Maskevich in the new weight class.

13:10: Four-time Olympic medalist and seven-time European champion Artur ALEKSANYAN (ARM) starts off with a 5-1 win over Richard KARELSON (EST) at 97kg. Two gut wrenches from par terre for the win.

13:05: Kiril MILOV (BUL) and world bronze medalist Artur OMAROV (CZE) are warned by the referee that both will be disqualified if they continued the aggressive wrestling constituting to fouls. Milov gets the first par terre and scores two turns on Omarov before defending his par terre to win 5-1

12:55: Paris Olympic bronze medalist and defending champion Hasrat JAFAROV (AZE) rocks Andreas VETSCH (SUI) and wins his first bout at 67kg 8-0.

12:50: Former world champion Sebastian NAD (SRB) with a 3-1 win over Haavard JOERGENSEN (NOR) at 67kg. A turn from par terre the difference between the two wrestlers. 

12:40: Returning silver medalist Ruslan BICHURIN (UWW) has no trouble seeing off Valentin PETIC (MDA) 5-0 in their 67kg match. He is looking for a revenge match with Hasrat JAFAROV (AZE).

12:30: Paris fifth-placer Slavik GALSTYAN (ARM) with a 9-0 win over Oleksandr HRUSHYN (UKR) who is moving up to 67kg from his weight class of 63kg in which he has European medals.

12:15: Parviz NASIBOV (UKR), two-time Olympic silver medalist, is hit with an early throw from Shant KHACHATRYAN (ARM) for four points and then he turns Nasibov for a 6-0 lead. However, Nasibov gets on board with a takedown. Two stepouts later, he makes it 6-4 at the break. Nasibov keeps pushing action in the second period and he finally gets his reward with a four-pointer and then a takedown as Khachatryan struggles for conditioning. Nasibov takes the 10-6 win at 72kg.

12:05: Former world champion Kiryl MASKEVICH (UWW), who is moving up to 97kg, begins with a win against Markus RAGGINGER (AUT). 

12:00: Tyrone STERKENBURG (NED) stuns Artur SARGSIAN (UWW) at 97kg! That has to be one of the biggest upsets of the tournament. Sterkenburg with a big arm throw to get four against Sargsian who later made it 4-4 but Sterkenburg still led on criteria. Sargsian tried a big throw but landed on his back and Sterkenburg got two points. A stepout made it 7-4. A stepout, fleeing caution brough Sargsian back and Sterkenburg's lead was 7-7 on criteria with 40 seconds left. However, there is a technical issue with the scoreboard and there is no power in the arena for 25 minutes. When the bout resumes, Sterkenburg defends his criteria lead and wins 7-7.

Technical issues at the arena have delayed the bouts

11:22: Former champion Kiril MILOV (BUL) starts his European campaign with a technical superiority win over Nicu OJOG (ROU) at 97kg.

11:15: World champion at 63kg Nihat MAMMADLI (AZE), wrestling at 60kg, begins with a 9-0 technical superiority win over Justas PETRAVICIUS (LTU) as he hopes to defend his title.

11:00: Remember that 1-1 match in Greco-Roman will end with the winner being the wrestler who scored the first point. Nikoloz KAKHELASHVILI (ITA) gets a benefit of this rule as he gets the par terre advantage first against Felix BALDAUF (NOR) at 97kg. Baldauf, who got it in the second period, is down 1-1 on criteria but cannot score. He goes down 1-1 to Kakhelashvili

10:30: Welcome to the full day of action at the European Championships and it's all Greco-Roman. We will run till the semifinals in 60kg, 67kg, 72kg, 82kg and 97kg. The medal bouts in 55kg, 63kg, 77kg, 87kg and 130kg will begin at 18:00 local time.