#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleBratislava

Valiev tops Sidakov; Uguev, Ramazanov win European golds

Wednesday, April 9, 2025 - 23:16 By Vinay Siwach

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BRATISLAVA, Slovakia (April 9) -- It took Chermen VALIEV (ALB) five bouts, a tense European Championships final, a challenge decision in his favor and a some incredible skill but he finally managed to beat world champion Zaurbek SIDAKOV (UWW).

Valiev and Sidakov clashed in the final of the European Championships in Bratislava on Wednesday, and the Albanian came out as a 4-2 winner, winning for the first time against Sidakov in five bouts and becoming a European champion at 74kg.

"I've faced Zaurbek before," Valiev said. "Until now, he always came out as the winner. Today, I managed to win, and I'm really happy about that. Zaurbek and I have been good friends since childhood, I have a lot of respect for him. But today, I guess luck was more on my side."

Chermen VALIEV (ALB)The final sequence between Chermen VALIEV (ALB) and Zaurbek SIDAKOV (UWW) which resulted in a Valiev win. (Photo: United World Wrestling / Kostadin Andonov)

The two last clashed in the Russian National Championships which Sidakov won 3-2. But Valiev has since moved to Albania, won a bronze medal at 74kg at the Paris Olympics and emerged as one of the biggest names at 74kg.

Sidakov, world champion in 2023 at the weight class, had wrestled at the European Championships once before -- in 2016 at 70kg but did not win a medal.

In the final, Sidakov held the criteria lead 1-1 when Valiev was put on the activity clock again but he managed to drive Sidakov out of bounds during the 30-second period and get a point for a 2-1 lead.

With 50 seconds left on the clock, Sidakov went for a deep ankle pick, but got countered by Valiev for two-point exposure. Both continued the scramble and Sidakov managed to get a reversal for one point. However, it was initially scored two points for Sidakov which made it 3-2 for Sidakov before the referees awarded two for Valiev and a reversal point for Sidakov. That made the score 4-4 with Sidakov leading on criteria with six seconds remaining.

However, Albania challenged the call and on review, the 44-second scramble was awarded as two points for Valiev and a reversal point for Sidakov which gave Valiev a 4-2 lead to defend which he did. Sidakov limped off the mat which was later confirmed as a knee injury.

"The final was really tough for me, very intense match right up until the last second," he said. "Even at the end, it wasn’t clear who would get the score. But the score was given in my favor. I prepared hard and gave it 100 percent, put everything into my training. And today, God rewarded me with a gold medal."

Valiev, a former world U23 champion, is now focused on winning the senior world title and said that the gold medal in Bratislava will be a motivation to win in the Zagreb event in September.

"I’ll start preparing for the next competition," he said. "The main goal this year is the World Championships, and I hope to get there healthy and ready. I’ll keep that gold medal in my mind and keep pushing forward."

With that loss Sidakov, Tokyo Olympic champion at 74kg, suffered his first since 2018 when he lost Hetik CABALOV (SRB) in the Ivan Yaryguin Ranking Series.

While Sidakov suffered a loss, fellow Tokyo Olympic champion Zavur UGUEV (UWW) pulled off another last-second thrilling win over Arsen HARUTYUNYAN (ARM) to win his first-ever European gold medal.

Uguev, who was struggling with form in recent past and finished without a medal at the World Championships last year, rebounded with a 7-5 victory in the 61kg final to win gold.

"I’m truly happy," Uguev said. "I had even forgotten what it feels like to be called up to the top of the podium."

The final got off to a mesmerizing start with Uguev suplexing Harutyunyan during the Armenian's activity period. He was awarded two points for the move but he challenged for four points but lost, making the score 3-1.

In the second period, Uguev tried to pass behind for a takedown but Harutyunyan got hold of his leg and tripped him for four points to claim a 5-3 lead. Uguev was not giving up though. As Harutyunyan tried pushing him out, Uguev hit a underhook throw for two points to make the score 5-5 but Harutyunyan led on criteria for his bigger technique.

This was settled in the final minute when Uguev got on a single leg attack, elevated and finished with a takedown with 25 seconds left. He defended his 7-5 lead to win the gold medal.

"I had said it was going to be an interesting match and it really was," he said. "I got thrown unexpectedly early on and had to catch up. I was working, pushing forward, but I wasn’t worried — I believed I could close the gap, even though I couldn’t at first."

Uguev had three European medals, a bronze and silver, in the past having lost to Giorgi EDISHERASHVILI (AZE) in 2017 and 2018. But he came a two-time world and Olympic champion. 

"I was lying down and a thought came to me," he said. "I looked back and realized -- I didn’t actually have a European medal yet. And I thought, “Now it’s time. I have to win one.”

Since winning the gold at 57kg at the Tokyo Games, Uguev has two fifth-place finishes at the World Championships internationally. But with the win on Wednesday, Uguev put his hat in the ring for the world title later this year.

Denis TSARGUSH, who was in the corners of both Sidakov and Uguev, said that Sidakov's loss a bit difficult to digest.

"We performed well overall. It’s just that the final match with Zarubek left a bit of a bitter aftertaste," he said. "He could have won but Chermen also wrestled really well."

Magomed RAMAZANOV (BUL), Paris 2024 Olympic champion was also in action on Wednesday and he scored a thrilling 9-5 win against Mahamedkhabib KADZIMAHAMEDAU (UWW) in the 86kg final.

Kadzimahamedau was leading in 5-1 after he had scored two takedowns and Ramazanov got going only in the final minute. He scored a takedown with a leg-hold before turning Kadzimahamedau four times to make it 9-5. Ramazanov got Kadzimahamedau.

"All my thoughts were about winning — I really didn’t want to lose," Ramazanov said. "If the match had ended like that, without me giving it my all, it would’ve been incredibly disappointing. That’s why I switched into full gear — I wasn’t thinking about tactics anymore, I was just pushing forward. I would rate my performance around 6 out of 10. There were a lot of strong athletes."

Magomed RAMAZANOV (BUL)Magomed RAMAZANOV (BUL) gut wrenches Mahamedkhabib KADZIMAHAMEDAU (UWW) for the win in the 86kg final. (Photo: United World Wrestling / Kostadin Andonov)

With the win, Ramazanov won his second European title and he also avenged his 2019 79kg final loss at the European Championships.

"I wanted to avenge for past losses, but it wasn’t about proving anything," he said. "I just always try to choose the toughest opponents — especially the ones I’ve lost to before."

Dauren KURUGLIEV (GRE)Dauren KURUGLIEV (GRE) won his fourth European Championships gold medal. (Photo: United World Wrestling / Kostadin Andonov)

At 92kg, three-time European champion Dauren KURUGLIEV (GRE) added a fourth after he sneaked through the final against Osman NURMAGOMEDOV (AZE), 6-5.

Kurugliev, who also has a European Games gold medal, opened the final with an ankle pick for a takedown in the first thirty second of the bout and maintained till the break. There was no points scored in the bout until the last 25 seconds.

Nurmagomedov asked for a takedown but he lost the challenge which gave Kurugliev another point. He soon scored a stepout to cut the lead to 3-1 and as he tried to score another, Kurugliev circled and scored a go-behind as Nurmagomedov thought he completed the stepout.

A challenge would have helped Nurmagomedov at this point but he had already used it and Kurugliev's lead swelled to 5-1.

Nurmagomedov got a takedown with a ankle pick for two point and he got another point for Kurugliev's fleeing, making the score 5-4. The bout resumed in par terre with four seconds on the clock but Nurmagomedov failed to score a turn and lost the final.

 Giorgi MESHVILDISHVILI (AZE)Giorgi MESHVILDISHVILI (AZE) scores the winning throw against Solomon MANASHVILI (GEO) during the 125kg final. (Photo: United World Wrestling)

The European Championships had a different winner at 125kg in 13 years as Giorgi MESHVILDISHVILI (AZE) needed a buzzer-beating front body throw for four to defeat Solomon MANASHVILI (GEO), 7-7, in the final.

Meshvildishvili thus became the first wrestler not named Taha AKGUL (TUR) or Geno PETRIASHVILI (GEO) to win the 125kg gold medal since 2012.

Manashvili was  leading 7-3 with seven seconds remaining when Meshvildishvili scored a reverse exposure throw for four, awarded only after the Azerbaijan side challenged.

Giorgi MESHVILDISHVILI (AZE)Giorgi MESHVILDISHVILI (AZE) with Taha AKGUL (TUR) during the European Championships. (Photo: United World Wrestling / Kadir Caliskan)

The win also captured the Freestyle team title for Azerbaijan over Georgia. The two countries were tied at 94 points and the winner of 125kg would take his country to the top of the podium.

Meshvildishvili's win gave Azerbaijan 119 points for the top spot while Georgia was second with 114 points. Turkiye finished third with 73 points.

 

Photo

RESULTS

61kg
GOLD: Zavur UGUEV (UWW) df. Arsen HARUTYUNYAN (ARM), 7-5

BRONZE: Andrii DZHELEP (UKR) df. Dzmitry SHAMELA (UWW), 3-1
BRONZE: Zelimkhan ABAKAROV (ALB) df. Leomid COLESNIC (MDA), 11-0

74kg
GOLD: Chermen VALIEV (ALB) df. Zaurbek SIDAKOV (UWW), 4-2

BRONZE: Aghanazar NOVRUZOV (AZE) df. Ramazan RAMAZANOV (BUL), 6-4
BRONZE: Taimuraz SALKAZANOV (SVK) df. Murad KURAMAGOMEDOV (HUN), 3-0

86kg
GOLD: Magomed RAMAZANOV (BUL) df. Mahamedkhabib KADZIMAHAMEDAU (UWW), 9-5

BRONZE: Osman GOCEN (TUR) df. Sebastian JEZIERZANSKI (POL), 4-2
BRONZE: Artur NAIFONOV (UWW) df. Eugeniu MIHALCEAN (MDA), 10-0

92kg
GOLD: Dauren KURUGLIEV (GRE) df. Osman NURMAGOMEDOV (AZE), 6-5

BRONZE: Miriani MAISURADZE (GEO) df. Yaraslau IADKOUSKI (UWW), 5-0 
BRONZE: Feyzullah AKTURK (TUR) df. Ahmed BATAEV (BUL), 8-6

125kg
GOLD: Giorgi MESHVILDISHVILI (AZE) df. Solomon MANASHVILI (GEO), 7-7

BRONZE: Dzianis KHRAMIANKOU (UWW) df. Vlagyiszlav BAJCAJEV (HUN), 5-2
BRONZE: Kamil KOSCIOLEK (POL) df. Azamat KHOSONOV (GRE), 8-0