#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

Obituary

Remembering Saitiev: Master on mat who inspired many

Monday, April 7, 2025 - 12:53 By Vinay Siwach

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CORSIER-SUR-VEVEY, Switzerland (April 7) -- Buvaisar SAITIEV was an unknown before the 1996 Atlanta Olympics. And after that he became the legend. 

At 21, Saitiev thrilled the crowd and displayed techniques that the world thought were impossible to execute at 74kg. Saitiev would go on to win two more Olympic golds -- 2004 and 2008 -- as he became the best 74kg wrestler out there. A three-time Olympic champion, six-time world champion, and an inspiration to the wrestling world, Saitiev passed away earlier this month at the age of 49.

"Biggest and greatest wrestler" - Nenad LALOVIC, UWW President

Brandon SLAY (USA) was in that crowd at the 1996 Atlanta Olympics. The 21-year-old was amazed what he saw. He watched another 21-year-old win the gold medal.

"It was an honor to watch him in Atlanta," Slay said. "Then study him and compete against him four years later."

Believe it or not, that was the first time Russia won Olympic gold medal at 74kg, a weight class now synonymous with their domination, both at senior and youth level.

Buvaisar SAITIEV (RUS)Buvaisar SAITIEV (RUS). (Photo: United World Wrestling / Martin Gabor)

At the time, the U.S. was focused on defending its dominance at 74kg, with Iran also challenging for supremacy, while Saitiev had yet to make his mark internationally. The Olympic history saw wrestlers from Turkiye, Japan, the United States and Korea win gold medal in this weight class. So when Saitiev arrived, he was the underdog. In the 1996 Atlanta final, he defeated the defending Olympic champion Park JANG SOON and ushered an era of Russian dominance at this weight class.

It took a once-in-a-lifetime talents like Jordan BURROUGHS (USA) and Hassan YAZDANI (IRI) to deny the gold medals to Russia in 2012 and 2016 respectively. However, Russia is now at top. Zaurbek SIDAKOV (ROC) won gold medals at the 2018 and 2019 World Championships, 2020 Tokyo Olympics [held in 2021] before winning it again in 2023 and Russian transfer to Uzbekistan and Saitiev's student Razambek JAMALOV (UZB) won in 2024.

A little insight on how the U.S. discovered Saitiev is provided in the the documentary 'Slaying Saitiev". Pat SMITH (USA), who was wrestling at the 1995 Ivan Yarygin Memorial, recalls when he first saw Saitiev, his opponent in the final.

Saitiev had not wrestled senior-level yet internationally and was till three months away from winning his first World Championships gold. So Smith and his team thought they are favorites to win the gold medal at the Yarygin.

"I go out on the mat, I see Saitiev, the fight starts," Smith recalls in the documentary. "And right away, right away I thought: “This is the best they have.” Because the way he was punching, his movement, the way he was flowing from one position to another... he was simply unstoppable. I did some takedowns, but in the end he gave me a pretty good beating. I come off the mat, Bruce is standing there, I say: “You were wrong. That guy from the semi-finals wasn’t the best. This is the best . ” – “I didn’t even know who it was!” – “Now you know. Buvaisar Saitiev.” And two months later he won the world championship. The best wrestler I’ve ever wrestled. There’s no question about that. The best.

"He looked like a librarian, skinny, gangly. But the positions he scores from, the way he moves you around the mat... I've never wrestled anyone like that again."

Smith’s observation wasn’t just a fleeting comment. It captured the essence of what made Saitiev so formidable on the mat. Saitiev, standing at 6 feet, defied convention of a tall wrestler standing upright. He would engage in ties which forced his opponents to shoot while he was in control. Saitiev would counter rather easily and score.

Saitiev used to engage with his opponents and yet they found it extremely difficult to score a takedown on him.

Brandon SLAY (USA)Brandon SLAY (USA) over Buvaisar SAITIEV (RUS) at the 2000 Olympics. (Photo: United World Wrestling / Martin Gabor)

Slay, who defeated Saitiev at the 2000 Sydney Olympics, had to study Saitiev for years before breaking through in their Olympic meeting.

"The greatness of Saitiev came from how extremely hard it was to finish takedowns on him," Slay says. "Most of the time when people attacked Saitiev, either he scored or no one scored. And, most of the time when he attacked, he scored. That makes for a very challenging opponent to beat, which is why he rarely lost. I am so thankful I had the opportunity to wrestle the greatest wrestler of all time."

Saitiev had it all. Snapdowns, feints, two-on-one, underhooks, overhooks, defense, attack, chain wrestling, innovations, and techniques that made him score points from any positions. So many options to immobilize his opponents who would eventually break down.

On March 3, the day he passed away, the internet saw outpouring tributes to his legacy. But some of the most shared posts were his clips from various bouts on his career. A few wrote how they began wrestling because of him, others explained why he inspired them to adapt and study wrestling.

Buvaisar SAITIEV (RUS)Buvaisar SAITIEV (RUS). (Photo: United World Wrestling)

2008 Olympic champion Henry CEJUDO (USA) called him the "greatest" and he was a 'fanboy.'

"A man that was poetry in motion at its finest, and in my opinion, the greatest athlete who has ever ever lived or walked on planet Earth," Cejudo wrote on his Instagram. "I would never fanboy over anybody but Buvaisar. I was so honored of the times that I did get a chance to hang out as I had a permanent smile the whole day. Thank you for all the great years that you gave the wrestling community and inspiring millions of people across the world. I can honestly say without Saitiev I wouldn’t be the wrestler that I am today."

John DIAKOMIHALIS (USA), a wrestler known for his crafty moves and detailing of wrestling, tributed his passion to Saitiev, who himself was known as a wizard on the mat for his moves.

"Buvaisar Saitiev was how I fell in love with the art of wrestling, I wanted to be like him," Diakomihalis wrote on X. "His innovation and passion for improvement were some of the staples of how I approached learning the sport or learning anything in my life."

Saitiev had that impact on people. Jamalov, who won the 2024 Paris Olympic gold medal, was Saitiev's student. Jamalov said that Saitiev was family.

"His approach was very subtle and deep, he always knew how to choose the right and necessary words for support," Jamalov said. "Every meeting with him was unforgettable and every word of his was unforgettable. Outside of wrestling, he was very caring and compassionate towards me, he was always worried about my injuries and operations."

While Jamalov was his student, Saitiev never backed from helping any wrestler. He 'couldn't stop himself from talk to even strangers if he had a broken ear.'

 

After Tokyo Olympic champion Yui SUSAKI (JPN) lost her first-ever international bout to VINESH (IND) in Paris, she talked to Saitiev who had lost in Sydney after winning Atlanta but still won two more Olympic golds.

"I had a video call with him right after the Paris Olympics," Susaki said. "Like me, he didn't do well in his second Olympics. But he won gold medals in two more Olympics. I vowed to him that I would win gold medals in two more Olympics like him to become a legend.

"He also taught me that to become a legend, I should never lose again. I owe it all to him that I was able to stand up strong after losing. Thanks to him, I decided to keep fighting to win two more Olympic gold medals. And I vowed to become a legendary wrestler like him. I won't lose anymore. I will keep winning. Your message is a treasure for my life. He is a legend and his wrestling has always fascinated me. His matches are always amazing to watch and I think he is the most talented wrestler in history."

This off the mat personality of Saitiev resonated with many, even with people outside of wrestling. He was humble, witty and respectful.

Sports Express journalist Yuri GOLYSHAK recalled his moments with Saitiev who was part of many reception after his 2008 Beijing gold medal. 

"I was sure that we would meet again. Saitiev had enough stories for ten interviews," Golyshak wrote in his tribute. "I even imagined how it would be - not in a hurry, like after Beijing. Not in a car, no. Everything will be different. I will come to his home in Khasavyurt. It will be a fairy tale. We will go to the mountains. I will understand something that I did not understand before, in this amazing, invincible man. And in life in general."

Saitiev's influence transcends mere records and titles. His tactics on the mat just when the internet era arrived gave insights into a wrestler may only be imagined. He passed on that mastery to a special few who remember him as a mentor, inspiration and the greatest ever.