#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#JapanWrestling

Tokyo Olympic champ Otoguro calls it a career at 26

Sunday, April 6, 2025 - 14:27 By Ken Marantz

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TOKYO (April 6) -- Tokyo Olympic gold medalist Takuto OTOGURO (JPN), whose dynamic moves and fierce tenacity thrilled fans around the world, suddenly announced his retirement, bringing down the curtain on a short but glory-filled career also plagued by injuries.

"Some may be surprised by this sudden announcement, but I have decided to retire as a wrestler," the 26-year-old Otoguro wrote on Instagram on Friday that included an English translation. "I discovered wrestling and became obsessed with it, and [was] loved and supported so much that it was a happy wrestling life."

Otoguro, who still remains Japan's youngest-ever male world champion for the freestyle 65kg gold he won in 2018, said he feels no uneasiness about leaving the mat, while adding a cryptic message about how the sport lost some of its shine for him.

"I have no regrets, because I was able to play the wrestling I love until I started to hate it," Otoguro wrote.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Takuto Otoguro (@01096taku)

It seems that being unable to defend his Olympic title at the 2024 Paris Games likely swayed his decision. First, he was hampered by a lingering foot injury and failed to secure Japan's quota at 65kg at the 2023 World Championships. Then he lost out in the domestic qualifying process to eventual gold medalist Kotaro KIYOOKA (JPN).

As it turned out, the 6-6 loss to Kiyooka in the semifinals at the All-Japan Championships in December 2023 would prove to be Otoguro's final match. There was no symbolic leaving of the shoes on the mat at the time.

In stepping away, Otoguro paid tribute to all those who helped him achieve his success, while expressing his gratitude for putting up with his self-acknowledged stubbornness.

"My family, coaches, trainers, fellow wrestlers, and everyone who supported me and cheered me on," Otoguro wrote. "I can't mention all of their names, but I think I was a crazy and difficult wrestler to deal with. Thank you for believing in me and supporting me."

Otoguro won gold and bronze medals in three appearances at the cadet (U17) worlds, but gained widespread global notoriety with his dazzling performance at the 2018 World Championships in Budapest.

Otoguro overcame an ankle injury to notch a 16-9 victory over Bajrang PUNIA (IND) in a wild, freewheeling final that was selected as UWW's Freestyle Match of the Year  -- overshadowing his 15-10 come-from-behind win in the semifinals over Akhmed CHAKAEV (RUS).  He was also chosen as the Breakout Performer of the Year.

That made him, at 19 years 10 months, Japan's youngest-ever male world gold medalist, breaking the previous record held by 1976 Olympic gold medalist Yuji TAKADA (JPN), his head coach at Yamanashi Gakuin University.

Otoguro, who won back-to-back titles at the Asian Championships in 2020 and 2021, hit the pinnacle of his career at the Tokyo Olympics. He defeated in succession Iszmail MUSZUKAJEV (HUN), avenging a loss in the bronze-medal match at the 2019 worlds; Gadshimurad RASHIDOV (ROC), the 2019 world champion; and Haji ALIEV (AZE), a 2016 Olympic bronze medalist and former world champion.

Otoguro started wrestling at age 4, following older brother Keisuke into the wrestling club coached by their father. He found success early, winning five straight national titles for his elementary school age group from second to sixth grades.

In a 2019 interview with The Japan News, Otoguro recalled the battles he and Keisuke had in their home, and how it laid the foundation for his future success.  "We would break windows, and open holes in the wall," he said, his soft-spoken, reserved nature contrasting with his aggressive style on the mat. "It would escalate from wrestling into fighting. It made us both better. It was the best way."

Otoguro opted to leave their home in Yamanashi Prefecture after elementary school to enroll in the JOC Elite Academy in Tokyo. He won the national junior high school title, then became the fourth wrestler in history to win the national Inter-High tournament for three consecutive years.

For university, Otoguro returned to his home prefecture to attend Yamanashi Gakuin, where his practice partners included 2017 world 57kg champion Yuki TAKAHASHI (JPN) and world 70kg bronze medalist Yuji FUJINAMI (JPN), the older brother Paris women's gold medalist Akari FUJINAMI (JPN).

"Of course he works hard, but what I am most envious about him is his total preparation for matches," Takahashi was quoted as saying by The Japan News. "He knows no fear. He is really remarkable."

Early in his freshman year, Otoguro suffered his first major injury, a torn cruciate ligament in the knee, that kept him off the mat for about a year. But he came back in the fall of 2017 and, at that year's All-Japan, defeated 2016 Rio Olympics 57kg silver medalist Rei HIGUCHI (JPN) for the first of three national titles.

Upon graduation, Otoguro followed Keisuke again, this time to the Japan Self-Defense Forces' Physical Training School team. He has not indicated what he plans to do in the future.

"To everyone who loved my wrestling: I feel a little lonely, but this is farewell as a wrestler. I hope that the wrestling world moves in a positive direction in the future."