#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleAmman

Asian Championships 2025 Day 3 Blog: China, DPR Korea shine

Thursday, March 27, 2025 - 08:33 By Ken Marantz & Vinay Siwach

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AMMAN, Jordan (March 27) -- Asian Championships enters day three with Women's Wrestling in 50kg, 55kg, 59kg, 68kg and 76kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 2 RESULTS

76kg gold medal bout: Aiperi MEDET KYZY (KGZ) vs REETIKA (IND)

14:11: REETIKA (IND) gives India a presence in the finals with a victory by fall over Nodoka YAMAMOTO (JPN) at 76kg, giving her a chance to avenge a quarterfinal loss at the Paris Olympics to Aiperi MEDET KYZY (KGZ). Reetika, the 2023 world U23 champion, had an answer for everything Yamamoto attempted. The Indian opened the scoring with a double-leg takedown, getting the points by going over the edge as Yamamoto attempted a counter lift, then added a takedown to go ahead 4-0 at the break. In the second period, Reetika got 2 more with a counter-lift of her own off a scramble, then ended the match when she slammed Yamamoto to the mat for 4 and secured the fall at 4:13.

14:07: Quick movement from Aiperi MEDET KYZY (KGZ) and she cradles Mi Hyang KIM (PRK) for a fall in the 76kg semifinals! Kim escaped Medet Kyzy's cradle but the Kyrgyz managed to still pin Kim on her back.

68kg gold medal bout: Zelu LI (CHN) vs Sol Gum PAK (PRK)

14:02: In a clash of Paris Olympians, Sol Gum PAK (PRK) gets a pair of stepouts, the second coming with Delgermaa ENKHSAIKHAN (MGL) on the activity clock, to take a 3-0 lead in their 68kg semifinal. In the second period, Pak gets 2 when she counters a takedown attempt with a Greco-like back throw. Pak adds another stepout, then scores 2 when she stops a headlock attempt and, despite giving up a late takedown, she's through to the final in her senior Asian debut with an 8-2 win. Enkhsaikhan, a 2023 world silver medalist, will have to be content battling for a fourth career Asian bronze and fifth medal overall.

14:00: Zelu LI (CHN) will clash with Paris fifth-placer Sol Gum PAK (PRK) for the 68kg gold medal after she takes down world U17 champion Mansi LATHER (IND) 10-1 in the semifinal with some brute strength and counters. Li was pretty defensive in the first period and got put on the activity clock. Lather led 1-0 and tried getting a stepout but Li defended and circled to score a takedown. She laced with a bent knee to make it 4-1 at the break. Lather was on the attack in the second period as well but Li's strength was little too much as she fails to finish after a single-leg attack. Li manages to get out of the hold and scores a takedown for a 6-1 lead. A double leg throw for four to make it 10-1 which she defends for the final minute and win.

59kg gold medal bout: Sakura ONISHI (JPN) vs. Pyol HONG (PRK)

13:51: Pyol HONG (PRK), a newcomer onto the international scene, takes it directly to veteran Mengyu XIE (CHN), a former world bronze medalist and Asian champion, in their 59kg semifinal. Hong scores a single-leg takedown in the first period, then adds another in the second. Hong defends against a pair of tackle attempts and she's through to the final with a 4-0 victory. 

13:46: World U20 champion Sakura ONISHI (JPN) needs only 42 seconds to beat Altjin TOGTOKH (MGL) in the 59kg semifinal. Onishi with a head-outside single and gut-wrenches for a 4-0 lead. She transitions into a lace and gets the 10-0 win to enter the final.

55kg gold medal bout: Yuxuan LI (CHN) vs Kyong Ryong LI (PRK)

13:42: Kyong Ryong OH (PRK) will get a chance to improve on her silver medal from last year at 55kg after overwhelming Dilshoda MATNAZAROVA (UZB). Oh starts out with a single-leg takedown and adds a lace lock. Matnazarova squirms out of the lock and attempts a switch, but Oh presses forward and stuffs Matnazarova onto her back, then secures a fall at 1:58.

13:42: Yuxuan LI (CHN), who made her international debut at the Muhamet Malo Ranking Series 2025, is into the final at 55kg of Asian Championships. A meek surrender by Otgontuya BAYANMUNKH (MGL) as Li gut-wrenches her way to the final.

50kg gold medal bout: Remina YOSHIMOTO (JPN) vs. Yu ZHANG (CHN)

13:39: Two-time Asian champion Remina YOSHIMOTO (JPN) with a strategic win over Myonggyong WON (PRK) in the 50kg semifinal. Won got a 1-0 lead after Yoshimoto was put on the activity clock. But Yoshimoto scores a takedown in the second period when Won is on the clock to lead 3-1. Won tries a arm-throw which is blocked by Yoshimoto and she countries with a go-behind and gets a takedown. She defends her 5-1 lead, never allowing Won to reach her legs.

13:36: World U20 champion Yu ZHANG (CHN) will battle for her first senior-level gold after sweeping to a 10-0 victory over Svetlana ANKICHEVA (KAZ) in the 50kg semifinals. Zhang starts off with a single-leg takedown, then adds 2 with a high-thigh lock and roll. She spins behind for another takedown to make it 6-0. Ankicheva attempts an inside trip, but Zhang thwarts the effort and spins behind for 2, then hits a regular lace lock to finish her off in 2:43. 

The semifinals will begin at 13:30 local time in Amman

12:47: In the final bout of the session, world U23 bronze medalist Nodoka YAMAMOTO (JPN) scores an opportunistic takedown with :23 left to defeat Davaanasan ENKH AMAR (MGL) 4-2 and advance to the 76kg semifinals. Yamamoto opened the scoring with a takedown, but Enkh Amar, the 2023 world silver medalist at 72kg, came back with a takedown at the first-period buzzer. It looked like the Mongolian's defenses would hold in the second period when Yamamoto appeared to stumble. Enkh Amar made a charge at her, but Yamamoto deftly shrugged her aside and spun behind for the winning takedown.

12:38: REETIKA (IND), the 2023 world U23 champion, books her place in the 76kg semifinals with a one-sided 10-0 win over Seoyeon JEONG (KOR). 

12:40: Aiperi MEDEY KYZY (KGZ) passes the Chinese test with ease. She got a point for YANGLA (CHN) passivity and then scored a nice double-leg attack for two points. With a 3-0 lead, Medet Kyzy defends it and wins to enter the 76kg semifinals

12:37: Sol Gum PAK (PRK), fifth at the Paris Olympics, secures her spot in the 68kg semifinals with an 11-4 victory over returning bronze medalist Gulnura TASHTANBEKOVA (KGZ).

12:36: In an unexpected twist, Mansi LATHER (IND) is awarded a victory by forfeit in her 68kg quarterfinal when world 72kg champion and tournament favorite Ami ISHII (JPN) becomes a late withdrawal due to injury. 

12:34: Mi Hyang KIM (PRK) ends 33-year-old Elmira SYZDYKOVA (KAZ)'s bid for a third Asian gold at 76kg when she wears down the eight-time Asian medalist and 2016 Olympic bronze medalist before securing a 12-0 victory at 5:16. 

12:30: World silver medalist Delgermaa ENKHSAIKHAN (MGL) keeps hitting double-leg attacks and scores two takedowns and a stepout for a 5-0 lead against Miju KIM (KOR). Another takedown and turn for a 9-0 lead before Enkhsaikhan holds Kim on the mat and secures the fall inside first period and reach the 68kg semifinals.

12:25: China puts another wrestler into the semifinals when Mengyu XIE (CHN), a 2022 world bronze medalist at 55kg and former Asian champion, storms to a 10-0 victory over Hyeonju KWON (KOR) at 59kg. 

12:25: Altjin TOGTOKH (MGL) led 2-1 at the break against Tancholpon KYBALBEKOVA (KGZ) but she changes levels in the second period and adds takedowns on counter to win 8-2 and advance to the semifinals.

12:22: It's simultaneous wins for China wrestlers named Li on Mats B and C. On Mat B, Zelu LI I(CHN) secures a quick fall over Irina KAZYULINA (KAZ) to advance to the 68kg semifinals, and seconds later, Yuxuan LI (CHN) completes a 2-0 victory in the 55kg quarterfinals over Thi My Trang NGUYEN (VIE).

12:19: In one of the feature matches of the afternoon session, it's multi-world champion Haruna MURAYAMA OKUNO (JPN) up against Kyong Ryong OH (PRK) for a place in the 55kg semifinals. Murayama Okuno gets an activity point, but Oh responds with a single-leg takedown to lead 2-1 at the break. In the second period, Murayama Okuno scores a takedown after she finally gets behind Oh, who looks like a U.S. collegiate wrestler doing sit-outs. Then things get real interesting, as Oh scores a takedown, but Murayama Okuno responds with one of her own with :35 to go for a 5-4 lead. But with :10 left, Oh gets behind for a takedown for a dramatic 6-5 win. Whew!

12:15: World U20 champion Sakura ONISHI (JPN), making her Asian Championships debut, is tested by MUSKAN (IND). Onishi scores two takedowns but cannot finishes her lace. Muskan fakes a couple of attempts and scores a go-behind to make it 4-2. Onishi keeps her calm, comes back for another takedown to lead 6-2. No more trouble for Onishi as she laces her way to a 12-2 win at 59kg.

12:13: Otgontuya BAYANMUNKH (MGL) is into the 55kg semifinals with an 11-0 win over Zulfiya YAKHYAROVA (KAZ). Leading 3-0 in the second period, Bayanmunkh twice scores a double-leg takedown and adds a 2-point exposure.

12:12: Myonggyong WON (KOR) makes it two wins out of two and enters the 50kg semifinals! She needs 19 seconds in the second period against Aktenge KEUNIMJAEVA (UZB) to finish the bout 11-0.

12:08: Yu ZHANG (CHN) gets a takedown, uses a grapevine and cross-face to put Nipuni WASANA (SRI) on her back, then secures a fall in 1:02 to secure a spot in the 50kg semifinals.

12:05: YANGLA (CHN) too unleashes the strong gut-wrench before pinning Ozoda ZARIPBOEVA (UZB) at 76kg. Yangla had a 10-0 lead but decided to secure the fall.

12:04: Svetlana ANKICHEVA (KAZ) gets creative in her 50kg quarterfinal with Yi Hui LIN (TPE), locking up an arm and a leg with her back to Lin to score a takedown and gain two 2-point exposures. In the second period, Ankicheva uses an inside trip to slam Lin to back and secures the fall.

12:00: Remina YOSHIMOTO (JPN) gets another technical superiority win at 50kg. Miran CHEON (KOR) tried a few tricks but Yoshimoto has the arm-bar which gets her a 4-0 lead before she finishes 11-0, including a lost challenge from Korea.

11:57: Layal SUKKAR (JOR) makes history when she takes the mat against Dilshoda MATNAZAROVA (UZB) for her 55kg quarterfinal match, becoming the first-ever Jordanian woman to compete at the senior Asian Championships. Matnazarova works a 2-on-1 and Sukkar is put on the activity clock, during which Matnazarova scores a takedown for a 3-0 lead. She adds another takedown before the break. In the second period, Matnazarova gets a quick takedown and ends the match by fall.  

11:55: Gulnura TASHTANBEKOVA (KGZ) shows why you never give up, coming back to defeat Nabira ESENBAEVA (UZB) by fall while trailing 8-0 at 68kg. 

11:51: Another big win for the DPR Korea as Pyol HONG (PRK) cruises to a 10-0 victory over Sarbinaz JIENBAEVA (UZB) at 59kg. 

11:47: Yuxuan LI (CHN) adds to India's loss column. She gets the takedown on NISHU (IND) and then enforces the lethal gut-wrench that Chinese wrestlers have mastered to win 10-0 at 55kg.

11:46: Two-time Asian U23 champion Otgontuya BAYANMUNKH (MGL) has no trouble putting away Hyerim LEE (KOR) 10-0 to advance to the 55kg quarterfinals. 

11:44: Two-time Asian champion Remina YOSHIMOTO (JPN) got the arm-bar to pin ANKUSH (IND), who managed to roll over and survive. But she failed to defend Yoshimoto's lace. Yoshimoto wins 10-0 at 50kg

11:42: Kyong Ryong OH (PRK), last year's losing finalist at 55kg, gives up a 2-point counter against Aruuke KADYRBEK KYZY (KGZ) in their 50kg match, but comes back with a pair of deep double-leg takedowns, then turns her opponent over enough times for a 13-2 win. She will next face three-time world champion and top seed Haruna MURAYAMA OKUNO (JPN). 

11:40: Yi Hui LIN (TPE) was made to work hard for her 8-1 win over Thi Nga DUONG (VIE) in the opening bout at 50kg. Duong kept going for attacks while Lin countered them perfectly to score four different takedowns.

11:37: Myonggyong WON (PRK), an Asian U20 bronze medalist back in 2019, needs some time to get Gozel KURBANOVA (TKM) to hit her knees to the mat in their 50kg opener. But once she does, Won goes immediately to a lace lock, rolls four times and the match is over 10-0 in 45 seconds. 

11:35: World U20 champion Yu ZHANG (CHN), competing in her second senior international tournament, gets off to a strong start with a 10-0 victory over Munkhnar BYAMBASUREN (MGL) at 50kg.