#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleAmman

Masoumi: Young star's quest for wrestling glory

By Vinay Siwach

AMMAN, Jordan (March 18) — Amirreza MASOUMI (IRI) already has his eyes set on next week’s Asian Championships in Amman. His goal is clear: gold. But the path to the podium runs through two opponents he knows all too well — Lkhagvagerel MUNKHTUR (MGL) and BUHEEERDUN (CHN).

Two years ago at the Asian Championships in Astana, the then 18-year-old Masoumi suffered his only international losses to non-Iranian wrestlers. A semifinal defeat to Munkhtur was followed by a bitter loss to Buheeerdun in the bronze-medal bout at 125kg. Now, as a more focused and confident 20-year-old, Masoumi is eager to avenge those setbacks.

Masoumi has grown immensely since then. He is now a six-time world champion in various age groups, with two more titles added in 2024. In those competitions, he didn’t allow a single point to be scored against him. He continued his flawless form at the 2025 Zagreb Open, outscoring his opponents 42-0 in four matches. His elbow, which had once been a source of discomfort, is now fully healed, and Masoumi shows no signs of slowing down.

"I hope to use this experience and return to win the World Championships in Zagreb," he says after claiming gold in the Croatian capital.

Masoumi is on phone with his family, showing them the new sneakers he has bought in Zagreb. Not one but three pairs.

He loves shoes.

"I have a sneaker collection myself, and I really love shoes," he said. "I always carry a lot of them with me. For example, in this tournament alone, I brought five pairs. I mostly try to wear special brands and new collections. I think I have around 100 pairs of shoes."

That's where he spends most his money.

"I don't have to spend money on my face because it's perfect."

That is one way of easing off before the interview. Masoumi settles down with a big bar of chocolate which he finishes by the first two questions into the interview.

Masoumi has just won the Zagreb Open gold medal in a dominating manner and began the new Olympic cycle with a bang.

"The ultimate dream for every athlete is definitely an Olympic gold, and that’s mine as well," he says. "I want to stand on the podium in Los Angeles in four years."

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by AM125 (@amirrezamasoumi125)

Masoumi is the most exciting heavyweight wrestling on the planet. He isn't your regular teenager of 125kg. Masoumi is a very quick for 125kg who destroys his opponents with a smile. He has six age-group world titles in three years.

He can gut-wrench, switch to the typical Iranian underhook pushouts and even wore down the opponents with his heavy-hands.

Masoumi was 16 when made his international debut at the 2021 U17 World Championships in Budapest at 110kg. He outscored his opponents 35-1 in four bouts and won gold. Then came the U20 World Championships next year. He won gold at 125kg and followed it with a gold medal at the U23 Worlds the same year. He was 17.

His senior debut came in 2022 at the World Cup in Coralville, Iowa, where he won all three of his bouts as Iran finished second to the United States.

The year 2023 wasn’t as fruitful, with Masoumi suffering losses at the Asian Championships and domestically. However, he was given the chance to challenge Zare for a spot in the Iranian team for the Paris Olympics. The match-up took place at the 2024 Zagreb Open, but Masoumi came up short.

Since then, he has bounced back with gold medals at five international tournaments, and now he is aiming for a sixth in Amman.

So, how did a wrestler from Gilan, a province not traditionally known for freestyle wrestling, rise to prominence so quickly?

“There’s no rivalry between us and Mazandaran,” Masoumi says. "It feels good to beat a province known for producing many wrestlers like Mazandaran, but I don’t feel good about defeating a specific city or village. There’s no animosity."

Amirreza MASOUMI (IRI)Amirreza MASOUMI (IRI) with his father Fardin. (Photo courtesy Amirreza Masoumi) 

Masoumi was born in Masal village of the Gilan town in northern Iran. His father, Fardin, is a two-time World Championships medalists and the one who pushed him into wrestling.

"When I was three or four years old, when my father wrestled and I went to the competition hall to watch his practice, my childhood was intertwined with wrestling right there," he says. "I was able to get to know the wrestling environment much better in my childhood."

But it was a third-place finish, Masoumi's first medal at a national tournament, which resulted in congratulatory message and reception for Masoumi which he loved.

"I was 12 or 13 years old at the time," he said. "When I came third, I saw everyone come to our house and congratulate me, and I saw what a good feeling it was. So I tried to continue this process until now that I am here."

Standing tall at two metres, Masoumi is lanky for 125kg. More Geno than Zare. But he has to continuously monitor his weight which he does not want to go too high.

"My mother is almost 180cm tall and my father is 186cm," he said. "We're a tall family overall. However, I still control myself a lot to keep my weight down, especially since my mom tries not to feed me too much. I'm right on the edge for the 125 kg weight class, and if I gain any more weight, I'll have to cut it. That's why I'm very careful. My physique is also more similar to my mom and dad's."

Fardin was his first coach and Masoumi would watch his father's bouts against different competitors. While he kept a few techniques of his father, Masoumi was impressed with the others as well. Like the double underhooks he uses to drive his opponents out-of-bounds. Masoumi says he picked that from former world champion Bilyal MAKHOV (RUS).

"I mostly learned this from Makhov and his techniques in the World Championship final -- how he would get under his opponent’s armpit and drive them backward," he said. "I really liked how he was always moving forward. He was physically huge and kept attacking non-stop."

Amirreza MASOUMI (IRI)Amirreza MASOUMI (IRI) with former world champion Reza YAZDANI (IRI). (Photo courtesy Amirreza Masoumi)

As he kept putting Gilan on the wrestling map, Masoumi was now being known. People will come to his home, farm and his father's business to congratulate. Being a successful Iran has its share of challenges. Growing up in Gilan and around wrestling, Masoumi wasn't unaware of the pressure it brings. There are fans who become your coach from stands, or even warm-up partners. Iran wrestlers are in the public eye most of their lives.

"I don't know about other countries, but in Iran, it's like that," Masoumi says. "It's the love."

Masoumi's first experience of "stardom" came after he former Asian champion Yadollah MOHEBI (IRI) at the selection trials in Iran.

"When I came out [of the stadium], there was a huge crowd, and a lot of spectators had come for the wrestling," Masoumi recalls ."I noticed many fans were coming up to take pictures with me. That’s when I felt like I was slowly entering an environment with a lot of pressure, and I realized I was growing in this kind of atmosphere."

Masoumi's personality clicks with the fans. He is humble yet celebrates his wins, he acknowledges the fans and doesn't shy away from being cheeky with his opponents after winning the bouts. He also witty.

"I think this comes down to my personality. I’m a bit hyperactive and always try to have my own unique style without being afraid," he says.

He expects them in Amman as well.

For Masoumi, the Asian Championships hold major significance -- not just for this year, but for his entire career. While world champion and Olympic silver medalist Amir Hossein ZARE (IRI) holds the top spot for Iran at 125kg, Masoumi is gunning for that position.

A gold medal in Amman would give Masoumi the chance to challenge Zare for a spot on Iran team for the 2025 World Championships.

"My opponent, Zare, is a tough competitor," Masoumi says. "I’ve been wrestling against him in Iran’s national team trials for three years now. I believe I can secure my spot on the national team this year and win gold at the World Championships."

Amirreza MASOUMI (IRI)Amir Hossein ZARE (IRI) defeated Amirreza MASOUMI (IRI) in the 125kg final at the Zagreb Open in 2024. (Photo: United World Wrestling / Kostadin Andonov)

Zare is also in top form, having won gold at the Muhamet Malo Ranking Series in similar dominant fashion. The world waits for their third meeting, likely at the Takhti Cup, Iran’s premier tournament, at the end of April. The winner of the best-of-three series will secure a spot at the World Championships.

"I need to compete in the Asian Championships," Masoumi says. "Any wrestler who wants to start in Iran should begin with the Takhti Cup and then move on to the 2025 World Championships."

Masoumi believes his unique wrestling style will give Zare trouble.

"I feel that match will be a great one for all wrestling fans. I think my wrestling style in the heavyweight category is quite unique. I don’t think there’s anyone in Iran’s heavyweight division with a six-pack. Naturally, in my mind, I aim to defeat Amirhossein to make up for my two previous losses."