#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#KoreaWrestling

Special referee at national meet part of Japanese efforts to get more women to become officials

Tuesday, January 16, 2024 - 20:32 By Ikuo Higuchi

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(Editor's Note: The following appeared on the Japan Wrestling Federation website on Jan. 1. It has been translated and published by permission.)

With its connection to the Paris Olympics, this year's Emperor's Cup All-Japan Championships drew a record field of 470 competitors. But history was also made regarding the third person on the mat. For the first time ever, a foreign referee was on the whistle, one specifically invited with the hope of producing long-term effects beyond the outcome of matches.

The Japan federation brought in Ji-Woo LEE, one of six Korean women holding international licenses, as part of its efforts to get more women interested in becoming referees. Lee is a holder of the UWW's highest Category IS License, which qualifies her to officiate at the Olympics and World Championships.

While Japan remains the dominant country in women’s wrestling, in the case of women referees, it can be regarded as “undeveloped.” Of Japan’s 19 international referees, only two are women, putting Japan far behind United World Wrestling’s objective of having equal numbers from both genders.

JPN1Ji-Woo Lee holds the highest Category IS License. (photo by Japan Wrestling Federation)

"It was a big surprise, and wonderful," Lee said of being asked to officiate at the All-Japan Championships, which was held Dec. 21-24 in Tokyo and was serving as a qualifier for the Asian Olympic qualifying tournament in April. "It is really a joyful [moment] in my life. A big honor, also."

Lee said she was impressed by the large and enthusiastic crowd that packed into Yoyogi No. 2 Gym, saying it reminded her of the atmosphere at the big venues that stage the World Championships and European Championships.

JPN4Lee faces Saori YOSHIDA at the 2004 Asian Championships in Tokyo. (photo by Takeo Yabuki / Japan Wrestling Federation)

Lee herself was no stranger to Japan. Long before she officiated at the 2021 Tokyo Olympics, she came on numerous trips during her career as a wrestler to train at the well-known Oka Wrestling Dojo in the mountains of Niigata Prefecture. Wrestling at 55kg and competing under the name LEE Na-Lae, she faced three-time Olympic champion Saori YOSHIDA three times, in the final at the 2002 Asian Games, and at both the 2004 and 2005 Asian Championships. Lee was the lone Korean woman to appear at the 2004 Athens Olympics.

While she knows a little Japanese, she basically operates in her native Korean or English. As for communicating on the mat at the All-Japan, she said, "I used very simple words. 'Fingers.' 'Open.' Maybe after a foul, I say, 'Next time caution.' Or 'One more time, the match is finished.'" Having Olympic experience both as a wrestler and a referee has given her the confidence to dish out warnings as she sees fit and remain in control on the mat.

JPN2Lee made her Olympic refereeing debut at the Tokyo Games in 2021. (Photo by Japan Wrestling Federation)

Handling the big matches

After retiring as a wrestler, Lee went to the 2012 London Olympics as a national team coach, then changed course and embarked on a new path to become a referee, while also earning a doctorate and becoming a professor at Yong-In University. She obtained the Category IS License just before the 2019 World Championships, and was among the officiating crew at the 2021 Tokyo Olympics.

It was Isao OKIYAMA, head of the Japan Federation's refereeing commission, who suggested inviting Lee to the All-Japan. Okiyama's thinking took a two-pronged approach. In the big matches with so much at stake,  the federation would get a neutral official completely free of any suspicions -- justified or not -- about college affiliations and other links that are so strong in Japanese wrestling.

And, by having a female Category IS official at Japan's highest-level tournament, it would bring national attention on the existence of female referees and further motivate more women to want to become one.

JPN5Lee was on the whistle when Nonoka OZAKI defeated Ami ISHII in a vital 68kg match with Olympic implications. (photo by Takeo Yabuki / Japan Wrestling Federation)

At this year's All-Japan, three matches in particular stood out, each with global implications: 1) the first-round match at women's 68kg in which Nonoka OZAKI defeated Ami ISHII, who had needed to win the title to fill the Paris Olympic berth she secured for Japan at the World Championships; 2) the freestyle 65kg semifinal between Tokyo Olympic champion Takuto OTOGURO and collegian Kotaro KIYOOKA, which Otoguro lost to end his chances of a repeat in Paris; and 3) the 68kg final between Ozaki and Miwa MORIKAWA, which Ozaki won to advance to a future playoff with Ishii for the Paris ticket.

Lee was the mat official for all three. Asked if she was nervous, she replied, "I'm never nervous. I know this championships is very important for Japan, also in the world because the champions [can go to the Olympic qualifier]. More than being nervous, I was concerned with doing my best to make fair and clear decisions."

She admits she did feel jittery at her first major tournament at the 2019 World Championships in Nur-Sultan (now Astana). She particularly recalled a bronze-medal match between Iranian and Azerbaijan wrestlers where it seemed the entire crowd turned against her. "I was very nervous. One time [I made a] mistake, just a warning, and everyone goes, 'Boooooo,'"she recalled with a laugh.

JPN4Lee poses with the three Japanese female referees at the All-Japan Championships, from right, Mariko SHIMIZU, Airi FURUSATO and Honoka SAITO. (photo courtesy of Airi FURUSATO)

Getting more women involved

At the All-Japan, there were only three other women referees, Airi FURUSATO, Mariko SHIMIZU and Honoka SAITO, putting them well in the minority. Only Furusato and Haruka WATANABE, currently on maternity leave, hold international licenses, and neither is at the Category IS level.

Of the 393 referees registered domestically in Japan, just 19 are women, or 4.8%. The percentage is even lower for those with a Class A license, which is required for officiating at the All-Japan — just seven out of 197, or 3.6%.

In its Global Gender Gap Report released in June last year by the World Economic Forum, Japan ranked 125th out of 146 countries in terms of achieving gender equality. While Japan is on top in women's wrestling, when it comes to women referees, it unfortunately aligns with the gender gap ranking.

JPN6World champion Akari FUJINAMI tries her hand as a referee at a men's collegiate event last May. ((photo by Ikuo Higuchi / Japan Wrestling Federation)

Among recent moves to cultivate women referees was having world champions Akari FUJINAMI and Yuka KAGAMI serve as referees at the men's East Japan Collegiate League last May. Officials hope that seeing the female stars filling such roles will appeal to more women to consider becoming referees.

Lee said she hopes to see more Japanese women entering the referee ranks and believes that with the right training and support, they can become as much as factor as their wrestling sisters. In fact, it was Japan's Osamu SAITO, a former member of the UWW Refereeing Commission, who encouraged and mentored her and to whom she credits her advancement.

"I am waiting for the day when I can work with Japanese women referees," Lee said. "We are professionals with skills. I support the development of women referees."

--Translation and editing by Ken Marantz