#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

Stadnik retires: Europe's best who rewrote history

Wednesday, February 5, 2025 - 11:06 By Vinay Siwach

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BAKU, Azerbaijan (February 4) -- Four Olympic medals, six World Championships medals, 10 European titles, two European Games golds, many triumphs and heartbreaks later, Mariya STADNIK (AZE) has called it a day.

Stadnik, who debuted 22 years ago in 2003, announced her decision to retire from wrestling in an event organized by Azerbaijan Wrestling Federation in Baku on Monday. In an emotional video, Stadnik can be seen removing her shoes on the mat in front of a crowd and then speaking about her career.

"I recorded my name in the history of Women's Wrestling. Thank you to everyone who created this story together with me," Stadnik wrote on Instagram. "Now it's time to close this page of my life and write a new history."

Back in 2003, Stadnik began with a gold medal at the U17 European Championships, won a U20 world title two years later, added senior one as well and had a storied Olympic career which was laden with heartbreaks.

"I always had the motivation and will to win," Stadnik said last year. "I have had this will since early childhood, and this is endless."

READ MORE: Stadnik, 34, remains unbeaten in Europe

Though her will has stretched her career over two decades, Stadnik's decision to retire came after a lot of thought.

"In wrestling, I used all my chances," Stadnik said. "Now I understand that the time has come when I can be useful for wrestling in another role."

The 36-year-old, who was born in Ukraine but competed for Azerbaijan, will be moving into a caretaker role with the Azerbaijan Wrestling Federation in Women's Wrestling and will be responsible for churning out new stars.

When Stadnik made her debut in 2003, Japan, China, United States and Canada were top nations. However, Stadnik changed that. She won her first World Championships medal in 2007 and qualified for the 2008 Beijing Olympic Games in which she won a bronze medal as an 18-year-old.

Soon, she won her first world title in 2009 and emerged as the new force from Europe. She went on to win the European Championships as well. Stadnik brought competition to Women's Wrestling.

"For these countries, the competition with me was always serious," she said. "We always had tense and intriguing fights that were followed by the whole world. Mariya Stadnik from Azerbaijan was always a danger for them."

Mariya STADNIK (AZE)Mariya STADNIK (AZE) won a silver medal at the 2012 London Olympics. (Photo: United World Wrestling / Martin Gabor)

Perhaps it was no surprise that she was in the final of 2011 World Championships and 2012 London Games. However, she came up short both times to Hitomi OBARI (JPN).

"I give a lot of respect to Obara because she was stronger than me at that moment and the London gold was hers," she said. "She was my strongest opponent whom I respect very much."

Barring those Japanese hurdles, Stadnik was unstoppable. She added more medals at the continental level and always stood on the podium at the World Championships.

Mariya STADNIK (AZE)A dejected Mariya STADNIK (AZE) at the 48kg medal ceremony of the 2016 Rio Olympics. (Photo: United World Wrestling / Tony Rotundo)

Then came the 2016 Rio Olympic Games. Stadnik was at the peak of her wrestling her. A Olympic gold would take so much off her back. She was in the final of the 48kg in Rio and the gold medal was within touching distance as she was leading Eri TOSAKA (JPN) 2-1 in the final. But Tosaka crushed those dreams in the final five seconds, beating Stadnik 3-2.

Stadnik till today has no explanation as to what happened in those last five seconds of the final against Tosaka.

"I didn't watch my match from Rio for two years and still can't find an explanation why that competition ended like that," Stadnik said. "I knew and felt that the Rio gold should have been mine."

Stadnik geared up for one more time. The 2020 Tokyo Olympics would have been perfect ending for her. But by then, wrestling had changed with two-day weight ins, a newer generation of wrestlers had come up and Yui SUSAKI (JPN) was on a mission.

Mariya STADNIK (AZE)Mariya STADNIK (AZE) lost her first meeting with Yui SUSAKI (JPN) 2-2 at the Klippan Lady Open in 2018. (Photo: United World Wrestling / Max Rose-Fynn)

The first time Stadnik and Susaki faced each other was in the Klippan Lady Open final in 2018. Stadnik was winning the final but Susaki scored a stepout in the final second to shock Stadnik.

People doubted Stadnik and her mental strength. The 2019 World Championships gave a huge boost of confidence for Stadnik who won her second of the two world titles in Astana, exactly ten years after winning her first.

The Tokyo Olympics were just 10 months away and Stadnik was ready for it. However, with COVID-19 pandemic, it got pushed to 2021 and Susaki went on to win the gold medal with a 41-0 record in four bouts including a 10-0 rout of Stadnik in the semifinals.

Stadnik still managed to win a bronze medal, her fourth of the Olympics, tying her with Kaori ICHO (JPN) and Saori YOSHIDA (JPN). Icho was four golds and Yoshida has three silver and one bronze.

"I know people talk about the gold medal but I am so happy with this bronze. It's satisfying," she said back in 2021.

But Stadnik wasn't satisfied with wrestling. After being away from the mat in 2022, she returned in 2023 and won her ninth European title, the most in Women's Wrestling, extending her unbeaten streak in European Championships to 34 bouts.

Then she made a run for the Paris Olympics and though that meant taking losses to opponents she used to toy with in the past, the mother of two secured her place for Paris in the final qualifiers in Istanbul. Her body was ageing, reducing weight was becoming gruesome and her opponents were becoming quicker.

She returned home without a medal but became the first female wrestler to compete at five Olympics. Soon after Paris, Stadnik reflected on what she has left for wrestling and decided that a role off the mat was more suited now. Letting go off something so big in her life was hard and emotional for her.

"When I watched the video in which I take my shoes off, I had tears," she said. "This is the end of an important part of my life. What I loved so much for many years is ending."