#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleTirana

Elor wins eighth world title, sets sights on Paris Olympics

Friday, October 27, 2023 - 21:38 By Vinay Siwach

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TIRANA, Albania (October 27) -- If you were logging in to watch Amit ELOR (USA) compete in the 72kg final of the U23 World Championships, most likely you missed the final. That's because she was lightning fast in winning the bout in mere 21 seconds.

And if you think that was quick, Elor finished her first bout in 16 seconds and the second in 18 seconds. Only her semifinal against Wiktoria CHOLUJ (POL) was for six minutes. Out of the 24 minutes for four bouts, Elor spent only six minutes and 55 seconds on the mat to win the U23 World Championships in Tirana, Albania on Friday.

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At the age of 19, Amit Elor now holds an impressive record of eight world titles across different age groups, including two senior, two U23, three U20, and one U17 world gold.

While her remarkable stats speak about her dominance on the mat, Elor herself has kept no record of her international wins or scores.

"Maybe I should go over," she says. "We used to do it in high school. And ever since I got into international wrestling, I haven't thought about it as much. But it would be really cool to look back and see how many matches they've had and how many wins and losses. I remember the competitions, but not always every single match unless it was really meaningful."

Amit ELOR (USA)Amit ELOR (USA) used the lace to win her 72kg final. (Photo: UWW / Kadir Caliskan)

For most, the final would mean a lot but for Elor, the semifinal at the U23 World Championships against Choluj was the stand-out match. Choluj managed to stop Elor from scoring a fall or win via technical superiority and lost only 5-0.

"Probably my semi-final had a strong opponent and our styles matched up against each other," she says. "It was kind of similar styles which made it difficult. A lot of hand-fighting. I had some injuries from senior Worlds that made it difficult to hand fight. But I stayed composed and in good position and I was able to win."

The final against Jyoti BERWAL (UWW) was unbelievably one-sided as by the time Berwal could try any move on Elor, the American had laced her for a 10-0 victory.

With that, Elor extended her international career record to 38-1, the one loss coming at the U17 World Championships in 2019. "I'll get it next year," a 16-year-old Elor would say back then. She won the gold at the next U17 Worlds without conceding a point.

"It's not easy," Elor says. "There's so much work involved that leads up to the competition. There's a lot of pressure and I want to do my best and I have high expectations for myself. When you go out there and you wrestle it seems so short and easy but that's just the result of all the work leading up to the competition."

In the lead-up to the U23 Worlds, Elor trained with six-time world champion Adeline GRAY (USA), trained at her home in California and also used her experience at the U20 and senior worlds which she called the 'perfect preparation.'

"Training with Adeline has been amazing for me," she says. "I am constantly learning so much from her. Not just about wrestling but about being an athlete and taking care of yourself. She is a very confident, strong person and so I've kind of learned how to think more for myself and what I need as an athlete.

"The two World Championships were perfect preparation for this."

It was the same script last year in which Elor won three world titles, becoming the first from the U.S. to win all the world titles. She just repeated the three-peat.

 

But the season is not over for her. Elor will soon be challenging herself to make the Olympic weight of 68kg (72kg is not an Olympic weight) in her bid to be at Paris 2024. 

"The most important thing for me is that I feel my best when I'm wrestling," she says. "Right now my plan is to drop my weight to 68kg and see how I feel there. That's going to be a big challenge, a different weight."

Elor says she has not reduced weight for a competition. Though she spent her early days in international wrestling at 68kg, that was at the U17 level.

"I was 68kg in 2021, so it's nothing new but it's still been two years," she says. "It's going to be challenging but I'm really excited and I'm ready to do everything I possibly can because it's the Olympic year."

Being at the Olympics will make Elor the second wrestler in the world to win all world titles and also compete at the Games. A gold in Paris will put her next to Yui SUSAKI (JPN), the only wrestler to have won all world titles and the Olympic gold. 

But just to be in Paris, Elor will have a marathon stretch. In the U.S., she will have to first wrestle at the team trials to be at the Pan-Am Olympic Qualifiers in March. If the country qualifies the weight for Paris, Elor will have to go through the Olympic Team Trials in April.

"Unfortunately, 68kg wasn't qualified yet for the Olympics," she says. "There's going to be a wrestle-off in February and whoever wins will go to Pan Ams and try to qualify the weight there. I would really need to work more on my speed and coordination and definitely add more to my arsenal. I'll wrestle in the wrestle-off at 68 and see how I do."