#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#BeachWrestling

Dakar to Mexico, Beach Wrestling Hits the Right Notes in 2024

Friday, December 6, 2024 - 12:32 By Vinay Siwach

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CORSIER-SUR-VEVEY, Switzerland (December 6) -- In 2024, Beach Wrestling had a momentous year. From Dakar to Rio de Janeiro, there were championships and Games. And the World Series traveled from Mexico to Greece.

The second edition of the African Championships in Beach Wrestling was held in Dakar, Senegal in June. Dakar will host the 2026 Youth Olympic Games with Beach Wrestling being one of the main sports. The city also hosted the Beach Sports Festival.

Apart from the Dakar event, the Beach Wrestling calendar was packed with international tournaments, thanks to UWW's efforts to develop the sport.

The Beach Wrestling Committee also made a few changes to the sport, bringing in the challenge and the activity clock from 2024. This meant that two additional ways to get one point in Beach Wrestling were added: if a wrestler has been called passive and fails to score points during the 30-second activity period, his opponent will receive a point, and the wrestler whose opponent requested a challenge and the challenge is unsuccessful will receive a point.

Each wrestler is entitled to at least two unsuccessful challenges per event — one during the group stage and eliminations and another during the medal match.

For the first time, the Pan-Am Championships were held in the U15, U17, U20 and U23 age-groups. The U15 event was held in El Salvador and Mexico dominated the tournament by winning the title in both men's and women's events. The U17 event was in Dominican Republic with Ecuador winning the men's title and Puerto Rico winning the women's title.

At the U20 Pan-Ams in Peru, Ecuador continued its dominance with the men's title while Mexico bounced back and won the women's title. In Colombia for the U23 event, the hosts won both the men's and women's team titles.

Similarly, the European Championships in the U15, U17 and U20 age groups were held in Romania, a country which has taken keenly to the sport. Romania was so dominant in the competitions that it won the men's and women's team titles in five of the six categories. Only the U20 men's team title was won by Moldova.

UWW's commitment to growing the sport saw a new country host a Beach Wrestling event in Dakar. The African Championships were attended by over 100 wrestlers with the competition going over two days. Hosts Senegal emerged as the best country in both men's and women's categories. It won three gold medals and one silver in each category, combining for eight medals in eight weight classes.

A documentary capturing the essence of Senegal, promoting culture and rich tradition in wrestling, was also produced by UWW.

The U17 World Championships in Beach Wrestling was held in Greece this year along with the World Championships in the U20 age group.

The United States, which has been promoting the sport extensively on the national level, won its first-ever world title as the women captured the team title in the U17 age-group, thanks to the three silver medals it won.

Ukraine emerged as the best team in men's, winning the title over Romania which won two gold medals. But Ukraine had a better performance overall and it pipped Romania for the top spot.

In U20, Moldova destroyed the field, winning three gold medals and the team title in men's while Ukraine made amends by winning the women's title, which it lost at the U17 level.

Beach Wrestling World Series

The fifth edition of the Beach Wrestling World Series saw a remarkable start in Mexico in March along with the Pan-Am Championships. The first stop saw Mexico on the board with two gold medals in the women's category. The men's was more scattered with the U.S., Guatemala, Argentina and Venezuela winning gold medals.

The second stop of the series travelled to a familiar Saint-Laurent-Du-Var which saw records tumbling. The highlight of the tournament was Moldova's growing stature in Beach Wrestling.

Two wrestlers -- Vasile DIACON (MDA) and Traian CAPATINA (MDA) -- won gold medals. Diacon ultimately emerged as the best 80kg wrestler in the world and secured first place in the final rankings. Capatina was second in the final rankings in 90kg.

Romania hosted the third spot and the battle between the hosts and Ukraine in the women's category lived up to expectations. Ukraine won two gold medals and Romania won one out of four available. In men's, Capatina repeated as the gold medalist in 90kg and Mamuka KORDZAIA (GEO) continued his winning run at +90kg.

The fourth stop was in Greece, and not much changed from the other stops. The glittering beaches saw winners from Romania, Ukraine, the United States, Turkiye, Moldova, Azerbaijan and Georgia. It all came down to Porec, Croatia for the finale. With ranking points up for grabs, it meant that the world champions would be decided in Porec.

The final stop in Porec decided the winners of the series. Ana Marie PIRVU (ROU) was the top wrestler in 50kg, Anastasiya KRAVCHENKO (UKR) in 60kg, Oksana HERHEL (UKR) in 70kg and Eliana BOMMARITO (USA) in +70kg. Bommarito was the only wrestler across categories to maintain a 100 percent record -- winning four gold medals.

In men's Yunus COSKUN (TUR) won the top spot in 70kg, Vasile DIACON (MDA) in 80kg, Ibrahim YUSUBOV (AZE) in 90kg and the evergreen Mamuka KORDZAIA (GEO) in +90kg.