#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleBelgrade

Taylor wins latest duel against Yazdani; Burroughs claims sixth gold

By Ken Marantz

BELGRADE, Serbia (September 16) -- With military-like precision and power, David TAYLOR (USA) came out on top in the latest edition of the top-gun rivalry that currently has the wrestling world abuzz.

Taylor avenged a loss to Hassan YAZDANI (IRI) at last year's World Championships with a well-earned 7-1 victory in the 86kg final, giving the American his second world title in one of four freestyle finals on Friday in Belgrade.

"This is the first time I've really gone into wrestling Yazdani with super strict intentions," Taylor said. "And I followed that. He's burning that fire for me to continue going. He's that barrier to me and a gold medal in Paris."

Earlier, Jordan BURROUGHS (USA) captured the 79kg title to tie Adeline GRAY (USA) for the most-ever world golds by an American with six, while an unheralded and unorthodox Japanese shed some rain on the American victory parade with a surprisingly one-sided win over Zain RETHERFORD (USA) in the 70kg final.

Taha AKGUL (TUR) captured the final title at stake on the seventh day of competition with a victory at 125kg, giving him a third world title and first since 2015.

David TAYLOR (USA)David TAYLOR (USA) never let off the pressure against Hassan YAZDANI (IRI) in the 86kg final. (Photo: UWW / Martin Gabor)

Taylor's victory over Yazdani was his fourth in five career meetings between the two superstars, the last three of which have come in global finals. Last year, Taylor came out on top 4-3 in the final of the Tokyo Olympics, an outcome Yazdani reversed three months later with a 6-2 win for the gold in Oslo.

"Going there and losing, it was hard," said Taylor, who said he at one time considered retiring.

In every previous match, Yazdani took the initial lead, and Friday night's clash was no exception. Yazdani received an activity point, but few could have foreseen that that would be the limit to his scoring.

After Yazdani tip-toed out of a takedown attempt, Taylor came right back at him and gained a single-leg takedown to lead 2-1 going into the second period. A sweeping tackle and a stepout off a single-leg attempt put the American up 5-1.

Yazdani looked like he was going to cut the lead to a manageable margin when he very nearly got behind for a takedown in the final minute, but Taylor reached back and prevented the Iranian from completing the move. Yazdani still had a shot when moved to the side for a crotch lift, but Taylor resisted that for a stalemate.

With Yazdani putting the pressure on to score, it was Taylor who came up with a final takedown to put the victory on ice.

Taylor said that for some time, he lost his desire to continue the sport, and only relit the flame through the support of his family and others around him.

"I tell you why this year has been so hard for me," he said. "I contemplated retiring multiple times. I just didn't know if I wanted to do it anymore. I've been at the top of what I want to do since I was a little kid. Olympic champion. I believe if I didn't go the World Championships, eight weeks later, I'd probably be done."

Taylor and Yazdani are both Olympic champions with the latter winning at the 2016 Rio Olympics, but became rivals when Yazdani made the move from 74kg up to Taylor's domain at 86kg.

In their first two encounters, Taylor won by fall at the 2017 World Cup, then 11-6 in the first round at the 2018 World Championships, which he won for his first senior world crown.

"We're the number one rivalry in the world for a reason," Taylor said. "You know, we're putting it on the line for wrestling. We're dog-tired out there. You know, it's just like, listen, that's what we're here for, you know. I mean, you gotta be a little bit showman, you know I am the Magic Man for a reason. I was able to be on top today and it feels pretty good."

Yazdani, a three-time champion, now has six world medals. Combined with his two from the Olympics, the 28-year-old has the most global medals in Iranian's storied history, with certainly more on the way in the years ahead.

"We'll go down to two greatest wrestlers of all time, we'll be battling to push each other the entire time so thankful for him," Taylor said. "But it feels good to be a champ."

Asked what he would tell Yazdani, Taylor replied, "Losing sucks. You're gonna get better, I'm gonna get better. And next year, we're gonna put it on the line again. I know you'll be there. I'll be there. And let's put another show for the fans. Give them something else to remember. That and the record books. I'll be there. I know you will, too. Let's go battle."

Jordan BURROUGHS (USA)Jordan BURROUGHS (USA) is now a six-time world champion, the best record for a male USA wrestler. (Photo: UWW / Kadir Caliskan)

For Burroughs, his hard-fought 4-2 victory over Mohammad NOKHODI (IRI) in the 79kg final -- a repeat of 2021 final which the American won 5-1 -- made him the most decorated wrestler in American history when taking into consideration both world and Olympic golds.

"I feel amazing," Burroughs said. "All I can say is, God is good. My family, my coaches, and my training partners. I just think about all of the people who put so much work into helping me get to this platform. You guys get to see the championships, the hard double-legs, and the commitment here, but you rarely get to see the definition of what makes a champion behind the scenes."

Burroughs now has seven combined golds, breaking a tie with the legendary John SMITH (USA), and 10 medals overall. "I thank John for pushing me indirectly," he said.

While Nokhodi received an activity point for the lone point of the first period, Burroughs was far and away the aggressor in the second, launching a succession of takedown attempts that bore fruit with one stepout and a trademark blast double-leg tackle for a takedown.

"The refs hadn't been giving me favorable calls throughout the week, so I knew I had to do something extra," Burroughs said. "But honestly, I just wanted a takedown. I knew he couldn't get to my legs."

An activity point for Burroughs and a late stepout by Nokhodi completed the scoring.

Burroughs won his first four world golds in 2011, 2013, 2015, and 2017 at 74kg, the same weight he won his lone Olympic title in London in 2012. He moved up to 79kg in 2021 and won gold No. 5. He also has bronze medals from 2014, 2018 and 2019.

For now, Burroughs said he has no thoughts of retiring, despite the demands of being one of the elites of the sport.

"Before every match, I always remind myself that I chose this," he said. "This is chosen suffering. It's difficult, it's hard, it's scary as heck, but I know that God equipped me with the right tools to be the person to go out there and do this repeatedly. I'm 34 years old, I'm the father of four, been married for almost a decade, and I'm still at the top of my game."

Taishi NARIKUNI (JPN)Taishi NARIKUNI (JPN) won the 70kg gold medal with a quick win over Zain RETHERFORD (USA) in the final. (Photo: UWW / Kadir Caliskan)

Earlier, Taishi NARIKUNI (JPN) had dealt the U.S. a shock when he powered to a 10-0 technical fall over Retherford in the 70kg final.

"I can't put it into words," the 24-year-old Narikuni said of his stunning win. "I really went through a lot. I finally made it to this point."

Narikuni, who first appeared on the world radar when he won the Asian title in April in his first major senior competition, scored a takedown on a counter, then added two points with an exposure in which he put his head between Retherford's legs, lifted up and rotated. He then transitioned to a lace lock.

"I thought I probably wouldn't get that chance again, so I wanted to end it there in one shot," he said. "If the match continued and gone longer, the match might have gone at his pace and I might have lost."

Reeling off three rolls, Narikuni ended the match in 2:10 for gold that he said he will not be defending next year. And not because he will be moving to an Olympic weight class. In fact, he won't even be wrestling freestyle.

"I'm planning to get away from freestyle for a while," Narikuni said. "Without having doubts, I think I can make it in Greco at 67kg. My thinking is to become a world champion in both styles. I won't concede to anyone. This had been my objective before I came here and I definitely think I can achieve it."

All of his life, Narikuni has felt like he was living in the shadow of a two-time world champion. And literally, he was, as it was his mother who won two world golds under her maiden name of Akiko IIJIMA in the 1990s.

She runs Gold Kids, the Tokyo wrestling club where he, Olympic champion Takuto OTOGURO (JPN) and a number of other top Japanese got their start in the sport, and where he is now a coach (he also works part-time at a karaoke parlor). Growing up, he developed a complex about being compared to his mother, and winning the gold in Belgrade puts him halfway to redeeming himself in his own eyes.

But equaling her with two golds is not enough. He will try to outdo her by winning the second title in Greco-Roman. He is no stranger to the style, having finished seventh at the world juniors 2017.

In fact, he might have already been wrestling that style, but the tournament he was going to enter to qualify in Greco for last year's national championships got canceled due to the pandemic.

"She won two titles, and I've only won one," Narikuni said. "I've closed the gap a little. If I win at Greco, no one can deny what I have done. If I don't win at Greco, I will never feel in my heart that I've caught up to her."

Narikuni is also an anomaly in that he spends little time actually wrestling in his training, preferring to mainly hit the weight room. The techniques that he has been learning as a toddler and the power he has built up have served him well.

Taha AKGUL (TUR)Taha AKGUL (TUR) won the world title for the third time and first since 2015. (Photo: UWW / Kadir Caliskan)

In the last match of the night, Akgul won a clash of 2021 bronze medalists, scoring a single-leg takedown and a gut wrench in the second period to rally to a 6-2 win over Lkhagvagerel MUNKHTUR (MGL).

"It was very difficult," Akgul said. "The exhaustion from yesterday was very noticeable, but it's important that I won, to finally become world champion again after seven years and to show the world that I can still be the best."

Akgul had a stepout and received an activity point in the first period, but Munkhtur went ahead by opening the second with a takedown. Munkhtur was attempting to become Mongolia's first world gold medalist in freestyle since 1975.

Akgul was coming off a grueling 4-2 win in the semifinal over defending champion Amir ZARE (IRI), which he won with a takedown in the last second. He said that victory was about more than avenging a loss to Zare in last year's semifinals.

"I prepared well, my opponent beat me last year, but Zare made a "KING" gesture when he won," Akgul said. "Geno [Petrashvili] or I never did that. Respect is very important in sports. This move of mine was for him."

Asked about the difference between his two titles, Akgul replied, "Nothing has changed. I have lost twice in the final in the past, that was very annoying. I would have been world champion five times if that had not happened. If I stay healthy and train well, I can beat everyone."

Geno PETRIASHVILI (GEO)Geno PETRIASHVILI (GEO) won a bronze medal with by beating Oleg BOLTIN (KAZ). (Photo: UWW / Martin Gabor)

Georgia, Kyrgyzstan take 2 bronzes each

Geno PETRIASHVILI (GEO), who once dominated the weight class along with Akgul in one of the sport's fiercest rivalries, picked up his seventh world medal when he outclassed Oleg BOLTIN (KAZ) 11-4 to take home one of the bronze medals at 125kg.

Petriashvili, who had a three-peat of world golds from 2017 to 2019, fell behind 4-2 early in the second period, but turned on the jets and reeled off nine unanswered points to give Georgia its second bronze of the night.

Earlier, Zurabi IAKOBISHVILI (GEO), a world champion in 2017, picked up his third world bronze and second in a row with a wild 5-5 victory over Arman ANDREASYAN (ARM) at 70kg in a repeat of this year's European final.

Iakobishvili's 4-point takedown early in the second period proved the difference after Andreasyan tied the score at 5-5 with a takedown, but a 2-point title awarded by the referee was taken away when a challenge showed Iakobishvili's back never broke the 90-degree plane.

Ernazar AKMATALIEV (KGZ)Ernazar AKMATALIEV (KGZ) countered Naveen MALIK (IND) attacks to win the bronze at 70kg. (Photo: UWW / Kostadin Andonov)

Ernazar AKMATALIEV (KGZ), the 2021 silver medalist and runner-up to Narikuni at the Asian Championships in April, won the other 70kg bronze and the first of two for Kyrgyzstan when he scored all of his points on counters in a 4-1 over Naveen MALIK (IND).

Malik opened the scoring with a stepoout, but that would be all that Akmataliev would concede as he continued to fend off the Indian's attacks, going ahead with a counter to exposure for a 2-1 lead. In the second period, he countered a double-leg attack and went behind to pad his lead to 4-1.

Zare took home the other 125kg bronze when he bounced back from a disappointing loss to Akgul in the semifinals by scoring four takedowns in an 8-0 loss to Amarveer DHESI (CAN), an important win for Iran in the team race with the rival U.S.

At 79kg, Arsalan BUDAZHAPOV (KGZ) captured his country's second straight bronze of the night when he scored two takedowns in the second period in a 5-1 victory over Ali UMARPASHAEV (BUL).

The other 79kg bronze when to Vasyl MYKHAILOV (UKR), who gained a decisive stepout off a scramble with :15 left and edged veteran Olympic bronze medalist Bekzod ABDURAKHMONOV (UZB), with the final score becoming 5-3 following a subsequent unsuccessful challenge.

Taking home the 86kg bronzes were Asian champion Azamat DAULETBEKOV (KAZ) and Boris MAKOEV (SVK).

Dauletbekov, limited to two points in the first period, overwhelmed Ethan RAMOS (PUR) in the second rolling to a 10-0 technical fall in 4:25 for his third career world medal. The loss kept Ramos, now an assistant coach at Duke University in the U.S., from becoming just the second world medalist in Puerto Rican history.

The Russian-born Makoev, a silver medalist in 2017 in his first year competing for Slovakia, was behind on criteria when he scored a takedown with a minute to go to defeat Sebastian JEZIERZANSKI (POL) 3-1.

Thomas GILMAN (USA)Defending world champion Thomas GILMAN (USA) reached the final at 57kg. (Photo: UWW / Martin Gabor) 

U.S. puts 3 into finals

In the semifinals in three weight classes held earlier in the night session, it was an American trifecta as defending champions Thomas GILMAN (USA) and Kyle DAKE (USA) and 2021 bronze medalist Jden COX (USA) all advanced to Saturday night's finals. For both Dake and Cox, their final will be a rematch from the 2021 World Championships.

Gilman, a bronze medalist at the Tokyo Olympics, got the juggernaut going at 57kg, when he used his snap-down attack to great effect for a comprehensive 8-2 win over 2018 world U23 bronze medalist Wanhao ZOU (CHN).

Keeping the pressure constantly on the Chinese, scored three takedowns from a snap-down setup, which he combined with an activity clock point and a stepout. Defensively, Gilman, who also has a 2017 world bronze, limited Zou to a pair of stepouts.

In the final, he will face Russian-born Zelimkhan ABAKAROV (ALB), who scored a takedown and a counter lift for 2 in defeating American-born and bred Stevan MICIC (SRB) 6-1. Abakarov began competing for Albania this year with limited success, although he did win the Kolov-Petrov tournament in Bulgaria in February at 61kg.

Dake, aiming for his fourth consecutive world title and second straight at 74kg, survived a low-scoring but titanic battle with Asian champion Yones EMAMI (IRI) to eke out a 2-2 win.

Emami controlled the first period, taking a 2-0 lead with an activity point and a stepout from a counter, but it was only Dake's passive defense that prevented the Iranian from scoring more. Twice Dake managed to escape the situation when Emami got in deep on a single.

In the second period, Dake, also an Olympic bronze medalist in Tokyo, drove Emami to the edge and as they went out, then launched a backdrop. The call on the mat was for 4, but the Iranian side challenged. The move was reduced to a stepout, but an additional point was tacked on for fleeing, making it 2-2 with Dake holding the advantage on criteria.

Tajmuraz SALKAZANOV (SVK)Tajmuraz SALKAZANOV (SVK) held off Frank CHAMIZO (ITA) 3-0 in the 74kg semifinal. (Photo: UWW / Kostadin Andonov)

Standing between Dake and another world title will be Tajmuraz SALKAZANOV (SVK), the same opponent he defeated 7-3 a year ago for the gold in Oslo.

Salkazanov scored a pair of stepouts to defeat two-time former world champion Frank CHAMIZO (ITA) 3-0 in the other semifinal. That was a repeat of this year's European Championships final, which Salkazanov won 7-5 for his second straight crown.

At 92kg, Cox will get a chance to avenge a semifinal loss at the same stage in Oslo that forced him to settle for a bronze medal when he takes on defending champion Kamran GHASEMPOUR (IRI).

gth

Day 7 Results

Freestyle

57kg (31 entries)
Semifinal - Thomas GILMAN (USA) df. Wanhao ZOU (CHN), 8-2
Semifinal - Zelimkhan ABAKAROV (ALB) df. Stevan MICIC (SRB), 6-1

70kg (28 entries)
Gold - Taishi NARIKUNI (JPN) df. Zain RETHERFORD (USA) by TF, 10-0, 2:20

Bronze - Zurabi IAKOBISHVILI (GEO) df. Arman ANDREASYAN (ARM), 5-5
Bronze - Ernazar AKMATALIEV (KGZ) df. Naveen MALIK (IND), 4-1

74kg (34 entries)
Semifinal - Kyle DAKE (USA) df. Yones EMAMI (IRI), 2-2
Semifinal - Tajmuraz SALKAZANOV (SVK) df. Frank CHAMIZO (ITA), 3-0

79kg (32 entries)
Gold - Jordan BURROUGHS (USA) df. Mohammad NOKHODI (IRI), 4-2

Bronze - Arsalan BUDAZHAPOV (KGZ) df. Ali UMARPASHAEV (BUL), 5-1
Bronze - Vasyl MYKHAILOV (UKR) df. Bekzod ABDURAKHMONOV (UZB), 5-3

86kg (30 entries)
Gold - David TAYLOR (USA) df. Hassan YAZDANI (IRI), 7-1

Bronze - Azamat DAULETBEKOV (KAZ) df. Ethan RAMOS (PUR) by TF, 10-0, 4:25
Bronze - Boris MAKOEV (SVK) df. Sebastian JEZIERZANSKI (POL), 3-1

92kg (23 entries)
Semifinal - Kamran GHASEMPOUR (IRI) df. Miriani MAISURADZE (GEO), 5-0
Semifinal - Jden COX (USA) df. Osman NURMAGOMEDOV (AZE), 7-0

125kg (24 entries)
Gold - Taha AKGUL (TUR) df. Lkhagvagerel MUNKHTUR (MGL), 6-2

Bronze - Geno PETRIASHVILI (GEO) df. Oleg BOLTIN (KAZ), 11-4
Bronze - Amir ZARE (IRI) df. Amarveer DHESI (CAN), 8-0