Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleBelgrade

Tokyo silvers Fumita, Aleksanyan book Paris Olympic trip in Belgrade

Friday, September 22, 2023 - 18:12 By Vinay Siwach

BELGRADE, Serbia (September 22) – Two Tokyo Olympic silver medalists will look to win a gold medal in Paris next year after Kenichiro FUMITA (JPN) and Artur ALEKSANYAN (ARM) qualified for the Paris Olympics by reaching the final in the respective weight classes at the World Championships in Belgrade.

Fumita, a two-time world champion, reached the final at 60kg while Aleksanyan, a three-time Olympic medalist including gold, reached the gold medal bout at 97kg.

Kyrgyzstan and Cuba earned Paris Olympic quotas as well with world champion Zholaman SHARSHENBEKOV (KGZ) reaching the final at 60kg and Gabriel ROSILLO (CUB) at 97kg after he stunned Tokyo bronze medalist Mohammadhadi SARAVI (IRI) in the semifinal.

Fumita defeated Gevorg GHARIBYAN (ARM), who defeated returning silver medalist Edmond NAZARYAN (BUL) in the first round, 5-1 in the semifinal as he got two turns from par terre while defending successfully when he was put in the same position.

But the Japan star's biggest test was in the first bout when he faced former world champion Victor CIOBANU (MDA). Fumita was saved by a challenge from the Japan corner after Ciobanu was awarded a takedown and a four-point throw. In the replay, it was seen that Ciobanu blocked Fumita's attack by hands below Fumita's waist. As a result, Fumita was awarded two penalty points.

The two also met in the quarterfinals at the 2019 World Championships, with Fumita notching a wild 12-5 win en route to his second career gold.

“In the first round, more than my ability, it was the decision of the gods,” Fumita said. “I didn't feel like he touched my leg. But it was definitively shown and I went on to win. If there is a wrestling god, I thought I can't waste the opportunity it gave me.”

As per Japan federation rules, a wrestler who earns the Paris Olympic quota with a medal at the World Championships automatically secures a spot on the Japanese team to Paris.

For Fumita, the trip to Paris will be extra special as his father, who was also his high school coach, and his wife will join him on the trip.

“My condition is not at the very best,” he said. “I went through various things to get here. But my feeling is strong that I have to return with [the Paris berth]. My father also really wants me to take him to Paris. My wife, too. I'm really happy that I can proudly bring them with me to the arena in Paris.”

The 3-1 win over Ciobanu and the 5-1 victory in the semifinal were unlike the Fumita of old. The Japanese star was known for his big moves, which even cost him a few bouts in the past, but he has made peace with his subdued way of wrestling to earn wins.

“Last year was really disappointing,” he said. “But if that's the way world wrestling is, instead of doing spectacular moves, to win I can just be very basic. I've spent the past year thinking about it. It's really plain now. Honestly speaking, it's not interesting for me to do it. And it's probably not interesting to watch.”

Fumita will hope to continue his form in the final against defending champion Sharshenbekov who he defeated in the Asian Championships final 4-0 in 2020 in New Delhi.

“He's the defending champion and I'll be the one as the challenger. I'll try to do like I did four years ago,” Fumita said referring to his gold-medal run in Astana in 2019.

Zholaman SHARSHENBEKOV (KGZ) won his semifinal against Mehdi MOHSEN NEJAD (IRI) 4-3. (Photo: UWW / Kostadin Andonov)

Sharshenbekov has since improved significantly, winning the World and Asian Championships last year along with the world silver in 2021.

He was in a league of his own, making it to the semifinal against Mehdi MOHSEN NEJAD (IRI) with three technical superiority wins.

Mohsen Nejad was on his way to upset the world champion but Sharshenbekov scored a stepout to earn a 4-3 lead and defended it to beat the Iranian.

Sharshenbekov led 3-0 after a front roll from par terre but gave up a takedown when failing to get through a headlock. Mohsen Nejad got the criteria 3-3 lead when Sharshenbekov was called passive in the second period but that was short-lived as Sharshenbekov scored a stepout for one point.

At 97kg, Aleksanyan showed unreal par terre game winning three of his four bouts when his opponent was put in the par terre. He took only a minute and 57 seconds to beat Artur OMAROV (CZE) in the quarterfinal and five seconds more to beat Mindaugas VENCKAITIS (LTU) in the semifinals.

Artur ALEKSANYAN (ARM) works a gut-wrench against Mindaugas VENCKAITIS (LTU). (Photo: UWW / Amirreza Aliasgari)

Aleksanyan will look to win his fifth world title on Saturday against former U20 world champion and Tokyo Olympian Rossilo who secured a 3-0 win over 2021 world champion and returning bronze medalist Saravi in the semifinal.

Rosillo got the 1-0 lead when Saravi was called passive in the first period. But he used an arm drag to body-lock Saravi and get two points for a correct throw. Saravi never got going after that.

Rosillo's win brings Peter OHLER (GER), Rustam ASSAKALOV (UZB), and U20 world champion Abubakar KHASLAKHANAU (AIN) to the repechage. One of them will wrestle Saravi for the bronze medal.

In the only non-Olympic weight class in action on Friday, 72kg, returning world champion Ali ARSALAN (SRB), silver medalist Ulvi GANIZADE (AZE) and bronze medalist Selcuk CAN (TUR) failed to reach the final.

Ibrahim GHANEM (FRA) became the first French Greco-Roman wrestler since 2014 to reach the final of the World Championships after he defeated Can 4-0 in the semifinals while Robert FRITSCH (HUN) managed to see off Shingo HARADA (JPN) 3-1 in the other semifinal.

Fritsch, who lost to Arsalan last year, was trailing 9-5 in the quarterfinal against Arsalan but scored a pin over the Serb who seemed to have given up due to exhaustion.

With Arsalan's loss, U20 world champion Daniel SHORABI (IRI) will return to Iran without a medal as he lost to Arsalan 7-7.

Wrestling scores big at World C'ships with 706 percent jump in engagements

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Tokyo silvers Fumita, Aleksanyan book Paris Olympic trip in Belgrade