#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleBelgrade

Japanese legends head Class of 2022 inductees into UWW Hall of Fame

Friday, September 9, 2022 - 16:25 By United World Wrestling Press

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BELGRADE, Serbia (September 9) --- Superstars Saori YOSHIDA and Kaori ICHO, who combined for seven Olympic and 23 world championship gold medals and inspired the next generation of Japanese women that continue to dominate the sport, were among nine immortals inducted into the UWW Hall of Fame on Friday.

Two Greco-Roman wrestlers, a pair of American brothers in freestyle, another Japanese woman, one referee and one coach also gained a place in the shrine to wrestling greatness during a ceremony held in Belgrade, Serbia, as a prelude to this year's World Championships starting Saturday.

The inductees will be permanently recognized on the UWW website, at the UWW headquarters in Vevey, Switzerland, and in the international wing of the USA Hall of Fame located in Stillwater, Oklahoma.

Yoshida and Icho, who were both among the four inaugural Olympic champions when women's wrestling was added to the Olympic program at Athens 2004, were appropriately selected in the Legends category.

Yoshida struck gold in three straight Olympics and an unprecedented 13 World Championships, mostly at 55kg. Japan's flag-bearer at the London 2012 Olympics, Yoshida put together a streak of 119 consecutive wins in individual tournaments, a run that ended in the final match of her career that left her with the silver medal at the Rio 2016 Olympics. Her only two other losses to non-Japanese opponents came at World Cup team events.

Icho made history when she became the first wrestler and the first female athlete in any sport in Olympic history to win four consecutive gold medals, not to mention winning 10 world titles. She competed at 63kg for much of her career before moving down to 58kg when that became an Olympic weight class (now 57kg).

After Icho's epic victory at the Rio 2016 Olympics for her fourth gold, she was named a recipient of the People's Honor Award, used by the Japanese government to honor individuals in sports, entertainment and culture whose accomplishments have inspired society. Yoshida received the award in 2012 after winning her 13th straight world title.

The new Hall of Fame members in the Greco-Roman category are Pertti UKKOLA of Finland and Gheorghe BERCEANU of Romania, both winners of Olympic and world golds.

Ukkola won the gold at 57kg at the Montreal 1976 Olympics, and captured the world title the following year. He also won two world bronzes in his career, in 1975 and 1981. Berceanu made the top of the Olympic podium at Munich 1972 at 48kg, then took the silver at Montreal 1976. The Romanian won world titles in 1969 and 1970, and a silver medal in 1975, and was also a three-time European champion.

In Freestyle, American brothers John and Ben PETERSON will enter the Hall together. At Munich 1972, Ben, the younger of the two by two years, won the gold at 90kg and John the silver at 82kg. Four years later at Montreal 1976, they reversed that finish, with John taking a gold and Ben settling for the silver. Both brothers also won one silver and one bronze at the World Championships, while John had three World Cup golds and Ben had one gold and two silvers.

The Women's Wrestling inductee is Japan's Hitomi OBARA, the London 2012 Olympic champion at 48kg and an eight-time world champion. She won all but the last of her world under her maiden name of SAKAMOTO, and almost all at 51kg.

In the Coaches category, the newest Hall member is Yuri SHAKMURADOV of Russia. A 1970 world champion and three-time European champion himself, he coached 16 wrestlers, both male and female, to Olympic gold medals between 1976 and 2012.

The new inductee in the Referees category is Orestes MOLINA, who officiated at Olympics in four different decades. A long-time instructor and head referee, he held the position of vice-president of the FILA/UWW Referee Commission from 2013 to 2016. He called matches at Olympics in 1980, 1984, 1992, 1996, 2000, 2004, 2008, 2012 and 2016.