#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleBelgrade

FS Preview: Iran and USA favored to clash for team title

By Eric Olanowski

COSIER-VEVEY, Switzerland (August 30) --- The United States and Iran account for 11 returning world medalists – six of which were gold medalists in Oslo -- and are poised to go toe-to-toe for the freestyle team title at the 2022 World Championships in Belgrade, Serbia. 

The elite group of freestyle competitors will be led by defending world champions Thomas GILMAN (USA), Kyle DAKE (USA), Jordan BURROUGHS (USA), Hassan YAZDANI (IRI), Kamran GHASEMPOUR (IRI) and Amir ZARE (IRI).

The tournament gets underway September 10, but the freestyle portion of the competition will be on the tail end of 2022 World Championships. The world’s most popular wrestling style starts Thursday, September 15.

Last year in Oslo, the United States (168 points) medaled in seven of ten weights and edged Iran (162 points) and their seven medalists by six points in the team race. Each squad returns a trio of world champions, setting up what’s expected to be the closest team race since the 2017 World Championships, when Snyder beat Abdulrashid SADULAEV (RWF) in the final match of the event, helping America edge the Russians by one point.

What are placements worth?
Gold = 25 points
Silver = 20 points
Bronze = 15 points
Fifth = 10 points
Seventh = 8 points  
Eighth = 6 points
Ninth = 4 points
Tenth = 2 points

Without 125kg Tokyo Olympic champion Gable STEVESON (USA) in America’s lineup and defending world champion Zare expected to finish with at least a bronze medal, the Stars and Stripes enter the World Championships in a 15-point hole.

There most critical weights where the USA can expunge that 15-point deficit are 57kg, 74kg and 97kg. These are the three weights where seeded American and Iranian wrestlers are on the same side of the bracket, setting up potential quarter or semifinal meetings.


Alireza SARLAK (IRI) and Thomas GILMAN (USA) clash in the 2021 world finals. They are expected to meet in the semifinals in Belgrade. (Photo: Tony Rotundo)

At 57kg, reigning world champion and Olympic bronze medalist from Tokyo Gilman could see Alireza SARLAK (IRI) in the semifinals. The American is seeded No. 1 at the weight, while the Iranian is seeded fourth.

Gilman owns the two-match advantage against Sarlak, having picked up victories in the 2021 world finals and the semifinals at the '22 Zouhaier Sghaier Ranking Series event.

For that matchup to happen in the semifinals, Gilman must get through No. 8 Muhammet KARAVUS (TUR), and Sarlak must take out No. 5 Vladimir EGOROV (MKD).

At 74kg, Dake is the top-seeded wrestler. He'll share the top side of the chart with Iran’s No. 5 Yones EMAMICHOGHAEI (IRI).

Dake will likely take on European bronze medalist No. 8 Mitchell FINESILVER (ISR) in the quarterfinals. They met at the ’21 Henri Deglane, where Dake took out the Israeli wrestler 11-0 in the opening period.

If fifth-seeded Emamichoghaei wants to keep Iran’s hopes of winning the freestyle team title alive and down Dake in the semifinals, he’s going to have to get through No. 4 Turan BAYRAMOV (AZE) in the quarterfinals.

At 97kg, the biggest storyline is how the seeds played out.

Kyle SNYDER (USA) and Mohammadhossein MOHAMMADIAN (IRI) sit together on the top side of the chart. The reason it’s significant is that the last time these two met – in the 2020 Matteo Pellicone semifinals – the Iranian pinned the two-time world champion.

Snyder is the top-seeded wrestler, while Mohammadian is seeded fifth.

For the Snyder and Mohammadian semifinal match to come to fruition, the American must beat No. 8 Mamed IBRAGIMOV (KAZ), while the Iranian must defeat No. 4 Mahamed ZAKARIIEV (UKR).

Outside of the weights where American and Iranian are positioned on the same side of the bracket, other key weights in the team race include 61kg, 65kg, 70kg, 79kg, 86kg and 92kg.

Iran holds a slight advantage at 61kg due to Reza ATRI's (IRI) world and Olympic experience. He'll be making his fourth appearance in Iran's senior world lineup. Last year, he finished in fifth place at the Tokyo Olympic Games and World Championships.

Seth GROSS (USA) will represent the USA at 61kg. He earned her first Worlds berth by beating 2021 world silver medalist Daton FIX (USA) in a three-match playoff.

The biggest unseeded dark horses in the 65kg bracket are Rahman AMOUZAD (IRI) and Yianni DIAKOMIHALIS (USA).

Both Amouzad and Diakomihalis underperformed at last year’s World Championships. They both went 1-1 in Norway. Amouzad finished in 11th place, while Diakomihalis finished in 12th place.

But with another year of experience under their belt, they’re poised to welcome the pressure that comes along with fighting for a team title.

The Belgrade Worlds will be Amouzad’s second competition up at 65kg after continuing his four-year growth spurt. Since 2018, he’s wrestled at 45kg, 48kg, 57kg, 61kg and seems to have settled in at 65kg. The lengthy Iranian competed at 61kg in his senior world debut a season ago but moved up to 65kg for April’s Asian Championships.

Amouzad showed that he’s a true 65kg guy by winning Asian gold in Ulan-Baatar earlier this year. In the gold-medal match, he scooped up a massive win over Tokyo Olympic bronze medalist Bajrang PUNIA (IND).

Diakomihalis will try to end America’s 65kg non-world-medal curse that dates back to the ’06 Guangzhou World Championships when USA’s freestyle head coach Mike ZADDICK  won world gold and secured the Stars and Stripe's last 65kg/66kg world medal.

At 70kg, No. 5 Amirmohammad YAZDANICHERATI (IRI) and No. 6 Zain Allen RETHERFORD (USA) are on opposite sides of the chart and wouldn’t wrestle until the finals.

Yazdanicheratri made his world team debut last year at 65kg, finishing with a silver medal. He’s moved up to 70kg to ultimately prepare himself for a run at Iran's 74kg spot for the 2024 Paris Olympics.

Retherford will make his third appearance for the Red, White and Blue on the senior-level world stage. He finished in 11th place in Paris and 26th place in Nur-Sultan.


Jordan BURROUGHS (USA) and Mohammad NOKHODILARIMI (IRI) could meet in the 79kg world finals. They met for gold in Oslo, with the American picking up the victory. (Photo: Tony Rotundo)

Last year’s world finals opponents Jordan BURROUGHS (USA) and Mohammad NOKHODILARIMI (IRI) are seeded first and second at 79kg, respectively, and wouldn't wrestle again until the finals.

Burroughs is heading to Belgrade looking to bag his sixth world title, which would be an American male record. His road to rewriting the history books will go through No. 8 Baliyan GOURAV (IND) in the semifinals before wrestling either No. 4 Arman AVAGYAN (ARM) or No. 5 Vladimeri GAMKRELIDZE (GEO) in the semifinals.

Nokhodilrimi has a tougher path to the gold-medal match. In the quarters, he’ll compete against No. 7 Saifedine ALEKMA (FRA), who was last year’s European runner-up. If he beats the French wrestler, he’ll compete against reigning European champion No. 3 Georgios KOUGIOUMTSIDIS (GRE) or European bronze medal winner No. 6 Muhammet AKDENIZ (TUR).

Regarding the 86kg bracket, all eyes will be on two guys: Hassan YAZDANI (IRI) and David TAYLOR (USA). The pair of Olympic champions are in a league of their own and are expected to meet for the fifth time in their career.

Yazdani is the first-seeded wrestler, and Taylor is seeded second. Barring a catastrophic meltdown, the superstars would meet for a second consecutive year for a world title.

Heading into Belgrade, Taylor owns the 3-1 advantage, but Yazdani gained the momentum after beating his American rival in the 2021 world finals.


Kamran GHSEMPOUR (IRI) stopped J’den COX (USA) in the semifinals and stopped the American from winning a third world title. They are both entered at 92kg. (Photo: Kadir Caliskan)

There are two headliners entered in the 92kg field, but Kamran Ghasempour holds the upper hand on two-time world champion J’den COX (USA) after winning their Oslo semifinal meeting en route to winning world gold last year.

Ghasempour heads into Belgrade as the top seed in the 92kg chart after his world title run and gold-medal performance at the Bolat Turlykhanov Cup Ranking Series event.

Ghasempour is looking to win an 11th consecutive tournament. Since 2018, he’s claimed gold at 10 straight events. Those events include the senior-level World Championships, two U23 World Championships, and a pair of Asian Championships, among others.

Ghasempour sits on opposite sides of the bracket from the Rio Olympic bronze medalist Cox. They’d have to remain unbeaten until the finals to clash for a second time.

But to get to Cox, Ghasempour must take out No. 8 Orgilokh DAGVADORJ (MGL) in the quarters and either No. 4 Andrii VLASOV (UKR) or No. 5 Viky VIKY (IND) in the semifinals.

Cox is seeded third and sits on the bottom of the bracket with his quarterfinals opponent No. 6 Adilet DAVLUMBAYEV (KAZ). The American must beat the Kazakh, then defeat either No. 2 Osman NURMAGOMEDOV (AZE) or No. 7 Miriani MAISURADZE (GEO) to reach the finals against Ghasempour.