Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleBelgrade

Akmataliev Adds World Gold to Impressive Resume

Saturday, November 6, 2021 - 21:53 By Vinay Siwach

BELGRADE, Serbia (November 6) – Last time Vazgen TEVANYAN (ARM) was in Belgrade, he shot to prominence with a gold medal performance at the Individual World Cup.

But there was no fairytale ending Saturday as Ernazar AKMATALIEV (KGZ) upgraded his senior World Championships silver to gold at the U23 Worlds in the Serbian capital, continuing to become one of the most exciting wrestlers around the world.

“The gold is better than silver [in Oslo],” Akmataliev said. “Even though I lost in Oslo I am thankful to God. I won the gold because we waited and prepared for this a lot. Not only us but the whole Kyrgyzstan [waited for this].”

His 10-2 win was perhaps the highlight of the five freestyle finals that were held on day six of the tournament. Azerbaijan, Greece, Russia and Iran won one gold medal each with five more to be decided Sunday.

But the high-profile 70kg final between the two superstars lived up to the billing as Tevanyan managed to keep the Kyrgyz star silent for the first period. He began a double-leg attack to expose Akmataliev and get two points. But the Kyrgyz wrestler was also awarded two for putting Tevanyan in danger.

Just before the end of the first period, Akmateliev scored a stepout to lead 3-2 at the break. It was also the first sign of Tevanyan slowing down.

A minute into the second period, Akmateliev scored another stepout. In the next minute and a half, he scored two more stepouts and Tevanyan was finding it exceedingly difficult to break his opponent's defense.

He made a final burst of energy with a duck-under but Akmateliev was quick to turn it into a takedown and gut which gave him the 10-2 win.

“We were prepared for the final and everything went according to our plan,” he said. “I am happy that the tactics that we choose worked.”

Born in the Naryn region of Kyrgyzstan, Akmataliev shocked the world when he pinned Ilyas BEKBULATOV (UZB) at the Asian Olympic Qualifiers in Almaty earlier this year.

Life has only looked upward since then as he made his Olympic debut. He, however, could not win a medal in Tokyo. But that experience helped him iron out the flaws.

“After I won against Bekbulatov, I got more supporters not only from Kyrgyzstan but other countries as well,” he said. “I prepared for the Olympics but destiny was not there for me in Tokyo. But thank god now I have good results. I learned a good lesson there We had prepared a lot and I was in good shape both mentally and physically. But after Belgrade win, I will prepare harder to get more medals.”

The 22-year-old, who finished fifth at the last U23 Worlds, won the silver in Oslo and now the gold in Belgrade at 70kg and will have to decide to wrestle at an Olympic weight for Paris.

“We have not decided yet [about the Olympic weight 65kg to 74kg]. It will be on the coaches to decide in which weight I can win,” he said.

But he joins a list of Kyrgyzstan stars who have won a World Championships including two-time world champion Aisuluu TYNYBEKOVA (KGZ).

Aliabbas RZAZADE (AZE) celebrates after winning the 70kg gold medal. (Photo: UWW / Kadir Caliskan)

The nation could have won two gold medals in the night but Bekbolot MYRZANAZAR UULU (KGZ) suffered a heartbreaking 6-7 loss to Aliabbas RZAZADE (AZE) in the 57kg final.

In a dramatic final that saw Myrzanazar Uulu score two points in the final few seconds to tie it 6-6, it was Rzazde's four-point move in the second period that separated the winner.

The bout's opening scramble had the Kyrgyz wrestler scoring a takedown but two separate stepouts gave Rzazade two points as the first period ended 2-2.

Rzazade then strung together a series of attacks and scored a four-pointer and led 6-4. The final takedown from Myrzanazar Uulu gave him two points but that was not enough for the win. Despite a challenge from the corner, the review showed no extra points for him.

“I was sure that I won, even though there was a challenge,” Rzazade said.

Hailing from the same town as Jabrail HASANOV (AZE), Rzazade had no shortage of inspiration growing up and he wants to achieve Olympic medals like Hasanov and three-time world champion Haji ALIYEV (AZE).

“I won't change the weight category,” Rzazade said. “I'll get ready for the Paris Olympics in the same weight. Aliyev is a wrestler I look up to as well as Hasanov as we are from the same place, he helps me a lot as a coach.”

Pilidis Georgios PILIDIS (GRE) looks up to the heavens after winning the 65kg gold in Belgrade. (Photo: UWW / Kadir Caliskan)

At 65kg, Georgios PILIDIS (GRE) finally won a gold medal at a World Championships as he had missed it twice before, falling in the 2015 and 2016 cadet Worlds final.

It seemed like he would be denied once again as he trailed Ibragim ABDURAKHMANOV (RUS) 2-3 with five seconds remaining in the gold medal bout but the referee called for a foul for a singlet grab which was not given initially but awarded to Pilidis after a challenge.

The 3-3 win for the Greek also gave his country the first-ever U23 world title.

“I had a plan for the final match,” Pilidis said. “I was going to let him lead for two or one points, and then make a comeback and score the points. I’ve done that many times and it works for me”

The youngster was at the Tokyo Olympics but he said that it was a forgettable experience for him and he doesn't take much pride in his performance.

“I don’t even want to think about the Olympics. I performed really badly. I made a lot of mistakes. Of course, I got some experience. After the Olympics, I wanted to wrestle somewhere else to prove myself.”

Magomed MAGOMAEV (RUS), blue, won the 79kg final 4-4. (Photo: UWW / Kadir Caliskan)

Russia survived a close final at 79kg as U23 European champion Ramazan SARI (TUR) suffered a 4-4 loss against Magomed MAGOMAEV (RUS).

After scoring the initial takedown, Magomaev gave one up and wrestles went 2-2 at the break with Sari holding criteria.

Magomaev began the second period with a takedown as well but was warned for passivity and gave up one point with a minute remaining. He gave up a step out with 15 seconds remaining but held the criteria at 4-4 at the end of the six minutes and win the gold at his debut World Championships.

“I didn’t expect the match would be so tough,” Magomaev said. “It was a huge responsibility on me as I couldn’t let down my family.”

Magomaev made the Russian U23 team after winning the nationals and he said that it was emotionally tougher to wrestle here than the nationals back home in October.

“I never wrestled the opponents before. I had to figure out this wrestling style during the matches,” he said.

Born in Dagestan, Russia, he moved to Orel for training when he was 11-years-old. At the start, he did not like the sport but winning the local tournaments kept him going. He now trains in Bryansk.

After the win, he performed the traditional 'Leginzka' dance to celebrate, a promise he had made to his friends before the final.

“One of my friends said that I should dance if I win,” he said. “I said deal. So, I won and I had to keep my promise.”

Amirali AZARPIRA (IRI) after winning the 97kg world title in Belgrade. (Photo: UWW / Kadir Caliskan)

The final gold medal of the night went to Iran as Amirali AZARPIRA (IRI) controlled the 97kg final and defeated Radu LEFTER (MDA) 7-3.

He did give up a takedown but as Lefter began tiring out, Azarpira managed to pile on the points and win with ease.

“I was preparing for this gold medal before coming here,” Azarpira said. “The final was easy because we had it figured out.”

RESULTS

57kg
GOLD: Aliabbas RZAZADE (AZE) df Bekbolot MYRZANAZAR UULU (KGZ), 7-6

BRONZE: Manvel KHNDZRTSYAN (ARM) df Saurabh IGAVE (IND), 10-0
BRONZE: Ahmad MOHAMMADNEZHADJAVAN (IRI) df Dzmitry SHAMELA (BLR), 3-2

65kg
GOLD: Georgios PILIDIS (GRE) df Ibragim ABDURAKHMANOV (RUS), 4-3

BRONZE: Ziraddin BAYRAMOV (AZE) df Stilyan ILIEV (BUL), 10-0
BRONZE: Cavit ACAR (TUR) df Hrachya MARGARYAN (ARM), 4-2

70kg
GOLD: Ernazar AKMATALIEV (KGZ) df Vazgen TEVANYAN (ARM), 10-2

BRONZE: Aliakbar FAZLIKHALILI (IRI) df Murad EVLOEV (AZE), 5-4
BRONZE: Nicolai GRAHMEZ (MDA) df Cuneyt BUDAK (TUR), 5-2

79kg
GOLD: Magomed MAGOMAEV (RUS) df Ramazan SARI (TUR), 4-4

BRONZE: Ali SAVADKOUHI (IRI) df Ashraf ASHIROV (AZE), 8-2
BRONZE: Arman AVAGYAN (ARM) df Goga MAMIAURI (GEO), 4-4

97kg
GOLD: Amirali AZARPIRA (IRI) df Radu LEFTER (MDA), 7-3

BRONZE: Danylo STASIUK (UKR) df Milan KORCSOG (HUN), 4-2
BRONZE: Jonathan AIELLO (USA) df Vasil PAULIUCHENKA (BLR), 13-2

Wrestling scores big at World C'ships with 706 percent jump in engagements

Comments

Akmataliev Adds World Gold to Impressive Resume