Television

Wrestling Signs with Eurosport for TV and Digital Coverage Through 2020

Thursday, September 13, 2018 - 16:31 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (September 12) – United World Wrestling has signed a three-year distribution agreement with Eurosport, the largest carrier of Olympic content in Europe.

The agreement, which runs until 2020, will see Eurosport showcase premier wrestling events like the World and European Championships, and broadcast them across 54 nation in Europe 16 in the Asia-Pacific region. The content will be available on linear, online and the Eurosport Player.

Eurosport’s coverage will begin this October in Budapest with highlight shows from the World Wrestling Championships. Next year, Eurosport is set to add to its coverage with action from the European Wrestling Championships from Bucharest, Romania.  Eurosport will also support the growth of wrestling via a series of TV and digital campaigns to run on its platforms for the duration of the deal.

“We look forward to continuing our partnership with Eurosport and improving the level of exposure across Europe,” said United World Wrestling president Nenad Lalovic. “We believe this partnership took a significant step forward last year during the successful World Championships in Paris and look to build on that for our major Championships and in the lead up to Tokyo 2020.”

Defending Olympic champion Risako KAWAI (JPN) at practice earlier this year in Tokyo. (Photo: Max Rose-Fyne)

Eurosport has committed to televising the top wrestling events on Eurosport platforms until 2020.

“We want to emphasize that sports such as wrestling are more than a series of events that only takes place at the Olympics. This partnership strengthens Eurosport’s ambition to tell year-round stories of current and future Olympians,” said Laurent Prud’homme, Eurosport SVP Rights Acquisitions and Syndication.

“Securing an agreement with the UWW will allow fans across Europe and the Asia-Pacific to follow their heroes in the lead-up to Tokyo. Equally, this also gives us the opportunity to educate sports fans who perhaps don’t know too much about wrestling.”

 

 

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.