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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

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Wrestlers, coaches successfully complete ITA anti-doping seminars

Thursday, June 26, 2025 - 01:28 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (June 25) -- In it's aim to empower wrestlers and others to play clean, United World Wrestling was of the leading International Federations in the International Testing Agency's IF webinar series on anti-doping.

After the completion of the series, a total of 1906 certificates were delivered to wrestlers, coaches and support staff related to wrestling.

The ITA webinar series consisted of three sessions, held every Wednesday from April 9, moderated by either anti-doping specialists or former Olympians.

UWW made it mandatory for all wrestlers participating in the U17, U23, and Senior World Championships, as well as for wrestlers included in the Registered Testing Pool [RTP] list.

This was a significant jump for UWW in the sheer number of participants of the webinars. Last year, for the first season of the ITA IF webinar series in collaboration with UWW, participation was mandatory for wrestlers competing at the World U20 Championships in Pontevedra.

This was also the first time that UWW asked the athletes participating in Grappling and Pankration/Amateur MMA styles to attended the webinars, another leap in guiding, educating and informing the community on anti-doping rules and responsibilities.

All National Federations were made aware of these webinars through a circular from UWW.

"Clean sport education is a cornerstone for clean sport. UWW is bound by the World Anti-Doping Code to plan, implement and promote education, and it remains committed to safeguarding athletes’ health and the integrity of its sport. As part of the global anti-doping movement led by WADA, UWW is also part of a collaborative worldwide movement for doping-free sport. In line with this, all associated Grappling & Pankration Federation must understand and recognize their role and put into place the rules, policies and systems necessary to fulfil their duties under UWW Anti-Doping Rules. UWW Associated Grappling & Pankration Federations are also responsible for providing anti-doping education to ensure that athletes receive proper guidance on clean sport," the circular read.