Rulon Gardner

Olympic Channel Releases Trailer for "Rulon Gardner Won't Die"

Wednesday, May 13, 2020 - 13:22 By United World Wrestling Press

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The Olympic Channel has released the trailer for its upcoming documentary on 2000 Olympic gold medalist wrestlers Rulon GARDNER (USA). The film, "Rulon Gardner Won't Die" is set to be released on Wednesday, June 3rd.

From the Olympic Channel press release about the release of the trailer:

MADRID – 13 May 2020 – At the Olympic Games Sydney 2000, Greco-Roman wrestler Rulon Gardner beat the world’s most dominant wrestler and three-time reigning Olympic champion, Aleksandr Karelin of Russia, propelling him to stardom. But what came after the ‘miracle on the mat’ was even more unpredictable. Gardner’s incredible story is featured in the upcoming Olympic Channel feature-length documentary, Rulon Gardner Won’t Die, which premieres worldwide on Wednesday, 3 June at olympicchannel.com and on its apps for mobile and connected TV devices.

Rulon Gardner Won’t Die, part of the Five Rings Films collection, tells the inspiring story of Rulon Gardner, the youngest of nine children from a Wyoming farming family, who twenty years ago shocked the world at the Olympic Games in Sydney and became an American icon overnight. Instant fame was then followed by tragedy and adversity including near-death experiences, crushing weight gain and bankruptcy. Now, he’s returned to wrestling as a high school coach and is trying to make sense of his legacy – both as an American icon and a cautionary tale for what can come after a miracle.

“This film is an honest look at not only the success I have achieved, but at the hardships that preceded and have followed my Olympic experience,” said Gardner. “I hope that people watching at home will find their own sources of motivation and determination - especially during tough and unpredictable times like we are going through now - and remember that when you get knocked down, you can always get up and persevere.”

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#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.